Horus Financial Consultants Pvt. Ltd.

Don't miss out the first video lesson of Subbu ki Pathshala!

Horus Financials on Instagram: "Don't miss out the first video lesson of Subbu ki Pathshala! #subbukipathshala #financialliteracy #financialliteracymatters #akshaytritiya #akshaytritiyaspecial"

Tomorrow on the occasion of Akshay Tritiya, we are happy to launch Subbu ki Pathshala - the complete Finance school!! (through small reels)

So stay tuned to get simple but very important Financial tips from our own Subbu!!

🖐️ 5 Money Habits you must inculcate in you this new financial year !! 🖐️

Join this webinar by Mr. Chenthil Iyer, CEO and Founder of Horus Financial Consultants Pvt. Ltd. and the author of the book Everyone has an Eye On Your Wallet! Do You? https://amzn.eu/d/fSWMYpg
to learn these habits and become financially successful!

Date :- Sunday, 9th April 2023
Time :- 11 am to 12.30 pm
Fees :- Rs. 99/-

Limited seats available! So click on the following link and join now!
https://imjo.in/HzVHEF

Stress! Stress! Stress! Another demon we have created in life. Think, is it really a demon or we thinking it is a demon is the problem.

New science teaches us a lot more about stress and how to make stress our friend, why connecting with yourself and people is important. Being compassionate is courageous.

Listen and learn from Psychologist Kelly McGonigal and make stress your friend!

Pls remember we all have different levels of stress in life and it is better we learn to handle it and never let it break us.

https://youtu.be/RcGyVTAoXEU

warm regards,
Supriya Vaidya,
Functional Nutritionist & Director, Horus Health & Nutrition Wing

How to make stress your friend | Kelly McGonigal Visit http://TED.com to get our entire library of TED Talks, transcripts, translations, personalized talk recommendations and more.Stress. It makes your hear...

Loans loans loans.. Anything you want a loan for its available these days. Marriage, which is a very important emotional event in one's life can be as expensive or frugal as one wants it to be. That also has fallen into the 'pay later' trap with so many such schemes trying to lure youngsters into spending the money they don't have. What are the pros and cons of such schemes? Read on to find out..

Horus Financial Consultants - Leading The Way With an expertise in the world of finance, Chentil R. Iyer has been at the forefront of managing your wealth through in-depth analysis, market research and comprehensive financial planning. It has been his endeavour to promote financial literacy and awareness through his work.

Should the government be creating such interest rate anomalies, especially when the country is going through a severe fiscal deficit situation? What could be the motives behind such a move of providing preferential treatment to senior citizens? Are there sufficient checks and balances to ensure that the interest rate hike is passed on uniformly to all depositors by various banks? Chenthil R. Iyer, CEO and Founder of Horus Financial Consultants Pvt. Ltd., has explored some of the points in his opinions in this piece. Comments and reactions are welcome.. 😊🙏

Horus Financial Consultants - Leading The Way With an expertise in the world of finance, Chentil R. Iyer has been at the forefront of managing your wealth through in-depth analysis, market research and comprehensive financial planning. It has been his endeavour to promote financial literacy and awareness through his work.

Some important tips for avoiding Impulsive Buying😊

Nip Your Impulse Purchase Habits With These Handy Tips If you are an impulsive shopper or buyer, and it’s leaving a dent in your pocket, here are a few ways in which you can control your impulse purchases

Look forward to your responses on the perspective offered by Mr. Chenthil Iyer, CEO and Founder of Horus Financial Consultants Pvt. Ltd., in this.. 🙏

5 Big Retirement Risks To Avoid As many older people live well beyond their 80s in the country, it's critical to consider the risks that retirees should avoid for a stress-free life.

New year has already begun.. And we all know a few who didn't make it through the last year! Not to scare you, but term insurance forms the foundation of any sound financial plan or strategy. Check out Chenthil Iyer, CEO of Horus Financial Consultants Pvt. Ltd., inputs here.. Wish you all a very very happy and peaceful new year!! 😊

How To Choose The Right Term Insurance: Five Important Tips , Insurance Tips , Insurance Term Plan , Choose right insurance , Tips to choose insurance , Outlook Money , Outlook Term insurance is crucial to protect the policyholder’s near and dear ones in the event of the person’s demise. However, equally significant is to buy the right term insurance. Here’re some tips.

