DmIkigai

*सीमा ओलांडून आव्हानांच्या , गाठू शिखर यशाचे!*
*उत्सव आला विजयाचा,*
*दिवस सोनं लुटण्याचा,*
*नवं जुनं विसरून सारे,*
*फक्त आनंद वाटण्याचा,*
*तोरणं बांधू दारी,*
*घालू रांगोळी अंगणी,*
*करू उधळण सोन्याची,*
*जपू नाती मना मनांची..*
*विजया दशमीच्या हार्दिक शुभेच्छा!*

Happy Dussehra to everyone!

May Lord Ganesha shower blessings on you and your family. May this festival brings health, happiness and peace. Happy Ganesh Chaturthi to you and your loved ones!

Power of Social Media 😍

Psychologist Abraham Maslow, Maslow’s hierarchy of needs says that humans have universal needs they must fulfill.....
These can range from physiological and safety needs to more abstract ones such as love, esteem or self-fulfillment. While popularly portrayed as a pyramid, research indicates that the fulfillment of one need is not necessarily dependent on another. This gives marketers the opportunity to appeal to each need individually and to each customer looking to fulfill them.

Here is an example how Schools uses it

Right set of masala mixture makes tasty food.
Similar way right combination of digital marketing mixture can help you to gain unique position in customer's mind.

Here are the major 3 mediums.

https://www.marketingprofs.com/charts/2022/47127/the-video-content-b2b-buyers-find-most-helpful

https://contentmarketinginstitute.com/articles/organic-search-traffic-content-marketing

test

https://www.entrepreneur.com/article/424231

Learn How to Build an Effective, Modern Digital Marketing Strategy Give your digital marketing a boost this year.

https://www.searchenginejournal.com/metrics-digital-marketing-roi/253479/

15 Digital Marketing ROI Metrics You Need To Know Learn what digital marketing metrics you must understand and measure to showcase your ROI. Here are 15 important ones to know.

https://yoast.com/what-makes-a-good-website/

What makes a good website? Do you know the secret to good websites? No? In this post, you'll find a list of 7 elements that almost every website should have.

https://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/10-reasons-for-digital-marketing-strategy/

10 reasons you need a digital marketing strategy in 2022 [Planning tool] These are the essential ingredients of a digital marketing strategy, and they will help you plan manage and optimize your digital marketing.

A new hope, a new beginning and a new dream is waiting to unfold. May this Gudi Padwa bring you all millions of unheard joys, wellness & happiness
❤️ 🚩

You are the creator, the destroyer of evil, you are the saint and you are the guide. Life without you would have been impossible. This is the day to celebrate God’s best and most beautiful creation. Happy International Women’s day.

To a joyful present and a well-remembered past! We raise a glass to you this Christmas and extend best wishes for the season.

🎄🎅🏻❤️

Vijaya will certainly be achieved if we have Courage like Lakshmana,Focus & dedication like Hanuman,Spirit of renunciation like Sita & knowledge like Ravana & Inner Strength like the whole monkey troop 🙏🏻🌹

Try to negate the negativity⭐
#विजयादशमी

Teachers like you are the reason why ordinary students dream of doing extraordinary things. Happy Teachers' Day!

This Janmashtami, may Lord Krishna bless you and your family with peace and happiness. Happy Krishna Janmashtami!

There are decades where nothing happens; and there are weeks where decades happen.
🇮🇳👏🏻
•Neeraj Chopra🥇
•Meerabai Chanu 🥈
•Ravi Dahiya 🥈
•Men's Hockey 🥉
•Bajrang Poonia🥉
•Lovlina Borgohain 🥉
•PV Sindhu 🥉

Best ever in Indian Olympic History. 👍🏻🍾👏🏻

🇮🇳

For Anyone Looking To Start, Scale and Grow A Business digitally In 2021 Email marketing is a channel plays vey vital role in success:

An email marketing is a sequence of emails sent on a predefined schedule to leads for converting them into customers.

1. 65% of email users check their email three times a day.
2. 44% of users check their email for a deal from brands.
3. 87% of marketers use email marketing to distribute their content.
4. Email marketing has an ROI of 3,800%.
5.73% of millennials prefer communications from businesses to come via email.

Why your business should implement email marketing
o Generates a massive ROI
o Generates long-term results
o Customers want emails from businesses
o Outperforms social media marketing
o Email is universal
o It’s a resilient technology
o Email marketing is federated

3 Steps involved in email marketing success:
1. Build a list.
2. Mail the list.
3. Get Paid

DAY7

Frustrated as your website visitors are not getting converted into clients?

Here are the 5 possible issues your website has:

1. Heading : It does not contain clear cut heading which describes what your business do.

2. Testimony: You have not mentioned testimony of client's.

3. Formatting: You have bad word formatting in which each paragraph consists of more than 3-4 sentences.

4. Video process : you have not shown process through video in which business can be helped.

5. CTA: clear call to action to motivate customer is very important to get sales which is missing on website.

Want more clients without more marketing spends?

Copywriting is the service which can turn viewers to take actions.

Don't you think words make impact and exactly that's what copywriter do.

Here are 5 benefits you should hire copywriter for your business:
1.Copywriting Builds Your Company’s Image.
2.Forms an Emotional Bond with Audience Through Brand Story.
3.Presents Information in Highly Persuasive Manner which can generate sales.
4. Helps You Rank Higher on Google.
5.Persuades Readers to Take Action.

