M21 FILMS

What is 𝗩𝗶𝗱𝗲𝗼 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘀𝗮𝘁𝗶𝗼𝗻? Why should we care about it now?

▼ Find out below! ▼

As part of the renewed digital strategy for Arktos Yacht, we were called in to create original, bespoke content that evidences the versatile character of the 34.6m custom built, classically-designed sailing yacht.

⛵ Besides targeted marketing videos, the visual content we produced included photographs captured from the ground and the air to serve as digital assets for organic social media marketing and the yacht's digital brochure.

Client: Arktos Yacht
Agency: IYC - The International Yacht Company
Production Company: M21 FILMS
Head of Production: Moris Gkormezanos
Drone Pilot: World UAV Federation - Greece

Ever wondered if 𝗕𝗲𝗵𝗶𝗻𝗱-𝘁𝗵𝗲-𝗦𝗰𝗲𝗻𝗲𝘀 𝗩𝗶𝗱𝗲𝗼𝘀 are as impactful as they're hyped to be in B2B video marketing?

▼ Find out below! ▼

🎬 A trip down memory lane — studio shoot for a corporate web promo, almost two years ago!

What are 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗩𝗶𝗱𝗲𝗼𝘀? Should you incorporate them into your digital marketing strategy?

► ► ► Read through to find out how they can benefit your business by attracting new customers and helping you retain existing ones!

to when we created the concept for and photographed the cover for issue sixty-six of ERMIS magazine.

Can you guess what the feature story was about? 👀

Our approach was a deconstructed rendition of vinification (winemaking), from grapes to glass, encapsulating all the following in the same photograph:

🍇 collection of the principal raw material,
🍾 sealing of bottles with corks, and
🍷 opening a wine bottle with a corkscrew and enjoying a glass

Publication: ERMIS
Owner: The Athens College – Psychico College Alumni Association (SAKA)
Editor-in-chief: Mat Mitsis
Concept & Photography: M21 FILMS

Happy Friday, everyone! 🎬 Here is a behind-the-scenes sneak peek at an upcoming corporate video we have been working on lately.

We can't wait for it to come together in the edit! 😁

🦁 At the Cannes Lions International Festival of Creativity 2022, the Grand Prix went to ‘The Wish’ for Penny, a German discount supermarket chain. Based on an idea by the advertising agency Serviceplan Munich, the film became a cultural and social media talking point, with # PENNY trending on Twitter and over 4.1 million views on YouTube and 1.4 million views on Instagram.

The idea behind the film might seem simple, yet the audiovisual language used to communicate it is innovative and powerful:

"What do you really want for Christmas?" To her teenage son's question, a mother gives an unexpected answer. She wishes him, after almost two years of the pandemic, his youth back, with everything that comes with it...

The German discount supermarket chain committed to ‘repay’ youth in a powerful film that showed the life they missed out on due to the pandemic by giving back to them in the form of 5,000 intensive adventures and defining experiences.

🎥 Worth watching this short film is a remarkable example of bold, engaging storytelling that resonates profoundly with audiences. It is also a good reminder to all of us that content creation should rely as much as possible on showing rather than telling.

Cannes Lions 2022 - Penny “The Wish” – Serviceplan Germany – Germany Grand Prix Film Craft

We would like to thank Photonet Nexusmedia for their hospitality at the “9th Photonet Special Day”, where we had the pleasure of giving a flash presentation on the latest developments in Drone Cinematography and Photography. To name but a few, we talked about:

🥽 FPV drones and how they are increasingly being used in feature films and ads to redefine storytelling and modern cinematic language,

🤖 The benefits of AI in UAV technology for creators,

🧑‍🎓 The specialised drone cinematography and photography seminars by World UAV Federation - Greece,

🎥 The strategic alliance between M21 FILMS and World UAV Federation - Greece and how, as a result, our clients enjoy the best of both worlds: prime ground-based and aerial video production services

Lastly, we would like to thank each and every one of you who attended the event. Until next time!

🧠 Brainstorming days are the best days when embarking on a new project.

Hyped up and ready to transcend our creative limits, our number one priority is getting to know the brand we are working with inside out: its values, people, and story.

Only then can we truly grasp the brand's essence and convey it in body and soul.

Stay tuned for the exciting projects coming up! 😊

🏆 The spectacular Panathenaic Stadium was home to the first Modern Olympic Games in 1896.

Also known as "Kallimarmaro" (made of fine marble), it still remains the only stadium in the world built entirely out of marble! 🪨

Issue 76 of Ermis magazine paid tribute to the legacy of the Olympic Games. Tasked with the conception of an original cover, we opted for a geometrical composition of the tiered, semicircular seating space that remains one of the most iconic and internationally-recognised cultural staples of Ancient Greece. 🏛️

Platform (print & online): “Ermis” magazine
Owner: The Athens College – Psychico College Alumni Association (SAKA)
Editor-in-chief: Christos Megkousidis
Original Concept Development & Photography: M21 FILMS

🎟️ We would like to extend an open invitation to “PhotoNet Studies Day 2022” on behalf of our aerial partner, World UAV Federation - Greece.

The event which is being organised by Nexus Publications S.A. - Photonet Magazine will take place at Serafeio Athletic & Community Complex in Athens, on Wednesday 28.9.2022 from 12:00pm to 8:00pm.

🏆 During the event, the “Drone Photo Contest 2022” and “Drone Pilot of the Year 2022” winners will be announced at a special awards ceremony.

Make sure you pre-register online to gain free access to the event! https://lnkd.in/dDKAwu-G

We hope we see you there!

One final check before hitting record! 🎬

A behind-the-scenes look at the making of "TheOcamino for Desmos" promo video 📼

Find out more at https://www.instagram.com/theocamino_2022/

In the digital age, putting a face to your name, and by extension, to your brand is of the utmost importance.

A professional headshot that is an accurate and honest representation of yourself can vastly improve your first digital interaction with potential new clients or recruiters.

Drop us a line at [email protected] or DM us to discuss your next professional headshot shoot.

👩‍🏫 Ms Madeleine Matthews, Head of Lower School at St Catherines British Embassy School notes: “St. Catherine’s School takes great pride in its caring ethos. When you walk around our school you will feel its vibrancy and warmth. The Lower School main corridor and the classrooms tell the visitor about the values of the school - nurturing, lively, learning focussed and fun. It is a place that motivates and develops learning through creativity and critical thinking skills. It is our aim to be an open, friendly and accessible school in which each child is valued and in which the highest standards in all areas are sought, a school which works in partnership with parents.”📚

🎥 M21 FILMS was invited to transform Ms Matthews’ statement into an engaging yet honest virtual video tour of the Lower School. The aim was to enable as many prospective parents and students as possible, gain first-hand (virtual) access to the school’s warm and welcoming teaching facilities.

A balanced mix of ground-based and aerial cinematography techniques were deployed in order to accent St. Catherine’s British School’s unique learning environment. 🚌

Watch the full video by scanning the QR code or by visiting https://bit.ly/stcls-tour