unnew.online

Handmade garments ~ Custom and dyeing
Vintage selection ~ Made to order
Tokyo, Japan

Timeline photos 15/05/2020

Nothing changed apart from the technics. Still using 100% plant based and natural dye. No chemical and environmentaly friendly, we are now looking into new colors. We feel deeply connected to Indigo blue obviously but as we always look for new recycling technics and experience new process, we will now start using food scraps such as onion peel, herbs stems or spice leftovers to create those deep natural colors. Excited about what's coming next.

Photo by

Timeline photos 15/05/2020

This time we worked on a new pattern inspired by Tokyo's sky. As we live in a coastal city, we tend to get the ocean wind but also the cloudy but super blue sky. It was our very first time using this technic and we could not be more happy by looking at the result.

Photo by

Timeline photos 15/05/2020

As you already know, dyeing is a big part of our project. We have been busy making your masks and custom made orders for the last weeks. What a blast to be back at the fermentation and lab process. By trying out new technics every time we dye, we just develop new skills and new ideas are coming over. It's always an exciting process and we wished we could do it all day.

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Photos from unnew.online's post 07/04/2020

We always love to pay attention to details.

Lovely flowery wooden buttons & classic wooden buttons.

Reversible tapestry vest.

Fully reversible.

Made in Japan.
Online now.

Photos from unnew.online's post 07/04/2020

When we found the tapestry fabric we knew how nice it would be to work with.

Now, we are so proud to share with you the final result of this craft.

Reversible tapestry vest.

Made in Japan.
Online now.

Photos from unnew.online's post 07/04/2020

Focus on our handwoven blooming tapestry & Khaki corduroy.

Reversible tapestry vest.

Fully reversible.

Made in Japan.
Online now.

Timeline photos 30/03/2020

You want some comfy pant?

Check out our beige easy pants.

Adjustable elastic waist.
Free size (from 26 to 36 us).

Handmade in Japan.
Online now.

Timeline photos 30/03/2020

I want to share with you my favorite picture from drop 3's photoshoot.

Named "his wedding outfit" by Theo, this look is made up of beige Hawaii shirt and beige easy pants.

100% handwoven beige cotton.

Made in Japan.
Online now.

Timeline photos 30/03/2020

Focus on details of our beige Hawaii shirt.

Made in Japan.
Online now.

Timeline photos 19/03/2020

Focus on our Brown Leather key holder.

Also available in Beige.

Online now.
Link in bio.

Timeline photos 19/03/2020

Traveling has always been a big part of our life. Every country, culture or people we meet have something to share. Traveling is also the perfect timing to open your mind and create.

The idea behind this product comes from our last trip in Taiwan. As we were traveling and changing places every two days, we needed something convenient to make sure we would not loose the keys from any room we were staying at. Arriving in Tokyo just after and being able to meet with some amazing leather makers gave us this idea of the key holder. Made out of leather scraps usually thrown away because of their size or defect.

Beige Leather key holder.

Online now.
Link in bio.

Timeline photos 17/03/2020

Focus on natural indigo wood beads used for handcraft unique bracelet.

Natural indigo wood beads bracelet.

Homemade in Japan.

Online now.
Link in bio.

Timeline photos 17/03/2020

Since I saw Theo's hands on natural indigo bath, I fell in love of this incredible blue. The idea to use this process for dying natural wood beads was born really quickly in our mind.

We are so proud of the result.

Natural indigo wood beads bracelet.

Approved and weared by .unnew

Online now.
Link in bio.

Timeline photos 17/03/2020

Natural indigo wood beads bracelet.

Homemade in Japan.

Online now.
Link in bio.

Timeline photos 15/03/2020

Focus on our shibori dyed details.

Even if all prices are in JPY (¥) you can buy and receive wherever you are.

Shipping is worldwide.

Oversize light indigo dress handmade and dyed in Japan.

Online now.
Link in bio.

Timeline photos 15/03/2020

Spring is almost here. What are you waiting to get yourself this dress?

Even if all prices are in JPY (¥) you can buy and receive wherever you are.

Shipping is worldwide.

Oversize light indigo dress handmade and dyed in Japan.

Online now.
Link in bio.

Timeline photos 15/03/2020

Focus on our dress sleeve details.

Even if all prices are in JPY (¥) you can buy and receive wherever you are.

Shipping is worldwide.

Oversize light indigo dress handmade and dyed in Japan.

Online now.
Link in bio.

Timeline photos 12/03/2020

Doing and experiencing Sashiko is definitely a lot of work but so much fun at the same time. I was obvious to us to add this wink to the pants by embroidering our name on the denim ankle.

Shout out to for the made in Japan All Star.

Timeline photos 12/03/2020

As we explained before, this project is not only handmade garments but also vintage and customized products.
The easy pants and this specific interpretation are really connected to our first trip in Japan years ago.
The Sashiko version is part of a larger customized collection of vintage easy pants we will drop once in a while.

