hjw marketing

This quote has resinated tremendously with me, especially as my business is a personal brand (where you create a brand around a person rather than a business).

I pride myself on being approachable, supportive and creative personally but also professionally. These are my brand values (the beliefs that you, as a business, stand for). I aim to communicate these within my business whether I'm talking to a client, writing copy for my website or sending an email. It's just who I am and this matters most to customers and clients because they like authenticity.

So, do you know your brand values? If not, stop, reflect and write down what comes to mind.

How would you describe yourself? Are you a serious person? Do you have a quirky personality? Are you spiritual? Do you have a bubbly, warm presence? Are you into technology or more traditional? Do you have a desire to constantly learn? If you're struggling, ask friends or even past clients to describe you or what it was like working with you.

If your brand isn't personal then imagine your business as a person. What would they be like? How would they act? Reflect on this and you may just find what your brand values are. This can then inform your messaging, tone of voice and contribute to you brand identity. As a result, your brand will become consistent and that leads to brand authenticity, building customer or clients' trust and loyalty.

Recently started working with Sue from Your Nutrition and on my visit today her new business cards arrived. I've taken her existing logo and applied the brand to a new business card design as well as other business stationery so you'll see more of what I've been working on soon 🍏

FEEDBACK FRIDAY 🥰

Here's what Lizzie from MIO Home Styling had to say...

"What would I have done if Hannah hadn’t come into MIO’s life? So, so pleased with everything she has achieved and produced to rejuvenate my business branding and image. It’s very satisfying to feel very proud of your corporate image and to be excited about the next idea. Hannah is reliable, diligent, consistent and lovely."

Getting a little personal this week and celebrating with this quote from "Everyone you meet is fighting a battle you know nothing about. Be kind. Always."

I'm based in Nature's Sanctuary and Dee and I are always happy to have a chat if anyone needs someone to talk to 💚

I personally know of the great work Mind Charity , Help Counselling Services and Lindy Counselling do!

WHAT IS THE DIFFERENCE BETWEEN BRAND, BRANDING AND BRAND IDENTITY?

Your brand, branding and brand identity is all about your business' image...

A brand is made up of name, tagline, logo or symbol, design, voice and the overall experience when interacting with the business. For example, the most famous brand, Apple, is known for its logo: a simple apple shape with a bite taken out of it. This simplicity is continued with their tone of voice and the fact they don't use a lot of words. Their tagline is 'Think Different' and the overall experience of the brand is consistent with the products themselves being simple to use.

Branding is the name given to the process of applying your brand to your business so people can identify you and separate you from other businesses. For example, putting your logo, tagline and design onto packaging or website. As well as writing copy that matches your tone of voice. To use Apple as an example again, you identify their products by the presence of the apple symbol but you also identify other products simply by the presence of the lowercase 'i' infront of the product name such as iPad, iMac etc.

Brand identity usually communicates how you wish your business to be perceived. It incorporates your brand and branding as well as the intangibles like your purpose, values, personality, messaging and strategy. To use Apple again, they identify as an emotional brand focusing on innovation and imagination with the latest technology. They have a massive following with many customers needing the latest products when released so they can be seen as trendy and up together with the latest must-haves. Therefore creating an image and lifestyle that customers want to obtain.

I've aptly depicted all of these elements with this graphic because branding is as much about what you can see as it is about what you can't! Had you considered all of these when it comes to your business?

A little from Marie Forleo

Success doesn't come from what you do occasionally, it comes from what you do consistently

So no matter what you do with regards to marketing your small business, as long as you are consistent, you're making progress. If you only have the time to post on social media once a week; then great! If you can publish a blog post once a month; fantastic! If you send a newsletter once a quarter; brilliant!

It's better to be a steady presence than have a sporadic appearance.

When it comes to marketing, is this you... 🤔?

Does the thought of social media, emails and well technology in general make you do this...😡?

If so, why not book a consultation with me to discuss what could work best for you and your business so you can look like this...😁

👉 Limited availability so book now: https://www.hjwmarketing.co.uk/consultations

💼 All consultations take place at my office at Nature's Sanctuary, 7 Fore Street, Trowbridge, BA14 8HD. If you require an out of hours appointment, do get in touch as I can accommodate.

This is your reminder that it's okay to rest and that may look different for everyone as we're all individual with different needs. It doesn't mean you've failed, you're quitting or giving up. You're taking care of yourself which is the most important thing 💛🌼

FEEDBACK FRIDAY 🌼

Don't just take my word for it, here's what my client, Natures Sanctuary Hhw Trowbridge, Nature's Sanctuary had to say...

"I highly recommend this amazing young lady who goes above and beyond to make a website designed to your requirements. Hannah not only has experience, qualifications, a beautiful personality, moreover she will advise the best way, contribute ideas, has great time management, up to date with so much technological advances, great at communicating and will get to know you, to understand how best to help you get the best. Hannah is fast, efficient and every detail matters to her as much as it will you.”

Marketing is the action of promoting and selling products or services.

As a small business you wear many hats and so it can be hard keeping track of everything while ensuring clarity and consistency.

A little focus can help considerably and one way to do this is using the 7Ps model. The result? This will help you to position your product clearly in the minds of your customers.

But, what are the 7Ps?

1. Product: what do you offer?

Describe its functionality, appearance, availability, features, guarantees

2. Price: how much does it cost?

What’s the list price? Do you offer discounts (e.g., early bird offer)? What are your payment options? Do you offer finance options or is it payment in full? Do you require a deposit? Do you offer free or value-added elements?

