The bread and butter brand consulting LLC

We are pleased to share information about the Fast Company Impact Council Annual Meeting held on June 3rd at the New York Stock Exchange.

The meeting brought together innovative business leaders from diverse industries, all united by the mission of using business as a force for good. The discussions and presentations were motivating, leaving attendees inspired to bring even more innovative spirit back to their work.

더브레드앤버터가 기업멤버이기도한 Fast Company- Impact Council Annual Meeting이 지난 6월 3일 뉴욕증권거래소에서 다양한 업계의 혁신적인 리더들이 모두 모인 가운데, 비즈니스로 #소셜임팩트 창출에 앞장서자는 다양한 인사이트를 나누는 자리가 되었습니다. 특히 중요하게 나눈 주제는 "AI가 이끄는 시대에서 어떻게하면 social impact를 어떻게 만들어낼 수 있을까?" 였습니다

We are excited to share our CEO’s writing about strategic branding for NGO’s was featured in magazine today! Hope you enjoy reading this precious piece of article.

https://www.fastcompany.com/91129085/impactful-branding-is-crucial-to-ngo-success

미국 경제전문지 Fast Company Impact Council기업멤버인 더브레드앤버터 조수영 대표가 이 시대 NGO들의 브랜딩전략방안에 대해 기사를 쓴 내용이 오늘 전세계 게재되었습니다. 관련 링크는 프로필 linkinbio를 클릭하심 보실 수 있어요!

더브레드앤버터가 진행한 기아대책 브랜드리뉴얼, 초록우산 어린이재단 브랜드리뉴얼 사례도 같이 언급되었습니다.

We’re absolutely overjoyed to announce that our work to design a brand for CUNAVIR, a Peruvian coffee collective, has been selected as an honorable mention in the PR firms and Marketing Agencies category as part of ’s 2024 World Changing Ideas Awards!

CEO, Sooyoung Cho, said “Our combination of bold ideas and strategic branding will help CUNAVIR build a better world by modeling a sustainable, low-impact approach to coffee farming, and we’re thrilled that this has been recognized by Fast Company.”

This year‘s World Changing Ideas Awards showcase 349 winners from more than 1,300 entries across a range of industries, celebrating the world’s most creative minds and pioneering organizations that are seeking to disrupt the status quo.

Check out our link in bio for the full list of award winners!

세계적인 미국 경제전문지 패스트컴퍼니가 최근 발표한 2024 World Changing Ideas 마케팅 컨설팅 회사 카테고리에서 더브레드앤버터 브랜드컨설팅의 페루 커피브랜드 개발 프로젝트가 선정되었습니다. 전세계 1,300여개기업이 건강, 에너지, 테크놀러지, 기후변화, 패션, 뷰티, 웰니스, 과학 등의 카테고리에 지원한 가운데 총 349개 기업이 선정되었으며, 특히 패스트 컴퍼니는 더브레드앤버터가 펼친 지속가능한 브랜딩과 혁신적인 브랜드전략에 주목했습니다. 관련 페이지 링크는 인스타그램 프로필 링크로 보실 수 있습니다. 9월 뉴욕 시상식에서 또 소식전하겠습니다 ; )

On the 1st May, we headed to Taipei, Taiwan to meet with fellow Asian B-Corps at .

In particular, we were overjoyed to see so many other service-based companies, such as accounting firms, becoming recognized as B-Corps for their unparalleled employee wellness and support programs. We can’t create sustainable positive change in the world around us without uplifting those who are contributing to those efforts!

Thank you to B-Lab Taiwan, and all the wonderful Asian B-Corps we met for making this experience so warm and memorable!

지난3월 US B-Corp 행사에 이어, 대만에서의 Asian B-Corp 컨퍼런스에도 더브레드앤버터가 참석했습니다. 비즈니스로 소셜임팩트를 창출하자는 같은 비전을 가진 기업들과의 만남의 장은 언제나 비즈니스 운영에 가장큰 동기부여가 되는 것 같습니다. 특히 벤처캐피탈, 회계법인 등 우리회사처럼 service-based #비콥 들도 많이있어 더 흥미로웠던 대만출장!

Follow us on LinkedIn!

We’ve just launched our business profile, and are looking forward to using it as a platform to share both updates on our branding projects, and plenty of helpful branding tips and tricks.

https://www.linkedin.com/company/the-bread-and-butter-brand-consulting-llc/

더브레드앤버터의 링크드인이 (다소 늦게 이제!)오픈되었습니다. Connect해요!

