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A CTA (call-to-action), is content, such as an image, a button, or a line of text, intended to prompt users to perform a specific action. Such as: “sign up”, “register”, “follow”, etc. Leading the user to the next step of a sales process. A CTA is important because it guides website visitors and impacts your conversion rates. Researching into your target market will enable you to make a really effective CTA, which will do wonders at drawing your target audience's attention. Make sure you are doing market research. It will help you create content that converts! If you need help creating an online presence, call 01256 951051. #marketresearch #calltoaction #businessdevelopment #hampshirebusiness #basingstokebusiness #basingstoke #hampshire #webdesign

Do you have social media buttons on your website? We have seen so many websites that do not have social buttons, or that have social buttons that do not work. There are many reasons why social buttons are needed on a website! Trust: A website will throw information at people. Usually that information is not very exciting, and anyone can appear as an "Expert". Social networks often tell quite a different story, and bring out the personality of your Business. Directing someone to your social media page, that shows a different side of the business, will develop more trust and enhance likeability. Interaction with your TA: It's much easier to interact and update people using your social media compared to a website. Nudging traffic onto your company social media pages will allow you to easily keep your target audience updated and aware of projects, useful tips, offers etc. Contacting prospects usually has a higher success rate on social media compared to email. It's vital only to show buttons that your target audience will actually use. This allows the page to look less clogged up without having share buttons and icons everywhere on the page. Be a little more strategic on the placement of social media buttons. #success #businessdevelopment #websitedesign #hampshire #basingstokebusiness #socialmedia