Hashtag Bodhi - I do Shopify & SM MMGT

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Sachin Bansal and Binny Bansal, who are not related, founded Flipkart in 2007. Both of them are graduates from the Indian Institute of Technology, Delhi. At the time of its founding, Flipkart was an online bookstore, and the idea came to the founders when they struggled to find a particular book they were looking for in the Indian market.

Initially, Sachin and Binny started Flipkart as a part-time project while they were working for Amazon India. They began by renting out a small apartment in Bangalore and started the business with just two laptops and a few books. They would personally deliver the books to customers, sometimes on their bikes, and collect cash on delivery.

Gradually, Flipkart gained traction, and the company started to grow. They expanded their product offerings beyond books, adding music, movies, and other categories. They also launched their own logistics arm, eKart, to better manage their deliveries.

Flipkart's growth trajectory continued, and the company raised several rounds of funding from investors like Tiger Global and Accel Partners. In 2012, Flipkart made its foray into the fashion segment by acquiring the online fashion retailer Myntra.

Over the years, Flipkart continued to innovate and expand its operations. The company became one of the largest ecommerce players in India, offering a wide range of products, including electronics, fashion, groceries, and more. In 2018, Flipkart was acquired by Walmart for $16 billion, marking the largest ecommerce acquisition in the world.

Sachin Bansal left Flipkart after the acquisition, while Binny Bansal continued to be associated with the company for a while. However, he too eventually left Flipkart amidst controversy. Despite the challenges, Flipkart remains one of the most successful ecommerce companies in India and has paved the way for other startups to follow.

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Instagram Stories is a powerful tool for reaching and engaging with your audience. Here are some tips for creating engaging Instagram Stories that will help you maximize your reach:

1. Plan Your Content: Plan out your content in advance to ensure that your Stories are consistent and cohesive. Consider the theme or message you want to convey and choose the right visuals, text, and stickers to support it.

2. Use High-Quality Visuals: Use high-quality visuals, such as images and videos, that are visually appealing and attention-grabbing. Make sure your visuals are well-lit, in focus, and of a high resolution.

3. Get Creative with Text and Stickers: Use text and stickers to add context and personality to your Stories. Experiment with different fonts, colors, and styles to make your Stories stand out.

4. Use Interactive Features: Use interactive features, such as polls, quizzes, and augmented reality filters, to make your Stories more engaging and interactive.

5. Utilize Hashtags and Location Tagging: Use relevant hashtags and location tagging to increase the visibility of your Stories and reach new audiences.

6. Make Use of Story Highlights: Use Story Highlights to keep your best Stories visible on your profile, even after they disappear from your feed. This is a great way to showcase your brand and keep your audience engaged.

7. Experiment with Different Formats: Experiment with different formats, such as carousels and layouts, to keep your Stories fresh and engaging.

8. Collaborate with Other Accounts: Collaborate with other accounts to reach new audiences and create engaging cross-promotional content.

9. Post Consistently: Post consistently to keep your audience engaged and interested in your content. Consider posting daily or several times a week to maintain a strong presence on the platform.

10. Monitor Your Analytics: Monitor your analytics to see which of your Stories perform best and use that information to refine your strategy and create even more engaging content in the future.

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Hashtag Bodhi - I do Social Media & Shopify mgmt
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Instagram Trends you can't miss in 2023

1. Video Content Dominance: Instagram has been moving towards video content for some time now, and this trend is expected to continue in 2023. Short-form video content, such as Reels and IGTV, are likely to become more prevalent.

2. Augmented Reality (AR) Filters: Instagram has been experimenting with AR filters for a while now, and this trend is expected to continue. AR filters are a great way to engage with users and provide a unique user experience. In 2023, we could see more brands using AR filters for marketing campaigns.

3. Shopping Integration: Instagram has been investing heavily in its shopping feature, and this trend is expected to continue in 2023. In the future, we could see more seamless integration between shopping and the rest of the Instagram platform.

4. Authenticity: Instagram users are increasingly looking for authentic content from their favorite influencers and brands. In 2023, we could see a move away from overly polished and staged content in favor of more raw and genuine posts.

5. Micro-Influencers: While mega-influencers will always have a place on Instagram, micro-influencers are expected to become more popular in 2023. These smaller influencers often have a more engaged and loyal following, making them an attractive option for brands.

Overall, Instagram is likely to continue evolving in 2023, with a focus on video content, augmented reality, shopping, authenticity, and micro-influencers.

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Hashtag Bodhi - I do Social Media & Shopify mgmt
www.hashtagbodhi.com

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