Kizkopop

Hey, it's Kezia. I'm slowly phasing out client work as I begin a new chapter in my professional journey.

So, I’ve created a cheat sheet for newbie copywriters who want to learn the tips, tricks, and tools to write better copy.

I share what I’ve learned over the past two years, as well as insights from seasoned and upcoming writers.

Please share with someone who may be interested.

👉🏽 Get your copy https://buff.ly/3ymxq6b

The Ultimate Copywriting Cheat Sheet for Beginners | Kizkopop

Daniel M. Oppenheimer said there are “Consequences of Erudite Vernacular Utilized Irrespective of Necessity.”

Translation: There are “Problems with Using Long Words Needlessly”

This was the title of his study on the “negative relationship between complexity and judged intelligence” almost 20 years ago.

Schools normalize using fancy words, but if you want to communicate with the modern consumer, it’s time to keep it simple.

👏🏽 Keep 👏🏽 it 👏🏽 simple 👏🏽

View the full carousel:

Sophisticated vs Simple Words Advertising,Branding,Copywriting

Steal My Writing Process and Simplify Your Communication

I created this product for anyone who wants to teach or educate their audience.

https://offers.kizkopop.com/KeziasCarouselCookbook

I've been super active on LinkedIn.
That's where I've been 🙈.
Hope you've been well.

A positioning statement explains what you do, for whom, and how you differ.

Just because you can add it to your website doesn’t mean you should. It’s not for your audience; it’s for your team.

Unlike a vision or mission statement, it’s an internal tool.

It aligns your marketing activities with your brand and value proposition.

And frames the messaging strategies for each stage of your customer journey.

A positioning statement makes it easy to build all your public-facing messaging.

From your verbal and visual identities to your sonic identity.

It’s an evolving tool that will influence your communication.

And close the gap between perception and performance.

Like or comment if this was helpful. 😘

𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐭𝐡𝐞 𝐃𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐜𝐞 𝐁𝐞𝐭𝐰𝐞𝐞𝐧 𝐓𝐡𝐞𝐬𝐞 𝐒𝐭𝐚𝐭𝐞𝐦𝐞𝐧𝐭𝐬
Though they seem alike, they're different.

• Purpose statement
Explains the reason you exist beyond making money

• Vision statement
Explains what you want to achieve in 5-20 years

• Mission statement
Explains the actions you will take to achieve your vision

• Positioning statement
Explains what you do, for who, and how you’re different

• Unique value proposition
Explains the benefit a customer receives from your product/service

• Unique selling proposition
Explains the thing you do differently or better than your competitors

Remember these differences to write the most appropriate brand statement.

I haven't posted in a while. Reach and impressions aren't like in the older days, but I know some of you aren't on Instagram to see the gems I share.

Will make an effort to post at least weekly for those who are more active here 😘.

I’m on vacation, LOVING Morocco and enjoying all the mother land has to offer. Which other country in Africa should I visit next?

Hopping in to wish you a great weekend! 😘

Statements developed during your brand strategy may sound alike but have different functions. 👇🏽

• Purpose – the reason you exist beyond making money
• Vision – the future you want to achieve in 5-20 yrs
• Mission – the actions you take to create the future you want
• Positioning – how you differentiate from competitors in consumers’ minds
• Unique value proposition - highlights the benefit a customer receives from your product
• Unique selling proposition - what you do different or better than your competitors

Like if this was helpful!

The key to a deep connection with your audience is a verbal identity that works in tandem with a visual one.

I'm not saying to ignore competitor analysis, this is essential to developing a strong positioning.

However, constantly looking at what your competitor is doing will influence your actions and overtime you'll become more like them.

Speaking from experience, when you know more about what your competitor is doing than you know about what your audience is doing you become a me-too brand.

Instead, focus on your audience and learn to think like them. It's their preferences and priorities that drive change.

Let me know if you agree or disagree 😘.

I’m truly honored to be a recipient of Top 100 Marketing & Advertising Leaders award.

Happy to be among a diverse group of smart, successful industry leaders in the marketing and fashion space.

💰