The Unit

🚀 𝗝𝗼𝗶𝗻 𝗢𝘂𝗿 𝗧𝗲𝗮𝗺 𝗮𝘁 𝗧𝗵𝗲 𝗨𝗻𝗶𝘁! 🚀

We're on the lookout for not one, but two talented Product Owners to join our growing team. With our HQ in Dundalk, Ireland, and a bustling delivery hub in Chisinau, Moldova, we're creating innovative products for the Betting, iGaming, and Sports industries.

🌟 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂’𝗹𝗹 𝗗𝗼:

- Lead product delivery in collaboration with our clients.
- Act as the voice of the customer for all product releases.
- Drive the development and launch of new features and updates.
- Work closely with our teams to ensure seamless product delivery.
- Translate requirements into clear, actionable specifications.
- Manage and prioritise the backlog of features.
- Contribute to product planning and roadmaps.

💼 𝗪𝗵𝗮𝘁 𝗪𝗲’𝗿𝗲 𝗟𝗼𝗼𝗸𝗶𝗻𝗴 𝗙𝗼𝗿:

- 2+ years of experience in a Product Owner role.
- Experience in the Betting, iGaming, or Sports industries is a plus.
- Team player with strong attention to detail.
- Excellent communication and stakeholder management skills.
- Ability to plan, track, report, and communicate effectively.

🌟 𝗪𝗵𝘆 𝗝𝗼𝗶𝗻 𝗨𝘀?

- Fantastic benefits and package.
- Work with some of the biggest names in the industry.
- Be part of a fast-growing and innovative company.

Ready to make your mark in the Betting, iGaming, and Sports industries? Apply now and join our team!

🔗 𝗔𝗽𝗽𝗹𝘆 𝗵𝗲𝗿𝗲: https://lnkd.in/ez_jrEGN

The Unit 🤝 Xclsv Media

🇺🇸 We are thrilled to announce our strategic partnership with New York-based XCLSV, which will fuel our continuing growth in the North American market.

🗣️ “The Unit has consistently exceeded expectations with our integrated approach to iGaming marketing, so we are delighted to strengthen our service offering in tandem with XCLSV, who share our vision and dedication to elevating our clients to new heights of success" - Mark O'Hare, Head of Business Development at The Unit

🗣️ “Not only does The Unit's highly experienced team already have a foothold in the burgeoning North American market, but their expertise in SEO, PPC and social media management perfectly complements and bolsters our offering” - Zaire Williams, Founder at XCLSV

Read more ⬇️

https://gamingamericas.com/press-releases/2024/06/18/104689/the-unit-and-xclsv-announce-north-american-strategic-partnership/

THE UNIT AND XCLSV ANNOUNCE NORTH AMERICAN STRATEGIC PARTNERSHIP   Software development innovator The Unit partners with New York-based firm to enhance their respective offerings in the iGaming space The Unit, the leader in nearshore product development and marketing services for sports betting and iGaming, has announced a strategic partnership with New York.-ba...

🗣 "Having data available on how campaigns are performing is crucial in terms of optimizing ad budget."

Mark O'Hare, our Head of Business Development, teams up with Zaire Williams, Founder of XCLSV Media to explore how data analytics influence marketing decisions for US operations.

🎯 Here, Zaire and Mark both agree that we need to be able to capture more specific data to effectively plan and budget for marketing campaigns.

Data-Driven Strategies for U.S. Sports Betting Campaigns | With Mark O'Hare & Zaire Williams In this insightful webinar, our Head of Business Development, Mark O'Hare, is joined by XCLSV Media Founder, Zaire Williams, to explore how data analytics in...

🗣️ "𝘜𝘯𝘥𝘦𝘳𝘴𝘵𝘢𝘯𝘥𝘪𝘯𝘨 𝘵𝘩𝘦 𝘥𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘵 𝘳𝘦𝘨𝘪𝘰𝘯𝘴 𝘰𝘧 𝘵𝘩𝘦 𝘜.𝘚. 𝘢𝘯𝘥 𝘸𝘩𝘦𝘳𝘦 𝘵𝘰 𝘵𝘢𝘳𝘨𝘦𝘵 𝘺𝘰𝘶𝘳 𝘤𝘢𝘮𝘱𝘢𝘪𝘨𝘯𝘴 𝘪𝘴 𝘷𝘦𝘳𝘺 𝘪𝘮𝘱𝘰𝘳𝘵𝘢𝘯𝘵."

