7hundred

Double New Bike Day!

Pushkar and Kanika have been eyeing new bikes for some time, luckily our old friend and customer Jens explicitly told them that should not go anywhere else but 700.

We spent a long time determining exactly which bikes and sizes will best suit their needs and finally settled on the Pinarello X3. Comfortable geometry coupled with the ease of Shimano Di2 made these the perfect bikes to start their cycling journey.

Coming from the car industry they immediately jumped at the ceramic coat as they have been using their products for years.

Thank you guys for trusting us with your purchase and following our guidance, I'm sure this is the start of an epic journey. We wish you many safe and happy miles ahead.

New Bike Day!

Michelle has been a looooong time customer and it was great getting her onto a Pinarello.

The Pinarello X was the perfect fit and allowed for a seamless transition from her Eddy Merckx.

An important point to note is that this photo was taken after riding and the reason for that smile.

Thank you for all the years of support and we look forward to getting Steve onto his Pina soon!

These limited edition Udog Distanza gravel shoes in Cloud White are 🔥🔥🔥🔥🔥🔥🔥

Very limited number available.

Hesitate and miss out. Simple.

If made Gravel bikes…..

…..they’d outsource to .

To complete the set and make proper use of our new Enve wall we have added the exceptional to our arsenal of Enves

With understated style but unquestionable quality, customisable cockpit and smart features for all your off-road exploits, the Enve MOG is an aspirational gravel whip that should be firmly in your sights if you are looking to explore the trails.

Forged in the depth of our workshop these three custom beauties took on the rolling hills of Somerset over the weekend.

An Enve Melee, Fray and a Bōken Miru all bedecked with the best bling a bicycle can be blessed with.

Most importantly, it allowed for three good friends to chat, relax and do something they love together.

Oooph. Oli Wood - Diplomacy 10 out of 10.

"I like the look of those wavy wheels"

So do we Henry, so do we.

Henry has been riding a Cannondale Topstone for the last four years and was looking to stretch out his road legs.

Given the more relaxed geometry of the Dogma X the transition from a gravel bike to a race bike was seamless.

Specced with Shimano Dura Ace, some flashy Princeton Carbon Works Peak 4550 wheels and in the most popular Sonic Green colour this bike ticked all the boxes. Light, fast and comfortable.

Thank you for your continued support Henry and we wish you many happy miles.

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Continuing our journey back to our roots as a purveyor of the finest cycling products, we add another brand specific section to the floor. This time take the limelight!

Come and chat with us about your next dream bike.

Being part of the Pinarello family we love days like today, a new chapter in Pinarello history, welcoming a new member to the family.

Behold the new Dogma F 🙌

It ticks all the boxes that you would expect a new top-end bike to tick. It's stiffer, faster, lighter and more aerodynamic.

There have been significant changes around the headtube, bottom bracket and handlebars that are a quantum leap from the previous iteration of the F.

The sizing will stay the same so don't worry you can fire over your order with confidence.

As you would imagine , stock is very limited however we will soon be receiving a 56cm F in the Luxter Blue, the launch colour which is pictured above.

I had to fight the urge to write "green with Enve".

This bike deserves better than cheap idioms.

The Enve Fray in all its glory.

Fast, comfortable, capable and looks the bizzniz.

Available in more muted tones but we're all about the flash.

Building dreams is what we do.
It takes a team to realise them though - passionate individuals who enjoy the journey with our customers - from scrolling to rolling.

Interested in joining us?

We are looking for someone to run our workshop - but so much more. The team is small and adroit with versatile roles with scope for your energy to find fresh avenues of release!

Looking to shift gear?

Get in touch….. Link in the LinkTree

Look at that smile!

Terry has been a long time customer of ours and he has been toying with the idea of getting onto a Pinarello for the last year or so.

After a brief and unpleasant sojourn into the world of gravel bikes and having always ridden race bikes, it was a no-brainer as to which model would best suit his riding style.

THE DOGMA

We look forward to hearing the war stories of upcoming rides and races.

Thank you for trusting us through the years to get you onto the bikes that work best for you.

We wish you many happy miles from us all at 700 and keep the rubber side down.

Yesterday we had the privilege to host the first SWI Demo Day in the UK. Stefano, Bill, Jonathan and Luca Paolini (yes that one) all made the trip and interacted with our riders.

It's not often that the actual frame builder and designer runs one through the bike however this is not a typical bike nor brand!

SWI cycles is all about the ride, the essence of cycling and Stefano's understanding of bike construction brings his art to life. This post isn't about going into the detail of the bike but about the the team and passion they bring to the process.

Thank you to everyone that turned up and got to experience this incredible bike. If you are after something truly special then SWI should be on top of your go to list.

Building dreams is what we do.
It takes a team to realise them though - passionate individuals who enjoy the journey with our customers - from scrolling to rolling.

Interested in joining us?

We are looking for someone to run our workshop - but so much more. The team is small and adroit with versatile roles with scope for your energy to find fresh avenues of release!

Looking to shift gear?

Get in touch….. Link in the LinkTree

Fresh off the press and straight into our shop.

The FRAY is fast, comfortable and can handle almost everything you throw at it.

With internal frame storage and mounts for top tube bags, the Fray really is the Swiss Army Knife of bikes.

The new QUOC Gran Tourer XC LACE is a premium Gravel shoe from the company that created the first dedicated footwear for the sport. Based on the Award Winning and genre defining Gran Tourer, the new Laced version is for the rider that prefers the laced aesthetic and the ability to specifically dial in their fit with the traditional fail-hard closure system!
Built with QUOC's usual attention to detail and with careful, targeted materials selection - the comfort-forward Gran Tourer XC Lace delivers everything to keep you at the front - with signature QUOC Style to boot!

More here:
https://www.7hundred.co.uk/footwear/shoes/quoc-gran-tourer-xc-lace-gravel-and-adventure-shoes-chalk__63941