22feet Tribal WW
22feet Tribal Worldwide is a digital solutions provider, where the people, the culture, the work, an A DDB Group digital company
Just pranked the entire BGMI community...and they totally loved it!
Agency credentials:
Agency: 22feet Tribal Worldwide
Business: Vanaja Pillai, Shikha Davessar, Akansha Taparia Creative: Rahul Mathew, Vishnu Srivatsav, Gurpartap Brar, Manvir Mahidwan, Abhishek Rasane
BGMI: Shyam Kumar, Srinjoy Das
02/04/2024
With the onset of the cricket season, Flipkart offered huge discounts on BIG TVs. And we realised that it’s not only amazing for cricket and fans, but also for other brands!
That’s how Flipkart ended up saying ‘You’re Welcome’ to other brands.
Agency credentials:
Business: Vanaja Pillai, Shikha Davessar, Zubin Sheriff, Minaakshi Salil, Varda Choudhary
Strategy: Rachita Goel, Edwin William
Creative: Vishnu Srivatsav, Ishan Mehta, Diya Sarkar, Nishad Joshi, Rajath Nair, Shahinshad AC, Chintan Pandey, Abhishek Rasane, Sukrit Sharma, Dhanya Purohit, Kiran Kumar KM, Reshmi Gosh, Ehtesham Ansari
Thank you for making this collaboration possible
Flipkart - Pratik Shetty, Asim Saurav, Aayush Gautam
Acko - Ashish Mishra, Nitin Khanna
RuPay- Lalita Nayak, Sharanya Vaithianathan
Pedigree - Urvashi Jain, Madhur Khana
16/03/2024
Months in the making, is a true labour of love. What began as an initiative to create words, turned into a journey of understanding our own languages and reclaiming respect for a full community.
When campaigns like these resonate even globally, it's a testament to how a simple mission can turn into a much bigger conversation.
A huge shout out to everyone at Disney Star, StarHopper, GaysiFamily and all of those who brought the guts - from the past and present. We've earned the glory!
14/03/2024
The 22feet leadership team got together for a day to tackle problems, find synergies and basically have a fun day recently. At 22feet, we believe that age and experience come second to talent and accountability, and that’s why our work is gutsy, and our people gutsier!
Blame It On Flipkart | How We Saved V-Day For Bad Planners.
Valentine’s Day is here, but if your V-day gift is not, worry not! Just Blame it on Flipkart. We took it upon ourselves to rescue all the poor planners out there by taking the blame for their delay in ordering a V-Day gift.
Agency: 22feet Tribal WW
Business: Shikha Davessar, Zubin Sheriff, Raveena Saini, Sudheer Varkey, Varda Choudhary
Creative: Vishnu Srivatsav, Ishan Mehta, Diya Sarkar, Kavya Gupta, Nupur Datar
In-house Designer: Dhanya Purohit, Rajath Nair
In-house production: Yash Rajwani
Producer: Vishal Patel, Mothership Productions
Editor: Vishal Patel
Animator : Mahendran & Shambhoo
Sound Engineer: Amith Gupta
Voice Over: Rijul Ray
DDB Mudra Group
Flipkart dons the perfect wingman cape and uses sneaky/brilliant retargeting to drop suspiciously personal Valentine’s gifting hints!
Credits:
Agency: 22feet Tribal WW
Business: Vanaja Pillai, Shikha Davessar, Zubin Sheriff, Raveena Saini, Sudheer Varkey, Varda Choudhary
Creative: Vishnu Srivatsav, Ishan Mehta, Diya Sarkar, Srishti Singh, Pavithra Nair, Catherine Jayakumar
Strategy: Rachita Goel, Riya Haria
In-house Production: Yash Rajwani, Sanskar Hassanandani
Producer: Nikunj Jain, Vishal Patel, Mothership Productions
Designer: Sachin Bhattchin, Rahul Varghese, Mahi Raj, Chris Luiz
Editor: Paromita Balodi
Animator: Tarun Shivdasani, Atit Gond
Sound Engineer: Amith Gupta
Voice Over: Rijul Ray
DDB Mudra Group
02/02/2024
As they say, New Year’s resolutions are made to be broken. It’s the determination that counts.
