NCK Fashion School
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Golf City
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Michel Camp
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Siisis Boutiqu Tema
FASHION DESIGN AND ILLUSTRATION
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Get the Best Training from and produce Professional outfit ๐
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As humans, we are bombarded by innumerable advertisements with ๐๐๐๐, ๐๐๐๐๐๐๐๐, ๐๐๐
๐๐๐, ๐๐๐
๐๐๐๐๐๐๐๐๐ ๐๐๐๐๐
๐. These are all done in the quest to capture our attention and drive our likes and considerations for certain products or brands.
In my little experience as a marketer Nii Tettey Kwaku Sackey, I have observed people glorify the beauty of advert designs than their substance. Of course, beauty captures attention, but just like in any professional field, principles must be adhered to.
One such principle is the ๐ถ๐๐๐๐๐๐๐๐๐๐๐ ๐๐ ๐ท๐๐๐๐๐๐๐๐๐; how people make meaning of their environment and interpret sensory data. Not to get too technical, this aspect of marketing seeks to unearth what people see, how they see it and how they interpret it to come to a meaningful conclusion of what an advert intends to communicate to them first-hand and in the most effective and time-conscious manner. Such study in the field of marketing is grounded in GESTALT psychology (in case you want to study further in the link below):
https://www.usertesting.com/resources/topics/gestalt-principles #:~:text=The%20figure%2Dground%20principle%20states,the%20back%20(the%20ground).
What ignites my sense of Recall (another important aspect of marketing) is a billboard I came across recently or perhaps, come across several times without bothering to look at the main details even though it catches my eyes instantly. Yes. Instantly, because it uses a beautiful model as its main figure, a good thing to do depending on what you are selling and this is where a lot of marketers and or designers make mistakes.
๐ป๐ ๐๐๐๐๐๐๐๐ ๐๐๐๐๐๐๐๐๐๐๐ ๐๐ ๐ ๐๐๐๐๐๐๐๐๐๐, ๐๐๐๐๐๐๐๐ ๐๐๐
๐๐๐๐๐๐๐๐๐๐ ๐๐๐๐๐๐, ๐๐ ๐๐๐๐
๐๐ ๐๐๐ ๐๐๐๐๐๐๐๐๐ ๐๐๐ ๐ฉ๐๐ ๐ธ๐๐๐๐๐๐๐: ๐พ๐๐๐ ๐๐๐ ๐๐ ๐๐๐๐๐๐๐? ๐พ๐๐๐ ๐๐๐๐๐๐
๐๐ ๐๐๐ ๐๐๐๐๐๐ ๐๐๐๐ ๐๐๐๐๐๐๐๐๐ ๐๐๐๐๐๐๐ ๐๐ ๐๐๐ ๐
๐๐๐๐๐? ๐ฏ๐๐ ๐๐๐๐๐
๐ ๐๐๐๐๐๐๐๐ ๐๐๐๐๐๐๐๐ ๐๐๐
๐๐๐๐๐๐๐๐๐ ๐๐๐๐๐๐๐๐๐๐๐ ๐๐ ๐๐๐ ๐๐
๐๐๐๐๐?
Unfortunately, one of the biggest errors or should I say hurdles is the issue of figure-ground and grouping.