3. Place: where and through what channels can it be bought?

Name the locations where your product can be found. Do you have distributors or an online shop? Do you sell via retailers or have your own shop? Do you do markets or trade exhibitions? How is your product stored or transported?

4. Promotion: how do you communicate your product to your audience?

What tactics do you use to promote your product, for example, advertising, personal selling, public relations, direct marketing and/or digital marketing?

5. People: who and how do you deliver your product?

What’s your pre-sales/after sales support like? Do you provide customer support? Do you have employees? Do you undertake training, if so, what? What’s your business’ culture, purpose and values?

6. Process: what are the actions involved to deliver your product to your audience?

How do you monitor and check for quality assurance? How do you process feedback? Do you conduct research and development for new products? What IT systems do you use? What’s the design process? What’s your customer journey?

7. Physical Evidence: what are the tangible elements and environment of your product

Consider the product itself and its packaging. As well as the promotional physical aspects such as signage, leaflets, flyers, business cards, equipment etc.

Have you identified your 7Ps? Would you like some help? Get in touch 🌼

HAPPY MONDAY! 🌼 This week's quote reminds us to focus on what we are doing rather than looking at others.

Whilst it is beneficial to do competitor analysis, remember you want to differentiate your business from others so you stand out.

Do you know what your unique selling point (USP) is and are you communicating it to your customers?

Hello everybody! 👋

It's been a while so I thought I'd introduce myself. I'm Hannah, a freelance Marketing Consultant based in Trowbridge, Wiltshire.

I help small businesses bloom by providing marketing support services but am often asked what marketing is.

Essentially, marketing is the name of the actions you take to promote your business. It's what you do to attract an audience to your business' offering, whether it be a product, service or both. You’re most likely already marketing your business without even knowing it! However, most see marketing just as advertising, yet there is so much more to it!

Imagine your business is a plant. Marketing is one stem of your plant. Advertising is actually one of the many buds on the stem. Other buds might be personal communications, sales promotion, public relations, personal selling and so on. Then there would be the roots that provide the foundations of your business such as market research, product development, product distribution, strategy, customer support, reputation management etc. A consistent and integrated approach to your marketing means your plant will flourish and grow.

That’s where I come in. I can help your business grow. Your business may be a brand new seedling in need of setting down roots or established in need of some pruning to help bring the buds to fruition. Either way, I can help!

👉 Find out more and check out my new website here: https://www.hjwmarketing.co.uk/

📷 : Georgia Corbett Photo

It's been great working with Dee from Nature's Sanctuary over the past couple of weeks to create a new website using Squarespace to promote her massages and Mindfullness Room including booking appointments and accepting payments online! 💙

Please take a look ☺️👉

I'm so happy to announce my new website is now live 🤩

Take a look, find out more about the range of massages I offer and even book online! ✅

Please like my new page and share this post 💛
https://www.naturessanctuarytrowbridge.co.uk

With amazing thanks to hjw marketing for creating it - please like and share her page too! ☺️

Happy International Women's Day! 

I thought I'd share this quote as so often we compare ourselves to others, when in actual fact we are our own person and should embrace that we are unique.

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Sometimes we just need a reminder to keep on going, even when it gets hard, because nothing is impossible. It just these things take time and everyone is on different timelines. So remember, you've got this 💪🏻

Today's quote is relevant as I have signed up for Johanna Adriaansen's Solopreneur Business Bootcamp having completed her Brand and Marketing Week for Online Solopreneurs. I've decided to invest in my business to see where it can go so this is me taking the first step, not knowing what my staircase will hold

I'm excited and anxious but I know I've got this 💪🏻so join me on my socials to see what I get up to as I embark on this journey 😊

It's great matching a company's brand values to the colours used and I really enjoyed creating this logo for MG Cosmetics with the luxurious teal and rich gold texture 🤩

Monday's motivation ☺️

You don't have to have everything sorted in your life or business. Just take small steps to get started on your journey and soon you'll find you're on your way to where you want to be!

Thank you so much Mad About Cake for my personalised biscuits within this gorgeous bunch of flowers from The Flower Hive 🥰💐

I've always been passionate about helping people and my freelance business is an extension of that. I'm grateful for all the opportunities I have and the talented people I work with who just need a helping hand to communicate their awesomeness 🤩

Today's quote is from motivational speaker, Tony A. Gaskins Jr; be bold and take that chance!

Currently, I am working with MIO Home Styling to continue to develop the brand and marketing strategy 💜

From designing and executing a friend referral scheme to making social media graphics, project managing a new website build to creating signage; I love the variety of tasks I am involved with 😄

A motivational quote from Demosthenes that can be applied to business, but also life in general; perseverance is 🔑!

I always enjoy applying the branding I've created to various items like these prices lists for Mad About Cake. The fonts are complementary of one another, readability is good and it looks professional with spacing and a methodical layout 💜

Banishing Blue Monday by celebrating National Winnie the Pooh Day with one of my favourite A. A. Milne quotes 🌳🍯

Despite the state of the world right now, I'm looking forward to being creative in 2021 ❤️

It's always great to see your work come to fruition. I've been working on a lot of exciting projects with MIO Home Styling during the last couple of months and can't wait to share it with you 😊💜

Love helping people, especially when print is involved 💙

💜💙💚EXCITING NEWS💚💙💜

I'm so excited to share with you my branded tags 🤩

What do you think?☺️

Thansk to hjw marketing for making my vision come to life 😍

👀📦 take a look at this special delivery that arrived today!

I always get excited to see things in print and this banner I created for Mad About Cake with the illustrations by Impatient Kate Design was no disappointment 😍!

What do you think?
👍 or 👎

🌱💧 The grass is greener where you water it

❣️ ❤️

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