For Safari Bags
26/01/2024
And that’s how Flipkart gave people 2 reasons to celebrate this Republic Day!
🇮🇳
19/01/2024
As we observe Road Safety Week, let's embrace mindful driving, raise awareness about the silent struggles of our furry friends, and pledge to lend a helping hand to every streetie we encounter.��
For Pedigree India
17/01/2024
Inside the Creative Mind: LBB's Tom Loudon chats with Srishti Singh, one of our most passionate Group Creative Partners.
From being a creative prodigy to commanding creativity as a leader, follow Srishti Singh’s incredible journey and evolution!
Catch the whole conversation here: https://www.lbbonline.com/news/5-minutes-with-srishti-singh
18/12/2023
Unleashing the power of marketing magic, one insight at a time! 🚀✨
The story of platinum and love unravels in our 3D product films for the New Season’s Collection by Platinum Days of Love. The films are short love stories that romance the moment of realisation of love, a love that’s truly rare, symbolised by Platinum Love Bands, their designs, and the metal platinum that they are cast in. Each of these films is themed on a unique trait of the metal & love, which is what makes Platinum Love Bands the ultimate symbol of love.
Agency: 22Feet Tribal Worldwide | DDB Mudra Group
Strategy: Mehak Jaini, Rachita Goel.
Creative: Vishnu Srivatsav, Ishan Mehta, Diya Sarker, Sneha Iyer, Lisa Condillac, Nupur Datar, Kavya Gupta, Jitender Saini, Bhavika Gohil, Mitali Kadam, Yash Rajwani, Sanskar Hassanandani.
Business: Vanaja Pillai, Shikha Davessar, Christopher Mergu, Akansha Taparia, Abigail Pashana.
Platinum Guild International Team: Vaishali Banerjee Sujala Martis, Anushree Venkatesh, Saurabh Patil.
05/12/2023
The most pawsome replay ever!
For Pedigree India
30/11/2023
Fueling the fight against diabetes this World Diabetes Month! 💙🌍
Let's spread awareness, and embrace a healthier future.
For ACKO
Agency: 22feet Tribal Worldwide
Creative: Rahul Mathew, Vishnu Srivatsav, Mahima Mathur, Diya Sarker, Darshan Dhonde, Manvir Mahidwan, Gurpartap Brar, Chris Luiz, Yash Rajwani, Rhea Kumar, Shyan Gershon, Sanskar Hassanandani
Business: Vanaja Pillai, Shikha Davessar, Kavya Mendiratta
Production House: Early Man Films
Director: Abhinav Pratiman
Producer: Amarjeet Phukan
Executive Producer:Anand Menon
12/11/2023
Even our furry friends deserve a Diwali as bright as their spirits! 🐾✨ Reposting Pedigree India’s heartwarming celebrations. May your Diwali be filled with wagging tails and unconditional love! 🪔🎉
Platinum Love Bands - The New Season's Collection Campaign 2023 | A Love So Rare. A Love So Platinum
When you’re in love, there’s a moment where you realise, that this is it. The one. It’s a feeling of sureness that’s as clear as day, even if you can’t explain how it got there.
Our latest work for Platinum Days of Love explores the moment you’ve found a love so rare, brought about by the realisation that they love all of you, and not just the best of you.
Credits -
Credits:
Agency: 22feet Tribal Worldwide
Strategy: Mehak Jaini, Rachita G.