If you are not taking care of your words then you are seriously loosing your valuable customers.

❤Mother's Day❤

PR (Public Relations)

This strategy focuses on getting press coverage for your
product or company.

Public relations (PR) refer to the variety of activities conducted by a company to promote and protect the image of the company.

Following are the prominent tools of publicity:
i. Press Releases:
ii. Fact Sheets: A press release should be written so it can be used without any editing. That means all the relevant information must be included. Of course, there may be additional important information that doesn’t really fit into the press release.
iii. Press Kits: The press kit pulls together all the press releases, fact sheets, and accompanying photographs about the product into one neat package.
iv. Video News Releases:The video news release (VNR) is the video equivalent of a press release. Prepared for use by television stations, the typical VNR runs about ninety seconds and can be used to highlight some important features of the product.
v. Development/Fund-Raising: This is particularly important area for not-for-profit organizations such as arts organizations, educational institutions, and community service programs.

It’s the job of PR to connect your business to your people.

The more engaged and connected the business is, with the people that matter most, then the more successful the business is.

This is a proven formula.

Connectivity is another way of thinking about reputation – a main component of PR.

Content is the King 👑

This strategy focuses on creating content and distributing
it online in order to attract potential customers’ attention. “Content” can be anything. Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online.

There are two aspects of a company that affect the content that you create:
1. Brand personality, voice, and tone
2. Business storytelling

There are three steps in this process of creating content to incorporate the brand personality, voice, and tone.
These steps are
1. Identifying the brand personality
Brand personality is an embodiment of the brand’s vision. It humanises your brand, which means it finds and
showcases the core, relatable values that your brand represents to your target consumers
2. Defining the voice and tone
A brand’s voice is a unique way in which its personality is conveyed through words.
3. Using these aspects to build content
Once you have identified these personalities, you move on to the third step in creating content, which
represents one or more of these qualities. You must ensure that the content that you create represents the
personality of your brand.

Business Storytelling: Business storytelling refers to creating stories around the core values of your business to appeal to the
emotional side of your consumers. Storytelling helps your customers connect to and understand what your
business idealises, what you do, what you stand for, and how you can solve a problem for them.

Content marketing helps you to:

1.Build brand awareness, trust and loyalty - people consuming your content will start to build an impression of your brand. Publishing informative, well-researched content means your business will be seen as authoritative and trustworthy. The more your audience rely on you for information, the more likely they will be to buy from you. See branding for your business.

2.Keep costs down - there are no media placement costs and most work can be done in-house. This means your spend can be kept low.

Disadvantages of content marketing Some of the main challenges include:

1.The benefits aren't immediate - content marketing can be a long process. There is normally a period of trial and error to discover what works best before you see results.

2.Skills and resource - content marketing can be time-consuming. You need to create content, publish it across your marketing channels and analyse the impact. To create certain kinds of content such as infographics and videos, you may need to outsource or develop your in-house skills.

SEM🤓

Well guys yesterday we saw how SEO can help us to get on front page of SERP.
But SEO takes sometime and not useful if we want quick results. So we can utilize SEM for faster outcome.
This strategy focuses on placing ads in key positions on
Google search results pages.

Search marketing relates to any tactic that helps a brand get attention by appearing on search engine results pages (SERPs) . It includes efforts to get higher rankings and increase search visibility so you can drive more traffic to a website or specific webpages.

When someone clicks your ad, you pay a fee that can be
of three types:
- Cost per click (CPC)
- Cost per action (CPA)
- Cost per mille (CPM)

Advantages:
1.Fast
2.Easy to measure

Disadvantages:
1.Expensive
2.ROI requires conversion

SEO (Search Engine Optimization):
First and most commonly used channel for customer acquisition is SEO.

Search engine optimization ( SEO) is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results (known as "natural" or " organic " results) and excludes direct traffic/visitors and the purchase.

1.This strategy focuses on finding ways to change the
language on a website or planning certain keywords /
titles / tags / pages in a way that gets the most exposure in
the Google search results
2.It includes techniques like: tweaking your page, getting
people to link to you on their site, and researching
keywords before creating pages

Advantages:
1. SEO is it’s budget-friendly
2. SEO services help you get quality website traffic for conversion.

Disadvantages:
1. SEO takes sometime to get results and called ad long term oriented. SEO Will Take A Long Time To Get An ROI.

2. Changing algorithms: Google especially, frequently update their algorithms to get more accurate results.

Do you know their are 19 marketing strategies which you can use to acquire customers?

This 19 channels are:

- SEO
- SEM
- Content Marketing
- PR
- Viral Marketing
- Unconventional PR
- Speaking engagements
- Offline advertising
- Social advertising
- Display advertising
- Email Marketing
- Trade Shows
- Existing platforms
- Affiliate Programs
- Sales
- Business Development
- Engineering as Marketing
- Targeting blogs
- Community building

Out of the 19 channels that exist, 10 are the most
important and most widely used.

From tomorrow onwards for next 10 days we will come up with each channels and it's importance to educate you.

Stay Tuned!

Let us make this Holi memorable by splashing colours of love on each other. Let us brighten our lives with more business growth, abundance and prosperity. May God always bless our relationship. Happy Holi to you and your family!

🇮🇳