🇺🇸 In our new webinar series, our Head of Business Development Mark O'Hare is joined by Xclsv Media Founder Zaire Williams to discuss marketing campaign strategies for the U.S. market.

🎯 Here, Zaire explains the ways in which U.S. operators need to understand the nuances of their respective target audiences.

Watch now: https://youtu.be/oPyia5Ry7no?si=IPJs547B0BHK8Eb-

Targeting U.S. Regions for Sports Betting Campaigns | With Mark O'Hare & Zaire Williams In this insightful webinar, our Head of Business Development, Mark O'Hare, is joined by XCLSV Media Founder, Zaire Williams, to delve into effective marketin...

🌟 𝗜𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝗶𝗻𝗴 𝗥𝗼𝗻𝗮𝗻 𝗦𝗵𝗶𝗲𝗹𝗱𝘀, 𝗼𝘂𝗿 𝗱𝗲𝗱𝗶𝗰𝗮𝘁𝗲𝗱 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗢𝘄𝗻𝗲𝗿 𝗮𝘁 𝗧𝗵𝗲 𝗨𝗻𝗶𝘁! 🌟

Ronan's journey from sports sponsorship to product management is anything but typical, and it's equipped him with a unique perspective that's been a game-changer for us. With his client-first mindset and knack for innovative solutions, Ronan excels at bringing teams together and delivering value, even if his jokes don't always land!

Curious about how Ronan’s background shapes his approach and what makes him an essential part of our team? Discover more about his journey and the impact he's making at The Unit. ⬇️

Meet The Team: Q&A Session with The Unit’s Product Owner Ronan Shields - The Unit Get to Know Ronan Shields: A conversation with our talented Product Owner at The Unit in Our 'Meet the Team' series.

🎯𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝗣𝗮𝗶𝗻𝘁𝗯𝗮𝗹𝗹🎯

Our Moldovan team at The Unit recently decided to swap their keyboards for paintball guns, and it turns out they're just as good at friendly fire as they are at software development!

We've heard unconfirmed reports of a suspicious number of shots aimed at our Programme and Delivery Director, Artiom Bazirca.

🏢 We’re back in the office today after a fantastic few days at SBC Summit North America & SBC Awards North America 🇺🇸

It was a great experience listening to engaging panels and discussions, and catching up with our friends and colleagues in the industry.🤝

🎓 𝗦𝗧𝗘𝗠 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻 𝘄𝗶𝘁𝗵 𝗗𝗸𝗜𝗧 🎓

We are proud to have recently collaborated with Dundalk Institute of Technology (DkIT) on their STEM Outreach Initiative. This partnership was aimed at providing enriching educational opportunities for primary and secondary students across Ireland.

“𝘛𝘩𝘦 𝘜𝘯𝘪𝘵 𝘸𝘢𝘴 𝘥𝘦𝘭𝘪𝘨𝘩𝘵𝘦𝘥 𝘵𝘰 𝘸𝘰𝘳𝘬 𝘸𝘪𝘵𝘩 𝘋𝘬𝘐𝘛 𝘢𝘯𝘥 𝘎𝘢𝘳𝘦𝘵𝘩 𝘒𝘦𝘭𝘭𝘺 𝘰𝘯 𝘵𝘩𝘦 𝘉𝘳𝘪𝘥𝘨𝘦 𝘋𝘦𝘴𝘪𝘨𝘯𝘦𝘳 𝘗𝘳𝘰𝘫𝘦𝘤𝘵. 𝘐𝘵’𝘴 𝘢 𝘧𝘢𝘯𝘵𝘢𝘴𝘵𝘪𝘤 𝘪𝘯𝘪𝘵𝘪𝘢𝘵𝘪𝘷𝘦, 𝘢𝘯𝘥 𝘸𝘦’𝘳𝘦 𝘥𝘦𝘭𝘪𝘨𝘩𝘵𝘦𝘥 𝘵𝘰 𝘴𝘦𝘦 𝘢 𝘱𝘳𝘰𝘫𝘦𝘤𝘵 𝘸𝘦 𝘩𝘢𝘷𝘦 𝘤𝘰𝘯𝘵𝘳𝘪𝘣𝘶𝘵𝘦𝘥 𝘵𝘰 𝘣𝘦𝘯𝘦𝘧𝘪𝘵𝘪𝘯𝘨 𝘵𝘩𝘦 𝘴𝘤𝘩𝘰𝘰𝘭𝘴 𝘪𝘯 𝘰𝘶𝘳 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘵𝘺.” — Mark O'Hare, Head of Business Development & Account Management at The Unit.

