Designmc

The elegantly titled, 'Door's', campaign 🤓

We are loving the latest iteration of the British Airways OOH series 💯

Building on its earlier campaign that featured airplane passengers gazing out of windows, British Airways is now shifting the focus inward, highlighting the luxury experiences on board its flights.

Titled ‘Doors,’ the campaign spotlights the airline’s business class seats and the privacy they offer. The out-of-home (OOH) ads capture moments of serene, uninterrupted calm through a narrow slit in the images, showcasing passengers enjoying simple luxuries - whether it’s putting their feet up, watching in-flight entertainment, or catching up on sleep - all blissfully unaware of their surroundings.

The way the creative team at Uncommon Creative Studio has captured the emotion and customer experience, just with a simple 'peek a boo' style solution is just fabulous! 💯

New week, new review 🔥

We’re thrilled to hear that our ongoing work with the Persyou Ltd team is driving significant results, boosting both exposure and conversions 🚀

Since partnering with them, we’ve collaboratively refined and strengthened their brand voice within the market. The relaunch of their newly designed website, combined with strategic marketing enhancements, is clearly paying off. It's fantastic to see their business thriving as a result! 💯

We're excited to carry on the journey, supporting the team with marketing strategies and new thinking techniques 🤓

The friendly burger advertising contest 🍔

Burger King UK has launched a brazen advertising campaign that subtly (not so subtly) pokes fun at its main competitor.

The witty campaign creatively combines abstracts of McDonald's food packaging, obscuring the wording with their own iconic slogans.

The playful campaign hints that Burger King's burgers are "Bigger", "Happy-Er" and "Tasty-ER" 🌟

As avid appreciators of sharp-witted advertising, this latest campaign showcase's Burger King's long-standing dedication to utilising humour in creating friendly competition and engaging it's audiences.

Long copy vs Short copy: When to use which 🤔

It's now a well-quoted fact that modern customers' attention spans are shortening. In response, many marketers try to get their key brand messages across in as few words as possible.

However, to make a real connection with audiences, you need to be able to tell your full brand story. This means using more words, or does it? 👀

So, what length should you use when? In our latest article we weigh up the pros and cons of short and long copy to help you write in line with your marketing goals 🚀

👉 Read more: https://designmc.org/insights/long-copy-vs-short-copy-when-to-use-which/

Length is just one element of writing great copy. The words you choose and how you structure them are equally as important 💯

👉 If you’re still stuck mid-sentence, our creative wordsmiths can help. To find out how, call us on 01926 754038 or drop us an email at [email protected]

The reviews are in 🌟

We're delighted to have received such great feedback from our lovely client at Hosted Aesthetics Ltd, validating the approach and process we endeavour to uphold with all of our clients.

Whether you're a startup entrepreneur with a big vision or a large global organisation, we treat everyone with the same level of dedication and respect.

It's wonderful to hear when a client feels like they have a partner when working with our agency, and that they can trust our team to do what's best for their business 🤝

Communication and collaboration is in everything we do 💯

👉 If you're a business owner looking to work with an agency that puts your best interests first, give us a call on 01926 754038 or drop us an email at [email protected]

🚨 This month's KoKo Business Bites guide is now available 🚨

Is your business looking for new strategic ideas to improve lead generation and grow it's email list?

B2B businesses, eCommerce businesses and SaaS businesses... step right this way 👋

Our Marketing team (and KoKo of course) has put together a list of 8 Lead Generation ideas that your business can adopt to create a highly engaged customer email list for your business 🚀

👉 Sign up FOR FREE today and you will get instant access to this guide, as well as being the first to receive our next business and brand strategy guides we release once a month: https://mailchi.mp/designmc/kokos-business-bites

👉 Want more? Well, you can also now access our archive of previously released KoKo Business Bites – and download the PDF guides FOR FREE – here: https://designmc.org/guides-archive/

Does your brand name say it all? 🤔

A brand name is the first indication a customer gets of the values a business holds, the type of experience they may provide and the feelings they’re likely to inspire. It's the first step to building trust and authenticity, both of which are key influences for customers choosing the businesses they want to buy from 💯

A well-chosen brand name doesn't just create a first impression, it encapsulates the essence of your business and projects this to customers 🚀

So, how do you find your best brand name?

Read more 👉 https://designmc.org/insights/does-your-brand-name-say-it-all/

Want some help discovering and defining your brand name? – Give us a call us on 01926 754038 or, drop us an email at [email protected]

🚨 BIG NEWS ALERT! 🚨

On March 2023, our resident puppy (and studio PA) KoKo, came to us with a big idea that she coined 'KoKo's Business Bites' – we were hooked from the off! 🚀

Now, 24 guides later, we are opening up the archive for you to explore the full range of downloadable guide FOR FREE! (... Yep, you heard it correctly... FREE!) – 👉 No sign up required or requested!



