Virtual Satsuma

If you're struggling to convert customers, your landing page might need an adjustment. Driving traffic to a landing page is only half the equation. The other half is handling objections.

Objection-Handling, the New Way
First, create a persona that's against everything you're trying to sell. Upload it to your AI and ask it to provide all possible objections to purchasing your product.

Then, you can ask the AI, "How could I change your mind on this? What could be a different viewpoint?"

Use what you learn to refine your messaging and address potential concerns proactively.

Today's advice is provided with insights from Ole Lehmann, a featured guest on the AI Explored podcast.

Want to improve the quality of engagement on your LinkedIn posts? As you bring your LinkedIn story to a close, it's essential to consider how you can maximize its impact and encourage meaningful engagement with your audience.

By ending your post with a clear lesson and an invitation to engage, you're more likely to start meaningful conversations and build stronger connections on LinkedIn.

3 Calls to Action for LinkedIn Posts

Ask a question related to your story: "Have you ever faced a similar challenge? How did you handle it?"

Invite readers to share their experiences: "Tell me about a time when you turned rejection into an opportunity."

Request feedback: "What do you think about this approach? I'd love to hear your thoughts."

Encourage private responses: For sensitive topics, consider inviting people to send you a private message instead of commenting publicly. This can encourage more honest and personal responses. "If this story resonates with you and you'd like to share your own experience, feel free to send me a private message."

Today's advice is provided with insights from Michaela Alexis, a featured guest on the Social Media Marketing Podcast.

Want more organic reach for certain posts on LinkedIn? Looking for an easy way to get your staff to share those posts on their personal profiles?

While your company page helps consumers and customers stay in touch with your company, people looking to purchase a service or product typically build trust and relationships with a person rather than an entity. That's why getting your employees to share key content should be an important part of your strategy.

If you're thinking that's easier said than done, LinkedIn has a solution.

Create Recommended Content
First, navigate to your Page admin view and select "Page posts" from the left menu.

Click the "New Post" button in the upper-right corner and compose your post, including any visual elements like images, videos, or documents.

Before publishing, click "Recommend to employees."

Suggesting pre-vetted content makes it easier for employees to quickly share professional updates without spending time creating their own posts. It also ensures that your staff shares information that is aligned with your company's goals and values.

Not only will the post's reach be amplified to a wider audience, but it will also come from a human rather than a corporate presence, making it more relatable and trustworthy.

Today's tip is inspired by Social Media Examiner’s Editorial team.

Is your organic Instagram reach dwindling? Do you repost a lot of memes and jokes, content from influential figures, or articles and images from magazine or press accounts?

If so, you’ll need to adjust your strategy.

Cut Back on Curated Instagram Content
Recently, Instagram announced that its algorithm is deprioritizing posts featuring these types of content.

While accounts that share third-party content have historically performed well on Instagram, the algorithm is now favoring original content to encourage more authentic and diverse content creation.

Take a look at your content mix and make sure your strategy is built on producing original, quality content.

Soon, you’ll see a rise in organic reach and exposure.

Today's advice is provided with insights from Kar Brulhart, a featured guest on the Social Media Marketing Podcast.

Looking for a data-driven way to improve your YouTube ads or other Google ads results? Google Performance Max creates the perfect environment for Google's machine learning to find new customers across multiple channels.

Set Up Google Performance Max
To get started with Performance Max, you need three main things:

Creative Assets (images, videos, headlines, descriptions): Use images and videos that have performed well on other platforms like Facebook. Include a mix of product images, lifestyle images, and videos showing your product or service in action.

Audience Data (customer lists, remarketing lists): Provide Google with a list of your ideal customers (like your email list) and remarketing lists. If you're a new company without much data, you can skip this step and return to it later.

Conversion Tracking: Set up conversion tracking on your website using the Google conversion pixel.

Today's tip is inspired by Brett Curry, a featured guest on the Social Media Marketing Podcast.

Want some help analyzing your social media content performance and coming up with an improved content strategy?

Enlist Your AI Chatbot Assistant
Let’s say you want to analyze your Instagram posts. Open Facebook Business Suite and download a CSV file of the posts in the timeframe you want to look at.

Next, upload that CSV file to your chosen artificial intelligence (AI) chatbot assistant and give it this prompt:

"Act like a content strategist and specialize in Instagram. Analyze the CSV file. Tell me what's working and not working, and give me a 30-day content strategy for Instagram."

Today's tip is inspired by Nicky Saunders, a featured presenter in the Social Media Marketing Society.