Creative: Vishnu Srivatsav, Ishan Mehta, Diya Sarker, Sneha Iyer, Lisa Condillac, Nupur Datar, Kavya Gupta, Jitender Saini, Aishwarya Shyam Kumar, Joel Daniel, Bhavika Gohil, Mitali Kadam, Yash Rajwani, Sanskar Hassanandani, Rahul Mokhasi
Business: Vanaja Pillai, Shikha Davessar, Christopher Mergo, Akansha Taparia, Abigail Pashana
Platinum Guild International Team: Vaishali Banerjee, Sujala Martis, Anushree Venkatesh, Saurabh P.
Production House: Earthsky Pictures
Director: Nitesh Tiwari
Producers: Ashwiny Iyer Tiwari, Varun B Shetty
Executive Producer: Viral Shah
Associate Producer: Kanika Vasudeva
Every pet parent wants to see their dog happy, healthy, and full of energy!
With Pedigree India's latest campaign featuring Varun Dhawan, the first Indian brand ambassador for Pedigree India and a dedicated pet parent himself, we show how your dog can unlock its star potential with Pedigree's 100% complete and balanced meals.
Credits:
Agency: 22feet Tribal WW
Creative: Vishnu Srivatsav, Diya Sarkar, Ishan Mehta, Nishad Joshi, Deeksh*th Kaimal, Rahul Varghese, Suraj Kolhapure, Manvir Mahidwan, Gurpartap Brar, Tanvi Uprit, Jyotsna Miskeen, Abhignaa Jagirdar
Business: Vanaja Pillai, Shikha Davessar, Sanjay Pratyush, Neha Shaw, Akansha Taparia, Aishika Dutta
Strategy: Mehak Jaini, Ketan Rambhia, Edwin William
Production House: Retro Films
Director: Nitin Menon
Producer: Anand Kusumkar
Breaking barriers, one word at a time! 🏳️🌈
Disney Star's 'Words of Pride' initiative has found its way into the spotlight on Campaign India.
Discover the beauty of respectful words for the LGBTQIA+ community in 7 Indian languages at www.wordsofpride.com.
+
There are beautiful words for everything in our languages. But for some reason, most of us are unfamiliar with the respectful words for the LGBTQIA+ community in these languages. Our latest for Disney Star is an effort to change that.
We’re extremely proud to announce the launch of www.wordsofpride.com - A vocabulary of respectful words for the LGBTQIA+ community in 7 Indian languages.
We hope every single one of us puts in the effort to learn Words of Pride and use them in our daily parlance. Because words have the power to make everyone feel seen and heard.
Visit www.wordsofpride.com.
Business: Vanaja Pillai, Shikha Davessar, Christopher Mergo, Apeksha Pandey, Vinit Wala, Gaurav Magotra, Ken Sekhar, Nussarat Ibrahim, Inas Shaikh, Yash Jeswani, Akash Tiwari
Creative: Rahul Mathew, Vishnu Srivatsav, Ishan Mehta, Diya Sarker, Srishti Singh, Suraj Kolhapure, Pavithra Rajesh, Shraddha Patil, Ankita More, Debashish Ghosh, Shyam Nair, Shruti Parulekar, Mohit Patil, Gaurangi Gokhale, Ash*ta Vora, Shivani Borse, Sunny Jha, Shivani Bansal
Tech: Preetham Venkky, Shivanandan Laxman, SN Karthik, Hemanth KN, Vijay Khamitkar, Aaron K., Hitesh Indap, Sunit Manchanda, Tarun Biswas, Thejus KV
Project: Lalitha Priya Nathan, Manoj Jagannath
Strategy: Mehak Jaini, Abhishek Shastri
Production: Yash Rajwani, Reshmi Ghosh, Sanskar Hassanandani, Rahul Mokashi, Amol A Lad
🌈
Disney Star DDB Mudra Group Gaysi Family
02/09/2023
Kudos to Rachita Goel, our brilliant Strategy Director at 22feet Tribal WW, for earning a spot in the Social Samosa 30 under 30 Class of 2022-23! 👏🏼
With her drive for continuous learning and strategic acumen, she's setting the bar high.
