Serra Roma
Negozi nelle vicinanze
Via Margutta
Via del Babuino
Via del Babuino
Via del Babuino, 71
Via Margutta
Vicolo del Babuino
Via del Babuino
Via del Babuino
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Informazioni di contatto, mappa e indicazioni stradali, modulo di contatto, orari di apertura, servizi, valutazioni, foto, video e annunci di Serra Roma, Negozio di articoli da regalo, Via Margutta 57, Rome.
The Serra Roma Jewelry Store, in Rome since the first decade of 1900 and located at number 57 of the “magical” Via Margutta, offers with its jewels an exciting and original combination of tradition and innovation, classicism and design. Serra Roma Jewelry Store offers you a journey into beauty and history: jewels created around authentic Roman coins and stones that interact elegantly with 100% Made in Italy's contemporary or Roman-style mounts
GODDESS DEMETER This 18Kt gold ring features an authentic Roman Carnelian from the 1st-2nd century A.D., adorned with the Goddess Demeter (Ceres in Roman mythology), showcasing ears of wheat, poppies, and a rudder. She leans on a "trapetum," a Roman olive oil millstone.
Two vibrant green Peridots complement this stunning piece. Known as the "gem of the sun" by ancient Egyptians, peridots bring confidence and strength and are treasured for their rich history and extraterrestrial allure.
Legend tells of Ceres gifting shepherd Aristaeus the knowledge to cultivate olive trees, a cornerstone of Roman cuisine, enriching dishes from fish to pastries. In mythology, Demeter's search for her daughter Kore (Persephone) leads to the changing seasons, symbolizing the eternal cycle of life and rebirth.
In this 18 kt gold ring, handmade by our goldsmiths, an authentic Roman carnelian intaglio depicting a winged Eros/Cupid a winged Eros/Cupid standing on a a chariot pulled by two roosters.
Eros, the god of Love, known as Cupid by the Romans, has always been depicted, in ancient and modern poetry and figurative arts, as a graceful winged boy, with a cherubic face, carrying a bow and arrows, which he indiscriminately shoots at humans and gods, making them victims of love.
This sterling silver pendant holds an authentic Roman coin dating back to the 2nd century AD, depicting Emperor Hadrian, surrounded by 16 Sapphires 0,70 KT. The reverse side showcases the goddess Aeternitas who, in the religion of Ancient Rome, was the divine personification of eternity. She was particularly associated with the Imperial Cult as a Virtue of the deified emperor (divus).
This 18 Kt gold ring showcases an authentic Roman carnelian dating back to the 1st-2nd century AD, featuring the depiction of the goddess Athena Nicephora. Flanking the Roman intaglio are two cabochon rubies. Depicted on the carnelian, Athena stands draped, armed with her iconic spear, shield, and helmet, supporting the statuette of Nike. The term “Nicephora,” derived from the Latin Nicephorus and the ancient Greek name Νικηφόρος (Nikephoros), translates to “bringer of victory.”
An authentic coin from Magna Graecia (5th century BC Bruttium, Calabria) depicting a lion’s head has been set in this sterling silver ring; on the other side of the coin we can see a garland.
Bruttium is the ancient name of the Greek colony of Reggio Calabria, founded by the Chalcedonians. It was one of the most important colonies of Magna Graecia and acquired great artistic and cultural prestige with the philosophical school of Pythagoras and the schools of painting, sculpture and poetry. In the imperial era, it became one of the most important cities in Southern Italy
An authentic Roman carnelian dating back to the 1st-2nd century AD has been set in this 18Kt gold ring depicting Demeter (Ceres for the Romans), with her classical attributes: ears of wheat, poppies, rudder. The goddess is leaning on an agricultural tool, a large millstone called “trapetum”, used by the Romans to extract oil from olives. In fact, it is said that it was the goddess Ceres who gave the shepherd Aristaeus the ability to cultivate the olive tree and press its fruits.
Olive oil was a key element in Roman cuisine, used for seasoning, cooking, frying and making sauces. It was present in over three hundred recipes mentioned in Marco Gavio Apicio’s cookbook, De re coquinaria.
Genuine Roman prasio (called “Emerald of the Emperors”, This rare stone was widely used in Roman glyptics (the art of stone carving) to depict emperors, mythological characters or animals. It is hypothesized that the prasi came from the island of Cyprus. Pliny describes the great magical-therapeutic properties that were attributed to “green stones” in general and to prasio in particular.
The Griffin, a very ancient legendary creature, is generally represented with the body of a lion and the wings and head of a bird of prey. The griffin is a very frequent symbol in Roman art which derives all its models directly from Hellenistic art. He appears as the guardian of the temple and altar of Apollo and also exercises this function for the world of the dead, already in archaic times.