Are you missing some useful event data in Google Analytics 4? GA4 can track certain interactions without the help of Google Tag Manager—things like external link clicks, embedded video plays, scrolls, file downloads, and more.

Turn on Enhanced Events
First, open your Admin settings. Then, click on Data Streams. Click on a data stream and scroll down to Events. Finally, toggle Enhanced Measurement on.

As long as that toggle is on, GA4 will automatically track page views, scrolls, outbound clicks, site searches, video engagement, file downloads, and form interactions!

Today's tip is inspired by Zack Duncan, a featured presenter in the Social Media Marketing Society.

Are referrals your main source of clients and customers? Word of mouth is some of the best marketing you can get. Thankfully, it doesn’t always have to be completely out of your hands. A bit of strategic self-promotion can amplify or augment what satisfied customers are already saying.

Spotlight Achievements
Highlighting awards you’ve received in organic and paid content isn’t tone-deaf bragging. It demonstrates third-party validation and shows prospective consumers that you’re trusted by others.

Just be sure to balance self-promotion with valuable content so you don't come across as self-centered.

Today's tip is inspired by Kris Kiehn.

If you want to grow a business-focused presence on TikTok, you’re going to have to draw people in with entertainment and then instantly show them your value so you can drive more viewers toward your products, services, website, or newsletter.

3 Types of TikTok Content Your Marketing Needs
Valuable Teaching Content: These videos build your value proposition. As a general rule, most teaching videos will cover 3–5 key points: valuable insights, hacks, experiences, encouragements, etc.

Entertaining, Trend-Led Content: This type of content is unlikely to lead to many direct conversions but it will expand your audience and help you get more views, boosting your standing with the TikTok algorithm.

Trailer Content: You can break down longer videos or audio into brief clips to create more valuable teaching content and show off your expertise. Then, use Collections to link videos together and present each one as a new chapter or episode in a series.

Today's tip is inspired by Keenya Kelly, a featured speaker at Social Media Marketing World 2024.

As of 2023, Facebook is the largest social media platform globally with 3.03 billion monthly active users worldwide.

So how can you grow on Facebook?

Here are great tips on increasing your presence on Facebook.

Go live and use video content.
Find the best time to post.
Focus on engagement first.
Respond to every comment.
Comment on other peoples' and pages' posts.
Experiment with different posting frequencies.

Want to improve the effectiveness of your influencer-led campaigns? When selecting influencers for marketing campaigns, it is important to look beyond reach and engagement numbers.

Identify Influencers Who Embrace Diverse Conversations

You’re not looking for someone who only reposts brand content. An influencer's content should spark genuine engagement and dialogue with their audience.

Within this conversational context, it is crucial to seek out influencers who not only feature diverse voices but also engage in diverse conversations.

Their authenticity will resonate with their community and evoke participation, giving your brand meaningful exposure that leads to genuine consumer interest.

Today's tip is inspired by Justin Levy, a featured speaker at Social Media Marketing World. Source: LinkedIn

You know user-generated content (UGC) is trusted by consumers, but not all social media users are gifted content creators. Even your most enthusiastic customers may fail to produce quality content for your brand. However, there's a "sweet spot" for UGC.

Opt for Creator-Generated Content

Instead of trying to use content from less media-savvy fans or highly expensive top-tier influencers, consider using "creator-generated content"—natural-looking videos from social media users with decent followings who appear comfortable on camera and know basic production techniques.

Their content looks professional yet organic and is perfect for your ads.

These creators will make content that truly resonates with your target audience and will deliver assets you won’t have to fully edit, saving you valuable time.

Today's tip is inspired by Dara Denney, a featured speaker at Social Media Marketing World.

Adding visuals to your videos enhances the viewer experience and helps give context to what you're talking about. Planning the visuals for your videos doesn’t have to be complicated.

Say Dog, See Dog
First, make a list of any visuals (pictures or footage clips) that should be in your video so you can check them off as you gather them.

For example, if you were creating a video to showcase an event, you could take footage as you walk through the front door, a clip that pans to the event's name, people crowding into a room for a session, speakers on stage, and so on.

Then, whenever you talk about a thing in your video, show that thing. For example, if you're talking about a speaker, show that speaker on stage.

Today's tip is inspired by Pelpina Trip.

If the traffic you’re driving to your website isn’t converting, the problem may not be your campaigns. What’s happening with your landing page?

The Perfect Landing Page Blueprint

A successful landing page guides visitors from seeing the happy result of working with you down through the issues you solve to final reassurance. Here’s the framework:

Start with a hero headline and subheading to establish the ultimate outcome you provide.

