Yuno Media

Are you a talented communicator with proven business development or account management sales experience? Do you enjoy sourcing, converting and farming new commercial opportunities?

This is a wonderful new opportunity for a talented and ambitious Sales Consultant to join a successful Southampton based agency that thrives on delivering the clients the results they need.

In return for their hard work, the successful candidate will benefit from full and ongoing product and service training, 26 days annual leave (plus an extra day off for mental well-being), laptop, mobile phone, remote & flexible working, company events and socials in addition to a competitive base salary and a genuinely uncapped commission programme. Apply now!

For a full job description, Email [email protected] or Fill in our contact form https://yunomedia.com/contact/

AI is the buzzword of 2023 and that train is staying firmly on the tracks!

Google has recently announced their next generation of search engine - the AI lead Google SGE (Search Generative Experience).

This is not to be confused with the sh*tshow that is Google Bard.

Google SGE will see AI generated “snapshots” produced at the top of SERPs (Search Engine Results Pages).

This pushes down the website results you’re used to seeing.

Alongside the generated text, you’ll potentially be greeted with a few suggested websites to dive deeper into more info.

A cool feature though, is the conversational mode 💬

You’ll be able to continue searching for more specific information with suggested follow-up questions.
Similar to ChatGPT, Google will remember and bear in mind what you’ve previously mentioned…like a conversation.

This all sounds great, but terrible for SEO, right? 😱

“But why would anyone need to visit websites anymore?” is no doubt a question on your mind.

Well there’s a few answers as to why it’s not going to affect Search Engine Optimisation - the biggest one being…

💰💰 MONEY!!! 💰💰
💲 Google makes 58% of its annual revenue from Google search result ads ($162.45 billion).

💲 11.7% of their annual revenue (only a measly $32.78 billion) comes from their Google Network Ads (Display ads). These are adverts people bid on to be displayed on websites!!

Google will not want to throw that money down the drain!

Another reason why SGE won’t change SEO is the fact it uses AI.
The AI needs websites to collect and build information from.

They want their users to have the best experience possible and this will come from high quality content across websites, otherwise everyone will run away to BING 🤢

Lastly, people prefer to read content by humans. They want insights, like testimonials & reviews, from others to make decisions.

Google has described their AI snapshots as “a jumping-off point” for information.

It’ll get you started then provide you with suggested content to get you going.

Google has also said that not every topic will show snapshots either.

So, what does this mean for SEO?

💎 High quality content is going to be more relevant than ever.
👩‍⚕️ Keeping your website in good health is going to be just as, if not more, important.
🔍 User search intent is going to be more obvious

If you’re now bricking it and not dishing out high quality content to please the algorithm Gods, let's have a chat to calm those nerves!

Whilst there are many free ways to enhance your SEO, paid platforms such as Ahrefs, SEMrush and MOZ offer comprehensive suites of tools and resources that can help you dominate the digital landscape.

✅ Here are some reasons why you should consider using paid SEO platforms:

1️⃣ Advanced Keyword Research: Discover the most relevant and high-converting keywords to optimise your website's content and drive targeted traffic.

2️⃣ Competitive Analysis: Gain valuable insights into your competitors' strategies and identify opportunities to outrank them in search results.

3️⃣ Ad Campaign Optimization: Maximise the impact of your paid advertising efforts by targeting the right audience, optimising ad copy, and analysing performance metrics.

4️⃣ Performance Tracking: Track the success of your SEO campaigns, monitor key performance indicators, and make data-driven decisions to improve your results over time.

5️⃣ Enhanced User Experience: Improve your website's loading speed, mobile responsiveness, and overall user experience to boost your search engine rankings.

We're looking for a skilled individual with sales and marketing experience to join the Yuno team! 🎉

Apply here: https://www.linkedin.com/jobs/view/3481388648

E-E-A-T. Sometimes referred to as E-A-T.
Something we all need to do! 🍽

Whether EEAT is an actual ranking factor is up for debate, however Google do referenece it in their Search Quality Rater Guidelines - a document used by third-party contractors who assist Google in their evalutions on websites appearing in search results.

EEAT isn't exactly tangible, like Backlinks, and Google's algorithm can't directly understand the human concepts of being experienced, authorative or trustworthy.

However, Google's Quality Raters give feedback to Google about results and whether the ones showing are of high Page Quality - of which they take into consideration EEAT.

Let's take a quick look at what the guidelines say about each one to give you an idea of how to apply this to your website.

