Poseidonco

How clothing brands increase AOV with FB/IG ads

We are always looking for ways to increase ROAS for our clients and an easy way to increase ROAS is by increasing AOV (Average order value)

So how do we increase that AOV with ads?

Targeting

We have noticed different targeting options on facebook leads to different AOV. Targeting Balenciaga compared to H&M we see a difference in AOV.

Why?

The demographic that buys H&M is used to buying lower priced clothing.

Whereas…

Someone who's interested in Balenciaga, Gucci or Louis Vuitton is used to buying clothing for £300+, so will be inclined to spend more which results in an increase in AOV.

Go after the demographic that you know is willing to spend more on clothing.

Ad creative

The way the ad creative is structured can have an impact on AOV.

Selling an outfit in the ad is creative rather than individual products. We make the consumer want to buy the full fit instead of just one piece of clothing.

Using discount codes like ‘’FIT20’’ to give an incentive to buy a full outfit can also help increase the AOV.

www.poseidondigitalmedia.com

Another happy clothing brand!

Want to scale your clothing brand using the power of digital advertising?

Book in a call with us - link in bio

The exact scaling strategy we use on clothing brands…

This CBO (campaign budget optimisation) scaling strategy is what we use on every clothing brand we work with as it is very effective and consistent.

First we find a winning ad set/ad creative 3x+ ROAS would be recommended as this give’s you room to scale.

Once we have found the winning ad set we want to scale, duplicate into a new campaign and switch to CBO and set the budget to a minimum of £80 p/d.

Next duplicate the adset within your new CBO 3 times (keep everything the same)

Leave the campaign for 3 days to stabilize if metrics are good (Low CPP high ROAS) either increase the budget by 20% or duplicate the whole campaign and double the budget.

When testing ad creatives on FB there are 3 main variables: Ad creative, ad copy and audience targeting

High converting content for clothing brands:

Influencer’s wearing the clothing
unboxing
user generated
Dynamic product ads

Types of ad formats to test

Carousels
Videos
GIFs
Still Images

How we structure our testing strategy

1 audience per adset to know which audience is working best

1-3 ad creative per ad set so facebook spends budget evenly

Once we finding a winning ad creative and audience match up we then duplicate the adset and find a new audience to test with.

How we generated £112,000 in sales from retargeting for this clothing brand!

This strategy can be implemented by any clothing brand.

AUDIENCE

The 3 main custom audiences that we retargeted with:

People that engaged with IG and FB pages

Conversion events: VC ATC IC PUR All 180 days

Video views: 25% to 75% 365 days

*You can create these audiences by heading to the ''audiences'' section in your ads manager*


AD CREATIVE

The ad creative formula for each audience:

People that engaged with IG and FB pages - Retargeting with TOF ad creative which was a gif and best selling products carousel (not DPA) influencers wearing the clothing as this blends in with IG feed.

Conversion events: VC ATC IC PUR All 180 days - Best selling collection DPA (Dynamic product ads) + discount code (Usually 10%)
Video views 25% to 75% 365 days -

Retarget with still image carousel, the products that were used in the video’s. ( Basically a still image version of the video)

https://lnkd.in/e6WJUx-e

Poseidonco updated their business hours.