A very important message for everyone to immerse oneself in, on this occasion of the new year! Think fresh, take a pause, reflect! 🙏

Team Horus wishes you a very Happy New Year!!

Isn't this layoff spree a wake up call for most of us? Sit up and take charge of your personal finances! At least one Sunday of the month should be celebrated as Money Day!

Twitter, Meta Layoff Highlights Importance Of Financial Planning—Here’s How To Prepare For Job Loss If you have received the pink slip in the latest round of company mass layoffs, do not panic because a few prudent decisions could help manage your finances well until your next job.

Do let me know your thoughts! Not relevant if you aren't expecting any tax refunds 🙄😅

Income Tax Refund: Six Ways To Make The Most Of It Did you just get your income tax refund and wondering whether to save it, invest it, or splurge it? It would be wise to make the optimum use of it for your future benefit

Winter is officially here.. Try a different approach to holidays this time that will boost our domestic economy. Travel in India, promote domestic tourism and save money too!! 😃

Five Inflation-Beating Tips For Your Winter Holiday Plans If you plan your winter/festive season holiday well in advance, you could save yourself from inflationary costs bearing down on you. Read on to find more.

What should be the ideal strategy to manage loans and EMIs in the wake of recent events? Read Chenthil Iyer, CEO of Horus Financial Consultants Pvt. Ltd., inputs here..

Home Loan Rates Breach 9% Mark: What Borrowers Must Consider Home loan rates have increased further as the Reserve Bank of India (RBI) has raised the repo rates. Here is how you can manage your home loan EMIs.

Career Orientation Webinar

As the financial awareness levels are increasing among people the world over, they would be looking at knowledgeable investment advisors to guide them through their financial journey. This is a career that is not only financially rewarding but also deeply fulfilling as you would be helping individuals to create a financial strategy to reach their goals!

Hence young people (18-35 years of age) must look at this career opportunity seriously that puts them at par with any of the other recognised professionals such as doctors, attorneys, architects etc. who generally are known to set up their own professional practice.

So join me, Chenthil R. Iyer, a SEBI Registered Investment Advisor, Founder & Chief Strategist of Horus Financial Consultants Pvt Ltd, (a finishing school for aspiring financial planners and investment advisors) and the Author of the book, "Everyone has an Eye on Your Wallet! Do You?", to understand the nuances of how this can become a labour of love for you! I have carefully crafted the financial journeys of hundreds of clients and would be able to give you a 360° view of the financial planning and investment advisory profession.

Register here now!
https://info-8ba98.gr8.com
See you soon 👍😊

It's the new year's day and let me start with telling you that Money Management is not everyone's cup of tea. But do you have a choice?

The very utterance of the word money triggers various emotions in people. Some get excited, some get worried, some get disgusted too!! But the fact remains that money is just a tool to reach your goals just like you use your car to reach a destination. It needs to be treated with a lot more rationalism than emotions!

So this New Year resolve to treat money as just what it was intended to be.. a tool! And ensure that you don't entangle your emotions with it. If you think you don't do that, let me take you back to yesterday, when many of you might have filed your tax returns. Didn't you feel any emotion while paying your taxes? If you were rational with money, you wouldn't feel that and it would just be another day in your life. So would be the days when the markets tank painting your investment portfolio red! And you wouldn't feel excited when you book your profits from a multi-bagger stock.

That's why this simple stuff needs a resolution. And a strong one at that! So, here's wishing you a year filled with peace of mind and mindful treatment of money! 🎊🎉🥳😃

P.S. You are going to fail at this, as always 😂😂😂

Warm regards,
Chenthil R. Iyer
Financial Educator, SEBI Registered Investment Adviser & Author of Everyone has an Eye on Your Wallet! Do You?

