Storia Department Store

s in the Middle East to become a member in the International Association of Department Stores (IADS). ABC Department’s first expansion in the Middle East was in the Jordanian market in March, 2008. As more customers came through our doors, a pressing need began to manifest on our floor; the need for an even higher standard of affordable luxury - a desire to paint their life stories with more color and spice, with more luxury and international brands. This came in a time where new owners, originally part of the joint venture, took full control of ABC Department Store and the responsibility of its gradual transformation to meet its customer expectations and desires. The Beginning

From that moment, Storia Department Store was conceived; an even more exciting ambiance where customers can truly merge their fantasies and realities in one destination ,where all they desire is one step away. Storia Department Store brings together its history of exceptional quality and customer service and a new exclusive shop in shop setting. Every element of Storia is personalized like its customer base,
Storia Department Store’s new shop setting tells every brand’s story with passion and conveys it with a sense of exclusivity and individuality. Moreover, it enables the brand to introduce all its products within a distinguished setting allowing full engagement with customers. Synergy is created through brand positioning, visual merchandising, seasonal theme development, which provides an exciting shopping environment and successful business opportunity. The Target Audience

Looking at a Storia department store customer, you see an elegant shopper with a refined taste for uniqueness and sophistication. You see a fashion follower that would travel to Europe or the United States to acquire the latest trendy items. The Vision

To walk into Storia department store is like walking into a dream. At each stop, our customer is unhurried and unruffled by any distractions. Storia department store allows its customers to feel distinctive in calm, clean and spacious setting free from eye pollutions and sale signs. Our client base, attracted by such a setting, includes a wide base of high-profile figures that continue to frequent our floor for the latest fashion trends or products. The Mission

Accessible luxury is Storia department store’s working motto. It is the ability to visit without restrictions, the ability to walk into the store without worrying about a parking spot, the ability to shop without worrying about prices. Unlike department stores in Europe, Stroria department store is open 7 days a week from 10 am till 10 pm. Our mission is for our customers only to travel for tourism, as all their shopping needs are covered at Storia department store. The Facilities

Storia department store’s facilities and services are the driving force behind our vision. The unique offering is the gift card concept - a first of its kind in Jordan - allowing customers to credit an amount of money (starting from JD 35 and above) into a credit card format, as a gift for a loved one of their choice. This service has proven to be successful as it saves our customers the time, effort and stress of picking the appropriate gift. Payments methods at Storia department store are yet another competitive edge. Our customers can choose to pay for their purchases in cash or using Visa, Master Card or Amex. International shoppers are also included in the Premier Tax Free Program, where their purchases VAT amounts are refunded at the airport. Furthermore, customers are offered elegant, attractive wrapping and gift boxes for their purchases, which in turn adds yet another touch of exclusivity to their experience. The Opportunity

Investing in Storia department store, like its customers, is a first-class investment. Stretched over the ground floor with an area of 4072 m2, Storia department store is the destination for accessible luxury in Jordan. The ground floor will feature mainly fashion brands, home wear, cosmetics and perfumery, accessories and a high-end cafe and chocolatier. Storia department store’s basket of international fashion brands and products appeals to all its customers from all ages and lifestyles. Storia department store is the ideal home for your brands, in order to reach out to the Jordanian base customers and become part of the excitement and success story. For more information on investment opportunity. For more information on investment opportunities, please do not hesitate to contact:

T: 962 (6) 5825191/181-
Mob: 0799954335
F: 962 (6) 5827478
E: [email protected]