DITA Eyewear

Drawing inspiration from the hinge design of Grandmaster-Two, our team has reimagined it with a custom oversized 3-barrel hinge plate, accentuated by exquisite enamel inlays and DITA’s signature hex screws.

Available at DITA.com, DITA Flagships, and select Authorized Retailers

GRANDMASTER-EIGHT embodies the true definition of DITA design DNA with the reintroduction of the robust acetate frames found in our early days.

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GRAND-DECADE – This milestone frame stands as the epitome of ornate design within our collection.

Available at DITA.com, DITA Flagships, and select Authorized Retailers.

As we commemorate 30 years as pioneers in the industry, we reflect on frames from the past decade to create a truly opulent masterpiece. Introducing Grand-Decade, a luxurious evolution of the classic aviator frame reminiscent of our iconic DECADE-TWO.

Explore GRAND-DECADE and the full collection at DITA.com, DITA Flagships, and select Authorized Retailers.

GRAND-DECADE showcases a refined aesthetic, featuring a distinctive floating crown bridge adorned with intricate wire mesh detailing and our signature DITA laser logo.

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GRAND-DECADE in Deep Purple Swirl - Silver.

Available at DITA.com, DITA Flagships, and select Authorized Retailers.

For nearly 30 years, DITA has remained ‘A Category of One’ dedicated to one thing, perfecting the art of eyewear. Upon the eve of our 30th anniversary, DITA unveils a collection deeply rooted in the essence of our design DNA. Introducing Industrial Garden – a manifestation of our iconic designs blooming into an exquisite array of eyewear.

Our Fall 2024 collection marks a reverent tribute to DITA’s design ethos. Inspired by the timeless styles and palettes of our heritage, we embark on innovative pathways to craft a collection that not only pays homage to our legacy but also charts a course for our future.

Explore the Fall/Winter 2024 Collection at DITA.com, DITA Flagships, and select Authorized Retailers.

DITA’s design philosophy is apparent in the seamless integration of colors across various frame variations: the Grey Wash to Clear Gradient lenses complemented by black enamel temple tips.

Explore GRAND-IMPERYN at DITA.com, DITA Flagships, and select Authorized Retailers.

MACH-SIX in Black Rhodium - Yellow Gold

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LXN-EVO in Matte Black - Black Iron.

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META-EVO ONE has a strong look while remaining well sculpted and is the ultimate representation of how retro can be integrated into fashion forward designs.

Available at DITA.com, DITA Flagships, and select Authorized Retailers.

Combining ornamental details with a discreet luxury, DUBSYSTEM is the perfect addition to the individualist’s collection. An oversized silhouette, excellently defined by its details.

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The largest frame designed by DITA in 10 years, GRAND-EMPERIK is another bold step forward for DITA’s icon frames.

Available at DITA.com, DITA Flagships, and select Authorized Retailers.

NARCISSUS in Satin Crystal Grey - White Gold with Grey to Clear Gradient - Milky Gold Flash lenses.

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The oversized navigator, MACH-FIVE, showcases a titanium mesh-nose bridge and DITA’s signature step down lens feature.

Available at DITA.com, DITA Flagships, and select Authorized Retailers.

An oversized navigator, GRAND-EMPERIK boasts a lightweight frame featuring a 3-piece titanium hinge plate with pressed line detail and hand-applied enamel inlay.

Available at DITA.com, DITA Flagships, and select Authorized Retailers.

Flight.006 in Crystal Clear - Yellow Gold with Brown to Clear Gradient lenses.

Explore Flight.006 at DITA.com, DITA Flagships, and select Authorized Retailers.

Explore best selling frames at DITA.com, DITA Flagships, and select Authorized Retailers.

MIDNIGHT SPECIAL – DITA’s modern take on the navigator shape. Showcasing floating side lens rim with nylor and diamond detail.

Explore MIDNIGHT SPECIAL and best selling frames at DITA.com, DITA Flagships, and select Authorized Retailers.

A dual-tone, all-titanium frame that features pressed-line details on its lens rims, temples and end pieces, ALKAMX is a testament to the brand’s commitment to intricacy.

Available at DITA.com, DITA Flagships, and select Authorized Retailers.

DITA Amsterdam

Spanning 198 square meters and featuring two floors, the Amsterdam flagship is DITA’s largest store to date. This opening marks yet another milestone in DITA’s journey to deliver unparalleled eyewear experiences worldwide.

Photographer:

Pieter Cornelisz Hooftstraat, Amsterdam, Netherlands:
Independent luxury eyewear brand DITA announces the opening of the flagship store on Dutch Pieter Cornelisz Hooftstraat. DITA Amsterdam joins the same block as Dior and Hermes in on of Europe’s most exclusive retail locations.

Following the lead of its predecessors, DITA Amsterdam exists solely to enhance the purest distillation of the brand experience to all whom visit.

Introducing LUMEKS, the latest addition to our exclusive limited edition collection. Drawing inspiration from the classic thick, bold acetate frames that defined DITA’s inception, LUMEKS captures the very essence of industrial elegance. Crafted with meticulous attention to detail, LUMEKS features proprietary hex screws that secure the front frame, exuding durability and style. Through an ingenious metal injection technique, hot metal melds seamlessly with acetate, giving rise to a mesmerizingly systematic design pattern in the wire core temple.

Elevating its allure, each frame is adorned with a limited edition 3-barrel hinge plate, showcasing intricate pressed line detailing, a laser-engraved D-Shield logo, and a hand-applied colored enamel finish. Available in two strong color combinations: Black - Silver with Lunar Forest Gradient lenses and Cosmic Swirl - Yellow Gold with Dark Wolf Gradient lenses.

Explore LUMEKS and the full limited edition collection at DITA.com, DITA Flagships, and select Authorized Retailers.

TALON-THREE is not just eyewear; it’s a lightweight, elusive jewelry piece that adds a touch of elegance to your ensemble.

Available at DITA.com, DITA Flagships, and select Authorized Retailers.

THAVOS puts a modern twist on the foundational frames in DITA’s legacy.

Explore trending summer frames at DITA.com, DITA Flagships, and select Authorized Retailers.

MACH-FIVE in Brushed White Gold.

Available at DITA.com, DITA Flagships, and select Authorized Retailers.

Dripping with show-stopping details throughout, including DITA’s signature oversized hinge plates LXN-EVO pays homage to its iconic predecessors: the Flight and Grandmaster series.

Available at DITA.com, DITA Flagships, and select Authorized Retailers.

Flight.006 — a classic shape constructed in muscular, modern materials for a new look.

Explore Flight.006 and more best selling frames at DITA.com, DITA Flagships, and select Authorized Retailers.

Introducing BANTOS, the newest addition to our coveted limited edition collection. Embracing a fusion of classic and contemporary styles– this rounded, boxy acetate frame complements every face with effortless charm.

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NOXYA in Wolf Ghost acetate with Wolf Grey to Clear gradient lens.

Explore NOXYA at DITA.com, DITA Flagships, and select Authorized Retailers.