Rise N Roar SMMA

"It's Not Just About Numbers...It's About YOUR Success"

Okay, spreadsheets might not be sexy, but tracking results is how I make sure my marketing is actually working for your remodel business. Here's why I'm slightly obsessed with data:

𝗡𝗼 𝗪𝗮𝘀𝘁𝗲𝗱 𝗔𝗱 𝗦𝗽𝗲𝗻𝗱: See what's performing well so I can double down, and ditch what's not. That's money back in YOUR pocket.

𝗦𝗺𝗮𝗿𝘁𝗲𝗿 𝗗𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀: Are leads coming from Facebook or your website? Knowing this helps me refine your whole strategy.

𝗜𝘁'𝘀 𝗡𝗼𝘁 𝗦𝗲𝘁 𝗶𝗻 𝗦𝘁𝗼𝗻𝗲: Tracking trends over time shows what's changing in the market, so we stay ahead of the curve.

So "What's ONE metric you wish you understood better? Let's chat, I might be able to demystify it!"

"It's Time to Get 𝗥𝗲𝗲𝗹! Why Short-Form Video Isn't Just a Fad for Remodelers"

Okay, I'll admit, I initially rolled my eyes at all the dancing contractors on TikTok. But here's the thing: short-form video is HUGE for reaching potential clients, and it's surprisingly easy to do well. Here's why:

𝗦𝗵𝗼𝘄, 𝗗𝗼𝗻'𝘁 𝗧𝗲𝗹𝗹: A 15-second time-lapse of a tile install is WAY more captivating than describing it in a blog post.

𝗘𝗱𝘂𝗰𝗮𝘁𝗲 & 𝗘𝗻𝘁𝗲𝗿𝘁𝗮𝗶𝗻: Quick before/after reveals, set to trending music? Fun AND shows off your work.

𝗜𝘁'𝘀 𝗡𝗼𝘁 𝗔𝗯𝗼𝘂𝘁 𝗣𝗲𝗿𝗳𝗲𝗰𝘁𝗶𝗼𝗻: Authentic, on-the-job clips with a little humor build a connection that glossy ads can't match.

𝗟𝗼𝘄 𝗕𝘂𝗱𝗴𝗲𝘁, 𝗕𝗶𝗴 𝗣𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹: Your phone and some basic editing are all you need to start building a following of future clients.

"Ready to give it a try? Share your first reel idea below, and let's brainstorm how to make it awesome!"

"Who says attention spans are dead? Long ads can CRUSH IT...if you do it right."

Okay, I get it. We're constantly told to keep things short and snappy. Attention spans are shrinking, everyone's scrolling...But here's the thing: when it comes to selling your remodeling services, sometimes MORE words = MORE conversions. Here's why:

* Not Everyone Fits the Mold: Sure, some people skim and scroll, but there's a whole audience who craves information. They're researching options, comparing contractors, and they WANT the in-depth details that make you stand out.

* Building Trust Takes Time: A quick caption might pique curiosity, but long-form copy is where you really build a relationship. It's your chance to showcase your process, address potential anxieties, and demonstrate why you're the ONLY person for their dream project.

* Emotional Connection: Can a few lines truly convey the joy of finally having a functional kitchen, or the relief of a stress-free remodel? A well-crafted story makes someone FEEL the transformation, not just see a before/after picture.

* "But My Ads Feel Like Homework!": If your long copy is boring, that's a YOU problem, not a length problem! The same principles apply: a strong hook, focus on benefits, clear call to action... it's just on a slightly bigger canvas.

Think of ONE objection a potential client might have ("too expensive," "takes too long", "not sure what I want"). Can you write a longer ad specifically addressing that? Share your drafts below! 👇

Forget Boring Ads! How to Write Copy That Gets Clicks 💥

Think like your IDEAL client, not like a robot. Here's how:

* Ditch the Jargon: Would your grandma understand what "industry-leading craftsmanship" means? Nope! Talk like a real person.

* Focus on the WHY: Don't just say "new bathroom", say "relaxing spa retreat." Paint a picture of how it'll improve their life.

* Make It Urgent: A little FOMO (fear of missing out) goes a long way. "Limited Time Offer," "Schedule Your Dream Kitchen Today"...gets them to take action NOW.

What's the ONE thing you want people to do after seeing your ad? Make that crystal clear! ("Visit Our Website," "Call for a Free Consult," etc.)