The Zomato Story

TRADING OF LOSS - NEW PARADIGM

Company X accumulated losses of over Rs 4,600 Crore

Incurred Loss of Rs. 106.9 Crore in 2018
Loss of Rs. 1000 Crore in 2019
Loss of Rs. 2400 Crore in 2020
Loss of Rs. 800 Crore in 2021
Loss of Rs. 350 Crore in 3 Months Apr to June 2021

Aggregating Total Loss of Rs. 4600 Crore from 2018 to 2021 June

With these Losses continuing to mount high, they managed to stand on their feet from 2018 till Today. Strange that it is not a year-old Business nor having previous years of accumulated profits that can set-off their current and future Losses. Hence it is quite evident that Net Loss is funded by Capital and Debt. But why do the Investors keep pumping the fund in the Startup even when they see no Profit in 4 years.

If the Business was running on Loss

Q) Were the Employees not paid ??
Answer is No, They were paid handsomely

Q) Were the Customers forced to Pay the high amount ?
Answer is No, they were instead given Meals at high discount

Q) Might the Founders and Top Brass were taking less Perks ?
Answer is No,

Founder Basic Salary was Rs. 3.50 Crore
Co-Founder -Gross Remuneration was Rs. 3.70 Crore
CTO 1.50 Crore
CFO 3.26 Crore

Q) Any Income Tax
A: Since the Company was running at a loss, there is no Income Tax payable

So who was bearing the brunt of Heavy Loss ??
The Answer is the Investor of X Company having stakes in the company.

It is obvious that the Loss of 4670 crore is funded by External Investor

So isn't it the Existing Investor of X Company at Loss?
How does this External Existing Investor gain if the Company is running Loss ??

Now here is the trick.
There is a Trading of Loss.
What If I tell You that Loss can be sold at a Profit??
Yes that is possible.

Investors (Top 5 Investors were holding around 50% Stake) who pumped funds into this startup have already had their funds eaten up by the losses. Yet in the books they held Numbers of Share and % of Stake.

VALUATION- The Talking Point

Now, The Company went for Independent Valuation by a Valuer

The Valuer valued the Loss Making Company for Rs.60000 Crore !!! Strange but true.

With this Valuation, the Company went for IPO. That means they are going to list their Shares in the Stock-market making their Shares easily accessible to the Public to Purchase, and sell further.

Strong Advertisement, Endorsement by Some Experts, News Channels, Social Media, etc created such a hype in the market of forthcoming IPOs that it gave the impression to every Stock-market Trader of a Cake 🎂, that no one was going to give a miss.

With such a Marketing, Valuation and Expert Endorsement, IPO got oversubscribed by whopping 38% with Listing priced at Rs 116 which was Valued at 72-76 (which itself was questionable)

The interesting point was that Company X went for IPO for Rs. 9400 Crore, Out of Which only 400 Crore was only pumped into Company, Rest 9000 Crore was Part of Offer for Sale by Existing Investor. (Did anyone notice that Subscribing to IPO means purchasing Shares from existing Investors which generally people are reluctant to do, as they are more interested in funding the company than buying such shares from existing Investors.) That means out of 9400 Crore subscribe and funded by Public in the form of Rs. 116 share, first 9000 crore will go to the Early Investors.

Now here we go !!!!

Who are these Early Investors ?
These are the same people who funded the loss making Company and now they sold their stake at higher profits.

Now the Value of Share of Early Investors is 1010 times higher than when they purchased the share at first.

So, for 4700 Crore Loss Making Company, everyone was paid more than their worth
- Employee
- Customers
- Founders
- Top Management
- And at Last and at Higher rate - The Investors

So who is now Handling the Loss ?
Yes, WE Public holding shares of X Company !!!

Right.
The Loss has been passed on from the Top 10 Investors to the Public at a Profit ranging from 60 to 1010 times !!

This is the Stock-market for You !!!!
And, a new way of making money.

CREATE A VALUE PERCEPTION, and NOT VALUE.
Sell the DREAM and not PERFORMANCE.
PROFIT is history.
Market Valuation is the way to make money.

Sourced from public domain...

Warm regards,
Chenthil R. Iyer
Financial Educator, SEBI Registered Investment Adviser & Author of Everyone has an Eye on Your Wallet! Do You?

