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How to Write Clear, Concise Web Content:

Writing for a general audience is a bit different from academic writing, in that it rewards simpler writing styles:

Here are some best practices to keep in mind:

1. Be brief
Try to convey your points with the fewest words necessary.

2. Avoid words that you're not familiar with
One word can change the meaning of an entire sentence if used inaccurately.

3. Use technical words scarcely
When writing for a general audience, be careful about using technical jargon.

4. Write in the active voice
Sentences in the active voice are punchier and easier to understand.

5. Use alternating sentence length.
This gives rhythm and pace to your writing.

8 Best Practices to Reduce Cart Abandonment Rates for eCom Sites

Cart abandonment is an estimate of the % of visitors to an e-commerce site that add items to their cart but exit without buying.
Recent stats show that an average of 69.99% of prospects abandon a site after adding items to their carts.
Here are Best Practices that help reduce cart abandonment rates:

1. Use Clear Calls to Action
Simply let the customer know the next step that they should take.

2. Provide alternative Delivery Options and Multiple Payment Options
Makes it convenient for shoppers to get your products.

3. Be Clear About Total Costs
Many buyers get put off by hidden costs during the checkout.

4. Allow Guest Check out
Do not compel buyers to open an account unless it's necessary.

5. Use Simple Checkout Forms
Complicated checkout forms create confusion and stress.

6. Use Persuasive Messaging
Use persuasion to nudge visitors to take action.

7. Follow up
Send reminders and/or offers to finally nudge those that have left their carts unattended.

8. Use Analytics to track Customer Behaviour
This helps you to see what needs improvement in your funnel, and how your customers respond to the various elements of your process.

How to Build a Landing Page that Converts
A landing page is a website page with the specific purpose of converting visitors into leads.
A landing page should eliminate distractions by omitting navigation, links, and options, so you capture your visitor’s entire attention.
Best practices:
1. Craft a headline that focuses on benefits.
The headline is the first thing they’ll see. It should simply and briefly convey the value of your offer.

2. Use an image that symbolizes the offer.
The goal of your image is to give an impression. It should show what your visitor will get when they accept your offer.

3. Write persuasive copy.
Use the body text to guide your visitor to the action you want them to take.

4. Put the lead form above the fold.
You don’t want your visitors scrambling over your landing page to find your form.

5. Add a clear call to action.
Be precise about what you want visitors to do

4 Main Types of Content You Can Use to Promote Your Brand

There are endless kinds of content you can create today. Still, if we had to round them up, they’d fall into one of these categories:

1. Visual Content
Visual content expresses the message through design. The common types include memes, infographics, gifs, pictures, and charts.

2. Audio Content
This points to content that is consumed by listening. This will entail things like podcasting, and music.

3. Written Content
This contains everything from ebooks, whitepapers, blog posts, product descriptions, testimonials, FAQs, and case studies.

4. Interactive Content
Interactive content engages your viewers by giving them a practical experience. This includes checklists, webinars, free tools, etc.

Now, which of these types of content should you be implementing in your content marketing strategy?
Well, that depends on your audience type, your area of creative strength, and which media channels you employ.
A sweet spot would be a good blend of all these types in proportions that work for your brand.

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9 Surprising Ways Good Design Contributes to your Business Success

Good design is indispensable for a brand that wants to influence its target market. Its consequence is so vital that it can make or wreck your business.
So, an investment in good and professional design is essentially a vote for the growth of your business.

👷‍♂️ Building a website is not a one-time thing. Just like your office, you'd need to clean up, rearrange, and add stuff to your website from time to time.

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Now, which of these types of content should you be implementing in your content marketing strategy?
Well, that depends on your audience type, your area of creative strength, and which media channels you employ.
A sweet spot would be a good blend of all these types in proportions that work for your brand.

Like and share if this was helpful.

Did you know that user experience (UX) is one of the most important factors in marketing?
It determines how the user interacts with your site and maps out their journey through it.
User experience is all about making your website feel like home. And when you do that, they'll love to stay in your zone.

Yes, you do need a website for your business, regardless of what type of business you run. However, it’s not as simple as just creating one and hoping for the best. A website is an extension of your brand, so it needs to reflect who you are and what makes you unique. A good website will help you build your brand, grow awareness of your business and get more customers. It can also be an invaluable tool for managing your business – from collecting orders to updating customers on developments, a website acts as a virtual office.