Next, clearly detail the struggles you alleviate tying each feature to an aspirational benefit. Then, share three positive transformations derived from your features, framed around your ideal customer’s desires.

Follow these up with three customer endorsements to reinforce your claims. Finally, handle common objections.

The flow first sells the emotional desire for change, then logic backs it up as social proof, and specifics pull consumers toward the final sale.

Today's tip is inspired by Wes McDowell.

Feeling Overwhelmed These Days?

Here are some tips to help you through.

#1: Clearly communicate

#2: Follow through

#3: Do what you say and be timely

#4: Practice the growth mindset

#5: Track projects and document processes

#6: Always ask for help when you're stuck

Are consumers indifferent to your marketing? The right language matters.

Content that speaks to specific situations and experiences gets more shares on social media and more clicks in email marketing.

Tips to Improve Your Marketing Messages
Which of these messages sounds more reassuring?

“We’re working on your refund and it will be with you soon.”

“We received your refund request on Monday, and it will be with you Wednesday.”

Option 2 feels more trustworthy and reliable because it contains specific, concrete information.

Here are some ways you can apply concreteness to all of the messages you send out—from tempting free content to marketing offers, delivery updates, upselling, and requests for customer testimonials.

When you talk about customer pain points, use specific examples, case studies, and real-life scenarios.

When you talk about your services, don’t just tell people what you offer; tell them exactly how you’re going to deliver.

When you talk about your company values, give examples of how you’ve put them into practice in the workplace or the wider world.

Today's tip is inspired by Jonah Berger.

You know you need to be developing video content ideas for your business.

But how can you develop strategic and intentional video ideas that align with your business or personal brand?

Develop 3 Distinct Video Content Types

You need three types of videos.

Videos that share your knowledge and advice;

Videos that directly feature or subtly reference your offers, services, products, and business activities;

and videos that share your secret sauce.

Your secret sauce videos help you show off your authentic self. If you’re wondering where to begin, think about your foundational backstory, personal present-day life, professional stories, and lighthearted moments.

You can share stories, everyday parts of your life, challenges you've overcome, or silly moments… anything that conveys the human side of you and makes you relatable.

Today's tip is inspired by Jera Bean, a featured speaker at Social Media Marketing World.

Is your marketing strategy working? Is something not quite right with your content, but you can’t put your finger on it? Here’s a simple rundown to help.

3 Ways to Focus Your Marketing Strategy

Niche-Focused Marketing Strategy: This involves focusing on consistently creating content for a specific industry. For example, if your niche is fitness, you may create content about proper form, workouts, and protein. This strategy works well on Instagram, TikTok, and YouTube.

Audience-Focused Marketing Strategy: With this approach, you focus on creating content for a specific customer or client persona. For instance, you may aim to inspire college students to balance school, work, and self-care through your content. This strategy works well on YouTube.

Identity-Focused Marketing Strategy: Typically used by lifestyle creators this strategy can also serve solopreneurs. This involves attracting people who relate to you and your unique traits, such as your relationship status, gender, culture, location, hair type, career path, and other identity markers that play a role. This strategy works well on TikTok.

Today's tip is inspired by Millie Adrian, a featured speaker at Social Media Marketing World. Source: Instagram

If your Facebook and Instagram ad lead or sales campaigns are running but you’re having trouble tracking them, try this:

Set Up Click Attribution
Attribution settings are hidden. Here’s where to find them.

Open up your ad set in edit mode and scroll to the Conversion section. Then, click on the Show More Options dropdown to see the Attribution Setting section.

Open the View-through dropdown and select None.

Then, open the Click-through dropdown.

If you are running ads for a lead campaign, set attribution for 1 day.

If you are running ads for a sales campaign, set attribution for 7 days.

Today's tip is inspired by Andrea Vahl, a featured speaker at Social Media Marketing World. Source: YouTube

If you’re working diligently toward SEO but can’t seem to break into the top 10, you might have overlooked something fundamental.

Check Your Page Load Speed
Google has confirmed that they use load speed as a factor in ranking websites so this really matters.

If you’re not sure where to start, you can use Google’s own PageSpeed Insights to get some recommendations.

Be cautious, though: Google is a tough grader and very few websites ever get a high score from them. Try implementing the changes they suggest but don’t stress if you don’t get a perfect grade.

Today's tip is inspired by Jeff Oxford, a featured speaker at Social Media Marketing World.