Experience : Consider the extent to which the content creator has the necessary first-hand or life experience for the topic. Many types of pages are trustworthy and achieve their purpose well when created by people with a wealth of personal experience.

Expertise : Consider the extent to which the content creator has the necessary knowledge or skill for the topic. Different topics require different levels and types of expertise to be trustworthy.

Authoritativeness: Consider the extent to which the content creator or the website is known as a go-to source for the topic.

All three of these come together to build a higher level of trust from the user.

So, what do you need to do?

- Dish out high value and UNIQUE content whether that be blogs, video, social media etc (try all 3), and do so regularly.

- Touch on ALL subjects within your field.
If you're a fish tackle shop write about rods, the different baits that fish prefer, fishing seasons, and the fish you can expect to catch at different times of the year.

TIP: Create a big mind map of these topics - that's what we do!

- Educate people. Show people you know your stuff (An example is this very post!) 👩‍🏫

Hope this helps, any questions, feel free to ask away or pop me and message.
Need some ideas? Give me a shout!

Also, check out the new site - https://yunomedia.com/

Yuno Media updated their website address.

Yuno Media updated their phone number.

This is why it is so important to talk about your business to your friends, family... everyone! Show off your reviews, testimonials and word of mouths as people are more likely to trust things that they're loved ones trust themselves. 🤝

You can do great marketing tactics with this too such as giving discounts when friends recommend your product/business!

Click the link in our bio, send us a message and check out our other posts to see other great tips/facts and helpful advice for your business.

We've changed our look! You've probably noticed we've changed our colour theme, fonts and style on all of our platforms... take a couple of moments to have a look at our website! LINK IN BIO...
We've taking a new approach to our brand values so make sure you check them out too 😁

Struggling for content ideas? Don't worry, we've got you covered! 😉

Here's a weekly plan of content ideas for you to take away and use. 🗓️ You can save this for later too for when you get that dreaded brain fog! If you like some of these ideas and want some more then send us a DM or click the link in our bio.

Linking back to our previous post, here's 3 things you should need to include on your landing page!

These also include some common mistakes so you know what to stay away from doing too.

Don't forget to save for later 🙂

What is a landing page?
A landing page is a web page something that is created for a specific advertising or marketing campaign. It is in the name really! It is where you click on a link and the visitor will "land" on this specific page. This link could be from Google/Facebook ads, an email, etc. They are normally in the forms of "Sign up now forms" or "Learn more"

Why are they so important?
One of the most important reason for a landing page is Lead Generation. They can
1. Educate your brand to your consumer
This grabs their attention and gets them to do exactly what is needed in just one single form!
2. Track your data
Their form will normally include information like contact details, organisation, etc. This is essential as it will add them to your data base which means that even if you can't convert them now... you maybe able to later! It's also great for understanding your target audience better!
3. Test and optimise
Every business always has at least one way of improving their services. You could try A/B testing (this could be trying 2 options in 2 different colours and seeing which one works better for your specific audience.) You can also try changing images, headlines or different size forms. An increase in leads will give you the answer for this.

Watch out 👀 for our post tomorrow where we explain different types of landing pages and dos/don'ts of what to include in them!

Here's 3 ways you can use lead generation on social media platforms! 📱
Let us know if you use any of these and if this was helpful to you! Don't forget to save for later too. 😃

A little quote for you all just to remember!
We've changed the days we post too! You can expect posts from us every Wednesday and Thursday now so make sure you look out for them 🙂

It's Friday!😀

This week's post is all about ‘Streamline’, our last one of ‘The Growth Ecosystem series’.

If you want to find out more about how we can use this for your business get in touch now or click the link in our bio.

Happy Monday! 😁
Here's 3 top marketing trends to keep on top of in 2022 🔥
Let us know if these are helpful, don't forget to save for later too!

Happy Friday! 🎉

This week's post is all about ‘Community Growth’.
Look out for next Friday’s post!

If you want to find out more about how we can use this for your business get in touch now or click the link in our bio.

In need of leads, brand recognition, engagement for your business?

At Yuno Media we provide a digital marketing service with a unique approach. Our model focuses on genuine growth and building a stable community behind your business.

We call this model The Growth Ecosystem.

We use systems, technology and ideas to build a brand, explore your market, increase your revenue and automate monotonous tasks.

Get in touch today to book in a FREE consultation!
☎️ 023 8038 1689
📧 [email protected]

Happy Friday!😁

This week's post is all about ‘Websites’.
Watch out for the posts every Friday for the next couple of weeks!

If you want to find out more about how we can use this for your business get in touch now or click the link in our bio.