🔗 Discover more about this initiative: https://www.ireland-live.ie/news/louth-live/1479758/dundalk-it-collaborates-with-dundalk-company-for-all-ireland-stem-outreach-initiative.html

Dundalk IT Collaborates with The Unit The Unit is a Software Development company

🐾 𝗨𝗽𝗱𝗮𝘁𝗲 𝗳𝗿𝗼𝗺 𝗢𝘂𝗿 𝗦𝗽𝗼𝗻𝘀𝗼𝗿𝗲𝗱 𝗞𝗲𝗻𝗻𝗲𝗹 𝗮𝘁 𝗗𝘂𝗻𝗱𝗮𝗹𝗸 𝗗𝗼𝗴 𝗥𝗲𝘀𝗰𝘂𝗲 🐾

Meet Ollie, the vibrant 2-year-old Jack Russell Terrier, who has been living in the kennel sponsored by The Unit at Dundalk Dog Rescue since December 2023. Rescued as a stray, Ollie is navigating kennel life with the support we’re proud to provide. 🏡❤️

Ollie is quite the character—low maintenance, independent, and full of energy. He delights in his daily walks, is a fan of fetch, and loves unwinding on the sofa. 🛋️

While he enjoys these moments, living in a kennel can be challenging, and our sponsorship ensures he receives the best care possible during his stay.

Unfortunately, Ollie has not yet attracted the interest of a forever family. He continues to reside in the kennel we sponsor, where he benefits from the loving care of the rescue’s dedicated team until the perfect home is found.

We’re proud to play a small role in supporting Dundalk Dog Rescue with their essential work, helping to make a difference for dogs like Ollie.

Welcome to the team, Adam Noble 🤝

We are excited to announce Adam Noble as our new Chief Commercial Officer. Adam joins us with a wealth of industry expertise and a proven track record of driving commercial success and innovation.

Adam's proven track record of driving innovation and growth makes him the perfect leader for our commercial initiatives as we expand our team and business.

Please join us in welcoming Adam to our team.

THE UNIT APPOINTS ADAM NOBLE AS CHIEF COMMERCIAL OFFICER - European Gaming Industry News   The software development innovator bolsters its executive team with PlayStar Co-Founder Adam Noble, renowned for driving commercial success and innovation at a host of global gaming brands The Unit, a leading provider of product development solutions for the sports betting and igaming industries,...

🎉 𝗙𝗮𝗻𝘁𝗮𝘀𝘁𝗶𝗰 𝗻𝗲𝘄𝘀 𝗳𝗿𝗼𝗺 𝗼𝘂𝗿 𝗰𝗼𝗿𝗻𝗲𝗿! 🎉

Hot on the heels of our 3 nominations for the upcoming SBC Awards North America, The Unit has now also been shortlisted for another award, '𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝗦𝘂𝗽𝗽𝗹𝗶𝗲𝗿' at this year’s EGR Global B2B Awards!

A huge shoutout to our brilliant team — We're all incredibly proud!

See you all on the 13th June 2024, The Roundhouse, London 🗓

🌟 Introducing Jack Traynor, our skilled Product Owner at The Unit!

Jack's rich background in the sports technology industry, particularly his experience at StatSports, has equipped him with deep insights that enhance his role at The Unit. As a Product Owner, he excels in fostering teamwork and developing solutions that meet complex needs. Discover Jack’s practical approach to product development and his strategic impact on our projects.

