Shankara Online

If your business is not on the internet, your business will be out of the business. - Bill Gates

Learn to grow your business with Google Ads in just 3 days!

Shankara Learning Academy, an initiative of Shankara Online Solutions presents Google Ads Live Workshop.

Dates: 26, 27 and 28 April (Friday, Saturday and Sunday)

Timings: 6 pm to 7:30 pm IST

Visit courses.shankaralearning.com (link in bio) to register today!

Republic day wishes to Indians everywhere around the world. Let us stand United in spreading the message of peace, love and harmony that the world needs at the moment.

Bharat Maatha ki Jai!

We are looking for full stack developers who are having sound knowledge in Php, HTML, CSS, Java and server management. Please share your CV at [email protected]

Hiring Graphic Designers. If you find yourself the right fit, please email us references of your works and your CV at [email protected]

We are hiring! If you find yourself the right fit, please email us your CV at [email protected]

Sankranti, the festival of the sun is here! May it bring you greater knowledge and wisdom and light up your life for the entire new year. Happy Makar Sankranti!

www.shankaraonline.com

PPC, which stands for pay-per-click, is an online advertising model where advertisers run ads on a platform such as Google Ads and pay a fee every time someone clicks on it.

Did you know that PPC generates twice the number of visitors compared to SEO?

Why use PPC for your business?

✅It can give results immediately and consistently
✅PPC can easily be measured and tracked.
✅You are in full control of when ads run and how much you pay.
✅You can target your customers perfectly.
✅There are multiple ad formats available.

Want to convert better using PPC for your business? WhatsApp us on +91 9986703161 or visit www.shankaraonline.com for a FREE consultation.

The goal of SEM is to promote a website’s visibility using paid search, contextual advertising, and organic search rankings.

The main difference between Search Engine Optimization (SEO) and Search Engine Marketing (SEM) is that SEO is focused on optimizing a website in order to get traffic from organic search results, on the other hand, the goal of SEM is to get traffic and visibility from both organic and paid search.

One of the advantages of search engine marketing with Ads is that it can provide near-immediate results, with fast ROI for businesses that want to grow their traffic quickly and capitalize on a short-term window.

Do you need help with SEO and SEM strategies for your website WhatsApp us on +91 9986703161 or visit www.shankaraonline.com for a FREE consultation.

The purpose of SEO is to increase the quantity and quality of inbound traffic to your website. It is beneficial to both the consumer and business because it connects searchers with content that is most relevant to them.

Why Does My Business Need SEO?

✅Organic search is more visible, more engaging and results in more traffic
✅Organic search is the leading generator of traffic to websites, driving 51% of all traffic.
✅SEO results in more conversions: SEO generates more inbound leads and produces up to eight times more conversions than other marketing and sales avenues.

Now you know how important SEO is to your business.

If you need help with SEO strategies for your website WhatsApp us on +91 9986703161 or visit www.shankaraonline.com (link in bio) for a FREE consultation.

Lookalike audiences, also known as Similar Audiences in Google, are audiences that have similar demographics like age, gender, location and interests to those of your existing audience.

The biggest benefit of using lookalike audiences is the ability to market to high intent students and families that you may not have been able to reach on your own.

This can ultimately create new traffic and bring more visibility to your brand, helping you reach your targets and goals.

To learn more about using lookalike audience in your marketing campaigns, WhatsApp us on +91 9986703161 or visit www.shankaraonline.com (link in bio) for a FREE consultation.

A/B testing also known as split testing is the act of comparing two versions of a landing page to gauge your target audience’s preferences based on which version performs better. Based on the results of your A/B test, you can then make improvements in order to optimize conversion rates.

Some of the things that you should look to A/B test and optimize on your website include:

✅Headings and sub-headings
✅Calls-To-Action [both text and button]
✅Hyperlinks
✅Images
✅Content above, near and below the fold
✅Positioning of text such as pricing, promotions and testimonials

A/B test helps you understnad what's working best for you helps you improve in areas like bounce rate, conversion rate.

However, don’t just test for the sake of testing. To reap the benefits of website A/B testing, there should be strategy and planning involved.

If you’re ready to start A/B testing for your business, we’d be more than happy to partner with you to put together and execute a plan.

WhatsApp us on +91 9986703161 or visit www.shankaraonline.com (link in bio) for a FREE consultation.

