Hidden Depth

Before and after for a new client project.

Results from Google Page Insights, which helps make sites fast on all devices.

The new website is:
• Faster
• Easier to use
• Usable by more people

Want a website that looks good on the outside but is also a speed beast underneath the hood? Message today.

Have you ever found yourself browsing a website, interested yet uneasy at the same time? Something wasn't landing quite right, though you couldn't pinpoint the source.

Over 50% of our brains are devoted solely to visual processing.

As cognitive creatures, we process visual cues rapidly and unconsciously. Faces especially offer a wealth of social signals in milliseconds. Site visitors' intuition and perception is heavily influenced by visuals.

Visuals have the power to push people away or pull them towards your brand.

Take a closer look next time at images scattered across a webpage. Do they sing in harmony or clash like an off-key singer on Britain's Got Talent? Randomly cropping images forces our eyes to improvise constantly.

Let me demonstrate. The image shows 3 people. By framing each within a proportional frame, we ensure cohesive flow and a realistic expectation. Nothing feels odd or uneasy.

The message shines through clearly for everyone.

AI allows facial detection on for web images. We setup image systems that create consistent images automatically — without clients having to become part-time Photoshop pros. This takes the work out of clients' hands, allowing them to focus on their core business.

Does your web visuals draw people in or drive them away?

And if you’re thinking, “Sounds great, but how can we apply this to our website?” – I'm only a message away.

Most businesses get this wrong. They think they've got a straight sprint from attention to sale. But your customers? They're running a relay, and you need to be there at every handoff.

1. Curious: Discovery & Education

This isn't about closing a sale. Not yet, anyway. It’s about showing up when they're having a nosy around, fuelling their wonder.

Offer resources that aren't just fluff but genuine gold. Make them think, "If this is what they give away for free..."

2. Customer: The Purchase

When they're ready to buy, make it as straightforward and hassle-free as clicking 'play' on your favourite song.

• For the "I'm ready let's go": Have a straight path laid and a clear next step.
• For the "I'm want to but not sure yet": Maybe they want a clearer sign. Or a friendly guide. Or perhaps a demo of what awaits.

3. Cheerlead: Post-Purchase

Remember those nights where the after-hours party was better than the main event? Aim for that. Don't stop at creating a "convince your boss" template for people to email to their manager.

Think "convince the next curious person". This creates a cyclical effect for the next round of prospects in the research phase. It also reduces your efforts in phase 1.

Handy tools and graphics for sharing? Sorted. Curious check-ins with chances for customers to weigh in and help shape what comes next? Absolutely.

The companies that truly shine, they don’t just understand this relay – they run each stage with clarity and confidence. When you get this right, you don't just succeed – you become the benchmark that others aspire to reach.

And if you’re thinking, “Sounds great, but how?” – well, maybe we need a chat.

Bad actors are where you least suspect.

One client suffered a devastating blow when an angry employee wiped their entire website clean. Two years' worth of content and branding vanished in mere moments.

But guess what? We restored everything on the same day!

Fortunately, they had a solid care plan, including offsite backups and disaster recovery, specifically designed for such emergencies.

Your website's story shouldn't be about crashes but comebacks.

Ensure you have a plan in place so you can always stage a triumphant return.

Google is retiring Universal Analytics on July 1, 2023.

But you can avoid losing your valuable website analytics data forever with this GA4 transition step-by-step guide (even if you're not technical).

How to Setup Google Analytics 4 for a WordPress Website - Hidden Depth Blog Follow this 4 step guide to setup Google Analytics 4 for your WordPress website before the Universal Analytics shutdown deadline of July 1, 2023. Create a GA4 property, add a web data stream, install the Site Kit plugin, connect your GA4 property and remove old Universal Analytics code.