The Greeks placed the griffins, where, according to the story, a large amount of gold was stored. Arimaspen, a one-eyed character, could have stolen everything they had. The Griffin was seen as a symbol of wisdom and protection, capable of protecting the treasures and sacred knowledge of the god Apollo.
With the expansion of the Roman Empire, the Griffin was also adopted into Roman mythology, where it was associated with the figure of Jupiter, god of the sky and lightning. In this version, the Griffin was seen as a symbol of power and strength, capable of defending the empire and its conquests. #
In this sterling silver bracelet, 3 authentic Roman silver coins have been mounted depicting the Emperor Trajan, the Emperor Hadrian and the Emperor Antoninus Pius. The two marbles found among the coins are the Red Porphyry (coming from Egyptian quarries) and the Green Porphyry from Greece, called "serpentine marble" by the Romans. These marbles, whose quarries have now been exhausted for many centuries, were used in the imperial era to embellish and adorn the villas of the Roman Emperors.
This stunning 18 kt gold ring showcases an authentic silver Roman coin, specifically a sestertius from 211 BC, featuring a depiction of the Goddess Rome. Meticulously crafted, this ring is a testament to artistic skill and attention to detail. The goddess Rome held significant importance in ancient Roman religion, symbolizing the city of Rome and the Roman state.
This sterling silver pendant showcases an authentic Roman Republican denarius dating back to the 2nd century BC. This ancient coin features a depiction of a cornucopia on one side and the helmeted head of the Goddess Roma on the other.
The cornucopia, often depicted as a horn overflowing with an abundance of fruit and flowers, frequently appears in paintings as a symbol of Abundance. It's also a traditional attribute of the goddess Fortuna. This symbol carries various connotations, including its ph***ic symbolism, which signifies power, strength, and abundance.
This elegant 18 Kt gold ring showcases a captivating authentic Roman intaglio( 1st-2nd cent.AD) on a vibrant garnet stone. The intaglio portrays a graceful winged Cupid, leaning tenderly on a torch. Surrounding the central stone, 18 dazzling diamonds add up to a total of 0.70 Cts, enhancing its allure.
FASCINUS Genuine Ancient Roman Intaglio 1st-2nd cent. AD - 18kt gold ring - Genstones: Amestyst
The “fascinus” held great significance in ancient Roman religion and magic.
Believed to protect against envy and the evil eye, this divine charm symbolized virility and regenerative powers.
EMPEROR SEPTIMIUS SEVERUS - Authentic Roman Intaglio on Heliotrope - 18Kt Gold Ring
Heliotrope, also known as the stone of Babylon, held mystical properties according to ancient beliefs like invisibility, divination and youthful vitality.
This 18 kt gold ring has been set with a Genuine Roman Intaglio on green chalcedony, dating back to the 1st-2nd century AD, which depicts the goddess Athena (Minerva for the Romans) with a spear and a shield, truly unique, which simulates a human face in profile. Probably the Roman engraver who created the stone 2000 years ago wanted to emphasize one of Athena's attributes, the aegis, which was the shield of the Goddess on which the profile of Medusa was carved.
In this ring in sterling silver and 18 Kt gold, an authentic Roman coin from the third century BC has been set (victoriatus), which represents the graduate head of Jupiter/ Zeus; in the back we can see a Victory with the chariot. His identifying implement is the thunderbolt and his primary sacred animal is the eagle, which held precedence over other birds in the taking of auspices and became one of the most common symbols of the Roman army. The two emblems were often combined to represent the god in the form of an eagle holding in its claws a thunderbolt, frequently seen on Greek and Roman coins. As the sky god, he was a divine witness to oaths, the sacred trust on which justice and good government depend. Many of his functions were focused on Capitoline Hill, where the citadel was located. In the Capitoline Triad, he was the central guardian of the state with Juno and Minerva. His sacred tree was the oak.
FORTUNA Roman carnelian intaglio (1st cent. AD) 18Kt Gold ring depicting Goddess Fortuna
Subject: Goddess Fortuna with all her classical attriubutes: rudder, cornucopia, ear of corn and poppies
Gemstone: Carnelian
Colour: Amber
Fortuna was a major deity among the ancient Romans, holding charge of the fates of all humans.
Entravagant altars and celebrations were held, all in the hope of winning her favor
Roman intaglio on prasio (the "emerald of emperors") depicting the Goddess Fortune with a phallus 18 kt gold and sterling silver ring.
“Prasio" was the name of a green stone that in ancient times was attributed to the material that is now called chromochalcedony. This rare stone was widely used in Roman glyptics (the art of carving stones) to depict emperors or mythological characters. It is speculated that the prasi came from the island of Cyprus. Pliny describes the great magical-therapeutic properties that were attributed to "green stones" in general and to prasio in particular. In some cases, such as that of the stone of this ring, we can see inclusions of various types (here of aggregated quartz crystals, which make it almost transparent in some points).
