GAEA Branding

Celebrating 30 years of enchanting tales, delectable flavors, and timeless elegance at Cafe Batavia! GAEA proudly managed this milestone event, hosting European ambassadors and VIPs. The night resonated with traditional angklung melodies and the graceful Tari Kembang Kipas dance. A seamless blend of culture and celebration, marking history in the heart of Jakarta.

Discover Nonna Pasta: A Culinary Journey Rooted in Tradition! Immerse yourself in the essence of Nonna Pasta, a brand born from the passion and expertise of the culinary world. The brainchild of a Melbourne-based culinary expert, the brand captures the warmth of grandma's kitchen. Collaborating with a talented illustrator from Singapore and a photographer from Bali, Nonna Pasta brings to life the rich heritage of Italian cuisine. Join us as we embark on a journey that honors tradition and celebrates the art of creating unforgettable flavors.
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Savor the Flavors: Nonna Pasta's Delightful Culinary Creations! Indulge in a menu crafted with passion and inspired by the fusion of cultures. From the aromatic Prawn Aglio Olio to the tantalizing Spaghetti Smoked Sausage Arrabiata, Nonna Pasta offers a culinary experience like no other. Collaborating with a talented illustrator from Singapore and a photographer from Bali, our agency proudly presents dishes that are not just visually enticing but also bursting with flavor. Step into a world of taste sensations and let Nonna Pasta redefine your pasta cravings!
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Meet the Visionaries: The Mastermind, Illustrator, and Photographer Behind Nonna Pasta! Nonna Pasta is the brainchild of a former Melbourne-based culinary expert, driven by a deep passion for creating exceptional flavors. Collaborating with a talented illustrator from Singapore and a photographer from Bali, they have transformed Nonna Pasta into a brand that not only tantalizes the taste buds but also delights the eyes. With their combined expertise, Nonna Pasta brings together artistry, creativity, and culinary mastery. Join us on this extraordinary gastronomic journey!
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Serasa is one of our most recent branding projects for a cloud kitchen brand located in Jakarta. We worked with a culinary expert from Australia to deliver an experience that is an interpretation of flavors from the island of paradise, Bali.
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While the summer has ended, our spirit lives on. Last Halloween, we created many contents prior to the observance of the celebration. Did you know that this tradition could very well be influenced by Celtic harvest festival, Samhain? (Leave a comment below if you do!) Pagan roots aside, we remembered to include a pumpkin in the frames 🎃
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We've caught those summer feelings.

While fighting the heat this season, our team at GAEA has produced three different concepts of contents for a local neighbourhood just minutes away from our base. For the second batch, we interpret the vacay vibe in humid tones of sky blue and lush green. Bringing the cooling color into the palette on screen, hoping to lower the temperature outside. Diving deep into the summer ocean 🏝
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We've caught those summer feelings.

While fighting the heat this season, our team at GAEA has produced three different concepts of contents for a local neighbourhood just minutes away from our base. The first being the warm, sandy summer and the golden sun. We color the season in tones that easily match the food and beverages in highlight ☀️
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This we are thrilled to introduce a fresh lineup from the brand, Halia — meet Airweight collection.

Through the improved fabrication of ECONYL® regenerated Nylon, Halia has managed to create a versatile line of daily wear that is also durable enough for light to medium impact workouts. Transition from the street to the studio fashionably with new colorway inspired by earth: Ash and Sand.
—lifestyle

This we are thrilled to introduce a fresh lineup from the brand, Halia — meet Airweight collection.

Through improved fabrication of ECONYL® regenerated Nylon, Halia has created a versatile line of daily wear that is also durable enough for light to medium impact workouts. Transition from the street to the studio fashionably with new colorway inspired by the earth: Ash and Sand.
—lifestyle

Selamat Hari Raya Idul Fitri 2022, 1443 H from our team at GAEA for those observing this religious holiday. We wish you a peaceful filled with love and forgiveness.
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After more than 2 years of being away, unable to meet with families and relatives, the majority of Indonesian Muslims are finally allowed to return to their hometown for celebration this year; a common tradition locally known as “ ”.

For those missing the togetherness and warmth of sharing a wholesome meal with beloved members of the family. We would like to recommend from to bring home this holiday!