In simple terms, a lead is simply someone who has showed an interest in your business in some way.

Basically, you can think of anyone who has given you their contact information to attend a webinar, to download a free guide, to sign up for your newsletter, etc. as a lead.

Lead generation is a very important aspect of any business. Without lead generation, the business may find difficulties to increase their sales and expand their business.

Did you know that 66% of marketers generate leads from social media after spending only six hours per week on social marketing?

Here are some lead generation strategies for your business:

✅ Create a lot of free content like webinars, newsletter, ebooks and make them irresistible
✅ Always be testing, but test the right way. Test with your content, creatives and see what works the best for you.
✅ Make landing pages clear and easy to take action on
✅ Write better ads!
✅ Give better offers
✅ Go crazy on remarketing

With proper lead generation strategies , you can grow your business and the lifetime value of each customer.

If you need help with generating leads for your business, WhatsApp us on +91 9986703161 or visit www.shankaraonline.com (link in bio) for a FREE consultation.

Domain Authority of a website describes how relevant a website is to a specific subject area or industry. It is a search engine ranking score developed by Moz.

The scores range from 1 to 100. Go to Moz’s domain authority checker tool to determine the number of your current domain authority.

When you have a greater domain authority score, it’s more likely you’ll see increases in web traffic and SERP rankings.

Raising your DA is a long-term process, but there are several ways to go about it.

But the most important things you need to focus on are creating more backlinks and bringing better traffic to your website, which can help increase your domain authority. It’s important to focus on being a great resource for users.

Looking for assistance to increase your Domain Authority? We got your back.

WhatsApp us on +91 9986703161 or visit www.shankaraonline.com (link in bio) for a FREE consultation.

Many factors contribute to website ranking on search engines, and one of those is Page Authority.

The higher the Page Authority, the more the website is considered powerful and credible to Google. Therefore, you have a better chance of landing on search engines’ first page.

If you want to know how Page Authority is calculated, then the score of a page for authority is calculated on a 100-point logarithmic scale. Anyone can grow this score even from 20 to 80 easily.

Some of the popular and most used ways to increase page authority are:
✅ Presence of Fresh Content
✅ Choose Right Domain Name
✅ Earn External Links
✅ Use of Images
✅ Optimize On-Page Content
✅ Work On Internal Links
✅ A Mobile-Friendly Website
✅ Remove All Bad Links To Your Page

Pay attention to your Page Authority and do what you can to increase the score if it’s low , this will help put your web pages in a better position to rank better in the Search Engine Result Page.

Do you need help with developing a great website for your business? Do you need help with optimizing your website to rank higher on search engine result pages?

WhatsApp us on +91 9986703161 or visit www.shankaraonline.com (link in bio) for a FREE consultation.

Whenever you launch a new product, roll out a new marketing campaign, or experiment with a new sales approach, you want to know as soon as possible whether or not things are working.

In order to do so you generally track certain metrics and numbers that explain the performance of the project. These KPIs (key performance indicators) are quantifiable measurements of the success rate of your digital marketing budget.

According to Track Maven’s report on digital marketing, 42% of business owners struggled to define which KPIs to track and 33% found it difficult to analyze the data they were tracking.

When it comes to KPIs, a one-size-fits-all approach is not going to cut it for every single project and campaign.

So, it is important for you to narrow down your indicators to only the most important and relevant ones to see any kind of success.

Do you need help with understanding the most important KPIs for your business and improving them to see great results?

WhatsApp us on +91 9986703161 or visit www.shankaraonline.com (link in bio) for a FREE consultation.

Engagement rates are the currency of the social media marketing industry.

Metrics like followers, likes, and impressions count for something. But engagement metrics like shares and comments give social media performance perspective.

That's why engagement metrics are often used as selling points, and to gauge a social campaign's return on investment by social media marketers.

Do you need help with increasing your engagement rate?

WhatsApp us on +91 9986703161 or visit www.shankaraonline.com (link in bio) for a FREE consultation.

There are many factors that affect bounce rate, but one very common thing that increases Bounce Rate page load time of your website.

The longer it takes for your page to load, the higher the chances of the user to bounce.

In fact, loading speed affects your conversion rate so much that the probability of bounce increases by 32% as page load time goes from 1 second to 3 seconds.

Need help with reducing bounce rate and improve your site speed?