The goddess Fortuna is represented with one of her classic attributes, the rudder, and an erect phallus in her left hand. Ph***ic charms, were ubiquitous in Roman culture, appearing in jewelry items such as pendants and finger rings, relief sculptures, lamps, and wind chimes (tintinnabula). The phallus was especially thought to ward off evil from children, but also from adults and soldiers during wars. The protective function of the phallus was usually related to the virile and and regenerative powers of an erect phallus.
Authentic Roman Silver Coin 18 Kt Gold Pendant depicting two-faced God Janus
• Handmade 100% in Italy • Authentic Roman Silver Coin 2nd cent. BC • Band material: 18 Kt Gold
An authentic silver denarius from the 2nd century AD depicting the emperor Hadrian has been set in this solid sterling silver bracelet. On the reverse side of the coin, we can see Goddess Rome sitting on a throne. The bracelet was made entirely by hand by our goldsmiths and, like all our jewels, it comes with a certificate of authenticity which certifies the authenticity of the coin. Hadrian is remembered for his travels, building projects, and efforts to tie together the far-flung outposts of the Roman empire. He was a well-educated aesthete who left behind several poems. Signs of his reign remain in several buildings, including the Temple of Rome and Venus, and he rebuilt the Pantheon, which had been destroyed by a fire during the reign of his predecessor. His own country residence, Villa Adriana, outside Rome, is considered the architectural epitome of the opulence and elegance of the Roman world.
An authentic Roman coin from 211 BC has been set in this sterling silver pendant. On the other side of the coin, we can see the Dioscuri, Castor and Pollux.
In the ancient Roman religion, the Goddess Rome was one female deity of remarkable beauty that personified the city of Rome and, more generally, the Roman state. Roman political and religious ideas were represented through the Goddess Roma in several forms: coins, sculptures and drawings in architecture. Although the representations of her were influenced by other goddesses at the time, (Athena particularly), the goddess Rome stood out as a true symbol of Rome.
As an archetype, she represents the model followed by rational women, governed by the head and heart, able to maintain control in difficult situations or emergencies, by developing appropriate strategies which lead the woman to act with the determination of a man. The archetype also leads the woman to keep under control the events, consider the effects and modify the course of action when it appears unproductive.
She was depicted in Roman art and coins with a helmet and other military equipment.
Goddess Rome had a cult with a priesthood exclusively male!
This sterling silver pendant has been set with an authentic Roman silver coin minted in the 2nd century BC, which depicts a Bull; on the other side of the coin we can see the head of Juno of Lanuvius wearing a goat skin.
Lucius Thorius Balbus was the monetary consul who minted this coin and derived from the Gens Thorii of Lanuvio.
In the ancient basin of the Mediterranean Sea, the Gods were venerated, adored and represented in the most varied forms and ways. Almost always they were depicted in anthropomorphic features, that is similar to men, other times in the form of animals.
In this period many cults and religious symbols began to circulate among human cultures, and among these one in particular, the Bull, was the object of veneration and adoration by almost all the cultures of the ancient Mediterranean.
It was considered a divine and sacred animal by almost all cultures of antiquity, and was also a symbol associated with the Moon, constellations, fertility, rebirth and even the power of kings.
Our goldsmiths have created this exquisite sterling silver pendant, drawing inspiration from a Roman temple. The columns are fashioned from authentic Imperial red porphyry marble, while the center of the pendant features the statue of Goddess Fortuna, holding a Cornucopia, with two rubies and two fragments of green Greek porphyry (also known as "serpentine" in Roman times) embedded within it.
Fortuna, the Roman goddess of fortune and luck, was often portrayed with a ball or a Rota Fortunae (wheel of fortune), a cornucopia, and a ship's rudder. Her representation could be both good and bad luck, with her veiled and blind form resembling modern depictions of Lady Justice, albeit without a balance. As Atrox Fortuna, she was the goddess of fate and claimed the lives of young princes Gaius and Lucius, potential heirs to the Empire.
Set in this sterling silver ring is an authentic Greek coin from 300 BC, depicting Pegasus, the winged horse: on the reverse, we can see the bust of the Goddess Athena.
All our jewels come with a certificate attesting to their authenticity and origin from the Greek or Roman world.