Jam-packed with business strategies, website tips, marketing techniques and branding tactics, this is your one-stop source of insights and actionable guidance that takes your business to the next level! 💯

👉 Check out the archive today: https://designmc.org/guides-archive/

Your vision is our obsession 💯

As you scale, we support you to grow 🌟

As you got to market, we will help you get there 💥

As you evolve, we will work with you to develop 🚀

Whatever your brand challenge is, our team will help guide you to reach your goals and future-proof your business for continued success.

👉 If your looking for support with your brand, get in touch by calling us on 01926 754038 or email [email protected]

It's National All Or Nothing Day! 🗓️

So, our agency is laying itself bare and sharing our truth 💯

As a team, it is our job to support clients, not only with our expertise and skills, but also with our honesty!

Businesses come to our agency to help them achieve visions, goals and targets. It is our belief that the best results are accomplished with straightforward communication.

We aren't the Mayors of arrogance town, we're the plain-speaking professionals 🤝

👉 If you want to work with a design agency that doesn't pull its punches and will always tell you the truth... even when times get tough... give us a call on 01926 754038 or, email us at [email protected]

Nike has released a new ad which is certainly going to provoke debate 💯

The new ad, 'winning isn't for everyone', drills home the values and culture of the brand to the audience.

But, is it a misstep that will only cause mass upset with the woke generation? Or, is it clever creative taboo solely intended to stir and solidify advocates of the brand?

It is certainly brave that's for sure!

(Also, well timed with all the athletes set to attend the Olympics any day now 🚀)

https://www.youtube.com/watch?v=pwLergHG81c

WINNING ISN’T FOR EVERYONE | AM I A BAD PERSON? | NIKE You can’t win them all, but you should sure as hell try. Bring on the odds, play like you mean it. Because if you don’t want to win, congrats. You’ve already...

Conversational marketing: More than empty words 🚀

As digital storefronts have become more popular than physical ones, brands have lost the art of conversation. With fewer human brand representatives (on the shop floor, at the end of the phone…) two-way chats between businesses and customers have become less effective. Instead, brands have resorted to shouting at customers 🗣️

Conversational marketing enables your brand to have real, valuable interactions with the customer 🌟

So, what is Conversational Marketing and how can you harness it?

👉 Learn more: https://designmc.org/insights/conversational-marketing-more-than-empty-words/

If you would like a conversation about how we can open up new, more valuable interactions with your customers, call us on 01926 754038 or drop us an email at [email protected]

Is it time for your business to do to a brand audit? 🚨

Here are some of the key reasons that should lead to you to consider a brand audit:

📉 Experiencing a drop in sales or customer engagement

🆕 Launching new products or services

🌍 Expanding into new markets

🔄 Rebranding or refreshing your image

📊 Seeing inconsistent branding across channels

A brand audit can help you align your message, boost your visibility, and stay competitive.

Our branding team shares some tips on how you can perform a brand audit for your business 🔍

Don’t wait for problems to arise - be proactive and keep your brand strong! 💪✨

If you want to chat about auditing your brand, give our team a call on 01926 754038 or drop us an email at [email protected]

In this months KoKo Business Bites we share 5 tips on how you can use Psychographics to enhance your marketing copy 🚀

What are Psychographics we hear you ask...

Psychographics is the study of consumers based on their psychological characteristics and traits. It goes beyond demographics to analyse aspects such as lifestyle, interests, values, attitudes, and opinions.

By understanding psychographics, businesses can gain deeper insights into what motivates their target audience, how they think, and why they behave the way they do 💯

👉 Sign up (for FREE) today to get this, and other monthly business and brand tips and tricks from our experts - click here: https://mailchi.mp/designmc/kokos-business-bites

👉 For those who follow / read the KoKo Business Bites series, we will be releasing an open archive soon where you can freely download our historical guides for your strategy pleasure 🌟 More on this soon.

Famously known as the showman who popularised the sensational three-ring circus, P.T. Barnum was also a forward-facing businessman 🧠

His enterprising perspective is a mindset that we as a team aim to impart with the client brands we work with 🚀

In today's competitive marketplace, the importance of brands being different cannot be overstated. Distinctive brands capture attention, foster customer loyalty, and create lasting impressions.

For business owners, embracing this differentiation is crucial.

Confidence in standing out from the crowd allows your business to highlight what makes the brand special, appealing to consumers seeking something beyond the ordinary 💯

Be a brand showman!

Is Brand Premiumisation your best bet? 🌟

Gen Z isn't impressed with most customer experiences. Only half say they're satisfied compared to more than 70% of people from other generations.

So, to impress young buyers enough to make purchases, brands need to increase their perceived value. Premiumisation is one strategy that's driving spending 🚀

👉 Discover more: https://designmc.org/insights/is-brand-premiumisation-your-best-bet/

Is Brand Premiumisation Your Best Bet? | Designmc To persuade customers to pay more, brands need to increase their perceived value. Learn about Brand Premiumisation strategy.

