Convergent

ABM is a strategy and strategy needs to be backed by data and information.

Study shows that 66% of ABM campaign fails. Why? Not doing comprehensive research before running a campaign is one of the major reasons.

ROI increases by 208% if ABM is executed after researching the account deeply. Yes, you heard it right. But how and what is the process?

Simply reaching out to the lead with designation and job profile can be misleading and often gives you the poor outcome of your campaign.

Hence, research cannot be optional in lead/demand generation campaigns. Automation is giving you garbage of data and non-actionable insight into an account.

https://www.linkedin.com/posts/rajiv-choudhary-9bb03a14_struggling-in-abm-campaign-activity-6830748187939143680-H0qb

>>>>>
Are you also struggling to optimize your sales & marketing resources? , connect us before running an ABM campaign and we can help in ABM research.

A journey from a TEMP AGENCY to a KNOWLEDGE MANAGEMENT PARTNER.

If you want to transform who you are, begin small and know the power of starting small later on.

In my early days, I used to develop and deploy temp resources in support of a strategy consultant (however still doing it with more agility). Our temp resources are used to engage in various kinds of activities while directly working with the case team including the collection of data in the local market offline/online.

We become confident while directly working on multiple strategic assignments at CLIENT SITE. Such engagement gave me the understanding of how we can reduce their stress in acquiring external knowledge and information with more agility.

On the behalf of practice team of the major strategy consulting firm, NOW we are also responsible for developing and executing a full-fledged Market Research Project.

Working directly with the consulting team gave us a lot of understanding of how strategy consulting firms work on tough deadlines with the highest quality of deliverables. It helps me to design the process around knowledge management.

>>>>>
Our delivery model is agile which suits the practices of strategy consulting and VCs firm.

Why ? & G? & ? & ? & ? etc has different space in the mind/heart of their customer.

Let us investigate what is common among all these brands?

These companies did not limit themselves to be mere product companies. They took that extra step to establish a connection with their audience.

And the results? Every time we hear these names, we recall moments and memories. This is why these brands are called market leaders. They don’t have the largest market shares, but they have been able to develop the most loyal customer base.

What did they do differently to achieve such a position?

They studied the market data carefully. They worked on customer . They understood the difference between selling a product and making a difference through their products. How did they do that? With gathering and studying the right data at the right time.

What customer can do for your brand?

Drop me a message to know your customer , which can help your brand.

>>>>>
We are a leading knowledge management company. We specialize in providing our clients with in-depth and quality procedures for governing the data and information based on their requirements.

The first is always special. Be it your first salary or your first client and first business too.

I had to spend from my pocket to complete my 1st industrial project. Based on requirements, I came up with a roadmap. Being a beginner, had no idea of how to negotiate with a client. The client agreed without negotiation. And I had that feeling of being on top of the world. That was a proud moment for me.

However, little did I know that I had made a huge mistake. Got aware, after completion of 30-40% of the project, I am going to surpass almost 40% of the cost of the project.

All the money that client paid has already been exhausted. I had no idea how to keep things moving. That project cost me a lot of money.

But the client really liked our work and I was happy that I executed it successfully.

I become confident about our *****ON capabilities. It helped me to on these intangible gains for my modest success so far.

You know, sometimes, it is okay to face some loss for a bigger gain. You have to change your mindset and look at the intangible gains.

Next time before quitting, reanalyze how we can make things better with what we already have.

>>>>>>>
We are a leading knowledge management company. We specialize in providing our clients with in-depth and quality procedures for governing the data and information based on their requirements.

Please reach out to .com for more detail.

You are a consultant and working on a strategic project.
And, you are in constant need of different forms of data and information and your internal capacity is not meeting immediate needs. You may require help around:-













We are your extended team to collaborate on any of the above-mentioned subjects.>>>>>We are a knowledge management company and working with top-tier strategy consulting and VCs firm. Reach to .com, for more understanding.

Convergent updated their business hours.

My journey began with my .