Pegasus is a mythical winged divine horse, and one of the most recognized creatures in Greek mythology. Usually depicted as pure white, Pegasus is the offspring of the Olympian god Poseidon. He was foaled by the Gorgon Medusa
Pegasus was caught by the Greek hero Bellerophon, near the fountain Peirene, with the help of Athena and Poseidon. Pegasus allowed Bellerophon to ride him to defeat the monstrous Chimera, which led to many other exploits. Bellerophon later fell from the winged horse's back while trying to reach Mount Olympus. Afterward, Zeus transformed Pegasus into the eponymous constellation.
In this 18 Kt gold ring is set a Roman intaglio on carnelian from the 2nd to 3rd century AD, depicting two eagles with laurel wreaths.
Eagles held significant importance to the Romans as they were the bird of Jupiter, the king of the gods. The eagle symbolized strength, courage, immortality, the power of Rome, the Emperor, and the Empire. It was also believed to be the king of birds that could fly above the storm and carry the souls of humans into the presence of the gods.
Two faced Janus is one of the oldest divinity of the ancient Latins and Romans, venerated since from the beginning of the city of Rome. Depicted with two faces, one mirroring the other, Janus is the god of beginnings, of doors and passageways. The two-faced god, with his looking to the future and the past simultaneously, represented the god of gods moments of transition and the cycle of the seasons • Handmade 100% in Italy • Authentic Roman Silver Coin 2nd cent. BC • Band material: Sterling Silver 925
An authentic (II cent.B.C.) silver coin depicting two-faced Janus has been set in this 18 Kt gold pendant; on the reverse of the coin we can see the Goddess Roma crowning a trophy, and the inscription "ROMA"
This 18 Kt gold pendant has been set with an authentic Roman coin from the 2nd century AD depicting Emperor Hadrian. On the other side of the coin we can see the seated Goddess Fortuna. • Handmade 100% Made in Italy • Authentic Roman Silver Coin 2nd cent. AD • Band material: 18 Kt Gold
This 18 Kt gold pendant has been set with an authentic Roman coin from the 2nd century AD depicting Emperor Hadrian. On the other side of the coin we can see the seated Goddess Fortuna.
This sterling silver ring features an authentic Roman coin (1st century AD) depicting the emperor Trajan; on the reverse of the coin we can see Mars advancing. Trajan ( 18 September 53 – 8 August 117) was a Roman emperor from 98 to 117. Officially declared by the Senate optimus princeps ("best ruler"), Trajan is remembered as a successful soldier-emperor who presided over the greatest military expansion in Roman history, leading the empire to attain its maximum territorial extent by the time of his death. He is also known for his philanthropic rule, overseeing extensive public building programs and implementing social welfare policies, which earned him his enduring reputation as the second of the Five Good Emperors who presided over an era of peace and prosperity in the Mediterranean world
In this ring in sterling silver and 18 Kt gold, an authentic Roman coin from the third century BC has been set (victoriatus), which represents the graduate head of Jupiter/ Zeus; in the back we can see a Victory with the chariot. Jupiter is usually thought to have originated as an aerial god. His identifying implement is the thunderbolt and his primary sacred animal is the eagle, which held precedence over other birds in the taking of auspices and became one of the most common symbols of the Roman army. The two emblems were often combined to represent the god in the form of an eagle holding in its claws a thunderbolt, frequently seen on Greek and Roman coins. As the sky god, he was a divine witness to oaths, the sacred trust on which justice and good government depend.
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Our Story
Il negozio Serra,nella nuova sede di via Margutta 57,offre un "viaggio nel bello" alla scoperta di oggetti in perfetta armonia fra tradizione e innovazione.
Dopo la storica sede di Via del Corso, e quelle successive di Via Condotti e Piazza di Spagna, nel 2012 il negozio serra si è trasferito dapprima nella sede di Via Margutta 71 e dal Marzo 2018 in quella di Via Margutta 57.
Ad iniziare l’attività, nei primi anni del ‘900, fu Mario Serra che, sfruttando la sua esperienza di viaggiatore e attento osservatore della società di allora, iniziò ad acquistare tutto quello che di interessante e innovativo poteva esservi per il suo negozio; esso divenne in breve il punto di riferimento della high society dell’epoca e il fornitore della Real Casa.
Così, si sono susseguite nella clientela intere generazioni di aristocratici e grandi famiglie; i giovani sposi ricorrono a Serra perché per primo ha introdotto, negli anni Cinquanta, l’uso della “lista nozze” tra servizi di porcellana di Meissen, preziosi cristalli incisi a mano, argenteria da tavola, oggetti di Sheffield, argenti antichi.
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Indirizzo
Via Margutta 57
Rome
00187
Orario di apertura
Lunedì | 10:30 - 19:30 |
Martedì | 10:30 - 19:30 |
Mercoledì | 10:30 - 19:30 |
Giovedì | 10:30 - 19:30 |
Venerdì | 10:30 - 19:30 |
Sabato | 10:30 - 19:30 |
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