Imagreal

KSRTC vs KSRTC

It's official! Kerala gets to keep KSRTC acronym for Road Transport as Karnataka loses the long drawn trademark battle running since 2014

Used by Kerala since 1965 & Karnataka since 1973

Kerala also secured ownership to the popular nickname of the bus service — Aanavandi

PepsiCo renames 'Aunt Jemima' pancakes, syrup as 'Pearl Milling Company'

PepsiCo dropped the "Aunt Jemima" brand logo last year, acknowledging its roots in a racial stereotype. This after a 130 year run and in response to huge protests over racism and racial inequality stemming from the killing of George Floyd in an act of police brutality

This rebranding also involves the redesigning of its packaging and pledge of funds to support the Black community and boost black representation at the company

Real slow but a welcome step in the right direction

Several brands (like Uncle Ben's, Mrs. Butterworth's, Cream of Wheat, Eskimo Pie) are beginning to alter their names and logos as they face increasing pressure to diversify and combat racism



📸 Public Domain

Indian consumers trust ads on newspapers, TV and Radio the most: Advertising Standards Council of India ( ) & the Indian Society of Advertisers ( ) commissioned study & conducted by

◻ A vast majority of consumers in have high level of in , with 8 out of 10 people acknowledging they trust messages by across various media platforms

◻ Advertising seen on continues to enjoy high trust amongst consumers with newspapers (86%) emerging as the most trusted , closely followed by TV (83%) and radio (83%)

◻ Text & ads were the least trusted at 52% in the survey conducted on 2002 respondents between 18 and 40 years of age belonging to SEC A, B and C across 20 markets including metros and smaller towns

◻ Among sectors, displayed a high level of trust for advertisements of at 82%.The second most trusted sector is products (80%). and financial services ) 77% and products and services trust levels stood at 77% followed by (76%). However, advertisements (58%) were amongst the least trusted by consumers



🔗 to study in comments

Perfect example of how should right in

A dose of humour & friendly banter started off by IndiGo at Vistara had Air Asia India, SpiceJet and Delhi Airport join the fun

lit up the skies even while

Women have mustaches too: Razor brand Billie's ad asks girls to join Movember in viral video

In a new advertising campaign, the brand is changing the whole conversation about body hair by encouraging women to become a part of Movember

Billie has become the first women’s razor brand to participate in Movember and to show women with facial hair in an ad

It also aims to kickstart a fundraising effort for prostate and testicular cancer awareness



https://youtu.be/1D0yCsg8a64

Movember by Billie

Adidas loses three-stripe trademark battle in European court

Adidas loses iconic three-stripe battle in European court

first registered on a boot in 1949 was not ‘ ’ enough, says court

In January, the -based business persuaded the to cancel ’s use of the trademark, opening the way for Supermac to expand across and continental .

In July last year, failed to trademark the of “four trapezoidal bars aligned on a rectangular base” – also known as a .

, which can appeal to the court of justice, said it was “disappointed” with the ruling but still evaluating its implications.

“This ruling is limited to this particular ex*****on of the and does not impact on the broad scope of that Adidas has on its well-known in various forms in Europe,” the company said in a statement.

The ruling is part of a long-running dispute between the and the company .



https://www.theguardian.com/law/2019/jun/19/adidas-loses-three-stripe-trademark-battle-in-european-court

theguardian.com Logo first registered on a football boot in 1949 was not ‘distinctive’ enough, says court

When a client loves your work!
Thank you for the opportunity Bhavika Shah Glam your face by Bhavika Shah

"It's elegant, it's classy & it represents ME"
I am really excited & happy to reveal the logo for my firm - "Glam Your Face"
A big shout-out to Mr. Amith Hegde from Imagreal for understanding my vision & putting it in the logo which represents me so well. Wishing him all the best & success in future endeavours.

Mastercard Evolves Its Brand Mark by Dropping its Name

Mastercard drops Name from Logo

Evolves Its by dropping its
Mastercard announced that its will no longer feature its name on card, in stores, (both physical and ) and at major sponsorships.
Mastercard said more than 80% of people spontaneously recognise the logo featuring two overlapping red and yellow circles without the word ‘mastercard’.

The company's name had been featured inside the logo from 1960's until its update in 2016 when the name was moved below the circles.
Mastercard enters an elite cadre of brands that are represented not by name, but by symbol: an apple ( ), a target ( ), a swoosh ( )

https://newsroom.mastercard.com/press-releases/mastercard-evolves-its-brand-mark-by-dropping-its-name/

newsroom.mastercard.com Digital Payment Company Adapts to a Digital Environment in a Move to Become a Symbol Brand CES, Las Vegas – January 7, 2019 – Mastercard today announced that it is dropping its name from its iconic brand mark in select contexts. The interlocking red and yellow circles, referred to as the

Social media sites in image building overdrive ahead of elections

Social media sites in image building overdrive ahead of elections.
The image-building exercise is also a measure to allay fears of brands that advertise on the platforms.