What are those little things to remember during this Diwali's last minute shopping? This article will definitely give you some insights! Do let me know your thoughts.
And wish you a very
Happy Diwali 😊
🎊🎉🪔🪔 🪔💣 💥
https://www.livemint.com/money/personal-finance/last-minute-diwali-shopping-here-s-is-what-to-do-with-your-money-11635733555783.html

Warm regards,
Chenthil R. Iyer
Financial Educator, SEBI Registered Investment Adviser & Author of Everyone has an Eye on Your Wallet! Do You?

Last minute Diwali Shopping: Here’s what to do with your money The idea of borrowing for the purpose of spending is a bad idea.If you have the money, go ahead and spend. But be a conscious spender 

Successful businessmen, Celebrities, Sports people - we try to emulate them and think we can learn to do what they did and become like what they are! That is Survivorship Bias. The fact remains that > 90% businesses shut down in the first 5 years of operations. Millions of wannabe celebrities never get a break on the big stage despite being capable and worthy. We don't even know how many capable sportspersons keep waiting for their entire life time for that elusive call to participate in major leagues and events! Martyrs don't teach the young armed forces personnel, only survivors do. We all keep reading success stories to get inspired, but do they really teach us what caused their success? Or are those stories hiding many things which didn't happen that caused their success? If ever someone writes about 'Failure stories', would we buy it? Or is it because we won't buy it that they never get written? Think!

Warm regards,
Chenthil R. Iyer
Financial Educator, SEBI Registered Investment Advisor & Author of Everyone has an Eye on Your Wallet! Do you?

Happy to share that our Founder, Chenthil Iyer got featured in the India's best finance teachers 2021 list by AIWMI 😊
A wonderful gift on Teacher's day wemust say😃

Horus Financial Consultants proudly presents..

An Eye on My Wallet! - a complete 2 day online interactive workshop on personal financial planning!

Workshop Highlights!:

What is the no. 1 mistake committed by 99% of individuals including financial planning professionals when it comes to financial planning?

How to plan holistically for my financial goals?

Why should I keep my financial plan DYNAMIC?

Do I really need to maximize my return on investments?

What is my Required Run Rate on investments?

Is there such a thing called free financial advice?

Do I need to save taxes using all the avenues available?

Why is a mutual fund unit called NAV and not GAV?

How to check my financial health with certain important Financial Ratios?

What is Human Life Value and how is it calculated?

Why is the SIP mode of investing grossly inefficient?

And much more!

Consider all your queries regarding personal finance answered here!!

Venue: Zoom
Dates: Sat, 31st July & Sun, 1st Aug
Timing: 10 am to 1 pm

It's a 2 part series, so one has to attend both days!

Regular fees: Rs. 1999/-
Early bird fees : Rs. 1499/- (For the first 20 participants)

(Spouse attendance is recommended and FREE!😃)

Here's the link to register:
https://rzp.io/l/kd6NrAsb25

Speaker:

Chenthil R. Iyer
Financial Educator, SEBI Registered Investment Adviser & Author of
Everyone has an Eye on Your Wallet! Do You?

Pay for Early bird @Rs. 1499/-!! (20 seats only) by HORUS FINANCIAL CONSULTANTS PRIVATE LIMITED An Eye on My Wallet! - A 2 Day Online Interactive Workshop. . Event Highlights: . What is the no. 1 mistake committed by 99% of individuals including financial planning professionals when it comes to financial planning?. How to plan holistically for my financial goals?. Why should I keep my financia...

Financial Wealth Capsule #11

(Back after a break!)

In the last capsule we learnt why we shouldn't consider Return on net worth (aka Return on Equity) as the sole measure of performance, but should club it with Debt to Equity so that we get the correct assessment of the quality of the company.

In this capsule we will learn about one ratio that can single-handedly give us the efficiency of a business. This ratio is called the RoCE or the Return on Capital Employed. The basic premise of this ratio is that whatever the mode of funding for the business to operate, be it equity share capital or long term loans from banks, both are monies employed in the business that generates income in the form of profits. This is contrary to the idea of loans being considered as a lever to enhance profitability of a business.

