WebHummel
WebHummel is a small but professional digital marketing agency based in the heart of York. WebHummel is a digital marketing agency based in York.
We offer a tailored service to help businesses 'bee' found online through web design and digital marketing. If you're looking to improve your online presence, we'll support you to reach your unique targets and objectives. In today's ever more competitive online climate, it's crucial to have a targeted marketing strategy that helps you stand out from the rest. We'll help you connect with your chose
Did you know? Using long-tail keywords can significantly boost your SEO efforts. Unlike generic terms, long-tail keywords are more specific and capture users who are closer to making a purchase or seeking specific information. Start integrating them into your content strategy for better results!
I used to think it was all about having great content and a pretty design, but there's so much more to it.
Here's what I've learned so far:
Visibility Matters: SEO helps your site show up on search engines, making it easier for people to find you.
Organic Traffic is Gold: No need to rely solely on ads when you can attract visitors organically through search engines.
User Experience Counts: Good SEO practices make your site more user-friendly, improving navigation and load times.
Builds Trust: High-ranking sites are seen as more credible and trustworthy by users.
Insights Galore: SEO tools provide valuable data on how people are finding and interacting with your site.
When you finally finish a project and your boss asks for changes... š
How to Do SEO Outreach in 6 Steps:
1. SEO outreach is all about good planning. Set your goals, create a workflow, and get everything ready. Whether you're going for backlinks or using guest blogging, budget wisely. Tools like Asana, SEMrush, and Bigin are super helpful to stay on track.
2. Find potential websites or influencers to reach out to. SEMrush is great for finding prospects and gathering data. Automate and streamline your process to save time.
3. Write personalised pitches that show the value you offer. Keep your initial emails short and sweet. Techniques like broken link building, infographics, and guest blogging work really well.
4. Negotiate with a collaborative mindset. Look for win-win solutions and focus on building long-term relationships. Ethical backlink building should be part of your strategy.
5. Make high-quality content that meets the needs of your audience and the recipient. Whether it's guest posts, infographics, or other resources, make sure it's well-written and informative.
6. Keep an eye on how your outreach is performing. Track key metrics like referral traffic and search engine rankings. Regularly check your backlink profile to ensure all links are high-quality and relevant.
Bonus Tips:
Always refine your tactics.
Use social proof and testimonials.
Establish yourself as a thought leader.
Build relationships with influencers.
Stay updated on SEO trends.
Improving your website's SEO can feel overwhelming at times. But did you know you can make a significant impact in just 30 minutes?
Let me share a quick story with you.
Last month, I decided to tackle our website's SEO, but with a busy schedule, I only had half an hour to spare. I focused on three key areas:
Optimised Title Tags & Meta Descriptions - I started by revisiting our title tags and meta descriptions, making sure they were relevant and included our target keywords. This simple change helped improve our click-through rates almost immediately.
Updated the Services, About, and Home Pages - Next, I refreshed the content on our services, about, and home pages. By adding new information and relevant keywords, I ensured our content stayed current and engaging. The updated pages started ranking higher in search results, attracting more visitors.
Internal Linking - Finally, I added internal links to other relevant pages on our site. This not only improved our site's navigation but also kept visitors engaged for longer. Our bounce rate decreased, and users spent more time exploring our content.
These three simple steps took just 30 minutes, but the results were remarkable. If you're feeling overwhelmed by SEO, start with these quick wins. You might be surprised by the impact!
Got any quick SEO tips of your own? Share them in the comments below!
Boost your website's visibility with these 3 free SEO tools I absolutely swear by!
Google Analytics - Dive deep into your website's performance and get to know your audience like never before.
Google Search Console - Keep an eye on how your site is doing in Google search results and tackle any indexing issues head-on.
Ubersuggest - Discover new keywords, get traffic data, and gather SEO insights.
Have any favourite SEO tools of your own? Drop them in the comments below!
What's your biggest SEO challenge? Share below!