A heritage cuisine from the Dutch colonial era, served at a venue as old as the history of Batavia (Jakarta, Indonesia) established in 1805 — — likely related to that is a Dutch stuffed chicken dish.
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Traditionally, the spring festival is celebrated until the 15th day of the lunar calendar. This is the very reason why we assist brands to observe the occasion just right until before Valentine’s day this year. A lot of people would visit the temples bearing offerings to the gods wishing for protection and fortune on either the 3rd, 6th, 9th or 13th of lunar calendar date. So, it is not just about receiving hong bao this time around ☺️🧧 (though it is also very important!)

#恭喜发财

We tend to apply cultural elements into the details of our work. Red, the quintessential color of Chinese Spring Festival, appeared often in one of our CNY projects this year 🧨🧧🏮🥢

#恭喜发财

We hope it is not too late to wish Gong Xi Fa Cai to everyone celebrating the Chinese Spring Festival!
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#恭喜发财

Butterlight Bakeshop has proven that fine art could go beyond oil on canvas. Art could be edible too!

It sure did took a lot of courage to paint on a cake but we are certain that the voice within saying “you cannot paint” had been silenced for good. This masterpiece inspired by The Starry Night (1889) by Vincent van Gogh was featured in Jakarta Dessert Week in November 2021.

We are truly honored to participate in the esteemed Jakarta Dessert Week event last November.

Our idea was to feature both the classic and modern art together. Reenacting the priceless classic The Starry Night (1889) by Vincent van Gosh in a refreshing, fluffy sando and creating something new that we believe is worth selling in the bakery of The Grand Budapest Hotel (2014).






       
                 

         
     
   

Van Gogh once said that art exists to console those who are broken by life.

For all the broken souls, we have dedicated this sweet work of art produced by Butterlight Bakeshop during Jakarta Dessert Week last November. Inspired by the award-winning movie, The Grand Budapest Hotel (2014), we have created this Dacquoise that we believe might be just as good as Mendl’s sweets.






       
                 

         
     
   

Butterlight Bakeshop has proven that fine art could go beyond oil on canvas. Art could be edible too!

It sure did took a lot of courage to paint on a cake but we are certain that the voice within saying “you cannot paint” had been silenced for good. This masterpiece inspired by The Starry Night (1889) by Vincent van Gogh was featured in Jakarta Dessert Week in November 2021.






       
                 

         
     
   

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We understand the need for peace of mind when you have decided to go out, maybe once in a while, to dine or even celebrate your special occasions.

Our team at GAEA helped to ensure that our clients have provided the necessary precautions for a safer, more comfortable experience. This is so that you will have more to enjoy and lesser on your plate to worry about whenever you visit the establishments we manage.

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We have assisted our esteemed clients to observe the latest trends in food & beverage industry as well as closely advising them on the most current regulations around the pandemic.

From mandatory temperature checking, disinfecting of common areas, health and hygiene concerns in the kitchen to assisting with online registration for obtaining PeduliLindungi QR code. We have secured lawful access and operations of various establishments.

Terrazzo Kitchen & Coffee is an example of the local café that we have successfully worked with, featured in this series of articles.

Behind every Instagram post of a restaurant is a whole story of the process; from interior design to construction, food preparation to plating, then the exhaustive photo shoot and editing sessions.

Beyond that, since our lives seemed to have been rescripted in every detail, we have the responsibility to ensure the business compliance of our clients with the ever-changing government regulations.

At GAEA, we have done exactly just that.

From the classic mooncake with golden-brown crust and rich lotus paste and salted duck egg filling to the flaky Thousand Layers spiral mooncake, there seems to be an endless limit of creativity when it comes to this delicacy.

We recommend the classical Cantonese mooncake but a Thousand layers spiral mooncake is also great for modern eaters. Happy Mid-autumn Festival and remember to watch the full moon on the 21st of this month. [3/3]


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We are honored to have been trusted by our esteemed client to work on their mooncake campaign this year, our first project on this highly anticipated moment actually, and we are appeased with the results.

Not only did we get to be the first to try these newly created cultural treats, but we were also able to enjoy these delightful sweets even before the festival arrived. Needless to say, our team loved this part of the job. [2/3]


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