Cacao Media Marketing Agency

Building your personal brand is something everyone talks about but most people aren't always sure if it applies to them.

Check out why these panelists advise that building your personal brand is the most important thing for you to do in 2023....

VEED - How to build your personal brand in 2023 Make stunning videos with a single click. Cut, trim, crop, add subtitles and more. Online, no account needed. Try it now, free. VEED

As an agency owner we are always looking for quick but effective ways to train our employees on HubSpot.

This book provides the perfect resource to do so. Our co-Founder and Chief Strategist, spent the last 2 years divulging all her secrets and tips that helped her becomea HubSpot Diamond partner and the #2 agency in Israel.

If you want to learn best practices of how not just to implement the many features of but also how to build strategic campaings using the platform, this book is for you.

Order your copy today using the link in the bio.

Plan, Prepare, Proceed.

Almost every B2B company has a content marketing strategy these days, but even the most sophisticated companies have a tough time tying it back to revenue. So how can you prove to your boss, or your client, that all that hard work and budget you’re pouring into your content strategy is actually paying off?

🗝️Set KPIs that tie into the revenue goal
🗝️Apply content scoring. The most common way to determine the content score of any asset or campaign is to evaluate each buyer’s movement through a stage of the pipeline and the content consumed during that stage. You also can apply a first-touch/last-touch weight-attribution model, but for these purposes use an equal distribution model.
🗝️Track page value with google analytics.
🗝️Calculate the value of the overall traffic. You can correlate the value of content by first determining how much additional traffic is worth to your business, and then by demonstrating how much additional traffic was brought indirectly by your content.

Thank you Fran for sharing such kind words. It's so enjoyable to watch you and your business continue to grow!

Happy Sukkot!
We would like to wish you a happy and joyful holiday with fun and meaningful family time.
חג שמח!

The Website Building & Inbound Marketing Boons of Hubspot:
- SEO
- Lead Generation
- Smart Content
- Detailed Analytics
- Auto-responsiveness
- Drag and Drop editing
- Multi-Party integration
- Speed

For great support, tricks and training, trust us. We're experts and Hubspot Diamond partners 💎

Understanding search intent can be the secret ingredient that brings your content strategy from okay to outstanding.

Search intent is the term used to describe the purpose of an online search. And since Google’s primary ranking factors are relevance, authority, and user satisfaction, it’s easy to connect the dots and see how improving your keyword targeting to mirror search intent can improve your overall rankings.

Here's how to optimize for search intent:

✔️Match metadata and content type to the intent- for instance, make sure that a landing page fits the search intent of your audience. If people search for information, you don’t want to show them a product page.
✔️Optimize your product pages for more commercial driven keywords
✔️Examine the competition
✔️Format content for relevant SERP features

"Marketing is simply sharing your message so it can find, and attract, the right people"
- Candice Coppola

Wishing you all a very happy Jewish new year 💛

What can be more joyous than great customer feedback?

Thank you Lee for sharing such kind words. It's so enjoyable to watch you and your business continue to grow!

HOW CAN WE HELP YOU RIGHT NOW
You’ve invested in HubSpot and are anxious to see results, right? But time is limited and you wish you could get some help. Well, whether it’s for the short term, a specific project, or for extended support, finally help is here.

We are your marketing and sales specialists, providing a range of services from creation and implementation to support and training for your teams.

Contact us at [email protected]

#2021

Success is liking yourself, liking what you do, and liking how you do it.

Maya Angelou

Do you use stories in your marketing?

One thing to take note of: “If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger.” — Jay Baer, Content Marketer & Co-Author

What can be more joyous than great customer feedback?

Thank you Frances for sharing such kind words. It's so enjoyable to watch you and your business continue to grow!

5 C’S OF DIGITAL MARKETING

CONTENT
COMMUNICATION
CONSISTENCY
CREATIVITY
CLIENT CUSTOMIZATION



▲
😐

As a HubSpot Diamond Partner agency, we use and love HubSpot. For us, these are some of the top functions on HubSpot: ⁣
⁣
- Workflows⁣
- Meeting links⁣
⁣
▪️Workflows make everyday work easier. You can automate your marketing, sales, and service processes to make your team more efficient.
⁣
▪️Do you know the email ping pong when you are looking for an appointment together? Whit this tool you can share meetings links with your contacts so they can easily book time with you.
⁣
What's your favorite HubSpot feature? ⁣
⁣

Do you currently use chatbots in your business? If your answer is anything other than yes, then you're missing out on a huge opportunity. In fact, a study showed 56% of people would rather message than call customer service.

