Prada

Dal 1913 Prada è sinonimo di stile all’avanguardia.

Il suo universo intellettuale unisce concetto, struttura e immagine, attraverso codici che oltrepassano le tendenze. La sua moda trascende il prodotto: è la traduzione del concettuale in un universo che diventa punto di riferimento per chi ama sperimentare, sfidando le convenzioni.

15/09/2024

Kylie Jenner wore in the latest issue of British Vogue. The editorial was photographed by Luis Alberto Rodriguez and styled by IB Kamara.

Kylie Jenner British Vogue

15/09/2024

Prada Ambassador Louis Partridge wore in the latest issue of British GQ. The editorial was photographed by Elliott Morgan and styled by Angelo Mitakos.

14/09/2024

Prada Ambassador Hunter Schafer wore in the latest issue of W Magazine. The editorial was photographed by Tim Walker and styled by Gerry O'Kane.

W Magazine

14/09/2024

Prada Ambassador Win Metawin wears in a recent issue of L’Officiel Hong Kong. The editorial was photographed by Thanapat Khamnoi and styled by Mile Supakasem.

14/09/2024

Prada Ambassadors ENHYPEN wore in the latest issue of Highsnobiety Japan. The editorial was photographed by Bang Kyuhyeong.

Enhypen

13/09/2024

Moments of proximity.
Discover the Fall/Winter 2024 campaign, co-starring Prada Ambassador Damson Idris at: https://shorturl.at/iGdbH

Photography by W***y Vanderperre
Creative direction by Ferdinando Verderi
Words by Miranda July

13/09/2024

Untold stories, shared emotions.
Discover the Fall/Winter 2024 campaign, co-starring Prada Ambassadors Letitia Wright and Harris Dickinson, at: https://shorturl.at/iGdbH

Photography by W***y Vanderperre
Creative direction by Ferdinando Verderi
Words by Miranda July

13/09/2024

Eye to eye, with intention.
Discover the Prada Fall/Winter 2024 campaign, co-starring Prada Ambassador Hunter Schafer at: https://shorturl.at/iGdbH

Photography by W***y Vanderperre
Creative direction by Ferdinando Verderi
Words by Miranda July

12/09/2024

An historic milestone in mountain biking was achieved by Red Bull athlete Dawid Godziek, presented by Prada Linea Rossa. In a world-first feat, Godziek rode his bike on a speeding 10-car train, navigating a course built for this extreme challenge. Riding 23 km/h in the opposing direction of the train, an awe-inspiring freeze-frame effect takes place.
Discover more: https://shorturl.at/gR4zd

Photos from Prada's post 12/09/2024

Prada Linea Rossa has once again partnered with Red Bull to create an unprecedented challenge. This train-bound bike course, mastered by 2024 Slopestyle World Champion Dawid Godziek, is a marvel of engineering, built on a train in Upper Silesia, Poland. It features 8 jumps, a roller, and a stair drop, resulting in the world’s first flat drop backflip to flat landing from stairs. The feat is supported by Prada Linea Rossa's ever-enhancing high-performance wear, inspired by the human body’s most athletic accomplishments.
Discover more: https://shorturl.at/gR4zd

11/09/2024

Kristen Wiig wore a emerald green velvet gown with pressed pleating and geometric basque while attending the 76th Creative Arts Emmys Winner’s Walk.

Photos from Prada's post 11/09/2024

Gabrielle Union, Kate Mara, John David Washington and Zhao Tao wore while attending the Toronto International Film Festival.

Gabrielle Union wore a Prada tech satin dress inspired by the Prada Spring/Summer 2000 collection, with halterneck neckline, wide flounced skirt and black satin sandals while attending the premiere of “Disclaimer” première.

Kate Mara wore a Prada black double satin mini-dress embellished with crystal and paillette trim, black saffiano pumps while attending “Friendship” première.

John David Washington wore a Prada black wool suit with belted closure, white t-shirt and black lace-ups while attending “The Piano Lesson” première.

Zhao Tao wore a Prada cherry pink coloured double satin dress with scarf detail that closes at the back and embellishes the deep neckline while attending the Tribute Award at the Toronto International Film Festival.