Timeline photos 12/03/2020

Sashiko details on our vintage easy pants. Inspired by abstract art and the purity of the white thread on this denim blue fabric.

Timeline photos 10/03/2020

We have imagined and created this product from scratch together.

Sashiko was handmaded by Blandine.

Theo dyed the fabric and maded the final bag.

Sashiko bottle bag, natural indigo dye and handmade Sashiko

Online now.
Link in bio.

Timeline photos 10/03/2020

New week, new drop.
Super duper excited about this new collection.

Sashiko bottle bag, natural indigo dye and handmade Sashiko.

Online now.
Link in bio.

Timeline photos 10/03/2020

Our bag is not a traditional tote bag. Called "bottle bag" you can also use it for your umbrella or your iPad.
Tested and approved by UNNEW.

Sashiko bottle bag, natural indigo dye and handmade Sashiko

Online now.
Link in bio.

Timeline photos 08/03/2020

Handbag, fabric unearthed in Taïwan during our last trip. One front pocket. Still handmade, one out of one.

Online tomorrow.

Timeline photos 08/03/2020

Drop two is coming tomorrow.

Step 2 of our project, since we started the goal has always been to push boundaries and from one drop to another you might see us evolving. Fabrics choices could be really bold in the next weeks. And technics will get more and more complex.

Handmade Overall.

Handmade handbag, fabric unearthed in Taïwan during our last trip.

Timeline photos 08/03/2020

Handmade Overall.

Fabric is 65% cotton and 35% polyester made out of recycled plastic bottle for the wax effect.

Special thanks to for modeling with us.

Online tomorrow.

Timeline photos 05/03/2020

Focusing on details.
The mesh bag would not be the same without those amazing hand dyed Indigo wood beads.
I guess we cannot stop you using natural Indigo.

Addiction started.

Online now
Link in bio.

Timeline photos 05/03/2020

This product is tested and approved by UNNEW. During our fabric or grocery shopping, the Natural indigo Mesh bag is always useful.

Online now.
Link in bio.

Timeline photos 05/03/2020

Natural indigo Mesh bag.
Hand dyed in Tokyo.
Cotton 100%

Less plastic, more indigo!

Online now.
Link in bio.

Timeline photos 03/03/2020

Our first drop is obviously unisex. Even for the dress (why not?)

Check out our vintage selection.

Vintage Japanese Kimono.

Super duper limited.

Dropping every week.

Online now.
Link in bio.

Timeline photos 03/03/2020

Last photoshoot in Mizonokuchi.
Focus on :
Vintage Japanese Kimono sleeve.

Online now.
Link in bio.

Timeline photos 29/02/2020

Last photoshoot in Mizonokuchi.
Zoom on:
Vintage blue workwear jacket big front pockets, made in US.

Online right now.
Link in bio

Timeline photos 29/02/2020

After days sewing, dyeing with natural indigo but also behind and in front of the camera, we are thrilled to announce our first drop.

Handmade, custom, vintage or lifestyle lines are available right now on our website.

Super duper limited!
Dropping every week.

Vintage Blue workwear jacket made in US.
Oversize light indigo dress handmade and dyed in Japan.
Indigo Mesh bag dyed in Japan.

Timeline photos 29/02/2020

Last photoshoot in Mizonokuchi.
Focus on:

Blue workwear vintage jacket, made in US.

Oversize light indigo dress, handmade and dye in Japan.

Online right now.
Link in bio

Timeline photos 27/02/2020

Blandine cannot stop to use flowers during photoshoots. Be ready to see those often. Like a lot!

Timeline photos 27/02/2020

Natural beige shoe laces holder worn on a Prador.

Online this week-end.

Timeline photos 27/02/2020

Natural beige shoe laces holder. Perfect for sneakers and brown leather shoes.

Online this week-end.

Timeline photos 25/02/2020

Handmade coin purse, natural indigo dyed. One a kind.

Online this week-end.

Timeline photos 25/02/2020

Handmade coin purse, fabric unearthed in Taïwan during our last trip.

Online this week-end.

あなたの事業をインテリアサービスのトップリストShinjuku-kuにしたいですか?
ここをクリックしてあなたのスポンサー付きリスティングを獲得。

Who are we?

Endless re-use.
The idea behind UNNEW is to dedicate ourselves to upcycle and use every single scrap of fabric we might have to craft new garments.

Vintage, handmade, custom and natural dye.
Our vision is leading us to dig for new shape, colors, patterns but always making sure we respect the planet. To do so, we defined three main lines:
Hand making in our atelier unique collections,
Customizing vintage garments and playing with natural dye,
And finally selecting some traditional and amazing used products.

Tokyo, Japan.
After years of planning this idea and balancing personal and professional lives, we both decided to quit everything and move to Tokyo, where we officially started the project. Come with us on this journey through Japan, its craft and indigo dyeing. Ekip.

Check us out: www.unnew.online

ウェブサイト

住所


Shinjuku-ku, Tokyo
JP-13

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