๐๐ก๐ ๐๐ข๐ ๐ฎ๐ซ๐-๐ ๐ซ๐จ๐ฎ๐ง๐ ๐ฉ๐ซ๐ข๐ง๐๐ข๐ฉ๐ฅ๐ ๐ฌ๐ญ๐๐ญ๐๐ฌ ๐ญ๐ก๐๐ญ ๐ฉ๐๐จ๐ฉ๐ฅ๐ ๐ข๐ง๐ฌ๐ญ๐ข๐ง๐๐ญ๐ข๐ฏ๐๐ฅ๐ฒ ๐ฉ๐๐ซ๐๐๐ข๐ฏ๐ ๐จ๐๐ฃ๐๐๐ญ๐ฌ ๐๐ฌ ๐๐ข๐ญ๐ก๐๐ซ ๐๐๐ข๐ง๐ ๐ข๐ง ๐ญ๐ก๐ ๐๐จ๐ซ๐๐ ๐ซ๐จ๐ฎ๐ง๐ ๐จ๐ซ ๐ญ๐ก๐ ๐๐๐๐ค๐ ๐ซ๐จ๐ฎ๐ง๐. ๐๐ก๐๐ฒ ๐๐ข๐ญ๐ก๐๐ซ ๐ฌ๐ญ๐๐ง๐ ๐จ๐ฎ๐ญ ๐ฉ๐ซ๐จ๐ฆ๐ข๐ง๐๐ง๐ญ๐ฅ๐ฒ ๐ข๐ง ๐ญ๐ก๐ ๐๐ซ๐จ๐ง๐ญ (๐ญ๐ก๐ ๐๐ข๐ ๐ฎ๐ซ๐) ๐จ๐ซ ๐ซ๐๐๐๐๐ ๐ข๐ง๐ญ๐จ ๐ญ๐ก๐ ๐๐๐๐ค (๐ญ๐ก๐ ๐ ๐ซ๐จ๐ฎ๐ง๐)..
So let's come back to my 'beautiful' billboard. I may be wrong, but beyond the beauty of the model, which happens to be the prominent figure in the artwork, attending to the rest of the details has been difficult for me even though I have had repetitive exposure to this billboard. Why? The Figure. To be fair, other external and internal factors come into play, but I will base my argument on position. Yes, most Billboards are often located by the road against heavy traffic and it only takes a few minutes if not seconds to capture a customer's attention, especially now that the attention span has further been inundated by the use of smartphones. From a personal point of view (internal), factors such as:
- Motivation
- Interest
- Needs
- Expectations
These also drive attention and perception. However, I have tried hard to go beyond these limitations to read all the details on this billboard to nought.
๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐๐บ๐ฝ๐น๐ถ๐ฐ๐ฎ๐๐ถ๐ผ๐ป
Not everything beautiful passes the marketing test. Different channels of marketing require different approaches. A Billboard is usually built for attention in the marketing pipeline and must use the least text to attract the consumer and move him into the next stage of the pipeline; the DESIRE to learn more. The contrasting use of colours in the advert was great and could organise a consumer's perception of what the billboard offers. However, most men (who are not the target anyway) would never look beyond the beauty of the woman on the Billboard or anything else for that matter that is magnified beyond the main focus of the advert. Read more about the External Stimulus Factors: Movement, Repetition, Position, Intensity, Novelty, Contrast. Tell me what you think and offer more examples of such adverts. NCK Fashion School
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THE BEGINNING OF A NEW MONTH
A perfect time for SHIFTING things around,
Always remember to keep your feet on the groundโ
REGISTRATION is ongoing 057 300 4481 โ๐ฝ๐๐ชก๐งต๐ฅ
Designed by
Most Promising Student for the Year 2023
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*@ NCK FASHION & ENTERPRENEURIAL COLLAGE, we bring out the Creativity in you and prepare you for the Future๐๐ชก๐งตโ๐ฝ๐๐
NOW 0573004481 and become a Star ๐
Admission is ongoing ๐๐ชก๐งตโ๐ฝ๐๐
Designer
Best Designer 2023
Overall Best Student 2023
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*Have you REGISTERED? If the answer is NO please take a bold step and REGISTER by Friday. Orientation is on Monday @ 10am sharp. We are getting ready to Start a creative Journey* ๐งต๐ชก๐ฅ๐๐ผ
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Learning is the beginning of Wealth. Make a decision this year to learn a skill and become who you want to become.
Call/whatsapp us on 0573004481 and Enroll Now
We have Hostels Available for students coming from afar.
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Merry Christmas to you all.
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Our mandate is to raise Godly Enterprenures in the Fashion Industry to Redefine Fashion For His Glory.
Admission for 2024 is ongoing,kindly register now 0573004481
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You canโt wait for inspiration, you have to go after it with a drive of VISION.
Admission is ongoing for 2024
Register Now +233573004481
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RUNWAY PRESENTATION by Stitches. Proud of our Graduant.
Admission is still ongoing, kindly call 0573004481
.C.K FEC
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Amazing moments with our Graduants during our Fashion Show & Graduation.
