Squaredot

What’s not to love about the Fearless Girl? What could other B2B marketers learn from this brilliant gender equality campaign (targeted at a B2B audience in case you didn't realise). We have all the answers in this killer slideshare.

View Killer B’s in B2B: Brand >> https://bit.ly/2QiNIqV

⬛⚫ Binet and Field's recommended breakdown of marketing budgets as per their ground breaking "Principles of B2B growth" research paper. Learn more in our Brand Fame slideshare >> https://bit.ly/2QiNIqV ⬛⚫

⬛⚫ There has never been a better time for B2B tech marketers to seek fame for their brands. With social media as the platform and original thinking in your strategy and ex*****on, reach for the stars. Leads await. You're going to need a bigger sales team. Learn more in our Brand Fame slideshare >> https://bit.ly/2QiNIqV ⬛⚫

Noodle.ai is a great example of a B2B tech company that stands out from its competitors through unique and impactful positioning. They differentiate themselves through strong emotive cues that complement and elevate their technical prowess - a killer combo that we greatly admire at Squaredot.

⬛⚫ B2B marketers actually have an advantage over their flashy B2C peers when it comes to marketing potential. While many competing consumer brands offer more of less the same (toothpaste is toothpaste after all), in B2B, companies often have a unique offering or collection of experts that help open the canvas of marketing potential in much more meaningful ways ⬛⚫

⬛⚫ We’ve all been hyper targeting across social channels for years. It’s great for spear fishing the whales but what about the vast ocean of decision maker influencers that miss your messaging? Our advice - broaden out your targeting to get famous faster. Learn more in our Brand Fame slideshare >> https://bit.ly/2QiNIqV ⬛⚫

⬛⚫ B2B Brand building campaigns shift the focus from a rational mindset to an emotional connection or priming. So our advice - do whatever you have to do to get in touch with your feelings (meditate, yoga, peel an onion, whatever) before you ever set eyes on the brief.⬛⚫

⬛⚫When repositioning your brand, be sure to engage your colleagues in the process. They need to know who they’re working for and what their company stands. Not some flowery mission statement made up of buzzword bingo, just simple clarity over what you’re making or selling, why, for what and to whom. Read the ebook on positioning for more nuggets (link in bio)⬛⚫
           

You want to make an instant and lasting impression on your target personas, right? Then you had better brush up on your brand positioning. No need to go Googling - we’re one step ahead of you and we’ve put together the perfect primer on the subject to get your creative juices flowing. Download ebook here >> https://bit.ly/2OrRsVE

Your positioning is shorthand for that most important customer commodity, trust, and once you’ve got that, then the world’s your oyster.
Discover more about B2B's lesser known superpower (positioning) in our latest ebook https://bit.ly/2OrRsVE

Look for your white space. A space you can call your own, one that reflects who you are as a business, and appeals to your target audience.
Use this simple Venn Diagram to guide you. If you want to dive deeper into the subject download our positioning ebook https://bit.ly/2OrRsVE

That's a golden insight from Al Reis - as marketers we are fighting for attention in the mind of our customers. That’s why emotions will play as big a role in B2B marketing as the rational mindset. Read all about B2B positioning in out latest ebook. Here → https://bit.ly/2OrRsVE

Squaredot is very proud to recently feature in Catalyst magazine, (publication of CIM - The Chartered Institute of Marketing) where we talk about the critical importance of strategic positioning for B2B brands.

From Avis and their classic and brilliant “We Try Harder” campaigns to more contemporary examples like ServiceNow, Noodle.ai and Origina - well done folks, keep up the great work.

A big thank you to Cuddeford-Jones Editor of Catalyst for recommending us for the article.

Read the full article >>

Hope it inspires some B2B tech marketers to rethink how their brands’ show up in the market.

B2B brand positioning | Squaredot marketing agency Great positioning elevates your presence in a crowded market. In this article we discuss why your strategic positioning is critical for B2B brand growth.

⬛Global lockdowns are tightening their grip and business is suffering, but for B2B tech, the opportunity is there. And the timing is right now. Armed with digital transformation, you guys are on frontline of the recovery. So grab the stage and take what’s yours. Fame beckons. Leads await. ⚫

None of us know what form the recovery will take, but our view is that B2B tech will lead the way.

In this Siliconrepublic.com article, we looked at what experts like McKinsey & Company and Spiceworks Ziff Davis are saying, along with examples from companies like Moneypenny and IBM.

B2B tech is poised to grease the wheels of post-Covid economic recovery Ian Blake spies the opportunities for B2B tech companies to leverage their strength in remote working, customer service and e-commerce post-pandemic.