11/09/2024

Amy Adams wore a blue cady dress embellished with metal and crystal detail inspired by Prada Spring/Summer 2009 collection while attending the “Nightbitch” première at the at the Toronto International Film Festival.

Photos from Prada's post 11/09/2024

Vanessa Kirby, Juliette Binoche and Chiwetel Ejiofor wore while attending the Toronto International Film Festival.

Vanessa Kirby wore a Prada red tec satin strapless dress with basque construction and train paired with silver leather sandals while attending the “Eden” première.

Juliette Binoche wore a Prada black tec satin column dress with shawl drape embellished with flower and crystal detail finished with black satin platform sandals while attending “The Return” première.

Chiwetel Ejiofor wore a Prada black mohair wool suit, black poplin shirt, black silk tie and black derby shoes while attending “The Life of Chuck” première.

Photos from Prada's post 11/09/2024

Dea Kulumbegashvili, Filippo Scotti and Brady Cobret wore while attending the 81st Venice International Film Festival.

Dea Kulumbegashvili, winner of the Special Jury Prize Award for “April”, wore Prada while attending the closing ceremony of the 81st Venice International Film Festival.

Filippo Scotti, wore a Prada black single-breasted tecno stretch suit, a ivory cotton silk polo with black shoes while attending the ‘L’orto Americano’ première.

Brady Cobret wore a Prada black single-breasted Wool And Mohair Suit at the ‘The Brutalist’ global première.

Photos from Prada's post 11/09/2024

Austin Abrams, Gilles Lellouche, and Tye Sheridan wore while attending the 81st Venice International Film Festival.

Austin Abrams wore Prada black kid mohair double-breasted suit while attending the “Wolfs” première.

Gilles Lellouche, wore a Prada navy blue mohair suit with a black shirt at the “Leurs Enfants Après Eux” première.

Tye Sheriden wore a Prada plum tuxedo, white poplin shirt and black leather lace-ups to “The Order” première.

Photos from Prada's post 11/09/2024

Felicity Jones and Prada Ambassador Harris Dickinson wore while attending the 81st Venice International Film Festival.

Felicity Jones wore a Prada strapless dress with asymmetrical cut in petal-colored double satin, paired with leather sandals while attending the ‘The Brutalist’ premiere.

Harris Dickinson wore a Prada custom Moulin micro pinstripe suit and crepe de chine shirt and tie, paired with leather lace up shoes, at the “Babygirl” premiere.

Photos from Prada's post 10/09/2024

Prada Ambassador Louis Partridge, Úrsula Corberó, Willem Dafoe and Giada Colagrande wore while attending the 81st Venice International Film Festival.

Louis Partridge wore a custom Prada kid melange mohair suit and vanilla popeline shirt with derby shoes while attending the “Disclaimer” première.

Úrsula Corberó wore a Prada FW24 look with a black flower printed mini bag and black sandals, at the ‘El Jockey (Kill the Jockey)’ Photocall while attending the Venice Film Festival.

Willem Dafoe wore a Prada blue and black single-breasted wool and mohair tuxedo, black stretch cotton shirt and a black satin tie with black patent leather shoes while attending the “Beetlejuice Beetlejuice” première.

Giada Colagrande wore a Prada bordeaux and blue sable’ satin and duchesse gown embellished with crystals embroidery on the neckline and waist, with black platform sandals and black Cleo bag while attending the “Beetlejuice Beetlejuice” World première.

Photos from Prada's post 10/09/2024

Preparation is in the details.

10/09/2024

It takes a whole team to make Luna Rossa sail.

Photos from Prada's post 10/09/2024

Prada is pleased to announce Toey Jarinporn Joonkiat, Thai actress, as Prada’s brand ambassador.

06/09/2024

The Fall/Winter 2024 campaign, “Now That We’re Here,” explores the indelible links forged by spontaneous language.
Discover more: https://shorturl.at/teUuv

Creative direction by Ferdinando Verderi

Photos from Prada's post 05/09/2024

The September is here. Starting today, September 5th, the limited-edition shirt and accompanying gifted are available on Prada.com for 24 hours only, while supplies last.

