Prada

For The Sound of Prada Seoul, internationally-acclaimed, Grammy award-winning artist Anderson.Paak - also known as DJ Pee.Wee - led the creative direction, with a selection of musicians that celebrated the modern identity of Korea. Reframing The Sound of Prada through the singular vision of a curator, .Paak selected an array of emerging talents, their work reflective of both international and local styles, in a dynamic and diverse cultural fusion.

Stay tuned with for a new iteration of Prada’s musical program ‘The Sound of Prada’ - the global series of live events celebrating music culture worldwide, this time held in Seoul.

Prada Eternal Gold chains are made with modularity in mind: multiple strands can be linked for day-to-day optimization.
Discover more: https://shorturl.at/huBQ9

Prada Eternal Gold chains are made up of alternating links derived from the classic Prada Triangle.
Discover more: https://shorturl.at/huBQ9

Unveiled during the International Astronautical Congress, organized by the International Astronautical Federation (IAF) and hosted by Milan in its 75th edition, the Axiom Extravehicular Mobility Unit (AxEMU) spacesuit represents the result of the extraordinary collaboration between international leaders in technology, innovation and creativity.
Starting from October 18, 2024, the Axiom Space and Prada collaboration spacesuit is presented to the public with an installation at the Galleria Vittorio Emanuele II in Milan, as an extension of the IAC event in the heart of the city.


Axiom Space

Prada and Axiom Space present the groundbreaking partnership between a leading commercial space company and the Italian fashion house to produce the new Axiom Extravehicular Mobility Unit (AxEMU) spacesuit for NASA’s Artemis III lunar mission, the first crewed Moon landing since Apollo 17 in 1972.
Discover more: https://shorturl.at/ihiog

Axiom Space

The Prada Holiday 2024 campaign stars a guest list of Prada Ambassadors Kelvin Harrison Jr, Maya Hawke, Karina, Louis Partridge - and Prada Trick robots, brought together for the first time around a festive dinner table filmed by Jonny & Will.

Creative direction by Ferdinando Verderi

Prada Home silverware is an achievement of understated elegance, with clean lines culminating in a point that echoes the classic Prada Triangle.

Prada Home is available in selected Prada stores and on Prada.com

On October 5 and 6, 2024, at Goyang Stadium, South Korea, Prada Ambassadors ENHYPEN were dressed in seven custom Prada looks for the opening song of their Walk the Line tour.

Enhypen

An everyday performance.
Discover the Prada Fall/Winter 2024 campaign at: https://shorturl.at/iGdbH

Creative direction by Ferdinando Verderi

Prada Ambassadors Hunter Schafer, Harris Dickinson and Damson Idris drift into the unscripted, responding to questions by Miranda July.
Discover the Prada Fall/Winter 2024 campaign at: https://shorturl.at/iGdbH

Creative direction by Ferdinando Verderi
Words by Miranda July