SMUDGE DESIGN

Introducing NuRe Bharat by 3I Infotech: Revolutionizing travel with seamless connectivity 🛜🚞

This groundbreaking partnership ensures uninterrupted internet access at India’s railway stations, elevating the nationwide commuter experience. As a creative agency, our focus was crafting a brand identity reflecting NuRe Bharat’s values of connectivity, trust, and progress.🤗

Our design journey began with crafting the identity:
✨A fusion of railway tracks and vibrant Wi-Fi signals
✨Symbolizing our unwavering commitment to digital inclusivity

We extended this identity across every facet of NuRe Bharat:
✨Compelling event visuals
✨Immersive stage designs
✨Engaging motion graphics

Each element was meticulously crafted to captivate audiences and effectively communicate NuRe Bharat’s dedication to enhancing passenger experiences.
We’ve closely collaborated on this project and are thrilled to contribute to this significant initiative.😇

Design team: Charles & Vipin

Introducing NuRe Bharat by 3I Infotech :
Redefining travel with seamless connectivity 🛜🚞

This groundbreaking collaboration brings uninterrupted internet access to India’s railway stations, enhancing the nationwide commuter experience.

As a creative agency, our primary focus was on crafting a brand identity that not only reflects NuRe Bharat’s values of connectivity, trust, and progress but also breathes life into them.

Our design journey began with the creation of the identity:
✨A fusion of railway tracks and vibrant Wi-Fi signals
✨Symbolising our unwavering commitment to digital inclusivity

From there, we extended this identity across every facet of NuRe Bharat:
✨Captivating event visuals
✨Immersive stage designs
✨Engaging motion graphics

Each element was carefully crafted to captivate audiences and effectively communicate NuRe Bharat’s dedication to enhancing passenger experiences.

We’ve closely collaborated on this project, and we’re delighted to be a part of this significant initiative.😇

Design team: Charles & Vipin

Let the good times roll.🫶🏻
Cheers to our epic escapade to Goa. 🌊✨

Floating along Marina's sublime waters, watching the sunset from the Kanyakumari, exploring Mahabalipuram's surreal temples and visiting the 'French' part of town, Pondicherry; Tamilnadu is a potpourri of rich heritage, opulent culture, incredible food and friendly people. And when we collaborated with to create a brand identity for , our aim was to design a fitting representation - one that was refreshing and contemporary while staying true to its roots.

From the facades of temple architecture and the graceful art form of Bharatanatyam, the logo form is structured with recognizable hand drawn avatars of Tamil Nadu. Paired with fluid typography and a vibrant colour palette, this visual narrative ties together the traditional and the contemporary, an apt portrayal of the diversity of this state - a place where stories never end.

Designed and conceptualised by

Taste in line and flourish!
Handmade Tamil type experiment.
.29

Taste in line and flourish!
Handmade Tamil type experiment.
.29

Here's a throwback we're quite proud of is celebrating a magnificent 50 years. In the spirit of this milestone, our goal for their season's Diwali hamper was to design a special gift box reflecting the year long festivities. 🧨

Designed by , Vipinnair and this box stays true to the brand's black and gold theme, with a velvet black gold foiled base and a laser cut sleeve. With dynamic structure and edgy graphics this box of delights is anything but ordinary. ✨

Always a pleasure working with

Last year was living proof of how design is unstoppable. If this pandemic has taught us anything - it is to value what we have and what we do. At Smudge, we are constantly evolving and striving to find a balance between order and chaos through design.

Get in touch with us to create your experience.
Looking forward to better times!

Last year was living proof of how design is unstoppable. If this pandemic has taught us anything - it is to value what we have and what we do. At Smudge, we are constantly evolving and striving to find a balance between order and chaos through design.

Get in touch with us to create your experience.
Looking forward to better times!

Earlier last year, we designed the brand identity and packaging design for Herbale.
For a brand that’s committed to bringing the benefits of Ayurveda to modern health care -
We aspired to design an identity that strikes a balance between an organic, natural tone of voice with a familiar, trustworthy resonance.

For the logo form, we custom-designed a simple, bold sans-serif typeface interspersed with an abstracted leaf graphic - a nod towards the brand's natural roots. The deep blue hue contrasted by accents of vibrant green create a bold colour palette with good recall value.

The packaging seamlessly carries forth the brand language with sleek primary and secondary substrates that are minimal in both design and structure, showcasing the simplicity and casual aesthetic of the product. For instinctive recognition and clarity, we used master illustrations alongside iconography
to make information more accessible.

Designed and art directed by
and team. A modern approach with timeless antiques - florals mirrored to compliment these gorgeous pieces. Nothing says tradition like flowers. 🌸

Photographed by

The branding for Le Patisse, a gourmet bakery in Hotel , captures the sweet essence of desserts. We designed it to be subtle, chic and thus essentially French, like the delicious confections.
The abstract packaging is a sweet reminder that there is always a reason to unbox cake!
Designed by .narayanan



PC:​

If there's one thing that brings Indians together, it's our love for Biryani! Though a national love affair, not all biryani is made the same. That's why when it came to the branding and packaging solution for , and opted for a pop art twist with a graphic language that is quintessentially Madurai. Their challenge was to ensure this timeless legacy created a relevant impact. With a vibrant palette, retro typefaces and contemporary graphics interspersed with imagery, the artsy approach makes for an authentic experience.

Photographed by

conceptualised and designed for - a brand that delivers sustainable, locally sourced poultry and seafood. We designed a brand language and secondary colour scheme to be a seamless extension of the pre-existing brand logo. The packaging design is clean with a distinguishable, functional palette and hand drawn illustrations to highlight the brand's credo - supporting and sourcing directly from our local fisherman and farmers.

Packaging design
Illustrations .narayanan

conceptualised and designed for - a brand that delivers sustainable, locally sourced poultry and seafood. We designed a brand language and secondary colour scheme to be a seamless extension of the pre-existing brand logo. The packaging design is clean with a distinguishable, functional palette and hand drawn illustrations to highlight the brand's credo - supporting and sourcing directly from our local fishermen and farmers.

Packaging design
Illustrations .narayanan

Every South Indian snack has a personality of its own. So it was only fitting for to create this unique, fun packaging for one of our dearest clients,

She chose vibrant, bold, solid colours in conjunction with images of the packaged product to both highlight the contents and have them stand out from the usual suspects. The product titles are interspersed with Tamil typography, a nod towards the tradition and culture of these well known South Indian treats . The choice of matte finished printing echoes the rustic charm.
Find delicious JOOT Karas, in stores near you

We worked with , a platform raising funds across causes to support NGOs and social projects, by developing a website that makes the process of giving easy and intuitive.

The goal was to build a website that accents Crowd Wave’s honesty, simplicity and transparency and assures the user at every step. This is what we call good designing, inspired by designing for good!

Support your cause now.
www.crowdwave.in