The next part of the KoKo Business Bites series is available now! 🧠

"7 Unbeatable Steps for Maximising Your Blog’s Conversions," guides you through essential strategies to enhance your blog’s performance and increase conversion rates 🚀

The guide outlines practical steps you can take, including looking for audience patterns, making a plan, leveraging social proof, and integrating your story. Additionally, it emphasises the importance of understanding audience needs, utilising analytics for informed decisions, and continuously testing and refining approaches.

By following these seven steps, your blog can effectively turn traffic into loyal customers and achieve significant growth for your business ⚡️

👉 Sign up (for FREE) today to get this, and other monthly business and brand tips and tricks from our experts - click here: https://mailchi.mp/designmc/kokos-business-bites

With the Euros 2024. in full swing, the British Heart Foundation has released a powerful new campaign ❤️ ⚽️ 🏴󠁧󠁢󠁥󠁮󠁧󠁿

👉 Tapping into the vernacular of football fandom with its 'Til I Die' slogan, the ads draw attention to the issue of heart disease among young people.

The designs take the form of hand-painted murals, which have become a popular way of recent times for fans to celebrate football stars – making the powerful, attention-grabbing campaign, poignant, absorbing and perfectly timed to achieve maximum exposure to an active audience.

The 12 UK-wide murals feature smiling portraits of the 12 young people spotlighted in the campaign, along with the line ‘Til I Died’ – a clever multifaceted message that nods to the phrase that passionate football fans use about their clubs or teams.

Damion Mower, director of brand at BHF said, “Behind every mural is a family who have lost a loved one too soon, and our teams at the BHF have worked closely and sensitively with them to ensure their relatives are remembered in a touching way.” 🫶

With it being we felt it would be ept to take a look at DEI brand strategies – from the controversial to the appropriate – reviewing how your business can align its values with the communities and cultures that surround it 🌍

In a review of global consumers, 57% said they had greater loyalty to brands that committed to addressing social inequities.

Yet many businesses are worried about inadvertently causing offence or isolating customer groups with DEI-focused campaigns. So, how can your business support communities without getting brand publicity for all the wrong reasons?

👉 Read more: https://designmc.org/insights/dei-brand-strategy-how-to-get-it-right/

"Happy Pride Month to all" 🌈

DEI brand strategy: How to get it right | Designmc Timely brand campaigns can show your business’ stance on diversity, equity and inclusion causes. This article explains how to do it right.

Birmingham Design Festival did not disappoint 🫶

We thoroughly enjoyed the talks of Johanna Drewe and Rachel Gogel, who gave us an abundance of new strategies and working processes to consider and take inspiration from 🤓

We're already looking forward to next years' festival (... maybe one day in the future, we will do a talk too 🌟)

Much love BDF, keep up the great work! 💯

Work with us! 🌟

Our studio team are a clever little bunch and, though we all have very different specialist skillsets, when we come together on projects our powers unite (much like the Avengers really 🦸🏻‍♂️🦸🏼‍♀️)

From brand specialists to marketers, digital maestros to communication strategists, we provide clients with a 360 degree service – helping businesses to achieve brand visions, targets and goals 🎯

We can't show every team member in one post - so to see the rest of us you shall have to visit 👉 https://designmc.org/about/

If you're looking to refresh, reestablish or reinvent your business in response to rapidly changing markets and audience expectation – and you want to work with a full service team you can rely on to NOT just say "yes sir, no sir", but provide you with guidance and expertise 💯 – then get in touch today!

👉 Give us a call on 01926 754038 or, if you'd prefer to send an initial brief for us to review and come back to you with our thoughts, email it to [email protected]

(... now do you see where the hat came from that's in our logo! 🎩)

hashtag hashtag hashtag hashtag hashtag hashtag hashtag hashtag hashtag hashtag hashtag hashtag

The Amazon delivery fairy's have visited the studio 📦 🧚‍♀️

We've topped up the teams inspiration library with a corker of a book!

👉 Designing Brand Identity, by Rob Meyerson and Alina Wheeler, demystifies branding in a complicated, post-pandemic world of high-speed technological advances, polarised political landscapes and countless shifting social and cultural change.

(It also has lots of pretty pictures too) 👍

Proudly placed amongst the studio coffee table books – and yes, a large iron bull head too – we shall be donning our reading spectacles and diving into this one! 🤓

What's the story behind your brand? 🌟

A brand story is the narrative that conveys a company's mission, values, and unique qualities to its audience. It fosters an emotional connection with customers, making the brand more relatable and memorable 🧠 👁️

A brand story provides a cohesive foundation for all marketing and communication efforts, ensuring consistency and authenticity across various platforms.

👉 Ultimately, a well-crafted brand story enhances customer engagement, drives brand loyalty, and contributes to long-term business success!

So... what's the story behind your brand?

Want help discovering, defining or displaying your brand story – give our branding team a call on 01926 754038 for an informal chat, or drop us an email at [email protected]