Explore more about Jack Traynor’s role and his contributions to The Unit. ⬇️

🔗 https://theunit.dev/meet-the-team-qa-session-with-the-units-product-owner-jack-traynor/

Meet The Team: Q&A Session with The Unit’s Product Owner, Jack Traynor - The Unit Get to Know Jack Traynor: A conversation with our talented Product Owner at The Unit in Our 'Meet the Team' series.

🗣️ "𝘈𝘐 𝘴𝘩𝘰𝘶𝘭𝘥 𝘯𝘰𝘵 𝘣𝘦 𝘷𝘪𝘦𝘸𝘦𝘥 𝘢𝘴 𝘢 𝘮𝘦𝘢𝘯𝘴 𝘰𝘧 𝘣𝘺𝘱𝘢𝘴𝘴𝘪𝘯𝘨 𝘵𝘩𝘦 𝘩𝘢𝘳𝘥 𝘨𝘳𝘢𝘧𝘵 𝘰𝘧 𝘦𝘥𝘪𝘵𝘰𝘳𝘪𝘢𝘭, 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨, 𝘰𝘳 𝘳𝘦𝘴𝘦𝘢𝘳𝘤𝘩 𝘸𝘰𝘳𝘬 – 𝘣𝘶𝘵 𝘢𝘴 𝘢 𝘵𝘰𝘰𝘭 𝘵𝘰 𝘴𝘶𝘱𝘦𝘳𝘤𝘩𝘢𝘳𝘨𝘦 𝘺𝘰𝘶𝘳 𝘦𝘧𝘧𝘰𝘳𝘵𝘴."

✍️ Our Director of Strategic Marketing Feargal Byrne discusses the hot-button topic of AI technology, and its increasing usage within the industry, in his first column for NEXT.io.

Read more ⬇️

https://next.io/news/the-unit-ai-supplement-acquisition-retention/

The Unit: AI can supplement acquisition and retention strategy, not replace it Marketers should aim to harness the power of AI technology, but it will never replace the human touch, argues Feargal Byrne.

🔥 𝗛𝗲𝗹𝗹 & 𝗕𝗮𝗰𝗸 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 𝗳𝗼𝗿 𝗔 𝗟𝘂𝘀𝘁 𝗙𝗼𝗿 𝗟𝗶𝗳𝗲! 🔥

The Unit team is stepping into the fray of Ireland’s toughest event, HELL & BACK and it’s not just for the HELL of it. We’re doing this for a cause close to our hearts – supporting A Lust For Life and their incredible work with Ireland's youth. 🍀

Why, you ask? Witnessing the impact A Lust For Life has made has inspired us to pair our questionable decision-making skills with a great cause. As we face Hell & Back's daunting obstacles, each mud splatter and possible moment of regret will be in the name of promoting mental health awareness. 💚

Want to send us to Hell (and back)? Your donation can! ⬇

👉 Donate here: https://shorturl.at/acfZ7

Meet The Unit at SBC Events Summit North America, New Jersey Next Month! 🇺🇸

We’re thrilled to announce that The Unit isn’t just attending the SBC Summit North America 2024—we’re also nominees for 𝘁𝗵𝗿𝗲𝗲 incredible awards at this year’s SBC Awards North America! Check out the categories below:

🏆 𝗥𝗶𝘀𝗶𝗻𝗴 𝗦𝘁𝗮𝗿 𝗜𝗻 𝗦𝗽𝗼𝗿𝘁𝘀 𝗕𝗲𝘁𝘁𝗶𝗻𝗴

🏆 𝗥𝗶𝘀𝗶𝗻𝗴 𝗦𝘁𝗮𝗿 𝗜𝗻 𝗖𝗮𝘀𝗶𝗻𝗼

🏆 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 & 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝗣𝗿𝗼𝘃𝗶𝗱𝗲𝗿 𝗼𝗳 𝘁𝗵𝗲 𝗬𝗲𝗮𝗿

Representing The Unit will be Paddy Casey, Co-Founder, Mark O'Hare, Head of Business Development, and David Reilly, Head of Social & Content. They’ll be at the event from May 7-9, ready to discuss the future of iGaming and how our expertise can elevate your projects.