To illustrate this with a simple example, let's say a person invests Rs. 100/- to buy 1 kg of apples. He sells it in the local market for 120/- and makes a profit of Rs. 20/-. Now if there is a demand for 10 kg of apples in the market which he is confident of selling, he may borrow Rs. 900/- from a money lender at a 5% interest for the day. Now he is able to buy 10 kg of apples with this leveraged capital of Rs. 1000/-. If he is able to sell it at Rs. 120/- per kg as before in the local market, but incurs cost of transportation of Rs. 100/- which he is still to pay. In this case, his gross income from business will be Rs. 200/- and net income will be Rs. 55/- (200 - 100 - 5% of 900), ignoring taxes for simplicity. His Equity or net worth still remains Rs. 100/- (Rs. 1000 in cash minus the loan of Rs. 900/- ) like the case before when he was dealing with only 1 kg of apples. Hence return on equity increased from 20% to 55% using leveraged capital of Rs. 900/-.

However, if we look at the efficiency of the business itself, it actually must have reduced since a new expense had to be incurred to transport the 10 kg of apples. In the earlier case he could have carried the 1 kg of apples by hand. Here the business could generate only Rs. 55/- as profit from a capital of Rs. 1000/- that was employed (5.5%), where as in the earlier case, it could generate Rs. 20/- from just Rs. 100/- that was employed (20%!!).

However we need to do a small correction here to be fair. If we consider the loan amount as capital and not leverage, we should check the efficiency of the business before reducing the interest expense as if the lender is also the business owner. Else we would be making the mistake of reducing the cost of capital from the numerator and adding the leveraged capital in the denominator which will skew the ratio as we saw above. In short we should consider the borrowed capital to be without any cost for the purpose of checking the efficiency of the business. So the correct measure of RoCE in the 10 kg example would be Rs. 100/- (200 - 100) on a capital employed of Rs. 1000/- or 10%.

This conveys the gist of RoCE as a ratio and we can see that with more leveraged capital and more scale in the business, the efficiency of the business reduced whereas the profitability increased! The flip side of such increase in profitability is that in case we miscalculate the demand in the market, or any other unfavourable event happens, the profits may shrink sharply or even turn into losses. Hence a longer term analysis of consistency of RoCE is a better measure of business efficiency than RoE.

In standard accounting language the formula for this ratio is given below:

RoCE = Earnings Before Interest & Taxes (EBIT) ÷ (Assets - Current Liabilities)

Typically, real leverage in businesses is taken with the help of long term liabilities for setting up the factory, buying machinery etc and hence the current or short term liabilities such as over draft from a bank shall have to be removed from the assets to get a clear picture of this ratio.

Hence, you may kindly note that in the example given above, I have taken the liberty to consider the loan taken as a long term liability for the purpose of understanding the concept, though strictly speaking it falls in the short term liabilities.

The important thing here is that, if you consider something as current liabilities and remove it from the denominator, then you have to reduce the interest expenses on such liabilities from the numerator as well.

I look forward to your comments...

*To be continued...*

warm regards,
Chenthil R. Iyer
Financial Educator, SEBI Registered Investment Adviser & Author of
Everyone has an Eye on Your Wallet! Do You?

It's amazing how the NextGen gets so carried away with brand fads! Kudos to this mom's reaction!!😅
Pardon the one off expletive that comes as part of expression of shock in between.
https://www.hindustantimes.com/trending/mom-describes-daughter-s-rs-35k-gucci-belt-as-a-school-belt-video-goes-viral-101623678670513.html

Mom describes daughter’s ₹35k Gucci belt as a school belt, video goes viral The viral video of the mom’s reaction to the Gucci belt is leaving people on Instagram laughing out loud.

Dear parents,

It gives me immense pleasure to let you all know that we have received an overwhelming response for our flagship program Money is child's play! -The complete Money Workshop for Children.

So Batch 1 & Batch 2 are Full as you can see in the photograph!!

But don't lose heart, we are announcing a Batch 3 on popular demand (this would be the last batch this summer holidays!)

Batch 3 - All days
24th May - 6th June(all 7 days)
Timing: 4pm to 5pm

Please complete the registration process using the following link!

https://info-0d065.gr8.com/

warm regards,
Chenthil R. Iyer
Author & Financial Educator

It gives me immense pleasure to let you all know that we have received an overwhelming response for our flagship program Money is child's play! -The complete Money Workshop for Children.

So Batch 1, the weekday batch is full now and we have stopped enrollments for the same!

