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Snauwaert

FOR IMMEDIATE RELEASE

Snauwaert intensifies activities and presence in Italian Tennis Market

Snauwaert grows its tennis players community and develops the innovative “white glove concierge approach”, already successful in Japan and USA, in Italy.

Lodi, Italy, July 20, 2018 – Known for ground-breaking racquet design and elite craftsmanship beginning in 1928, Snauwaert strengthens its European presence by signing a strategic cooperation with StringLab, owned by Luigi Bortone.
StringLab will actively work in the creation of the Italian Brand Ambassadors’ network and support the direct sales of its products.

The brand will sell its newly designed range of performance and youth racquets, strings, grips and bags through its e-commerce website, www.snauwaert.com and soon also through the Stringlab dedicated page, www.stringlab.it/snauwaert

In line with what’s going on in the rest of the world, Snauwaert focuses on the direct contact with the tennis players, with a significant investment in the development of a wide-reaching, full service brand ambassador network.
Counter to what other brands have traditionally done, Snauwaert ambassadors will receive a commission and be compensated, for the first time ever, for their promotional activities, thus fuelling the growth of the brand and its sales.

Snauwaert is led by an all-star collective of executives who, in recent years, have delivered some of tennis’ most innovative thinking in product design, promotions, marketing, logistics and customer service. CEO Roberto Gazzara, former head of research and design for Prince Sports, Inc. will be based out of the company’s Italian headquarters.

StringLab is a young Italian company, distributing high quality strings since 2015. Born from an entrepreneurial idea of Luigi Bortone, in 2015 Stringlab began with the distribution of natural gut strings, immediately achieving a good success, and then expanding the product range in 2016 adding a line of high quality monofilaments and multifilaments. Luigi Bortone, ERSA certified professional stringer, combines his passion for tennis with a strong entrepreneurial spirt supported by a Bachelor in Law and a Luiss Sport and Sport event management master. He also is the Director of the Lusciano Tennis Club in Caserta since 2003.

“Our mission is simple. We are here to serve tennis and finally take a truly active role in helping the player,” said Gazzara. “We have created a full product line designed to suit players of all levels and have developed an innovative program that will provide high-touch, ‘white glove’ individual concierge support to every Snauwaert player prior to, during and after their equipment selection process, in order to ensure each has the absolute right product in hand. Our customers are our end users.”

“We were searching for the opportunity to leverage on our deep knowledge of the Italian tennis community,” said Luigi Bortone, “and with Snauwaert reentering the market also in Italy, sharing the same approach, we found the best fit”.

The full Snauwaert product line can be found at: http://shop.snauwaert.eu and soon also in the Stringlab dedicated page: www.stringlab.it/snauwaert

For more information, images or interview requests, please contact: [email protected]

About Snauwaert: Snauwaert Srl, based in Lodi, Italy, is a direct-to-consumer racquet sports manufacturer dedicated to serving the sport of tennis and its players. Snauwaert Srl. manages operations in Europe and oversees sales and promotions in two additional subsidiaries, Snauwaert Japan Inc., and Snauwaert Inc. USA. Founded in 1928, and active in Japan and Belgium since 2016, the brand announced its full re-launch in 2018. Throughout its history, Snauwaert has delivered some of tennis’ most game-changing products, resulting in 66 grand slam titles

Snauwaert

💪

FOR IMMEDIATE RELEASE

Snauwaert intensifies activities and presence in Italian Tennis Market

Snauwaert grows its tennis players community and develops the innovative “white glove concierge approach”, already successful in Japan and USA, in Italy.

Lodi, Italy, July 20, 2018 – Known for ground-breaking racquet design and elite craftsmanship beginning in 1928, Snauwaert strengthens its European presence by signing a strategic cooperation with StringLab, owned by Luigi Bortone.
StringLab will actively work in the creation of the Italian Brand Ambassadors’ network and support the direct sales of its products.

The brand will sell its newly designed range of performance and youth racquets, strings, grips and bags through its e-commerce website, www.snauwaert.com and soon also through the Stringlab dedicated page, www.stringlab.it/snauwaert

In line with what’s going on in the rest of the world, Snauwaert focuses on the direct contact with the tennis players, with a significant investment in the development of a wide-reaching, full service brand ambassador network.
Counter to what other brands have traditionally done, Snauwaert ambassadors will receive a commission and be compensated, for the first time ever, for their promotional activities, thus fuelling the growth of the brand and its sales.

Snauwaert is led by an all-star collective of executives who, in recent years, have delivered some of tennis’ most innovative thinking in product design, promotions, marketing, logistics and customer service. CEO Roberto Gazzara, former head of research and design for Prince Sports, Inc. will be based out of the company’s Italian headquarters.

StringLab is a young Italian company, distributing high quality strings since 2015. Born from an entrepreneurial idea of Luigi Bortone, in 2015 Stringlab began with the distribution of natural gut strings, immediately achieving a good success, and then expanding the product range in 2016 adding a line of high quality monofilaments and multifilaments. Luigi Bortone, ERSA certified professional stringer, combines his passion for tennis with a strong entrepreneurial spirt supported by a Bachelor in Law and a Luiss Sport and Sport event management master. He also is the Director of the Lusciano Tennis Club in Caserta since 2003.

“Our mission is simple. We are here to serve tennis and finally take a truly active role in helping the player,” said Gazzara. “We have created a full product line designed to suit players of all levels and have developed an innovative program that will provide high-touch, ‘white glove’ individual concierge support to every Snauwaert player prior to, during and after their equipment selection process, in order to ensure each has the absolute right product in hand. Our customers are our end users.”

“We were searching for the opportunity to leverage on our deep knowledge of the Italian tennis community,” said Luigi Bortone, “and with Snauwaert reentering the market also in Italy, sharing the same approach, we found the best fit”.

The full Snauwaert product line can be found at: http://shop.snauwaert.eu and soon also in the Stringlab dedicated page: www.stringlab.it/snauwaert

For more information, images or interview requests, please contact: [email protected]

About Snauwaert: Snauwaert Srl, based in Lodi, Italy, is a direct-to-consumer racquet sports manufacturer dedicated to serving the sport of tennis and its players. Snauwaert Srl. manages operations in Europe and oversees sales and promotions in two additional subsidiaries, Snauwaert Japan Inc., and Snauwaert Inc. USA. Founded in 1928, and active in Japan and Belgium since 2016, the brand announced its full re-launch in 2018. Throughout its history, Snauwaert has delivered some of tennis’ most game-changing products, resulting in 66 grand slam titles

ERSA Stringers Italy

Intervista rilasciata al Tennis Italiano