However, just adding a chatbot to your services isn’t enough anymore, you have to optimize it for best results. A few of the best practices are:
- Outline your goals clearly.
- Identify your target audience.
- Be mindful of the chatbot's greeting. You want to be helpful and not bombard the user with too many suggestions.
- Tailor your bot personality and voice to match your brand.
- Choose the right chatbot for you (either the Rule-based chatbot or the Conversational AI chatbot).
- If your customer wants to end the conversation or to speak to an actual person make it easy for them to do that.

A lead converting chatbot requires smartly structured decision trees, great copy/conversation writing, tool integrations, attractive design and that’s just to start with. If you're looking at creating chatbots or improving your current chatbots and aren't sure how to go about it, contact us. We have an experienced team that's ready to help you tackle this to unveil new opportunities.

Data-driven marketing simply explained is as your relationship with your close friends or your loved ones. You know what they like, how to approach them and offer them things they'll like.

Data-driven marketing aims to acquire the required information, interpret it, and use the insights to predict your customers' needs and future behaviors. Or prepare a personalized offer with the insights you've collected. It is simply put, the mass application of personalized relationships.

Without data-driven marketing, your team is not as efficient or successful as it could be. Here's how to create a data-driven marketing strategy.

- Use data to identify goals
- Use data to tailor marketing efforts for instance; retargeting, personalized email campaigns
- Segment your audience
- Use data to make budgeting decisions
- Align your teams

Although this may sound easy, in practice, it's not. The challenge is that few marketers have the expertise to work with data effectively. if you find yourself in this predicament, contact us and we'll help you create your data-driven marketing strategy, identify the KPIs you should be focussing on, and hence the metrics you should analyze.

Top 5 HubSpot Reports Every Sales and Marketing Professional Needs:
1. Lifecycle Stage Report
2. First Conversion By Source Report
3. Created Contacts By Buyer Persona Report
4. Deal revenue forecast by owner with stage breakdown Report
5. Deal pipeline Report

Have you tried to generate reports on HubSpot? Which ones did you find most useful? Let us know in the comments below!

Discover more on our blog: https://hubs.ly/H0Tv9ly0

What would you say is the biggest challenge you face in marketing currently?

Every marketer faces different challenges which means that there’s always room to optimize the various components of your strategy and turn your marketing into an even more effective revenue generator.

Research by HubSpot revealed the top 8 global marketing issues of 2020 as:

1️⃣Generating Traffic and Leads
2️⃣Providing ROI for Your Marketing Activities
3️⃣Securing Enough Budget
4️⃣Managing Your Website
5️⃣Targeting Content for an International Audience
6️⃣Training Your Team
7️⃣Hiring Top Talent
8️⃣Delivering an Account-Based Marketing Strategy

Do you agree? If yes, how are you dealing with the issue?


# strategy

Today is your chance to build the tomorrow you want!

Did you know?
If we focus our efforts on the right tasks we can make us over 4 times more effective!

# strategy

We turn ideas into an online business! Discover all our services on https://hubs.ly/H0SxRMv0

Consistency means keep going when giving up is the easiest option.

We are happy to present you EPISODE 4 of Sales Kenes based on Maximizing Sales

We invite you to click on https://hubs.ly/H0SwFtF0 to enjoy now Episode 4: Liron Kaplan, Revenue Growth Consultant & Trainer. Global Sales & Distribution Expert. Co-founder at Bseller

"Video Prospecting for Outbound professionals"

Over the past 15 years, Liron has been managing sales teams, partnerships and distribution channels across Europe, Middle-East, Asia and America. In one of his previous roles as V.P Sales & Strategic Business Development of the MIGVAN group, Liron was part of the leading team to execute and complete 3 M&A processes in 3 years. These days, as Bseller Co-Founder, he is mainly working with global companies to transform traditional sales activities to the digital space and enable growth with remote work tools.

Setting goals is the first step into turning the invisible into visible

As marketers, we are in a powerful position to share bold ideas, and that comes with a great deal of responsibility.

We have a moral obligation to put the concepts we help create, share and promote through a prism of optimism in order to influence the world for good and bring a little bit of joy.
And to do that, we must stay positive :)

📌 3 Rules of marketing:

01- Right audience
02 - Correct medium
03 - Right messaging

We are happy to present you EPISODE 3 of Sales Kenes based on Maximizing Sales

We invite you to click on https://hubs.ly/H0S0GGt0 to enjoy now Episode 3: Nicky Kelly, Channel Account Manager at

"Best practices used by your internal Sales Team"

Nicky started his career in what now seems like old traditional media...TV, and Radio! He managed sales teams across National Television and Radio stations in Ireland.
In 2008 following his passion he founded https://hubs.ly/H0S0GGv0, an eCommerce travel marketplace for people looking to book a surf package anywhere in the world. The business was built on the inbound approach that HubSpot created. In 2020 he joined HubSpot to lead the Partner division in Israel.

#3