TVB

to a major digital player. It aspires to become a world-class media organisation with extensive digital and direct-to-customer capabilities, amplifying its long tradition to entertain, inform and enrich audiences. TVB employs approximately 3,800 staff including over 500 artistes, in Hong Kong and overseas. With its strong production capacity and audience influence, TVB operates a terrestrial TV broadcasting platform as well as video streaming services, myTV SUPER and TVB Anywhere, social media platform and e-commerce platforms, Ztore and Neigbuy. As a key player in broadcasting sector, TVB’s strong viewership fosters close engagements with audience in its home market. Its terrestrial TV platform carrying five digital channels (Jade, J2, TVB News, Pearl, TVB Finance, Sports & Information) reaches out to 5.2 million in-home viewers in Hong Kong every week and its ratings maintain a 77% audience share against all channels. To cater to the audience’s changing viewing habits, TVB launched video streaming service, myTV SUPER, in 2016. This streaming platform is one of the leading players in Hong Kong and has over 10.4 million registered users. TVB earns revenue from major video platforms in mainland China (such as Youku, Migu and Tencent Video) through drama co-production, and licensing of our simulcast and library dramas and other contents. In addition, TVB operates its own direct-to-consumer digital media business under the Mai Dui Dui umbrella. This comprises a video streaming service, which offers a range of TVB and acquired contents to mainland Chinese viewers, and a multi-channel network business built around social media accounts we operate for TVB and for our artistes on platforms such as Douyin, Kuaishou, Xiaohongshu, Sina Weibo and Wechat Channels. The total number of followers for TVB-related accounts on Chinese social media platforms has reached 112 million. Early in 2023, TVB entered into a partnership with mainland e-Commerce giant Taobao for our artistes to host regular livestream commerce broadcasts through “TVB Top Sales” official account on the platform. In addition, TVB’s Jade and Pearl channels are carried in the cable networks in the Guangdong province, which attract substantial viewership in cities of the Greater Bay Area. Beyond Hong Kong and mainland China, TVB possesses an extensive overseas distribution network. It reaches out to the global Chinese communities through content licensing to pay TV platforms of Malaysia, Singapore, the USA, Canada, Vietnam and so on. There are 12.3 million viewers subscribe to our channels on TVB Anywhere, on YouTube, or through various social media platforms around the world. To further strengthen its market position, TVB successfully completed the acquisition of the controlling stake in the Hong Kong based Ztore group in August 2021. The acquisition is expected to generate significant synergistic effect with the existing operations and to facilitate a service development into live streaming e-commerce, targeting customers in Hong Kong and the Greater Bay Area. TVB holds strategic investments in main board listed Shaw Brothers Holdings (HKEX stock code: 00953) which engages in production of movies and drama serials and in artiste management, and through partnership with Imagine Entertainment in the US in a joint venture company Imagine Tiger Television which invests in a slate of TV serials and documentaries for distribution primarily in the US and the international markets.

電視廣播有限公司（「無綫電視」或「TVB」）（香港交易所股票代碼：00511）是全球最大的華語商業節目製作商之一。TVB總部設於香港，是世界上少數經營內容創作、廣播及分銷垂直綜合型商業模式的廣播公司之一。自2016年開始，TVB展開了從傳統媒體轉向成為主要數碼平台的優化之旅。公司的願景是成為世界級媒體機構，具有直接面向客戶的強大數碼營商能力，同時發揚其悠久傳統，為觀眾帶來娛樂和資訊兼備的豐富體驗。

TVB在香港和海外共有約3,800名員工，其中包括超過500名藝人。憑藉強大的製作能力和觀眾影響力，無綫電視運營地面電視廣播平台、串流媒體服務myTV SUPER和TVB Anywhere、社交媒體平台、電子商貿平台士多及鄰住買。

作為廣播行業的主要營運商，無綫電視收視強勁，與本地觀眾密切聯繫。營運五個數碼頻道（翡翠台、J2台、無綫新聞台、明珠台、無綫財經體育資訊台）的地面電視平台每週接觸520萬名在家的香港觀眾，收視穩佔香港所有頻道觀眾份額的77%。為迎合觀眾不斷變化的觀看習慣，無綫電視於2016年推出串流媒體服務myTV SUPER，目前已擁有超過1,040萬名登記用戶，為香港領先的串流平台。

中國内地是無綫電視最大和最重要的增長市場。通過聯合製作劇集以及發行同步劇、庫存劇以及其他内容，從中國内地的主要視頻平台（如優酷、咪咕及騰訊視頻）賺取收入。此外，我們以「埋堆堆」品牌經營直接面向消費者的數碼媒體業務，當中包括向中國内地觀眾提供一系列無綫電視及外購内容的視頻串流服務，以及社交媒體帳戶及旗下藝人在抖音、快手、小紅書、新浪微博及微信視頻等平台建立的多渠道網絡業務，無綫電視於中國社交媒體平台相關帳號的追隨者達1.12億名。2023年初，TVB與内地電商巨頭淘寶合作，讓旗下藝人透過「TVB識貨」官方帳戶定期舉辦直播帶貨活動。此外，無綫電視的翡翠台和明珠台在廣東省的有線網路中播放，吸引了大灣區城市大量觀眾的收看。

除了香港和內地，TVB還擁有廣泛的海外分銷網絡。TVB通過向馬來西亞、新加坡、美國、加拿大、越南等國家的付費電視台分銷內容，接觸全球華人社區。縱觀世界各地，有1,230萬名觀眾訂閲我們在TVB Anywhere、YouTube或多個社交媒體平台上的頻道。

TVB於2021年8月成功收購了香港士多集團的控股權。此項收購將與現有業務產生顯著的協同效應，並促進服務擴展至直播帶貨的電子商務，聚焦香港和大灣區的客戶。

TVB戰略投資主板上市的邵氏兄弟控股（香港交易所股票代碼：00953），該公司從事電影、電視劇製作及藝人管理。TVB亦與美國Imagine Entertainment成立合資公司Imagine Tiger Television，投資一系列電視連續劇及紀錄片，主要在美國和國際市場發行。