IDAM
Print & Surface design studio that translates its work onto contemporary home and lifestyle products. Contact : [email protected]
©IDAM in the present.
IDAM
(Sanskrit: इदम् )
NOUN
1. It means - this, here or yonder, present or seen nearby, fit for.
2. denotes location or position or place. IDAM was born out of numerous car ride discussions to and from college between a duo of dreamers, Nayanika & Gazal. In the past year, it has evolved from an idea to a full fledged print and surface design studio that translates its in-the-present aestheti
24/01/2023
The embroidered leaf pattern, a classic and evergreen design, fit for all homes!
20/01/2023
The kind of mess after that perfect afternoon nap!
18/01/2023
Classic Whites
16/01/2023
Some of our favourites and also the bestsellers!
13/01/2023
Craving some winter sun and blooms☀️
Seen here are our best selling hand embroidered flowers and bugs 🌸
12/01/2023
Bundled up warmth 🌸
Bloom tea cosy for your afternoon tea ☕️
27/11/2022
Sundays are for sets!
SHOP our best sellers, now on FLAT 30% discount!
Discount applied automatically on checkout.
31/10/2022
A royal makeover for your sweet haven!
30/10/2022
Up close!
Last few Pacchikari cushions left in stock, Shop on IDAMSTORE.com
08/10/2022
We’ve got lots of new gifting options available on the website. Handcrafted textile & ceramic goodies in beautiful festive boxes.
Shop on idamstore.com
07/10/2022
We’ve got you covered for your Diwali parties! Whether you’re hosting or looking for gifting for family, our festive collection caters to one and all!
Shop on idamstore.com and get in touch on DM for any assistance.
01/10/2022
Haven’t you heard? Stripes go with EVERYTHING!
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The Banu Embroidered Runner & striped printed table napkins are a match made in heaven. Shop the combination and start prepping for festive gatherings 🌼
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24/09/2022
Using tonal shades for embroidery was an intentional design decision to create depth and to replicate the light and dark shadow effect of the semi precious stones used in the craft of Pacchikari. But adding to that, another favourite detail is this striped piping that we have given to our accent pieces.
Do you want to know more of our thought process?
21/09/2022
The show stopper of the collection, Mumtaz Cushion Cover. The shadow work of the inlay technique has been interpreted using tonal (light & dark) hues of the same colour next to each other for embroidery. You know what they say… ‘It’s all in the details!’
Shop the new arrivals on idamstore.com
20/09/2022
The Gulrukh Embroidered Runner.
A piece that’s only going to add more cheer to your celebratory get togethers.
Shop on idamstore.com
19/09/2022
• Pacchikari •
Also known as parchin Kari, the decorative art of inlay work inspires our new range of home linen. The collection boasts of ornate embroideries trying to capture the grandeur of the Taj Mahal, Agra.
Our festive ‘22 collection is now live. Shop on idamstore.com
14/09/2022
7 yearsssss! A lovely celebration with some close friends where laid out a delicious spread and we made some (customised) tiramisu.
Do not miss how everyone adorned their favourite IDAM clothes at the party 😄
11/09/2022
We’ve got our 25% off sale up and running! A couple of sizes in some styles are sold out so go get yours fast. 🎉
- Sale items cannot be customised
- Shipping takes 3-4 days so please be patient with our team 🌼
- If it’s a gift, please mention it in the notes section
- And yes, no code needed, discount is applied automatically at checkout
Shop all of everything on idamstore.com
08/09/2022
The softest, most breathable fabrics for your comfiest lounging plans is on a flat 25% off. Shop the sale on idamstore.com
Discount is applied automatically at checkout.
07/09/2022
Shop all your favourite apparels on idamstore.com at a flat 25% off.
Discount will be applied automatically at checkout.
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02/09/2022
Tiny glimpses of what’s coming. Really loving the juxtaposition of lines & florals in this one.
26/08/2022
And it’s begun! The festive prep at the studio is in full swing. We’ve got our new collection getting ready with some new products. Also very excited for the gifting catalog that’s also underway. Aaaaah! Absolutely favourite type of hustle bustle.
Seen here, creating a jaal using the technique of box pleating and tucking.
19/08/2022
Kutch Print in many ways!
What’s your pick? A versatile collared shirt or a casual comfy co-ord set or the smart bush shirt for men?
Shop any (or all) on idamstore.com
17/08/2022
elevating our apparels with her .
16/08/2022
Going for a casual ?
Pair our collared shirts with a pair of denims and explore the cities being comfortable in our cotton apparels.
Shop the Kutch Shirt on idamstore.com
10/08/2022
Our Guldasta Table Runner customised in that beautiful haldi hue. Is your home ready for the festive season ?
Shop on idamstore.com
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