-owned messaging launched a nationwide called “Share Joy, Not Rumours” in more than 10 languages across , , , and to help prevent the spread of and .

In the month of November, , which remains the hotbed of accounts spreading fake news, launched campaign to encourage to contribute to public debate and participate in civic engagement in the upcoming season.

The image building exercise is also a measure to allay fears of hundreds of brands across categories which advertise regularly on social media platforms.

https://www.livemint.com/Companies/qPWJG5s9yJ7bimRavu5YAP/Social-media-sites-in-image-building-overdrive-ahead-of-elec.html

livemint.com The image-building exercise is also a measure to allay fears of brands that advertise on the platforms

Leadership & Entrepreneurship – Gloves off or Hand in Hand?

How to be an effective - pitfalls and solutions

linkedin.com When you are an entrepreneur and it's a start-up; good chances you look at yourself as a leader. Sometimes when you start off, you might be the only person in the firm.

Emotions are what drives us to feel and do the things that we do - Love being the strongest!

Don't LOL, but Proctor & Gamble want to trademark WTF

Don’t LOL, but Procter & Gamble wants to trademark WTF!

The multi-national consumer goods maker, Procter & Gamble, have filed applications for four popular : (what the f***), (laughing out loud), (no big deal), and (f*** my life).

While has yet to comment on the move, it’s likely part of hashtag to appeal to . Board member Nelson Peltz has previously posited that want that they “have an emotional attachment to.” But using familiar language, or a assumes its speak, can sometimes backfire.

Imagreal Quartz

qz.com The last time P&G sparked a millennial trend people started eating Tide pods.

Why brands are turning to augmented reality - TechHQ

Why brands are turning to .
Other than & , has powerful applications in .

Here are three ways AR is proving to be a fantastic and engaging way for advertisers to showcase their .
1. Personal virtual augmentation
2. Street-level AR
3. Bringing in-store experiences to ’ homes

techhq.com But while AR has gained a large foothold in the gaming and entertainment industry, the technology is showing it's powerful possibilities in brand sales and marketing.

What Blockchain Could Mean for Marketing

What Blockchain could mean for Marketing?

Companies are collecting more data than ever before, and are making significant business decisions based on it. Of the 4 Vs of Big Data (Volume, Velocity, Variety, and Veracity), we have now seen ample evidence of the impact and importance of the first three. But what about issues related to the accuracy, reliability, and transparency of the data itself, which basically comprises the fourth V, “Veracity”? In the field of -driven , an answer to addressing this limitation lies in blockchain technology.

can make data-driven marketing more by and every ’s journey through verified ad delivery, confirming that a real person saw the as per the specifics of a media contract.

We are a still a while away from actual implementation of blockchain by the ecosystem. The key roadblock that needs to be fixed is the speed of transactions. In the short term, brands will likely use blockchain as a post-campaign layer to validate and authenticate transactions, not in real-time, but after-the-fact. However, this is still a vast improvement over current practices.

Despite its speed limitations, will change the data-driven marketing business landscape.



https://hbr.org/2018/05/what-blockchain-could-mean-for-marketing

hbr.org

Publishers eye LinkedIn as Facebook's reliability falters - Digiday

Publishers eye LinkedIn as Facebook's reliability falters!
Publishers who are looking to reduce reliance on since the announced plans to deprioritize news are giving a fresh look.
LinkedIn told that , and are up more than 60 percent year-on-year, due to , new and .



http://crwd.fr/2sizM35

digiday.com "When I look at all the platforms, the biggest opportunity to grow audience and revenue is LinkedIn.”

Targeting Ads Without Creeping Out Your Customers

Targeting Ads without creeping out your Customers

Three factors can increase the upside of targeted ads for both and ;
1) Trust - offer voluntary ad transparency.
2) Control - offering people meaningful control (when consumers are given greater say over what happens with the information they’ve consciously shared) over their information will likely improve ad performance.
3) Justification - Revealing why personal data has been used to generate ads can help consumers realize the upside of targeted ads.

Overall all ad targeting should be -centric—in the service of creating for consumers.

hbr.org Don’t take personalization too far.

How The New York Times gets people to spend 5 minutes per visit on its site - Digiday

How the gets people to spend 5 minutes per visit on its site - components.
To get people hooked on its content so they eventually , the Times loads articles with multimedia components.
In Chartbeat’s list of articles from its publishing clients that users spent the most time on in 2017, the Times had 10 of the top 25 entries, many of which included embedded documentaries, podcasts, maps and interactive charts.

digiday.com People spent about five minutes per visit on the Times’ site in 2017, up 35 percent from 2016.

How Analytics Reinvented Advertising

Analytics - a key element in advertising.
It's all about deriving insights from (big) data.

technative.io When it comes to advertising, targeting has always been important From the earliest days of newspaper advertising, to old-time radio jingles, to the television ads during Saturday morning cartoons, companies

Wishing all Women a Happy Women's Day

#2017

Imagreal's cover photo

Winning doesn't Just Happen!
Part1

How to look at time!

Sky

Time

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