Lemon Design
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Lemon Design is an award winning Strategic Branding and Integrated Design Consultancy with office at
A creative resonance of “user-centric design” and technology we help shape brand perceptions and consumer experiences. Our intervention puts the consumer at the center by identifying real consumer needs and consumer behavior while making choices – to create long-lasting relationships that can achieve growth, increased consumer outreach and greater differentiation in the industry.
India through its Textiles.
Textiles from a region offer a vignette of the life, culture and customs of the people who weave and wear these fabrics. They can be viewed as products of technology, as cultural symbols, as works of art, or as items of trade. Amidst the weave and weft, the values, the craft and livelihoods are interwoven.
A series of five wall installations, each representing a region of India (North, Central, East, West and South) adorn the breakout space outside the Premium Meeting Area of the Bharat Mandapam Complex.
Each artwork is beautifully juxtaposed with Brass inlay on a wooden substrate inspired from the architectural Jaalis and serve as a beautiful backdrop for the numerous fabric patches that come from each region. The textiles have been carefully curated to represent India's rich textile history while the colour story speaks of the vibrancy found in Indian fabrics and motifs.
These textile aptly and truly represent the richness of our culture and the variety of techniques, skills and artistry that every region, every village and every artisan still practices proudly.
Designed and Conceptualized by
Artwork and Ex*****on partners:
Construction Company - Shapoorji Pallonji Construction Limited
Client - ITPO
Architects - ARCOP Associates
One Earth. One family. One future
Derived from the english transliteration of Vasudhaiva Kutumbakam, this unifying phrase was the central theme behind India's presidency of the G20 and the summit that followed. This simple, but effective, message captured the essence of what this presidency meant for India, and the world.
Vasudhā: the earth
ēva: indeed
kutumbakam: family
With such gravitas and weightage put on this phrase, it only seemed fitting to celebrate this concept of Oneness through an installation that put this theme at centre-stage. The phrase was translated into 48 languages and were depicted through bespoke 3D letters arranged in concentric circles around a form of the earth. Situated at the reception area, all delegates and invitees were greeted by this splendid display. The play of light and shadow with the 3D letters further elevated the experience and involved the viewers to look closer.
Inspired from the Upanishads, this message remains as relevant today as it emphasizes a global perspective, prioritizing collective well-being and fostering global solidarity and responsibility, especially in addressing crucial issues like climate change, sustainable development, peace, and tolerance.
Though these languages may divide us, this faith and belief in the greater good unites us.
Artwork and Ex*****on partners:
Consultants and extended Team: .jeyasingh
Scope of work : Artworks for Public Spaces, Exhibit Design, Experience Design, Concept, Design & Production of Exhibits and Artworks.
We’re Hiring
5 Job Positions available
1. Communication Designer - Senior
2. Brand Marketer
Online/Offline
3. Motion Designer
4. Client & Account Manager
5. Communication Designer - Junior
PLEASE APPLY if you’re interested.
No DM’s please.
Email CV & Portfolios to [email protected]
The source of Strength is Science
The culmination of 4 years of toil, unparalleled hard work and thousands of hands working together unveils today as the Ahmedabad Science City opens its doors to the public today.
A key attraction of the entire experience is the Aquatics gallery. Offering an immersive experience of the world that lies below the depths of our ocean, Lemon, with heading the project, had the opportunity to design and execute Asia's Largest Mainland Aquatics Gallery which showcases over 175+ species of marine life from around the globe.
The journey was one filled with turbulence as the Covid-19 pandemic hit us midway through the project. Fighting through all odds and ensuring that the project reaches its final culmination was an effort that made the entire experience an extremely enriching one for all the different partners involved.
In short, the project is a testament, not only to the knowledge and expertise behind the project but also the resilient spirit that was exhibited by all our partners:
who made it a pleasure to work on the project.
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Pune
Opening Hours
Monday | 10am - 7pm |
Tuesday | 10am - 7pm |
Wednesday | 10am - 7pm |
Thursday | 10am - 7pm |
Friday | 10am - 7pm |
Pune, 411045
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