My startup did not come out of brilliant ideas, conscious efforts, and structured thinking.

I wanted to work for and investment banking firms. Later I realized that I can’t get into such a role because of various factors.

I was jobless and was doing nothing 'productive' for more than 2-3 months.

I had pressure to get a job to live in Pune as my parents will stop sending money.

One fine day, one of the friends got an inquiry about a survey project from a contact in a local agency to carry Auto dealers' interviews across Maharashtra. He discussed with me and I said yes immediately for a contract job. We delivered the project successfully and earned a good amount of money. But we had no clue how to go ahead. This role me into what I am .

I started searching for a and got it after a couple of . During my job, I got deployed at the client site for a research consulting role.

However, got laid-off after a couple of years because the client withdrew . That was a painful and embarrassing feeling.

I didn’t waste my time looking for a new job. I started working on my . Now proudly working with the top-tier firm as a valuable .

Some Due Diligence(DD) demands unconventional approach?

Have you ever done due diligence involving supervision outside the hub or asset of a large company?

For a project, we did a 24*7 monitoring activity and developed our observation-based data. Isn't sounds unusual and exciting? But we made it and delivered a great insight.

Such work at the data level is not easy and involves a great deal of risk, but we loved it and were appreciated by our customer partner.

If you got stuck to capture such datapoints and information, let us solve together.

This is not like usual research, Rajiv.

Think twice before committing to this job.

Confused?

So I remember, we had a client query to gather data. They required us to gather data as per their requirements and present it within the next 48 hours.

This was not it. The data collection was part of due diligence. We were not allowed to talk directly about anything to anyone. Just observation.

Believe me, this was challenging.

You have to observe every single thing for 24 hours and the next 24 hours are for drafting the report. If you miss a single thing, it can change the results of the entire research.

Although we had never done anything similar, we accepted it. We put in our best efforts to get this thing done to perfection. And we were successful.

Our client was happy. They even extended the contract. We were even happier.

But do you know, what this taught us?

It taught us perseverance. It taught us the value of hard work and self-belief.

When you believe in yourself, have faith in your potentials, no one can stop you. No challenge is bigger than your self-belief.

PS: What was one challenge that you faced recently?

PPS: What was the most beautiful part of that challenge?

Rajiv Choudhary on LinkedIn: #learnings #data #clients This is not like usual research, Rajiv. Think twice before committing to this job. Confused? So I remember, we had a client query to gather data. They...

Sustenance during 1st few years of my start-up.

There are tonnes of struggles that come with it.

Survival Instinct is the only mantra to stay in the game. How to survive?

I am a proud entrepreneur of a bootstrapped company. I was in a kind of situation where I have to manage everything with personal savings and goes on to survive through initial sales.

It is not a very pleasant situation. You can not depend upon anyone to give you money. You have to build everything from scratch with whatever you have.

How did I manage everything?

I used to help MBA students with their assignments and tests preparations. These students were mostly from Middle East countries. I helped them perform market research, prepare presentations, etc.

I did not have many clients-partner then. I had to do other things to keep my Knowledge Management company going. It was a kind of side hustle that kept me floated in the market.

The time was difficult, but I knew I had to make things work out for my company. And I did it.

This proved to be a lasting impact on my venture. Side hustle paved the way for entering into education research as well. Thereby, opening new doors of opportunity for me in the long run.

PS: What was one incident that changed your life for good?

Rajiv Choudhary on LinkedIn: #journeytosuccess #memories Sustenance during 1st few years of my start-up. There are tonnes of struggles that come with it. Survival Instinct is the only mantra to stay in the...

Today I started my day with a fascinating story about a fruit vendor who employed an ingenious marketing method to sell his fruits. That was justified or not but he saved his customer base.

Such MIS-SELLING happens every day.