Admission is still ongoing, kindly call 0573004481
.C.K FEC
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Our Graduant made us happy with their amazing designs during the Fashion show๐๐ผโ๐ฝ๐๐ผ๐
You can also learn how to make these beautiful designs in 1 Year.
Admission is still ongoing, kindly call 0573004481
.C.K FEC
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We started our Runway Fashion Show with some of our 5th Batch Students. These Students are just 4 months old in class. What God cannot do does not exist ๐คฃ๐คฃ๐คฃ
Admission is still ongoing, kindly call 0573004481
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PRAYER TIME DURING THE FASHION SHOW 2023!!!
Philippians 4:5-7
But in everything by prayer and supplication with thanksgiving let your requests be made known to God. And the peace of God, which surpasses all understanding, will guard your hearts and your minds in Christ JESUS.
Led by Prophet Jimmy Kojo Boateng - Mensah
.C.K FEC
&Graduation2023
Pictures by
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N.C.K FEC FASHION SHOW 2023 RED CARPET with some of our Students killing it๐ฅ๐ฅ
The Best Christian Fashion Show in Africa ๐
โค๏ธ
Our Brand Ambassador Beverly Afaglo gives her SPEECH during our 1st FASHION SHOW & GRADUATION on Saturday 25th November 2023.
THE BEST CHRISTAIN FASHION SHOW IN AFRICA ๐
![](https://img3.findglocal.com/303/378/361819513033781.jpg)
The *BEST CHRISTAIN FASHOW IN AFRICA* ๐ #*N.C.K *FASHION ENTERPRENEURIAL COLLAGE* FASHION 4 HIS GLORY ๐๐ฝ๐๐ผ๐ฅ
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Thank you for Gracing our Fashion Show on Saturday @ Brand Ambassador , . God bless you.
THE BEST CHRISTAIN FASHION SHOW IN AFRICA ๐
Watch out for more videos & Pictures ๐ธ
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ITS TODAY ๐ฅ๐ฅ๐ฅ๐ฅ๐ฅ๐ฅ
Tickets will be sold at the Gate. See you there at 3pm
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One of the BEST Fashion Shows in Ghana ๐ฌ๐ญ and beyond. We are Redefining Fashion for His Glory.
See you tomorrow @ 4pm
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We give you nothing but the Best Actresses in Ghana๐ฌ๐ญ Don't regret ooh yooooo. Ghc50 p3 ooh or else MTN will take all your 50gh bundle ๐คฃ๐คฃ๐คฃ๐คฃ See you on Saturday ๐ฅ๐๐ผ
Call 020 951 7824 for your tickets
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Our Ambassador Beverly Afaglo is fired up and ready for SATURDAY๐ฅ๐ฅ Come prepared in style for our Red Carpet ๐ฅ๐ฅ # *Regular Tickets Ghc50 & VIP Tickets Ghc100*. FashionShowinAfrica ๐
![](https://img4.findglocal.com/676/838/357806806768385.jpg)
Let's have a SHOW DOWN on SATURDAY @ 4PM with our Gospel Musicains & Celebrities ๐ฅ๐ฅ. Chale we are running out of tickets oh so look sharp and Grab yours now.๐ฅณโ๐ฝ๐ฅ
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Min Kofi Karikari is an Anointed Gospel Musicain with hits songs like *YAWEH , SOMETHING NEW, WHO SAY GOD NO DEY ๐๐บ* and many many more. He will be our Special Guest this coming Saturday 25th Nov. your Tickets and see you there.
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Ps Emmitt Konadu is a Fire brand Gospel Musicain and the Head Pastor of I.C.G.C Aviation Temple. He will be our Special Guest on the 25th Nov. You can't afford to miss this FASHION SHOW for any Chicken Wings in Africa๐คฃ
your Tickets Now. *Call 0209517824* for your tickets.
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Our Gospel Musicain will be our SPECIAL GUEST on the 25th of Nov. You don't want to miss this FASHION SHOW for anything Your Tickets now. RED CARPET starts ๐ฅ๐ฅ๐ฅ
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BOOK A SPACE NOW & make some good sales on the 25th Nov From Ghc300-500. We have limited Space left. is repping live๐ฅ๐ฅ
Click here to claim your Sponsored Listing.
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