We’re overjoyed to announce that the bread and butter will be creating a new brand for the first eco-friendly and technology driven smart farm in Mongolia!

This is our first time working on a project that combines modern agriculture with cutting edge AI technology, and we can’t wait to support this new farm in generating tangible, positive social change in the region. Currently, the average Mongolian diet is heavily reliant on meat; this farm hopes to generate a nation-wide nutritional shift, by using robotics to provide significantly cheaper and more ecologically friendly fruit and vegetables.

From inception to brand communication, design and marketing, we hope to provide the same ecologically and socially conscious approach to design and branding that saw our Peruvian coffee brand project labelled a World Changing Idea by Fast Company magazine.

Stay tuned!

(Image source : aerofarm)

더브레드앤버터가 스마트팜(smart farm) 브랜드개발 프로젝트를 수주했습니다. AI가 접목된 혁신적인 비즈니스 스마트팜 브랜딩은 처음이기도해서, 저희회사가 진행한 여느프로젝트보다 더 기대가 됩니다. 이 신기술이 적용되는 몽골은 현재 육류섭취에만 너무 치중된 식습관도 문제라고 하니, 스마트팜 브랜드개발로 식생활 변화까지 이끌어낼 수 있는 임팩트창출도 기대됩니다. 다음주 몽골에서 또 소식 전하겠습니다.

As we celebrate our 15th anniversary as a company, we’re not just taking stock of our successes but looking ahead to our goals for the next 15 years. We’ve been lucky to amass a rich portfolio of branding projects, and are eager to now do the same with our impact branding projects.

As a company that is driven by generating positive social change rather than just profit, we feel privileged to part of the B Corp family. We are spending our birthday connecting with other US B Corps at the B Corp convention in Vancouver, where we have been discussing how to lead a new generation of global social impact.

Stay tuned to see what’s next for the bread and butter!

더브레드앤버터가 올해 15주년을 맞아 미국비콥들과 함께 캐나다 밴쿠버에서 앞으로의 더 의미있는 15주년을 계획하는 시간을 가졌습니다.

수익목적이 아닌 유익목적(benefit-driven) 비즈니스로 브랜딩으로 Collective Action을 만들어가는 회사가 되길 다짐하며!

We are proud to announce that from tomorrow our design studio in London is moving to London’s West End. Albemarle street in Mayfair is just a 5-minute walk from Picadilly Circus, Park Lane and New Bond Street.

The nearest tube station is Green Park. Let us know your availability and feel more than welcomed to pop in for a coffee.

런던브리지역 근처 초록대문^^ 건물에 위치했던 더브레드앤버터 런던 디자인스튜디오가 내일부로 런던 메이페어지역 알버말스트릿으로 이전했습니다. 본드스트릿이나 그린파크 지하철역에서 3분거리이고 피카딜리서커스에서도 가까워요! 런던 프로젝트차 토크 & 커피 언제든 웰컴입니다.

for good, creating a positive impact through our collective efforts.

We are especially looking forward to attending the [CEO Forum: Leading with Purpose], where we shall explore ’how business leaders can protect and build the case for purpose-driven business‘. We lead by example, evidenced by our decision to only partner with brands whose values align with ours and the good of society. We will keep you posted on all our updates and collaborations throughout the year.

Stay tuned.

미국 비콥이기도한 더브레드앤버터가 3월 18일에 캐나다 밴쿠버에서의 미국비콥 포럼에 참석하기로 결정했습니다. 마침 올해 15주년을 맞는 2024년에 , 이렇게 비즈니스 목적을 소셜임팩트 창출에 두는 같은 가치를 가지고 있는 비콥들과의 만남이 더 기대가 되네요. 밴쿠버에서 또 소식 전하겠습니다.

Hi, all!

We are excited to share some of what we have been doing recently. We have been working with the Sarang Global Community Church to provide university students and soldiers with the bread and butter‘s very own ’marc is brown‘ notebooks. We are delighted that they are being put to good use and hope that the stories within bring joy.

더브레드앤버터의 자체 콘텐츠 브랜드 마크이즈브라운 노트를 사랑의교회를 통해 대학생들에게, 그리고 전방에 있는 군인들에게 나누게 되었습니다. 노트에 담긴 스토리콘텐츠가 이들을 매일 성장하게 돕는 툴킷이 되길 바랍니다!

