Yello

There are several reasons why you should be keeping your website up to date:

Security: Keeping a website up to date can help protect against security vulnerabilities and hacking attempts. Software updates often include security patches that fix known security issues.

User experience: Keeping a website up to date can ensure that it continues to provide a good user experience. This includes fixing any bugs, improving page load times, and making sure the website is mobile-friendly.

SEO: Keeping a website up to date can help improve search engine optimization (SEO) and increase visibility in search engine results. Search engines favour websites that are regularly updated and provide fresh and relevant content.

Branding: A website that is up-to-date reflects well on a company's brand. It shows that the company is active, professional and is interested in providing a good user experience.

Compliance: Websites that collect personal information may be subject to certain regulations and laws, like GDPR. Failing to keep a website up to date with the latest compliance requirements can lead to penalties and fines.

Keeping up with the competition: Your competitors are also working hard to improve their online presence, by keeping your website up-to-date you will be able to stay competitive and maintain a strong online presence.

Ensure you are regularly updating your website, or get the specialists to do it for you!

One of the most common issues that businesses face when designing their website is creating a website that is not user-friendly and easy to navigate.

This can result in a high bounce rate, in which users quickly leave the website because they are unable to find what they are looking for.

Another common issue that businesses face is improper search engine optimization, which can result in a low search engine ranking and difficulty attracting organic traffic.

Furthermore, businesses may struggle to create a website that effectively showcases their products or services or communicates their message to their target audience. This can result in a low conversion rate and difficulty generating leads or sales.

Why not let the professionals handle your website?

Conversion rate is important on a website because it measures the percentage of visitors to a website who take a desired action, such as making a purchase, filling out a form, or subscribing to a newsletter.

A high conversion rate indicates that a website is effectively converting visitors into customers, while a low conversion rate can indicate that there are issues with the website's design, user experience, or marketing efforts that need to be addressed.

By optimizing for conversion, businesses can increase their revenue and improve the return on investment for their website and online marketing efforts.

Designing a website is like building a house...

It requires a solid foundation, great design and functionality that is tailored to your needs.

And that's exactly what we offer at Yello Creations... A website that reflects your brand, engages your audience, and drives conversions.

Whether you're a start-up or an established business, we will work with you to create a website that stands out and helps you achieve your business goals. Contact us today to start your website journey.

Are you fed up with attempting to navigate the complicated world of website design on your own?

Outsourcing your website design can transform your company!

You can ensure that your website not only looks great, but also effectively communicates your brand and drives conversions by working with a team of experts.

Furthermore, you will have more time to focus on running your business while the professionals handle the technical aspects.

Don't put up with a mediocre website any longer; outsource your design and watch your online presence skyrocket!

Did you know...

That the design of your website can greatly impact the success of your business?

A well-designed website can attract and retain customers, while a poorly designed one can drive them away.

Invest in a website that represents your brand and effectively communicates your value proposition to your target audience.

Hey everyone!

We just wanted to share a new blog post we wrote on On-page SEO with you all. On-page SEO is a crucial element of any digital marketing strategy, and it's something that every website owner should be familiar with.

In our blog post, we cover the basics of On-page SEO and give you some tips and tricks for optimizing your website's content and structure to improve its ranking on search engines. We also delve into some of the more advanced techniques, like using header tags and optimizing images, that can give your website an extra boost.

Check out the blog post and let us know what you think! As always, feel free to reach out with any questions or comments.

Link: https://buff.ly/3Q9BMC0

One of our Directors attended the Basingstoke Networking Meeting yesterday morning, where everyone who attended participated in a toy drop for Naomi House and Jacksplace - A charity for children and young adults with life-limiting illnesses.

We are honoured to have contributed to such a worthy cause!

How is your About page looking?

For any help or information on Website Design / Development, get in touch on 01256 951051.

10 Ideas to draw traffic to your website:

1) Do Facebook Live

2) Start a YouTube channel

3) Submit blog posts to Reddit

4) Comment on other blog posts

5) Start a podcast

6) Publish a free e-book

7) Attend a networking event

8) Speak at an event

9) Host your own event / webinar

10) Create a freebie

For any help or information on Website Design / Development, get in touch on 01256 951051.

November Challenge!!

Read through the content on your Homepage / Landing Page:

- Are you using long Paragraphs?

- Are you just listing what you do?

- Are you showing visitors how you have helped your past clients?

- Are you using Subheadings to improve readability?
(A subheading should be used for roughly every 300 words)

- Are you asking visitors to subscribe for no good reason?

- Are you using stock images?

I challenge you to spend 1 working day improving the conversion rate of your Homepage / Landing Page.

Your content need to be focused around the pain points / problems you can take away for the reader.

Tip - Instead of spending the majority of your time looking into Marketing and Sales techniques that "Always Work", look more into Psychology - How the human brain works.

Apply what you learn to the content of your website, and you will raise the conversion rate of your site.

For any help or information on Website Design / Development, get in touch on 01256 951051.

Part 2 - The Do's for a successful Homepage.

For any help or information on Website Design / Development, get in touch on 01256 951051.

The homepage of your site is the first introduction each visitor will have to your business!

