INDEX, Marketing Research Fest of IIM-L

No company does a better "Real-time" Marketing or is it not? Comment and let us know while Zomato is nailing it totally.

Before you go all out on wondering the potential legal action, Mars, Incorporated owns them all: Bounty, Mars, Snickers, and Twix! ;)

We don't mind their self-obsession as long as they keep on making us say "i'm lovin' it!"

A picture is equivalent to thousand words or maybe more.

Coca-Cola Lost Millions Because of This Market Research Mistake | Qualtrics

Market Research, if done effectively, can help any business take some pivotal decisions but when gotten wrong can make a big player like Coca-Cola also land in a huge trouble.
https://www.qualtrics.com/blog/coca-cola-market-research/

qualtrics.com In the mid-1980s, the Coca-Cola Company made a decision to introduce a new beverage product (Hartley, 1995, pp. 129–145). The company had evidence that taste was the single most important cause of Coke’s decline in the market share in the late 1970s and early 1980s. A new product dubbed “New C...

Lucknow Bytes

Marching in Unison, Lucknowites came together to make a difference in life of unprivileged Children.
An initiative by Save The Children in partnership with INDEX, IIM Lucknow.

Save the Children NGO in collaboration with IIM Lucknow’s INDEX organized Lucknow Walkathon during UNCRC Week on the bright Sunday morning of November 19.

When 300+ students from colleges and schools of Lucknow pledged to fight against the tides of child exploitation and poverty, then that day is not far when we achieve this mission to give each child a present they should have to achieve the future they aspire to.

The students from colleges Amity Law School, Isabella Thoburn, National PG, SRMU and IIM Lucknow and small kids from City Montessori School, Kendriya Vidyalaya, Modern Academy held the beacon to bring about a change because as Gandhi said “Be a change you wish to see in the world.”

Winners of INDEX'17 Nukkad Natak Competition: Abhinay, BBDNITM!!

You must have walked a lot many kilometres in your life so far but none of that will be ever comparable to the 1km that you will walk this Sunday. Walk for a Cause! Help save Children’s lives!

"Individually we are a drop but together, we are an ocean.” A chance for you to be a part of the ocean that will fight against the tides of child exploitation and poverty to create the waves of better future for children.

Walk with us from Sheroes Hangout to Ambedkar Park Museum, Gomti Nagar this Sunday, Nov 19th at 10:00 am.

Free T-Shirts, Certificates and Refreshments for all volunteers! Register yourself: https://goo.gl/HaPbYP

Memorable performances in the competition of dance
To make your day eventful come take a glance

Small children and young adults
Music is doing rock and roll and somersaults

Music to sway
Games to play
INDEX is offering fun in every way

The day has come , the show has begun
Events , games , competitions and loads of fun

Don't let this Sunday be a regular holiday. Make it count!
Head to Lucknow's own carnival: INDEX '17 on Nov. 12 at Wave Mall.

P.S. Free Goodies for all & Certificates for Participants.
So this Sunday,

Register yourself (or your team) by filling the EOI:

1. Lucknow Idol (14:00 - 15:00): http://bit.ly/2higTFk

2. Footloose (15:00 - 16:00): http://bit.ly/2AA6L3d

3. Nukkad Natak (16:00 - 17:00): http://bit.ly/2hsa4EF

4. RJ Hunt (17:00 - 18:00): http://bit.ly/2zAU8oe

Salam & Namaste, Lucknow!!
Rush to Wave Mall this Sunday for IIM Lucknow's INDEX's "RJ Hunt", in collaboration with Radio Mirchi Lucknow!

Radio Mirchi ki Jabar Jodi RJ Harshi and RJ Tripti will judge the RJ Hunt at 5pm, 12th Nov.

Registrations open! Fill the EOI:
https://docs.google.com/a/iiml.ac.in/forms/d/1sTz4nuYnOra3SqiDxTuHAK7NjGa9x3lw-qWW1U8r68c/edit?usp=sharing_eil&ts=5a045e88

What is drama but life with the dull bits cut out ---Alfred Hitchcock

INDEX'17 presents to you "NUKKAD NATAK" the street play competition
Come shed the dullness out and let your emotions flow. Take the stage the and make it yours!!

Registrations open! Fill the EOI
https://docs.google.com/forms/d/1J46RaQf6G5aPiW2iZsYdu5DUqWTDifD_OIzCqFpoN8Y/edit?ts=5a045e88

'The only thing better than singing is more singing' ~Ella Fitzgerald

INDEX'17 presents LUCKNOW IDOL, the singing competition. So come and string the beads of words into one enchanting melody. Leave back your worries and give wings to your voice!

