1pointsize

Sharing the latest ad we created for Chaitanya Foundations featured in today's edition of The Hindu newspaper.

1pointsize updated their address.

During the lockdown, Lotte India turned to us for a digital campaign to promote Coffy Bite. Instead of promoting the coffee-toffee directly, we decided to take the path of surrogate advertising. So we initiated the Coffy Bite Art project to spread the 'good taste of the toffee'. We challenged our art team to 'create beauty out of the coffee toffee'. The result has been fabulous. We've created some ground breaking works of art that has immense possibilities of brand merchandising.

Client: Lotte India // Agency: 1pointsize

Over 3.5 lakh families who bought Dinamalar today, were greeted with a front page ad that reads: "Coffee Saapadreengala?" (Wanna eat coffee?) and were given a free Coffy Bite stick pack, along with the 2020 calendar, to indulge in. The ingenious sampling exercise was thought up by the Marketing Team at Lotte headed by the very resourceful Venkatesh Parthasarathy, and our creative team led by Arun Kumarasamy & Sharad Haksar crafted this idea into a beautiful Tamil ad for 1pointsize. What a great way to start the morning!

1pointsize updated their phone number.

Ad 3 from our new Diwali campaign for Derby. Shot by the one and only Sharad Haksar.

The second ad of our Diwali campaign for Derby. Shot by the one and only Sharad Haksar.

Unveiling our Diwali campaign for Derby. Shot by the one and only Sharad Haksar. Ad 1 of 3...

Our new TVC for XS Real. Produced by Happy Unicorn. Starring 'Adhe Kangal' Abhishek Joseph George.

On air from yesterday, our radio spots for XS Real Skycity.

"Adengappa Combination" Launch radio spots for XS Real Skycity

Many years ago, on April Fools Day, we set up 1pointsize when we were foolish enough to think that we could change the world, one brand at a time. The fools that we are, we still hold on to our dreams. Wish us luck on our 14th birthday!

‘For the joy of building brands… on our terms’ Wearing multiple hats isn’t new for this writer. Having had his share of awards, Anantha Narayan is now craving other forms of creative gratification

We've just launched a new sub-genre of stand up comedy. We call it the Real Estate Sit Down Comedy. Compered by Square Feet Subbu. Do check it out if you have the time.

Sqft Subbu #1 Sqft subbu is a brain child of DRA Group, an innovative real estate player based out of Chennai and Bangalore. DRA believes that this initiative will enlight...

"Who is Square Feet Subbu?"

Square Feet Subbu - Whoizzit? Teasers to proclaim the arrival of Square Feet Subbu

Another radio spot to promote Doshi Risington. Produced by Timmy Madhukar & Sean Bout. Scripted by Lalitha Vaidyanath of 1pointsize.

Doshi Risington - Postman Radio spot to launch Doshi Risington as the OMG project on OMR in Chennai.

Our new radio campaign to promote Doshi Risington. Produced by Timmy Madhukar & Sean Bout. Scripted by Lalitha Vaidyanath of 1pointsize.

Doshi Risington - Bus A radio spot to launch Doshi Risington as the OMG project on OMR.

The Doshi Risington ad
Check out www.doshirisington.com
To book at special launch rate call 88079 88079

On air from today...our new radio campaign for Doshi Housing.

Doshi Euphoria A series of radio spots to promote Doshi Euphoria as the smart option to renting homes.

Our new TV campaign for XS Real. 4 of 4.

XS Real Symphony Register Marriage 20 Sec TVC XS Real 20-year old Chennai based reputed builder. Presenting the project Symphony a Zero Delay Homes on Padur, OMR. This project is being delivered, a recor...

Our new TV campaign for XS Real. 3 of 4.

XS Real Symphony Date 20 Sec TVC XS Real 20-year old Chennai based reputed builder. Presenting the project Symphony a Zero Delay Homes on Padur, OMR. This project is being delivered, a recor...

Our new TV campaign for XS Real. 2 of 4.

XS Real Symphony Lift 20 Sec TVC XS Real 20-year old Chennai based reputed builder. Presenting the project Symphony a Zero Delay Homes on Padur, OMR. This project is being delivered, a recor...

Our new TV campaign for XS Real. 1 of 4.

XS Real Symphony Hospital 20 Sec TVC XS Real 20-year old Chennai based reputed builder. Presenting the project Symphony a Zero Delay Homes on Padur, OMR. This project is being delivered, a recor...

Our latest work. For Pristine Pavilion from DRA.

Pristine Pavilion 60 Sec TVC DRA Estates one of the leading builder in town is taking their bigger step in launching their prestigious project Pristine Pavilion 2 (adjoining Mahindra Wor...

We turn 13, today. Thank you all for believing in us.

Our new TV commercial for The Gaudium school in Hyderabad. Producer: BlackBoxfilms Chennai. Director: Krishnakumar Ramakumar.

GAUDIUM SCHOOL 60 SEC TV COMMERCIAL

Wanted young art director who loves building brands as much as building his/her portfolio. Those interested can send your work to [email protected].

1pointsize's CEO - Sharad Haksar's - article in BusinessLine

Sharad Haksar’s Creative Showcase THE BEST PICKED BY ONE OF THE BEST

We're looking for a graphic designer/art director with 1-4 years of experience. If you or anyone you know fits the bill, do send the resume and portfolio to [email protected]

One Eyeland Awards 2013. Winners announced http://oneeyeland.com/award_winners_2013.php