The team tapped into that golden retriever energy and wanted to embrace the true essence of Friendship Day! Many people believe that making new friends gets harder and harder but all it takes is a like, a comment, or even a pin. :P
On Friendship Day, we replied to over 50 brands’ Friendship Day posts in an effort to ignite a feeling of camaraderie and our efforts did not go in vain. A lot of brands such as Coca-Cola, Cadbury, Policy Bazaar, IKEA, Spotify, Airtel, McDonald's, and many more accepted our hand in friendship!
Pedigree India
As animations are able to breathe life into imagination, they create a magical realm where anything is possible.
Take a look at our latest work for Titan Bolt and let us know what you think!
28/07/2023
Our team was strolling outside the office one day, when they saw the security guard of a neighboring office petting a dog. It dawned on us that so many unsung heroes like guards, office clerks, gardeners, garbage pickers, and beggars, who may not have much, selflessly care for stray dogs with boundless affection.
On Parents Day, we thought we'd honor these unnoticed parents of stray dogs.
We used MidJourney to produce realistic-looking images.
Pedigree as a brand also promotes rescue and adoption of independent dogs, so this was just another way to do so.
01/08/2022
Many of us know very little about the landscape of disability. Admittedly, We Don't Know S**T.
And so, we set out to understand how we could make our workplace and culture more inclusive for those with disabilities through an immersive sensitisation workshop hosted by Giftabled.
We explored the social, legal and cultural aspects of disabilities, the stigmas and stereotypes, and busted a few myths in the process. We learnt what we could do to help, how to build a framework of inclusion, and best practices through case studies and anecdotes. Our people even learnt basic sign language.
There's a long road ahead of us when it comes to making the workplace more inclusive for persons with disabilities, but we know we've taken the first step. Thank you Prarthanaunkalkar and the team at GiftAbled for opening our eyes and minds to such an important subject.
27/07/2022
How are Indian agencies going to adapt to the new digital reality of Web 3 and the Metaverse? What new capabilities will we see? And what kind of opportunities lie in store for brands and businesses?
Catch Preetham Venkky as he talks about Agency in the Metaverse and Web 3 World at Social Samosa AgencyCon 2022. Registration closes soon: https://bit.ly/3cFsOge
Every relationship has certain pet peeves - things that couples know they do that might annoy the other. On Forgiveness Day, Platinum Days of Love wanted to give couples a chance to embrace these little quirks by asking for forgiveness in advance.
16/07/2022
A round of applause for Team McDonald's, awarded the Best Team for the months of March-May 2022! Congratulations, team!
Click here to claim your Sponsored Listing.
The 22feet Tribal Worldwide story
The name '22feet' was inspired by the human gut, which is 22 feet long. 22feet Tribal, founded in 2009, is a digital solutions provider that is built on gut and backed by data. We strongly believe in gutsy work that is fuelled by instinct. It is this instinct that has helped 22feet Tribal to grow to over 200 employees across three offices in India, and manage the digital identities of some of the world’s largest brands.
Here, we embrace the difference of each individual - the resulting collaboration brings together a unique range of skill set. It is with these skill sets that we are able to innovate and take the digital space one step further. Our gutsy philosophy aligns with the way we are able to combine creativity and technology to deliver high impact, and long-term consumer solutions for our brands. Tech is at the heart of our work, plays a crucial role in our solutions, and is the driving force towards always being one step ahead of the consumer.
Inspiration drives the digital world, and at 22feet Tribal, we are always open to challenging the status quo. We believe in building conversations between us and the clients, and eventually between the client and the consumer. With our expertise, innovation and creativity, we endeavour to create a brand experience that leads to endless possibilities in the digital universe.
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Mudra House
Mumbai
400055
Opening Hours
| Monday | 9:30am - 6:15pm |
| Tuesday | 9:30am - 6:15pm |
| Wednesday | 9:30am - 6:15pm |
| Thursday | 9:30am - 6:15pm |
| Friday | 9:30am - 6:15pm |
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