A fruit vendor who guaranteed that the watermelon he sold to his customer would be red and sweet and that if that did not happen, he can return the fruit. After a few hours, the buyer returned, furious and disappointed, claiming that the melon was neither delicious nor red. There were many other customers in the shop at the time, but the fruit salesman responded with a smile, stating that those were the sugar-free and pricey melons he had purchased exclusively, which had been supplied to him by mistake. With a sigh of relief on his face, the customer inquired calmly if those melons may be kept by him if he pays the additional amount.

We could notice both positive and negative aspects of the given story. If we look at this materialistically, the customer has been fooled. But we can't deny the satisfaction level, after a changed narrative, on the customer's face when taught that those were rare fruits that he bought for a very low price.

Customer happiness is always a significant factor in marketing, regardless of how you grow your sales.

Rajiv Choudhary on LinkedIn: #misselling Today I started my day with a fascinating story about a fruit vendor who employed an ingenious marketing method to sell his fruits. That was justified ...

The market is all about .

Keep yourself open, and be ready with contingency plans. You don't know when you will be surprised by the most trusted sources.

Contingency means, adaptability, and innovation. Either you adapt in a disruptive market to stay alive or gets obliterated.

Many things have vanished because they were not adjustable in accordance with the changing world. STD PCOs & gramophones, which have now been replaced by our mobile phones. People who relied on STD PCOs for sustenance suffered greatly.

How the business of education changed after the Pandemic?
Many schools, coaching, and related business have vanished. They got disrupted by the market forces. Those who adapted and adjusted as per market forces survived.

To cope with the changing world, we need to ANTICIPATE the changing world. How can you ANTICIPATE? we needed to build the insight based on market forces.

Market forces are governed by data, surveys, and interviews. Such activities give us the ability to anticipate the change.

We needed to manage the knowledge of external forces so that we can adjust our business model in changing market dynamics.
………….
We are a knowledge management company and can help you to anticipate the change with market data, surveys, and interviews.

Rajiv Choudhary on LinkedIn: #adaptability #strategy The market is all about . Keep yourself open, and be ready with contingency plans. You don't know when you will be surprised by the most ...

Free resources are great to give you a start.

But remember, You are your biggest asset.

Start investing in yourself.

In my initial days, I used to attend networking events. Attending those events was quite expensive. I was always short of money due to so many things going on simultaneously.

But I had one thing in mind, I needed to network with different people. I knew how powerful right networking was. And I was ready to put in my best efforts at it. However, to get an opportunity to meet and interact with industry leaders, I had to spend some money.

I thought of it as an investment in myself. And today as I look back, my investment has given me confidence and some success. It seems my investment was profitable.

Still, thinking whether or not to invest in a particular activity or not? Be it upskilling yourself, investing in stocks, building your own venture, etc. Think of it as an investment in yourself. Think about the long-term return you can achieve through that. And go for it.

So, are you also investing in yourself? If yes, is your investment giving you a profitable return?

Rajiv Choudhary on LinkedIn: #investment #investinginyourself #networking Free resources are great to give you a start. But remember, You are your biggest asset. Start investing in yourself. In my initial days, I used to...

How to govern data with knowledge management?

Data is one of the most precious assets of any company. Companies across the world are willing to pay any amount of money for this. But forming a database of information requires a lot of research, dedication, and hard work.

You do custom web-scraping to collect information related to sales, customers, market size, compliance, market intelligence, etc.

Or you also do a survey to capture the market pulse, consumer behaviors, etc.

Such practices require hard work which involves a lot of effort, money, and time and if gets accessed by someone else first then you lose a competitive edge.

That's why you require a knowledge management function or team to govern such external information............
We are a knowledge management company and do have the depth and reach to govern the data and information based on your requirement.

Rajiv Choudhary on LinkedIn: #data #datamanagement #knowledge How to govern data with knowledge management? Data is one of the most precious assets of any company. Companies across the world are willing to pay any...

Why ? & G? & ? & ? & ? etc has different space in the mind/heart of their customer.

Let us investigate what is common among all these brands?