2023 ANNUAL REPORT

Strategic Branding with Insights

2023 has been an exciting year for the bread and butter, as we’ve continued to adapt to the introduction of new business standards and emergence of a number of fast moving trends. This year, we’ve prioritized brand sustainability by focusing on strategic brand communications and ethical expansion. Next year will mark our 15th anniversary, which presents us with a timely opportunity to reflect on our progress while continuing to advance our branding expertise by building relationships with both new and existing clients.

2023년은 새로운 브랜딩 카테고리(병원, 웰니스 헬스케어) 브랜딩 혁신과 더불어, 뉴욕상공회의소 기업회원 활동을 비롯, 비코퍼레이션(B-Corp)으로 지속가능성과 기후변화에도 힘썼던 한해였습니다. 벌써 창립15주년이 되는 내년에는 더 전문적인 브랜드컨설팅을 글로벌마켓에서 만들어갈 수 있도록 하겠습니다. 2023년 더브레드앤버터 애뉴얼리포트를 전하며, 한해동안의 따뜻한 응원과 격려에 다시한번 감사드립니다!

2023 IMPACT REPORT

Years of Responsible Business Practices

As was our hope when we established the bread and butter 14 years ago, we have become a valued member of our local community and supported numerous small businesses over the last year.

What’s more, through our work with the CUNAVIR collective in Peru, we have generated significant social impacts through our branding expertise. Our work in South America this year has had a significant impact on the development of an indigenous community’s environmental and commercial prospects.

We have also turned our attention to the urgent need for meaningful steps to address the climate crisis by both volunteering and marching within the March to End Fossil Fuels in New York. This marks the first of a number of efforts that will continue into 2024 to precipitate climate action.

In celebrating our 15th anniversary in 2024, we will be taking the time to reflect on how we can generate yet more of a positive social impact through our work.

더브레드앤버터가 처음 시작할 때 하고자했던 로컬커뮤니티를 브랜딩으로 지원하고자한 그 비전이 올해 14주년이 되는 2023년에 페루에서의 지속가능한 커피브랜드개발로 야네사부족 커뮤니티를 세우는 액션으로 만들어짐에 감사했습니다. 또한 9월엔 미국비콥으로써 [화석연료 사용중단 촉구]를 뉴욕 시민 75,000여명과 함께 거리행진을 함으로써, 브랜드컨설팅 회사로써, 기후변화 위기에도 대응하고자 노력했었던 의미있는 한 해이기도 했습니다. 15주년을 맞는 내년엔 이 임팩트리포트가 차고넘치는 브랜딩임팩트 창출 스토리가 가득하길 기대해봅니다!

The bread and butter has spent the last few days in Villa Rica, the region in Peru that the CUNAVIR collective call home!

We presented our CUNAVIR and TIERRA FUERTE branding to both the Villa Rica mayor and the broader CUNAVIR collective, and talked them through how these two brands will help them to advance their business within the region.

This project has encompassed both brand renewal and brand creation, and has included everything from brand strategy and naming to brand design and marketing. We’ve not only helped the CUNAVIR collective to create a stronger and more cohesive brand for their community, but also developed an entirely new brand of their coffee products.

더브레드앤버터가 4월부터 개발해온 페루 빌라리카지역의 커피브랜드개발, 커피커뮤니티 브랜드개발이 완료되어, 지금 페루에 최종 프리젠테이션차 왔습니다. 브랜드전략, 브랜드네이밍, 네이밍상표출원(페루특허청), 브랜드디자인, 브랜드마케팅까지 모두 완료했습니다. 이 브랜드가 꾸나비르 커피커뮤니티의 지속적인 성장을 이끄는 가장큰 자산이 되길 바랍니다!

Ohayo from Kyoto!

We’ve just touched down in Japan, where we’re thrilled to be attending the 2023 as winners of the visual category for our brand renewal project with kfhi.

This victory is an absolute credit to our incredibly talented employees who helm the visual design team within the bread and butter.

We’re also incredibly proud of what this award represents more broadly for the charity and NGO sector. Our visual branding of KFHI moves away from the “poverty p**n” of other brands to establish a new, revolutionary paradigm: it platforms hope and optimism, rather than pessimism, centering images of happy, nourished and fulfilled children.

We were all joined by a head of marketing at the KFHI. It’s a pleasure and a privilege to be able to share this moment and award with such a worthy brand!