WhatsApp us on +91 9986703161 or visit www.shankaraonline.com (link in bio) for a FREE consultation.

Remarketing is important because it gives you another opportunity to get a conversion. It keeps your business and product at the top of the audience's mind.

Need help to build a career or grow your business on digital platforms? WhatsApp us on +91 9986703161 or visit www.shankaraonline.com (link in bio) for a FREE consultation.

Click Through Rate is one of the most important metrics to measure the success of your digital marketing strategy.

If you are trying to improve your CTR, we have some tips for you:

✅ Write a persuasive ad copy
✅ Use multiple ad extensions
✅ Do proper keyword research
✅ Use attractive creatives
✅ Use remarketing audience

Need help to better your CTR?

WhatsApp us on +91 9986703161 or Visit www.shankaraonline.com to know more about our services.

Creating a strong buyer persona is very important to a business. They help you find your best customers and vice versa, but only when it is created correctly.

A marketingShepra case study found that buyer personas added
✅ 900% increase in length of visit on websites.
✅ 171% increase in marketing-generated revenue.
✅ 100% increase in your number of pages visited.

When creating buyer personas for your business, be sure to do plenty of research. To accomplish try this:
✅ Interview your teams
✅ Study your existing contacts

By applying these steps you can not only gain a better understanding of your ideal customers, better partnership with your sales team but also help you take your business to the next level by connecting with right people, at the right time, in the right place.

Need help to build a career or grow your business on digital platforms? WhatsApp us on +91 9986703161 or visit www.shankaraonline.com (link in bio) for a FREE consultation.

Call To Action is a marketing strategy used to get a response from your target audience. Benefits of call to action, for any business looking to convert prospects into customers and clients, is that it helps guide the prospect through the sales funnel and boosts their user experiences by telling them what exactly you want them to do.

✅ Do you know? Over 90% of your visitors who read the headlines also read your CTA. This increases the chances of them clicking on your ad and increases your Click through rate.

✅ But you sometimes may find that your CTAs aren't performing like you think they should. There are many reasons why your Call To Actions aren't performing and you are not getting the results you want.

Some of them are:
👉 You're confusing users with too many options.
👉 Your colour choices needs a re-look.
👉 Your CTAs are hard to find.
👉 Your CTAs are not optimized for mobile.

The good news is these issues can be fixed easily by diagnosing the problem area and making the necessary changes to it. Would you like to integrate CTAs into your content and see an increase in your click through rate and conversion rate? We got you covered.

WhatsApp us on +91 9986703161 or visit www.shankaraonline.co.in for a FREE consultation.

Cost Per Impression is a term used in internet marketing to refer to an advertising model where companies pay a specific amount of money each time an advertisement is displayed. One display of an advertisement to a user is known as an impression.

Want to drive qualified leads with ads, but don't know how? We got you covered.
WhatsApp us on +91 9986703161 or Visit www.shankaraonline.com to know more about our services.

Understanding your CPA is an integral part of planning your marketing strategy. Your CPA can go a long way to improve your marketing activities and provide important metrics for your overall operations.

Want to drive qualified leads with ads, but don't know how? We got you covered.
WhatsApp us on +91 9986703161 or Visit www.shankaraonline.com to know more about our services.

Get expert services for your business like, media planning, social media content management, create social media ads that convert and more at Shankara Online Solutions.

For more information WhatsApp us on +91 9986703161 or Visit www.shankaraonline.com to know more about our services.

We, at Shankara Online Solutions, deliver branding solutions that create a desire for your business. We deliver design and branding services that give you a unique identity.

For more information WhatsApp us on +91 9986703161 or Visit www.shankaraonline.com to know more about our services.

A good, search engine optimized website helps you stay one step ahead of your competitors.

But, remember that it's a constant race.

To win that race, you need to continually improve your own website and monitor your competitors' SEO activity.

If you are looking for website services for your business WhatsApp us on +91 9986703161 or visit www.shankaraonline.co.in to know more about our services.

A good website is essential to not only providing visitors with the information that they need about your company, but also to leaving a good first impression on your potential customers.

Displaying your best reviews and/or testimonials prominently on your website is a great way to establish social proof, help build trust, it works like referral
& most importantly it creates an emotional connection.

WhatsApp us on +91 9986703161 or visit www.shankaraonline.co.in to know more about our services.