12 Non-Negotiables of On-Page SEO:
1. Keyword Research
2. Title Tags
3. Meta Descriptions
4. Header Tags (H1, H2)
5. URL Structure
6. Quality Content
7. Image Alt Text
8. Internal Linking
9. Mobile Optimization
10. Page Speed
11. User Experience (UX)
12. Analytics and Monitoring
Master these essentials to boost your siteās rankings!
š¬ Which one are you focusing on today? Comment below!
Ready to boost your SEO game? Here are 6 ways to get high-quality backlinks!
Guest Blogging: Write valuable content for reputable sites in your niche to earn those precious backlinks.
Broken Link Building: Find broken links on relevant websites and offer your content as a replacement.
Testimonials: Share your positive experiences with products or services, and earn backlinks when your testimonial is featured.
Resource Link Building: Create comprehensive resource lists and guides that others will want to link to.
Influencer Outreach: Collaborate with influencers in your industry to share your content and earn backlinks.
Social Media Promotion: Share your content across social media platforms to increase visibility and attract backlinks.
When you crush every single item on your to-do list!
Check out these 6 SEO strategies!
Keyword Research: Discover what your audience is searching for and target those terms effectively.
Quality Content: Craft valuable, engaging, and relevant content that resonates with your audience and keeps them coming back.
On-Page Optimisation: Perfect your titles, meta descriptions, headers, and image alt text for better search engine visibility.
Mobile-Friendly Design: Ensure your site is responsive and looks great on all devices, improving user experience and SEO rankings.
Backlinks: Build high-quality links from reputable sites to boost your siteās credibility and authority.4
Analytics: Regularly analyse your siteās performance, track key metrics, and adjust your strategies for continuous improvement.
Implement these tips for sustained growth and online success! š
Are you feeling like you're wasting time on SEO? Itās probably because you're doing it wrong! But donāt worry, Iāve got you covered. Follow my strategy and watch your SEO efforts turn into real results! š
So, what's the right way? Let's dive in!
š Here's the game plan:
Keyword Research: Start by using tools like Google Keyword Planner or Ahrefs. Did you know that 70% of marketers see SEO as more effective than PPC? Find those golden keywords that your target audience is actually searching for.
Quality Content: Content is king! Write engaging and valuable content that answers your audience's questions and solves their problems. Think about what they need and deliver it in a way that's easy to understand and enjoyable to read. Fun fact: Companies that blog get 97% more links to their websites.
On-Page SEO: Donāt forget the basics! Make sure your titles, meta descriptions, and headers include your keywords. But remember, donāt overdo itākeep it natural and readable. Studies show that updating and republishing old blog posts with new content and images can increase organic traffic by as much as 111%.
Backlinks: Quality over quantity. Build high-quality backlinks from reputable sites. Reach out to industry blogs, write guest posts, or collaborate with influencers. Websites with a strong backlink profile tend to rank higher on Googleā75% of SEO is off-page.
Technical SEO: Your site needs to be in tip-top shape. Ensure itās mobile-friendly, loads quickly, and is easy to navigate. A smooth user experience is crucial for keeping visitors on your site. Did you know that 53% of mobile users abandon sites that take longer than three seconds to load?
Ready to transform your SEO game? Letās make it happen together! šŖ
Here are the 6 AI Tools I use for content writing.
Try them out and let me know if you find them useful.
Save this post for later or share it with friends who might it useful!
How to Avoid These Pitfalls :
Create Valuable Content: Focus on your audienceās needs and interests.
Regular Audits: Perform routine checks on your site to catch and fix issues.
Stay Updated: Keep up with the latest SEO best practices and algorithm updates.
User Experience: Prioritise a seamless and enjoyable experience for your visitors.
Quality Over Quantity: Itās better to have a few high-quality links and content pieces than many low-quality ones.
Follow these tips to enhance your SEO strategy and keep your website in top shape!
Ready to boost your SEO from scratch? Start with these essential steps!