My 𝙞𝙋𝙝𝙤𝙣𝙚 pics aren't good enough for marketing... OR WAIT, maybe they are? 🤔

Okay, let's be real. Pro photoshoots are AMAZING... but also pricey and sometimes a hassle to schedule. Good news: you DON'T always need them for strong remodel marketing. Here's when your smartphone pics can totally do the trick:

𝗕𝗲𝗵𝗶𝗻𝗱-𝘁𝗵𝗲-𝗦𝗰𝗲𝗻𝗲𝘀 𝗦𝗵𝗼𝘁𝘀: People LOVE seeing the process – dusty work boots, cool tools in action, etc. Authenticity trumps perfection here!

𝗣𝗿𝗼𝗴𝗿𝗲𝘀𝘀 𝗨𝗽𝗱𝗮𝘁𝗲𝘀: "Halfway there!" pics with noticeable changes build excitement (and remind clients you're on schedule).

𝗧𝗵𝗲 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗧𝗼𝘂𝗰𝗵: Snaps of team celebrations, funny on-site finds...these show your company culture, not just finished projects.

𝗣𝗿𝗼 𝗧𝗶𝗽: It's not about the camera, it's about the LIGHTING! Natural light is your friend. Stage a few tools nicely, or snap that tile sample near a window = instant content upgrade.

𝗠𝘆 𝗦𝗲𝗰𝗿𝗲𝘁 𝗪𝗲𝗮𝗽𝗼𝗻 for Crushing the Competition (It's 𝗡𝗼𝘁 What You Think)

Okay, I admit it – I spend a good chunk of time checking out what other remodelers are up to. But it's not about copying them...it's about understanding the market and finding those gaps I can help my clients fill! Here's my process:

𝟭. 𝗜𝗱𝗲𝗻𝘁𝗶𝗳𝘆 𝘁𝗵𝗲 𝗞𝗲𝘆 𝗣𝗹𝗮𝘆𝗲𝗿𝘀: Who's consistently getting those dream projects? Who's got a huge social media following...even if their work isn't that great (shhh, we all know they exist!)

𝟮. 𝗗𝗶𝗴 𝗶𝗻𝘁𝗼 𝗧𝗵𝗲𝗶𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: What platforms are they using? What kind of content gets the most engagement? Are they running ads? This tells me where I can help my clients gain an edge.

𝟯. 𝗧𝗵𝗲 𝗖𝗹𝗶𝗲𝗻𝘁'𝘀 𝗘𝘆𝗲 𝗩𝗶𝗲𝘄: I pretend like I'm a potential homeowner. What's their website like? Is it easy to book a consult? This reveals where my clients can outshine the competition with a better user experience.

Comment the name of your business, and I'll give you my quick analysis of your strengths and areas where you could improve. "

👋 𝗥𝗲𝗺𝗼𝗱𝗲𝗹𝗲𝗿𝘀, This 𝗧𝗿𝗲𝗻𝗱 is a 𝗚𝗮𝗺𝗲-𝗖𝗵𝗮𝗻𝗴𝗲𝗿

Design magazines are great, but the most exciting design directions come straight from your clients. Lately, I'm hearing a major emphasis on wellness.

We're talking dedicated spaces for relaxation, stress reduction, and overall well-being...this isn't a fleeting trend, it's a fundamental shift in how people want to live.

I'll be honest – at first, I underestimated the demand for "wellness remodels". But after seeing the transformative impact they have on clients, AND the positive effect on lead generation for savvy remodelers, my perspective has changed!

Are you integrating wellness into your remodeling offerings? What strategies (design or marketing) are proving most effective for you? Let's share insights below! 👇

𝗠𝘆 𝗧𝗼𝘄𝗻 𝗶𝘀 𝘁𝗼𝗼 𝘀𝗺𝗮𝗹𝗹 𝗳𝗼𝗿 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝘁𝗼 𝘄𝗼𝗿𝗸 - 𝗺𝗬𝘁𝗛

Okay maybe you don't need a million followers to make social media work for your business.

And you definitely don't need fancy dance videos! 😉 It's about connecting with the RIGHT people in your community – folks who know your work, or whose friend's sister had you remodel their kitchen.

And guess what? That kind of word-of-mouth spreads FAST online!