Registrations open! Fill the EOI
https://docs.google.com/forms/d/16uLhzrFlUD1M4_rK540f0J6_qHL0Usd4vew42lMqGCI/edit?ts=5a045e88

"Dance is like wine; matures with every performance" ~ Alarmel Valli
INDEX'17 presents to you FOOTLOOSE, the dance competition.
Let yourself loose and insanity take the control. Dance your heart out as if no one's watching you. Participate in Solo/Duet/Group!

Register here:
https://docs.google.com/forms/d/1_KsrdFfbQ6DucsnDSKoFaQzIrFHkGGri_xu0eMbsaz8/edit?ts=5a045e88

When Words and Music Notes will entwine with each other to roll before you a memorable poetry recitation evening.

Sahitya Adda welcomes some new performers this 'Addebaazi' session and some old. See you 12th of November for this mega event organized by INDEX, IIM Lucknow
With Rohan Rawat, Poet and writer Sameer Khan, Ghazal Singer Kailash Joshi, Mr Ravi Kapoor and Azfar Ahmed

Don't let this Sunday be a regular holiday. Make it count!
Head to Lucknow's own carnival: INDEX '17 on Nov. 12 at Wave Mall.

With a promise of little something for everyone, INDEX is back yet again to ensure you have a memorable and fun day.
P.S. Free Goodies for all & Certificates for Participants.

So this Sunday,
Get ready to be awed! Get ready to feel it! Get ready to live it!
Register yourself (or your team) according to your interests by filling the EOI:

1. Lucknow Idol:
https://docs.google.com/forms/d/16uLhzrFlUD1M4_rK540f0J6_qHL0Usd4vew42lMqGCI/edit?ts=5a045e88

2. Footloose:
https://docs.google.com/forms/d/1_KsrdFfbQ6DucsnDSKoFaQzIrFHkGGri_xu0eMbsaz8/edit?ts=5a045e88

3. Nukkad Natak:
https://docs.google.com/forms/d/1J46RaQf6G5aPiW2iZsYdu5DUqWTDifD_OIzCqFpoN8Y/edit?ts=5a045e88

4. RJ Hunt:
https://docs.google.com/forms/d/1sTz4nuYnOra3SqiDxTuHAK7NjGa9x3lw-qWW1U8r68c/edit?ts=5a045e88

INDEX, Marketing Research Fest of IIM-L's cover photo

Asian Paints: India's largest paint company and ranked among the top ten Decorative coatings companies in the world

Feel the pulse in and around Lucknow? Yes, it’s that time of the year again! IIM Lucknow’s flagship event INDEX '17 is here. IIM Lucknow proudly brings to you the day of sheer magic in the form of India’s largest MR Fest: INDEX 23rd Edition on Nov 12 at Wave Mall.

With an avalanche of fun, cultural events, literary symposiums and the headlining performance by 3.4, IIM-Lucknow’s own music band and scintillating poetry performances by Sahitya Adda: this year the cultural extravaganza promises to raise its own bar and cement its status as Lucknow’s own carnival.

Get ready to be awed. Get ready to feel it. Get ready to live it.

We present to you the first corporate sponsor of 23rd edition INDEX: Future Group

INDEX, Marketing Research Fest of IIM-L

Thanks for showing so much of enthusiasm yesterday! To keep that going, we launch NEW COLORS in Hoodies and T-shirts.

Steal the deal. To ORDER, visit https://goo.gl/forms/q3ljOu8uw03Zt8gl1 or our stall in Mess today and tomorrow as per you comfort. We are available at all meal timings. \m/

P.S. We don't consider your name separate from you. Get it printed in no extra charges.

P.P.S. Worry not, if you have already placed the order. Reach out to any of us to get your color changed.

Combo 1: 1 Hoodie + 1 Tee at Rs 50 discount
Combo 2: 1 Hoodie + 2 Tee at Rs 100 discount

Challenging times lie ahead at the campus, for "Summers" are almost here! And once they are done with, the great Lucknow WINTER IS COMING... and take our word, Winters here last long.

Fret not! To keep you comforted & sprightly, Team INDEX brings to you an exclusive choice set of Hoodies and Tees with fascinating designs at a nominal price range.

Steal the deal. To ORDER, visit https://goo.gl/forms/q3ljOu8uw03Zt8gl1 or our stall in Mess from 25-27 Sep as per you comfort. We are available at all meal timings. \m/

P.S. We don't consider your name separate from you. Get it printed in no extra charges.

Combo 1: 1 Hoodie + 1 Tee at Rs 50 discount
Combo 2: 1 Hoodie + 2 Tee at Rs 100 discount

reminding us that happiness can come at even a small price

When Tata Motors and Mahindra & Mahindra were compelled to take a dig at the promising new entrant "Jeep Compass"

For reading further:
http://economictimes.indiatimes.com/industry/auto/news/mm-tata-motors-and-skoda-ads-target-jeep-compass-in-india/articleshow/60431241.cms

Ye "Brand" Kya Kehlaata h...? ;-)
How well do you know your brand? Check out the stories behind their logos.