1ļøā£ Sign up for Google Search Console:
ā¢ Why: Itās your direct line to Google, offering insights into how your site is performing in search results.
ā¢ How: Visit search.google.com/search-console, add your site, and follow the verification steps.
ā¢ Benefit: Monitor site performance, fix issues, and optimise for better rankings.
2ļøā£ Install Google Analytics:
ā¢ Why: It helps you understand your audience and how they interact with your site.
ā¢ How: Sign up at analytics.google.com, get your tracking ID, and add it to your website.
ā¢ Benefit: Track visitor behavior, measure campaign success, and make data-driven decisions. š
Get these basics covered and youāre on the right path to SEO success! šš”
Ready to level up your online presence and business game? Meet Vanessa Lau ā your go-to source for expert insights, empowerment, and practical advice in personal branding and entrepreneurship!
Ready to take your event to the next level? For more tips, check out our blog post!
https://webhummel.co.uk/seo-for-events-15-actionable-steps-to-snowball-your-attendees-list/
Remember, SEO is a marathon, not a sprint. Stay patient, stay consistent, and watch your blog grow!
Mobile optimisation is vital for SEO success!
Ensure your site adapts to all screen sizes for better user experience and search engine visibility.
Optimise load times by compressing images, reducing HTTP requests, and using browser caching.
Keep your content concise and readable with shorter paragraphs, clear headings, and no intrusive pop-ups to cater to on-the-go users.
Meet the Team! Tom, our CEO and company founder, leads the way with his vision and expertise. Tia keeps our social media channels buzzing as our Social Media Manager, while Imogen crafts captivating content as our Content Marketing Executive. Together, we're dedicated to bringing you the best!
Virtual or in-person: which meeting style gets your vote?
Whether you thrive on face-to-face interactions or cherish the convenience of virtual connections, we want to hear your thoughts.
Share your preference in the comments below!
Unlock the Power of SEO with These Essential Tools: SEMrush, Google Analytics, and Answer The Public.
Stay ahead in the SEO game! Google's frequent updates keep us on our toes, but with consistent learning and adaptation, we can ensure our strategies remain effective. šŖ
Boost your restaurant's success with SEO!
From attracting direct customers to outshining local competitors, discover the top 5 reasons why SEO is a game-changer for restaurateurs.
Check out our blog post on this topic for more information!
https://webhummel.co.uk/local-seo-for-restaurants/
Are you Team Coffee or Team Juice in the morning grind? Tell us which person you are at work!
Person 1: A bold brew fuels their productivity and kicks off the day with a caffeine kick!
Person 2: Starts their day on a fresh note with a glass of vibrant juice, powering up with natural goodness!
Whether you're sipping java or juice, here's to a productive day ahead! Share your morning ritual in the comments below!
Ready to elevate your SEO game?
Download these apps and watch your website climb the search engine rankings!
Tick off these tasks daily to supercharge your social media presence and take your brand to new heights!
With over 500 million daily users, they offer a unique opportunity for brands to:
Boost Visibility: Stories appear at the top of users' feeds, ensuring maximum exposure for your content.
Increase Engagement: With interactive features like polls and Q&A stickers, businesses can foster deeper connections with their audience.
Showcase Authenticity: Stories provide a casual and behind-the-scenes look into your brand, allowing you to showcase your personality and values.
Embrace the power of AI in marketing, but remember, it's the human touch that truly connects brands with their audience.
Did you know that 74% of potential clients are online searching for legal services.
Here's why SEO is crucial: Competitive Edge, Brand Visibility, Local Presence, Accessibility, Cost Savings, High Conversions.
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Contact the business
Telephone
Website
Address
18 Blake Street
York
YO18QG
Opening Hours
Monday | 9am - 5pm |
Tuesday | 9am - 5pm |
Wednesday | 9am - 5pm |
Thursday | 9am - 5pm |
Friday | 9am - 5pm |