These companies did not limit themselves to be mere product companies. They took that extra step to establish a connection with their audience.

And the results? Every time we hear these names, we recall moments and memories. This is why these brands are called market leaders. They don’t have the largest market shares, but they have been able to develop the most loyal customer base.

What did they do differently to achieve such a position?

They studied the market data carefully. They worked on customer . They understood the difference between selling a product and making a difference through their products. How did they do that? With gathering and studying the right data at the right time.

What customer can do for your brand?

Drop me a message to know your customer , which can help your brand.

>>>>>
We are a leading knowledge management company. We specialize in providing our clients with in-depth and quality procedures for governing the data and information based on their requirements.

Rajiv Choudhary on LinkedIn: #iPhone #Parle #Titan Why ? & G? & ? & ? & ? etc has different space in the mind/heart of their customer. Let us investigate what is common...

High- for Investors and global companies.

The marketplace has been witnessing a lot of traction from all forms of Investors. The year 2020 has been a watershed moment for the industry, forever altering the learning experience.

Pandemic has turned to be a tipping point and all of a sudden entire Edtech ecosystem started getting funds for future learning.

There is no dearth of funding for the high-growth Edtech sector.

Indian market size is almost $800mn. The projected market size by 2025 is $10bn and By 2030, the Indian Edtech market size is expected to about $90Billion.

28 born worldwide, with 2 coming from India itself.
In 2020, 77% of funding was received in India & China only.

The detailed traction and information have been summarised in the below.
**************
We continue to be a valued research partner for consulting firms and Venture capitalists in the space as well, to examine the market data with surveys and interviews from all stakeholders. We anticipate that our clients will continue to benefit from this trend in the near future.

Rajiv Choudhary on LinkedIn: Edtech poised for hyper growth High- for Investors and global companies. The marketplace has been witnessing a lot of traction from all forms of Investors....

The first is always special. Be it your first salary or your first client and first business too.

I had to spend from my pocket to complete my 1st industrial project. Based on requirements, I came up with a roadmap. Being a beginner, had no idea of how to negotiate with a client. The client agreed without negotiation. And I had that feeling of being on top of the world. That was a proud moment for me.

However, little did I know that I had made a huge mistake. Got aware, after completion of 30-40% of the project, I am going to surpass almost 40% of the cost of the project.

All the money that client paid already exhausted. I had no idea how to keep things moving. That project cost me a lot of money.

But the client really liked our work and I was happy that I executed it successfully.

I become confident about our *****ON capabilities. It helped me to on these intangible gains for my modest success so far.

You know, sometimes, it is okay to face some loss for a bigger gain. You have to change your mindset and look at the intangible gains.

Next time before quitting, reanalyze how we can make things better with what we already have.

Do you want to relocate permanently to your home city?

If such a question was asked 2 years back then the answer was “NO”. But now most of them say “YES”.

Why not, if the option is given, who doesn’t want to work from home?

Thanks to pandemics and changing work .

Pandemic has given us an introspection opportunity to accelerate the urbanization campaign quickly. We should not forget the PATHETIC condition of labor during the pandemic. That exposes the hollowness of our preparation to manage such pandemics.

Hence, transform the & cities for the sake of innovative India. This will not only help in employment generation rather will bridge the regional disparity. It will help in reducing the migration of labor and workforce to a handful of cities.

We can leverage the technology to build a new India and reduce the pressure from megacities. see
>>>>>>>>>>>
The next set of Market data, Surveys, and Interviews will be conducted mostly in these cities.
We as a knowledge management company already building our capabilities of talent base around tier 2 &3 cities. We can capitalize on our experience and looking to serve our client partner from these cities as well.

Rajiv Choudhary on LinkedIn: Making of tier 2 & 3 Indian cities Do you want to relocate permanently to your home city? If such a question was asked 2 years back then the answer was “NO”. But now most of them say “YES...

Organic farming is turning to be a new goldmine.

