POWERCUT

Meet Some Of Our Powerful Women ⚡

Happy International Women's Day!

This year we're celebrating women all day and reminding you to .

And we asked some of our team what means to them.

The core message of IWD24 is about inspiring inclusion, to forger a better more inclusive world for women. So join us in sharing how you own your power. Check out our stories to see how you can get involved.

05/03/2024

Check out in her top picks of our SS24 Drops⚡

Tell us your top picks in the comments?

22/02/2024

Ice Cold 🧊

We're all about functional performance. New Mens SS24 collection drops today at 8pm.
Featuring this ice cool shade of grey in new Central Training Shorts Ice Grey.

Anything. Anywhere. Anytime. ⚡

21/02/2024

Launching Soon | Central 1/4 Zip Top

Versatility is everything. From the office to the gym and everything in between.

New mens collection drops 22.02.24 | 8pm.

Anything. Anywhere. Anytime ⚡

11/02/2024

New Arrival | Ascend Fleece Orchid Violet 💘

The most perfect timing to launch a new colourway that we know you're going to love.

Ascend Fleeces are moving fast, grab the latest drop before they are gone.

19/01/2024

Stretch it out in FreeLite 2.0🧘🏼

09/01/2024

Bring The Heat ⚡

Shop up to 50% off outerwear in our End Of Season Sale.

24/12/2023

Sale Now Live 🎅🏻

Christmas came early! Grab up to 50% off selected lines in our End Of Season Sale.

20/12/2023

Get 20% OFF Sitewide ⚡️

Looking for some last minute Christmas presents? We've got you!

Offer ends midnight tonight - so don't hang around.

Your discount will be automatically applied at checkout.

14/12/2023

Feeling The Cold? ❄️

Embrace the season's chill with our Winter Warmer Collection, now offering up to 40% off – just in time for Christmas!

02/12/2023

spotted in Studio UltraSoft 👀

Visit our exclusive Northern Irish concession at in Belfast or click the link in our bio to find your nearest store📍

29/11/2023

Mid week trips to POWERCUT 🛍️

You can find our concessions in the following :

Cornelscourt
Jetland (Limerick)
Bandon Road (Cork)
(Belfast)

Where would you like to see us next? ⚡

22/11/2023

Don’t hang around...because these certainly won't ⚡

The PWCT Range is now €30/£27 across the entire collection.

Be quick - this offer expires at 8pm.

Shop online now.

21/11/2023

Elevate your every day with our Fuse Seamless Leggings.

Shop our Black Friday Sale and save up to 80% across iconic collections ⚡

16/11/2023

Black Friday Starts Now.

Save up to 70% off everything in our outlet store⚡

26/10/2023

Bundled 👌

Our goal is to help you own you power, so we've got bundles and you've got options.

Mix & match any of our new Fuse Seamless collection and save up to €47.

6'' shorts and sports bra is €50 // Save €22
Leggings and sports bra is €60 // Save €32
Get all three for €85 // Save €47

Shop online now.

07/09/2023

New AW23 Launch Two | Now Live

Buttery soft just got a whole lot better.

New FreeLite 2.0 collection is available to shop now online and in stores.

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HOW WE GOT HERE

In Novemeber 2019, Powercut was officially launched with the aim to create and provide high quality athleisure wear for women across Ireland and the UK.

Team Powercut consists of Bronagh and Craig, a young couple with a new baby. They are building a brand that delivers high performing and attractive product for women who are disillusioned at paying over the odds for below par quality.

Powercut started life in Northern Ireland, where Bronagh is originally from. Powercut relocated to Dublin in early 2020 after seeing the need to expand their business. Craig is originally from Carlow.

HOW WAS THE BUSINESS BORN?