TAG Heuer

This festive season, TAG Heuer invites you into our Swiss manufacture to appreciate the art of horology and the thoughtfulness behind every gift.

Capture the holiday spirit of the Maison, now on The Edge: tag.hr/TheEdgeTimeIsAGift

For decades, the incredible talent and tenacity of motoracing star Senna Brasil has been the inspiration for a series of TAG Heuer Senna Special Edition timepieces. Browse through the ultimate collector’s guide on “The Edge” at: https://tag.hr/TheEdgeSennaSpecialEditions

Iconic chapters in a timeless story.

Rediscover the iconic timepieces worn by Ayrton Senna during his career on the track. From the elegant TAG Heuer S/EL Chronograph to the bright TAG Heuer Formula 1 Chronograph to the TAG Heuer 6000 series, each TAG Heuer that graced his wrist became a key moment in time for his enduring relationship with the Maison.

Fast, brilliant, and fearless.

Continually defying boundaries to stay ahead of the curve, Senna redefined the concept of "drive," breaking countless records and securing 41 Grand Prix victories during his career. His legacy endures through the TAG Heuer timepieces he wore and the future ones inspired by his remarkable journey.

According to Man of Many, the new TAG Heuer Carrera Chronograph Tourbillon x Senna “speaks directly to Senna’s on-track prowess” and “captures the essence of Senna’s unwavering pursuit of performance and perfection.”

Find out more at: tag.hr/CarreraSennaManOfMany

Discover what Time and Watches has to say about the new TAG Heuer Carrera Chronograph Tourbillon x Senna at: tag.hr/CarreraSennaTAW

A symbol of speed. A legacy of greatness.

Thirty years after his final lap, Senna Brasil’s unmistakable yellow helmet remains a beacon of passion and precision. Forever woven into the heart of motorsport, Senna’s spirit still races on, pushing limits and inspiring generations.

Take a first look at the symbolic details of the new Chronograph Tourbillon x Senna over at MONOCHROME: tag.hr/CarreraSennaMonochrome

A celebration of Ayrton Senna's ongoing legacy, the new TAG Heuer Carrera Chronograph Tourbillon x Senna delivers “one of the most dynamic, vibrant looks in the brand’s current collection…with a truly impressive movement and execution” according to aBlogtoWatch.com.

Read more at: tag.hr/CarreraSennaABTW

São Paulo, Brazil 🇧🇷

Amidst the rain and high-stakes pressure, Oracle Red Bull Racing driver Max Verstappen delivered a drive to remember, climbing from P17 to P1. On the podium, wearing his TAG Heuer Monaco Split-Seconds Chronograph, he celebrated a remarkable achievement—a testament to focus and resilience.

Keeping his eyes on the prize.

Turn over the new TAG Heuer Carrera Chronograph Tourbillon x Senna to be greeted with an iconic image of Ayrton Senna. His unparalleled spirit is infused into every detail of this 44mm timepiece, from the “Senna”-inscribed bezel and yellow accents to the powerful in-house TH20-09 tourbillon movement, which rivals the Brazilian champion’s fierce standards for precision and speed.

https://tag.hr/CarreraTourbillonxSenna

Widely considered as one of the best drivers in the history of motor sports, the legacy of Ayrton Senna lives on in the new Sport Carrera Chronograph Tourbillon x Senna. Discover more about this limited edition timepiece on “The Edge”: https://tag.hr/TheEdgeCarreraTourbillonXSenna

Reigniting the thrill of a legend.

As bold as its iconic namesake, the new TAG Heuer Carrera Chronograph Tourbillon x Senna makes its reveal while radiating the spirit and achievements of Brazilian champion Ayrton Senna. From the striking skeleton dial featuring a a caliber TH20-09 chronograph tourbillon movement to the tachymeter scale reaching up to 400 km/h, this limited-edition 44mm timepiece embodies the illustrious driver and his lasting influence on motorsports.

https://tag.hr/CarreraTourbillonxSenna