But don't lose heart, we have a few seats available in Batch 2

Batch 2 - Weekend batch
15th May - 6th June(only weekends)
Timing: 11 am to 1 pm

Starts tomorrow!!

Please complete the registration process using the following link!

https://info-0d065.gr8.com/

warm regards,
Chenthil R. Iyer
Author & Financial Educator

Money is child's play! Complete Money Workshop for children aged 8 -15 yrs. Give your child the knowledge of money. Horus Financial Consultants in association with Times NIE

The wait is over!

☀️☀️☀️☀️☀️☀️☀️☀️Announcing the Summer Vacation batch for

💰💰💰💰💰💰💰💰
Money Is Child's Play! - The Complete Money Workshop for children

This workshop is suitable for your child if..

1) S/he is in the age group of 8-15
2) You want him/her to grow into money-wise adults
3) You have always thought that money was not your cup of tea and don't wish the same to happen to your child!
4) You think money concepts are complicated - Simplicity or complexity is always a function of how the subject is taught! Lots of Subbu stories, activities and creative assignments would make it interesting for your child.
5) You normally like to gain multiple times return on your investments!
(In that case, this is one investment you shouldn't miss!😃)

For detailed syllabus, schedule and registration, use the following link.

https://info-0d065.gr8.com/

About the Speaker: Chenthil R. Iyer is a SEBI Registered Investment Advisor and the author of the book Everyone has an Eye on Your Wallet! Do You? He has 17+ years of experience in the personal finance industry and has drafted financial plans for over 250 families. He is also the founder of Horus Financial Consultants Pvt Ltd, a finishing school for aspiring financial planning professionals.

Money is child's play! Complete Money Workshop for children aged 8 -15 yrs. Give your child the knowledge of money. Horus Financial Consultants in association with Times NIE

Financial Wealth Capsule #10

We have already understood the P/E ratio in the previous capsule, today we will learn about two ratios which should always be looked at together and not in isolation.

The first one is Return on Net Worth (RoNW) also known as Return on Equity (RoE). This is the ratio obtained by dividing the total profits after tax of the company by its Net worth, i.e. (Assets - Liabilities). And we intuitively understand that higher this ratio better it is for the company as it means there is more bang for the buck in this investment!

However, a closer inspection would reveal that there are two ways this ratio can be high. First, when the numerator is high, and second, if the denominator is low! The mathematical craziness in this ratio can be understood by the fact that if the net worth of the company is near zero, the RoE would be infinite!!

If it's the former that is applicable in the company under study, we are saved but how do we ensure it is not the latter?

That is why we need to always look at the above ratio in association with another one, the Debt to Equity ratio. This ratio has the total loans taken by the company on top and the denominator is the net worth of the company. If the RoNW is high and D/E is also very high, we know that the RoNW is highly inflated owing to the Net-Worth being low and not because the company is highly profitable.

So we must choose to invest in companies that have a high RoNW, as well as a low D/E ratio.

I look forward to your comments...

To be continued...

warm regards,
Chenthil R. Iyer
Financial Educator, SEBI Registered Investment Adviser & Author of
Everyone has an Eye on Your Wallet! Do You?

An Eye on My Wallet! - the complete financial literacy workshop for adults was successfully conducted over the weekend. Here's what some of the participants had to say after the workshop!

"Hi Chenthil: It was very cogently put. Very humane and inclusive approach. Your mastery is visible on both Practical as well as Cognitive side. I found the session very useful and have now got ideas to work on....Thank you!" - Rajeshwar Upadhyay

"Thank you Chenthil. Found the session very informative, many new ideas and methods. budgets, goals and investments. Glad I attended. This for me is a start." - Dharmesh Upadhyay

"Thanks a lot Centhil Sir
The session was indeed insightful" - Amol Joshi

"Thank you very much for explaining so well" - Amruta Kamble

Join me tomorrow for an educative and interactive session on personal financial planning!
We invest so much time working to Make Money, let us also invest some time to Learn to Keep the Money & Make the Money Work for Us!

Venue: Zoom
Date & Time: 10th & 11th April, 10am to 1 pm

We have just a few seats left. Register on the following link to confirm your seat:

https://imjo.in/PKvaZ7

See you tomorrow!