Once a day

Capturing Classic Flannel Ambiance
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A sophisticated pairing
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The original no.1 jacket in Loro Piana 🤩
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The once a day wool socks are made in Japan -
100% comfortable and 100% washable in warm water. It’s all about the details in order to reach the craft and feel.

The Man. The Shirt
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Effortless style.

Thursday-tote

The once a day studio, have a great weekend folks!

The story of the
Special Agent Cooper, Twin Peaks:

"Every day, once a day, give yourself a present.
Don’t plan it, don’t wait for it, just let it happen. It could be a new shirt at the men's store, a catnap in your office chair, or two cups of good hot black coffee."

Searching for a maker of our wool socks we had A single vision in mind, to craft socks that are 100% comfortable and 100% washable in warm water without turing in to a baby sock - after months of searching we found the perfect maker outside of Tokyo, Japan.

Minimalist design, great comfort and a result that keeps odour away, can be washed safely and with an amazing hand linked toe for the best comfort. They can be worn all year around but hey, NOW is better than ever to secure a great wool dress sock in your wardrobe. Winter is around the corner so secure to be prepared to keep those feet and shoes dry!

The story behind The Marine Series-
The Tie - We wanted to recognize Sweden’s West coast with a playful and marine-inspired knitted silk tie, channeling the frisky spirit of all West Coasters. In Sweden, they keep us real.
The Pocket Square - Use it to wave goodbye in style to the brave men and women who set out to concur the sea. Time and tide wait for no man.
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Fall is here and so is Friday Folks!
Celebrating the casual Friday in the Custom Made jogger pants, the minimalist blazer and the blue Silk Noise PSQ. Enjoy your onceaday-moments today.

The Double Breasted jacket paired with our formal silk green tie and the stripe tie. We went with a leather belt that pairs well with any dark brown leather shoe. Details matters.

Regardless for play or for work, summer or winter, we make sure to rock carefully crafted woollen socks. Our dress socks let your feet breath and stay dry as they feature fine non-mulesed merino wool from Australia, both kind to your feet and to mother nature.

We love subway rides. It’s a place where all people are equal. The artist rides next to the banker. Moments can be shared. Similar to your favourite subway ride, we have created a tie that allows rugged and elegant to walk side-by-side. The silk and linen combination yarn brings a complex texture that we blend with a simple design.

* THE SLIK LINEN TIE*

The navy seersucker # Art Basel Hong Kong 2022

The casual uniform

Back to Basics - Navy Blue

Effortless style manifested by Joe. A custom made OAD suit in fabric from our TEKNOLOGI collection paired with the Silk Noise Tie & Pocket Square in blue. Comfort & style merged together. ⁠
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Effortless style manifested by Joe. A custom made OAD suit in fabric from our TEKNOLOGI collection paired with the Silk Noise Tie & Pocket Square in blue. Comfort & style merged together.

Step up your sock game with our carefully crafted wool socks. Designed in Sweden, crafted in Japan.

Complete OAD look with the stripe silk tie in green

The stripe Series.
Simple at first glance, complex at a second -
Just like us.

Effortless style - Flannel Suit

Vegetable tanned leather belts in brown and black.

BLACK WEEK SALE 30% - its a rare opportunity to get our high quality goods at a lower price.

Conquer autumn and all its moments, rocking our carefully curated gear.

Washable wool socks a must have this fall. Made in Japan in collaboration with .⁠