Viyal Media

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What really decides consumers to buy or not to buy is the content of your advertising, not its form. .......

Most agencies run scared, most of the time. . . . Frightened people are powerless to produce good advertising. . . . If I were a client, I would do everything in my power to emancipate my agencies from fear, even to the extent of giving them long-term contracts.

10 best ad lines as selected by ''Creativity'' magazine."Ask your accountant if more money is right for you.'' `Pharmaceutical,' New York Lottery, DDB Worldwide, New York

There is no such thing as 'soft sell' and 'hard sell.' There is only 'smart sell' and 'stupid sell'........

"The client will always pick the concept that you like the least -- Never present any concepts you don't like"

“The walking stick serves the purpose of an advertisement that the bearer's hands are employed otherwise than in useful effort, and it therefore has utility as an evidence of leisure”

Ads are the cave art of the twentieth century.

“No company that markets products or services to the consumer can remain a leader in its field without a deep-seated commitment to advertising.”

people interested in media and communication to your eyes, assembly for open discussion about anything in, media nd communication industry. Formed by the media production firm called "VIYAL MEDIAS", A unit of Viyal Incorporation

Anything we do in advertising is controversial. If it’s provocative and sensual and related to what we’re selling, we are willing to take the chance. we have fun with the ads