Make sure you give a memorable experience by avoiding these common mistakes.

Part 2 - The Do's for your Homepage coming tomorrow.

For any help or information on Website Design / Development, get in touch on 01256 951051.

Happy Halloween from The Yello Creations team!!

Rather than tricking you, we'll treat you with this guide on How to speed up a WordPress website for beginners: https://buff.ly/3zsD4RD

When was the last time you updated the design of your Website?

Nothing makes a potential customer / client say “no thanks” than a poor or outdated design.

It could be the colours, spelling, quality of images or simply the spacing. Either way, a website must look appealing and interesting.

Yes! It costs money *Shocked Face*

But how much money might you be losing due to an unattractive website?

For any help or information on Website Design / Development, get in touch on 01256 951051.

Reminder to update your plugins!

First off, before you even think about starting the updates, you need to ensure you have backups in place...for obvious reasons. You never know how an update might change your site!

PHP - Around 80% of websites are still written on PHP, this needs to be kept updated for security reasons. Older PHP versions are no longer getting security fixes. That means known vulnerabilities are not being fixed on that version, leaving your site open to attacks.

Plugins - Plugins must also be kept updated for security reasons. Developers release updates to strengthen your site against attacks. If you don't keep up with plugin updates, you leave your site open to attack.

Content - Good quality content will help to attract your target audience to your website, engage them and work towards getting them to take action. You need to keep this quality content updated, as it will help build trust between you and your potential customers. Show that you are an expert in your field!

For any help or information on Website Design / Development, get in touch on 01256 951051.

Anyone used Canva for design?

Recently, Canva has introduced a new website design feature!

It's easy to use. Simply press 'Create a design' and type website in the search bar. This is an easy way to plan the design / redesign of your website.

Although it's not quite as detailed as Adobe XD, it's much easier to use...anyone can use it without much training.

Currently, Yello Creations are trying out the new website feature on Canva for some of the projects we are working on. Before we design / develop a website, a pre-design is made to ensure a client is happy with the design, before we spend time creating a website that the client may not like.

This is a crucial stage for any web designer / developer, to save wasting the designers & clients time.

A client themselves could even use Canva to create the design for the website designer ;)
Maybe that's too much to ask...

For any help or information on Website Design / Development, get in touch on 01256 951051.

How many of you have a standard "Contact Us" page?

What should you include on a "Contact Us" page?

Emotional Connection - Focus on building an instant connection with your target audience from the first line of your contact page. A witty header that matches your style is a great start.

Context & Credibility - Show off your skills, talents and experience in a way that communicates your personality, connecting you more to your target audience. Include what you specialize in and a what fields you don't to ensure the right people contact you.

Testimonials - Client testimonials are incredibly powerful and should be placed near the Context & Credibility section. Videos are much more engaging and believable. Ask for your clients to make a quick video of them explaining how great you are!

Discovery - Be sure to add in your form a place where the potential client can explain the project, and explain how aware they are of the problem you can solve. This will help in future conversations. It's also important in this section to find out how fast the client wants the project completed.

How did you here about us - Including this question is very important as you will know where your referrals are coming from. This will tell you where your marketing strategies are working and where they are not.

Confirmation Message - Make sure to tell the potential client when to expect a follow-up and what the next stages are once they have contacted you. Be sure to include a phone number in the message.

For any help or information on Website Design / Development, get in touch on 01256 951051.

Due to the cost of living going up, Yello Creations https://buff.ly/3sa17AD are offering a special deal (Great for SMEs) for a bespoke website / redesign.

Step 1- Contact 01256 951051
Step 2 - Content Request
Step 3 - Website Draft
Step 4 - Website Creation
Step 5 - Training

Contact us to start your journey in creating a website that drives the best return for your investment.

Have you created a website using WordPress?

"So you have had a website designed, or maybe even attempted to design it yourself, using WordPress.

The website looks great! It has so many cool animations and looks really professional, you’ve done really well!

Hold on…

The website is taking ages to load!"

Give this short article a read: how to speed up a WordPress website for beginners.

https://lnkd.in/eaM-PJ7P

Get in touch for more information on speeding up your website.

You probably didn't read the post below...

Why?

Well, it doesn't really look very appealing, does it?

Your brain does not want you to read this post.

It contains information a prospect would be interested in, but it won't convert them!

Does your website look like this?

The chances are you either have a website that looks like this, or know a business that has a website that looks like this.

We find accountants and financial advisors have websites like this.

A website needs to be eye catching, appealing and entertaining to scroll through.

It takes 50 Milliseconds for users to form an opinion about your website that determines whether they’ll stay or leave.

Would you stay if you saw this?

If you need help creating an online presence, call 01256 951051.

"Can we see your website?"

YES!

The Yello Creations website is now live:

- New projects will be added once they are live.

- We will be giving tips & guidance on how to improve website performance.

- The pre-launch offer has now ended, keep a look-out for more upcoming offers

- Our advanced interactive chatbot will be live in the next few days.

https://yellocreations.com

Website Design Hampshire | Yello Creations Website Specialists Website Design Hampshire Specialists that bring out the full potential of your Businesses website. After all, a website should not just sit there!