Discover more: https://shorturl.at/boLR0

05/09/2024

An object capable of dialogue.
Discover the Prada Fall/Winter 2024 campaign at: https://shorturl.at/teUuv

04/09/2024

Images of exchanges nod to offscreen ideas.
Discover the Prada Fall/Winter 2024 campaign at: https://shorturl.at/iGdbH

Creative direction by Ferdinando Verderi

03/09/2024

Prada Ambassador Harris Dickinson talking to Miranda July: their words left to our imagination.
Discover the Fall/Winter 2024 campaign: https://shorturl.at/iGdbH

Photography by W***y Vanderperre
Creative direction by Ferdinando Verderi
Words by Miranda July

03/09/2024

Be a fly in the wall: witnessing Prada Ambassador Hunter Schafer in a private conversation with Miranda July.
Discover the Prada Fall/Winter 2024 campaign at: https://shorturl.at/iGdbH

Filmed by Garrett Bradley
Creative direction by Ferdinando Verderi
Words by Miranda July

02/09/2024

Prada Ambassador Letitia Wright in a dialogue.
The Fall/Winter 2024 campaign.
Discover more: https://shorturl.at/teUuv

Photography by W***y Vanderperre
Creative direction by Ferdinando Verderi
Words by Miranda July

Photos from Prada's post 28/08/2024

Prada is pleased to announce KARINA, South Korean singer and leader of K-pop group aespa, as Prada's brand ambassador.

aespa

Photos from Prada's post 25/08/2024

Echoing the upcoming America’s Cup sailing competition, the new 2024 Prada Linea Rossa eyewear collection features an updated aesthetic with the utmost technological excellence.

Discover more: https://shorturl.at/qPBJ5

25/08/2024

An aerodynamic wraparound Prada Linea Rossa sunglass style features ultra-light frames and a color palette inspired by the new, innovative AC75 Luna Rossa boat.

Discover more: https://shorturl.at/qPBJ5

Photos from Prada's post 24/08/2024

Prada Linea Rossa lenses protect from blinding sunrays, perhaps during a pivotal moment during a sailing race, such as the America’s Cup, where the Luna Rossa Prada Pirelli team will next compete.

Discover more: https://shorturl.at/qPBJ5

24/08/2024

For the new Prada Linea Rossa Eyewear campaign, American actor and producer Jake Gyllenhaal comes to Sardinia, where the Luna Rossa Prada Pirelli team is based when training for a race.

Discover more: https://shorturl.at/qPBJ5

23/08/2024

Prada Ambassador Jake Gyllenhaal embraces the spirit of the upcoming 37th America’s Cup in a new Prada Linea Rossa Eyewear campaign with the Luna Rossa Prada Pirelli team.

Discover more: https://shorturl.at/qPBJ5

23/08/2024

Prada Ambassador Jake Gyllenhaal observes the Luna Rossa sailing yacht ahead of its prep for the next America’s Cup competition, in the latest high-tech Prada Linea Rossa Eyewear.
https://shorturl.at/qPBJ5

22/08/2024

Kate Winslet wears in a recent issue of Harper’s Bazaar UK.
The editorial was photographed by Alexi Lubomirski and styled by Miranda Almond.

Photos from Prada's post 22/08/2024

Prada Ambassador Jaehyun wears in a recent issue of W Korea. The editorial was photographed by Hyea W. Kang and directed by Lee Yejin.

Karina wears in a recent issue of W Korea. The editorial was photographed by Park Bae and directed by Lee Yejin.

21/08/2024

Anok Yai wears and in a recent issue of Elle Magazine. The editorial was photographed by Mario Sorrenti and styled by Alex White.

20/08/2024

Extemporaneous expressions.
The Fall/Winter 2024 campaign explores the aesthetic of spontaneous conversations on set.
Discover more: https://shorturl.at/iGdbH

Creative direction Ferdinando Verderi

20/08/2024

Conversation becomes a visual language.
Discover the Fall/Winter 2024 Collection at: https://shorturl.at/iGdbH

Creative direction Ferdinando Verderi

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