The demand for organic food in 2020 spikes to 70-80%.
Is it a future? To answer, have summarized the story of organic farming so far in the below INFOGRAPHICS.

https://www.linkedin.com/posts/rajiv-choudhary-9bb03a14_new-goldmine-organic-farming-activity-6823982105484177408-08OC

Organic farming was not a mainstream industry once but it has become a potent market force now. Some of the start-ups growing into influential multi-million and even multi-billion dollar companies.

The positive thing about 2020 is that entire humanity changed their eating habit. We have become very much particular about food.

*India is the largest producer of organic farm produces but has very low consumption.
**Denmark is having the highest per capita consumption.
***The US is the largest market in terms of value and volume.

Changed behavior has been seen in the consumption pattern of organic food and may reduce pressure on ESG drivers as well.

>>>>>>>
If you like to see more valuable data and information like below, please write in the comment section and we will try to come with industry-specific INFOGRAPHICS.

A friend of mine once asked me, what do I do? I told him, I create knowledge. And he was like, how can anyone create knowledge?

I know for people who have no idea of my industry, this may sound weird. But knowledge creation is what my job is. I made him understand what knowledge creation is.

To make him understand, I answered the following questions:

Q. What is knowledge creation?
M. Suppose you came up with a problem and for that, you want to study the market. So, you started collecting data followed by analyzing and interpreting it to reach a solution. The information that you get is called a form of knowledge creation.

Q. How do I create knowledge?
M. I gather, observe, analyze, and interpret data for my clients. I deduce conclusions from the above steps. And thereby, create a fresh set of information. This is how I create knowledge.

Q. Does anyone need these kinds of services?
M. People need information. Suppose, you want to start a consulting project. You will need information about the market. You don’t have the resources. What do you do now? You hire me, and I will create that knowledge for you. So, there are a lot of people who need these services.

He was amazed after listening to all this.

What about you?

We are looking for a few experienced Market Research (Primary & Secondary) professionals who can join us remotely. Work from Home. Please inbox your number for detailed discussion over the phone.

We are hiring entry level Market Researcher in Mumbai. Part time & Full time in both mode we are happy to hear from you.
Skill sets required:- They should be good in English and Hindi (written & oral), working knowledge of MS office, skillful internet researcher, ready to travel across India (5-10% of work), quick learner and smart campaigner. They should be based in Mumbai.
Remuneration & perks:- Committed resource will get world class environment with attractive pay cheque. Please inbox your contact details for detail discussion.

Digital India campaign will add new dimension in India's knowledge economy.

We are hiring entry level Market Researcher in Mumbai and Delhi. Part time & Full time in both mode we are happy to hear from you.
Skill sets required:- They should be good in English and Hindi (written & oral), working knowledge of MS office, skillful internet researcher, ready to travel across India (5-10% of work), quick learner and smart campaigner. Preference will be given to those who co-located in same city.
Remuneration & perks:- Committed resource will get world class environment with attractive pay cheque. Please inbox your contact details for detail discussion.

We are hiring entry level Market Researcher in Pune, Mumbai & Delhi-NCR. Interested professional can drop their email id and phone number. Concern person will get in your touch.
Desired candidate profile:- Well versed in English and Hindi (written & oral), working knowledge of MS office, skillful internet researcher, ready to travel across India (5-10% of work), quick learner and smart campaigner. Committed resource will get world class environment with attractive pay package.

We are hiring entry level Market Researcher in Pune, Mumbai & Delhi-NCR....Interested professional connect us

https://in.linkedin.com/company/convergent-intellectual-solution

Convergent Intellectual Solutions LLP A market research company providing custom primary & secondary research services to technology, PE/VC/Fund house & strategy consulting firm. Main services:- Primary & Secondary research, Database management, Pre-sales consulting, Database support in Lead generation, etc.

We fulfill all kind of Pre-sales requirement from database management to content development

Data is like seeds for business development....quality of data points for business growth is crucial. Our skilled professional team have earned high regard in technology and consulting world to gauge data points.