Heypentype Videos

Typographic research is an integral parts of heypentype’s new design frameworks. Through this research project I found a new perspective on type design process and opening a wide doors for typeface explorations in the future.

This typographic research also gives me a plenty room for doing critical-thinking, questioning, searching, reading, etc in order to conceptualize a typefaces. A process that was often overlooked in the past in favor of following trends so as not to miss out the momentums. This is a slow process, but I believe it will payoff in the long run.

These research are only exploring, looking for a common pattern beyond forms and shapes in order to find an essence of typographic forms that emerged and widely used in that period of time. Either its shapes, layouts, or typographic treatment. Then analyse and synthesis it before interpret it as a typeface series.

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