𝗗𝗼𝗻'𝘁 𝗺𝗶𝘀𝘀 𝘁𝗵𝗶𝘀 𝗰𝗵𝗮𝗻𝗰𝗲 𝘁𝗼 𝗰𝗼𝗻𝗻𝗲𝗰𝘁! If you’re attending the SBC Summit North America, let’s set up a meeting. Visit our event page to book a time slot with us. Your next project deserves the best, and we’re here to show you how The Unit can deliver that.

🔗 Schedule your meeting now: https://theunit.dev/igaming-events-2024/

Meet Us at SBC Summit North America 2024 - The Unit Meet The Unit at the leading Sports Betting and iGaming events 2024. Visit our event page to book a time slot with us.

👋 Meet Stuart Martin, who brings extensive experience and expertise to his role as Scrum Master here at The Unit.

Transitioning from a rich background in the sports betting industry to The Unit, Stuart has become a pivotal figure in enhancing agile practices and processes. His commitment to collaboration and open communication has been instrumental in driving our team's continuous improvement and innovation.

Discover more about how Stuart's leadership is propelling The Unit forward. ⬇️

🔗 https://theunit.dev/meet-the-team-qa-session-with-the-units-scrum-master-stuart-martin/

Meet The Team: Q&A Session with The Unit’s Scrum Master, Stuart Martin - The Unit Get to Know Stuart Martin: A conversation with our experienced Scrum Master at The Unit in Our 'Meet the Team' Series.

🚨 𝗛𝗲𝗮𝗱𝘀 𝗨𝗽, 𝗡𝗲𝘄 𝗶𝗚𝗮𝗺𝗶𝗻𝗴 𝗢𝗽𝗲𝗿𝗮𝘁𝗼𝗿𝘀: 𝗔𝗿𝗲 𝗬𝗼𝘂 𝗕𝗲𝗶𝗻𝗴 𝗗𝗲𝗮𝗹𝘁 𝗮 𝗙𝗮𝗶𝗿 𝗛𝗮𝗻𝗱 𝗯𝘆 Meta?

The quest for visibility in the competitive world of iGaming and sports betting often feels like an uphill battle for newcomers. Our latest article, "𝗧𝗵𝗲 𝗛𝗼𝘂𝘀𝗲 𝗔𝗹𝘄𝗮𝘆𝘀 𝗪𝗶𝗻𝘀: 𝗛𝗼𝘄 𝗠𝗲𝘁𝗮’𝘀 𝗣𝗼𝗹𝗶𝗰𝗶𝗲𝘀 𝗙𝗮𝘃𝗼𝘂𝗿 𝘁𝗵𝗲 𝗶𝗚𝗮𝗺𝗶𝗻𝗴 𝗘𝗹𝗶𝘁𝗲 𝗮𝘁 𝘁𝗵𝗲 𝗘𝘅𝗽𝗲𝗻𝘀𝗲 𝗼𝗳 𝗡𝗲𝘄 𝗢𝗽𝗲𝗿𝗮𝘁𝗼𝗿𝘀,"shines a light on a troubling issue: Meta's advertising policies seemingly stacking the deck in favour of established giants, leaving new entrants struggling to find their footing.

🔍 The article examines the formidable onboarding process, the stark lack of industry-specific guidance, and a monopolised advertising environment that stifles both competition and innovation.

New operators, dedicating immense effort and resources, find themselves hampered by a system that lacks both transparency and fairness. This issue transcends mere advertising challenges; it’s about equity and the future of the iGaming industry.

🔗 https://theunit.dev/the-house-always-wins-how-metas-policies-favour-the-igaming-elite-at-the-expense-of-new-operators/

The House Always Wins: How Meta's Policies Favour the iGaming Elite at the Expense of New Operators - The Unit Explore the imbalances in Meta's advertising system that privileges seasoned iGaming firms over new entrants. This piece sheds light on onboarding challenges, scant guidance, and the battle for fairness in a monopolised setting.