𝗦𝘁𝗼𝗽 𝘄𝗮𝘀𝘁𝗶𝗻𝗴 ad money! This ONE setting gets your remodel ads in front of your IDEAL clients. 👇

𝗤𝘂𝗶𝗰𝗸 𝗧𝗶𝗽:

Geo-targeting is the secret weapon for local remodelers. It lets you focus your Facebook ads laser-precisely on homeowners in your area.

This means NO MORE out-of-town leads, and YES to more qualified inquiries from people ready to start projects.

Target ads to zip codes, neighborhoods, or even specific streets within your service area. This means your budget goes towards reaching potential clients who are ready to remodel and likely to hire you because you're local.

Repeatedly seeing your ads builds brand recognition in your community. When a homeowner needs a remodeler, you'll be the first name that pops into mind because you're the local expert they've seen consistently.

Drop a "Geo" in the comments if you want a quick tutorial."
Hashtags:

Let's be real, those Facebook ads can be a bit of a mystery, right? 🕵️‍♀️ But here's the thing: getting results isn't about luck, it's about digging into the data. Here's my behind-the-scenes peek...

My top 3 must-analyze metrics:

Link Click-Through Rate (LCTR): Did the ad actually make people want to click? 🤔

Cost per Result: How much are we paying for each lead or website visit? 💰

Audience Insights: Who's responding best to the ad? This is GOLD for future targeting! ✨

The Best Part: Every single campaign makes us smarter about your ideal client. It's all about learning and refining! 🤓

What's ONE marketing thing you find super confusing? Let's chat in the comments!

Want more leads? Offer sustainable upgrades.
Listen, I get it. Sustainability might feel like a buzzword. But here's the deal – ignoring the green trend is like leaving money on the table. Here's why:

🌎 𝗡𝗲𝘄 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝗴𝗮𝗹𝗼𝗿𝗲: More and more homeowners WANT eco-friendly upgrades. Don't miss out!
$$$ 𝗖𝗵𝗮𝗿𝗴𝗲 𝗺𝗼𝗿𝗲: People are willing to pay a premium for sustainable features.
😎 𝗕𝗲 𝘁𝗵𝗲 𝗲𝘅𝗽𝗲𝗿𝘁: Become the go-to for green remodeling in your town – that's major bragging rights.

Have you noticed more clients asking about green options? Tell me in the comments!

Stop Wasting Money on Boosted Posts! 💸🔨

I hear it all the time from remodelers and contractors: "I boosted a post on Facebook, but got zero leads." Been there, done that? Let's break down why hitting that "boost" button is rarely the answer for getting new clients.

Here is story of one of our client, Lloyd - Kitchen Remodeler, Before working with us he was frustrated because his page wasn't generating business. Instead of a targeted ad strategy, he was just boosting posts hoping for the best.

We analyzed his spending – turns out he wasted a good chunk of change on showing his beautiful kitchen projects to teenagers in a completely different town! 😬

Boosted posts are like throwing a wide net and hoping to catch a specific type of fish. Real Facebook ads are more like a laser-focused fishing rod. Here's the difference:

#1 With ads, you choose who sees it (location, interests, even people who visited your website). Boosted posts? No such luck.
#2 Ads are made to get results: website clicks, leads, messages. Boosts just increase random views.
#3 The best part! Ads give you detailed reports, so you know what works and can improve.

Are You Ready to ditch the "boost" and get strategic? Drop a "👋" in the comments, and let's talk about getting those dream projects booked!

3 essential elements of a high-converting FB ad:

Option 1: Direct and Informative

"Want your Facebook ads to actually bring in leads? Make sure you've got these 3 things nailed down:

👀 Eye-catching visual (stop the scroll!)
💪 Compelling offer or solution
🎯 Clear call-to-action (what do you want them to DO?)"

Option 2: Conversational and Engaging

"Okay, let's be real...not all Facebook ads are created equal 😅 If you want yours to convert, focus on these essentials:

A picture or video that makes people say "Whoa, I need that!"
Tell them WHY they should care (what's the benefit?)
Don't be shy - tell them exactly what to do next!"

Option 3: Emphasizing Results

"Tired of wasting money on Facebook ads that go nowhere? Here's your checklist for success:

Visuals that grab attention FAST
Offer something they actually want
Make it super easy to take the next step"

Have you used Facebook Ads for your business Before ? Comment Down

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