기아대책 브랜드리뉴얼 프로젝트로 교토디자인어워드 시상식 참가차 방문한 교토에서 소식전합니다. NGO가 동정심 유발 사진으로 기부를 유도하는 마케팅이 아닌, 희망이라는 브랜드가치를 명확히 커뮤니케이션하는 브랜딩으로 나아가는 새로운 방식이 주목받았습니다. 가아대책 부문장님도 함께해주셔서 더 뜻깊은 시간이었어요!

Following on from our rebranding of the CUNAVIR coffee collective, we’ve also supported the community in developing a new brand for their coffee beans, TIERRA FUERTE!

Our strategic brand concept has retained the core identity and ethos that makes the CUNAVIR collective so incredible. All branding, including the brand name and message, has been conducted in Spanish to directly target the domestic market, with everything from logo design to packaging having been tailored to appeal to Peruvian consumers.

Prior to our consultancy, this collective sold beans wholesale to distributors, which meant they lacked any sense of brand identity or recognition. The TIERRA FUERTE brand will allow them to market directly to supermarkets within the domestic Peruvian market, giving them the confidence to expand the scope of their business beyond just the region of Villa Rica to the national marketplace.

We’ll be visiting Peru to present our new branding to the CUNAVIR collective in the last week of November. Stay tuned for updates from the gorgeous region of Villa Rica!

더브레드앤버터가 수개월간 개발한 페루 빌라리카- 꾸나비르 커피커뮤니티의 커피브랜드 티에라푸에르테가 런칭되었습니다. 그간 #커피원두 를 벌크로 납품만 하던 이 페루 커피 농가가 이제 새로운 브랜드로 더 지속가능한 사업기반을 만들 수 있게 되었습니다. 더브레드앤버터는 #브랜드전략 #브랜드네임 #브랜드메시지 #브랜드디자인 #브랜드마케팅 까지 페루 로컬마켓에서부터 글로벌마켓까지 확장할 수 있는 브랜드 시스템을 마련했습니다.

Since April, we’ve been working to develop a new coffee brand for the Peruvian coffee collective, CUNAVIR, and are now overjoyed to launch its new logo!

When we first visited this incredibly committed and enthusiastic group of coffee farmers, we found they were using a complicated logo that represented the collective’s name, CUNAVIR, which had not been registered as a trademark. As such, we set out to develop a strategic branding vision for the CUNAVIR collective that would better represent the brand and safeguard its identity for future generations of coffee growers!

The new CUNAVIR logo is sleek and modern, with a cleaner, contemporary style that has been designed to appeal to a global audience of coffee enthusiasts. Our work with this collective has helped them to form a richer community identity that has empowered them to not only continue growing their organic, well-balanced coffee beans, but also expand the scope and visibility of their brand.

더브레드앤버터는 지난 4월부터 페루 빌라리카지역을 방문, 꾸나비르라는 커피 커뮤니티의 브랜드를 재정립하고, 달콤하면서 신맛이 나는 페루 특유의 커피원두를 브랜드화하는 작업을 진행해왔습니다. 특히 꾸나비르는 비주얼측면에서도 너무 복잡한 형태였는데, 이와 같이 현대적이면서 진정성있는 워드마크 아이덴티티로 리뉴얼되어 브랜드를 더 명확히 커뮤니케이션 할 수 있도록 했습니다.

We're thrilled to announce that we've been awarded Best Visual Design at the 2023 for our branding work with .

This was a particular honour as it was our first time entering the Kyoto Global Design Awards, which are well-known for their discernment.

Our brand renewal project for KFHI represents all that we value here at the bread and butter. It was a privilege to help reframe the visual language of charitable giving, replacing the poverty p**n of other organizations with images of hope and celebration.

We look forward to picking up the award at the winner's ceremony on 15th November 2023 at . We'll keep you updated!

더브레드앤버터의 기아대책 브랜드리뉴얼프로젝트가 2023 교토글로벌디자인어워드-visual 부문 WINNER 로 선정되었습니다! 프로젝트 선정이 까다로운 일본디자인어워드라서 더 기쁩니다.

타 NGO와 달리, Charitable Giving에 대한 새로운 비주얼 커뮤니케이션 체계를 만들어 기아대책의 브랜드가치인 HOPE를 전달할수 있게 한 브랜딩 프로젝트이며 11월 15일 #교토 에이스호텔에서의 시상식에서 또 소식 전하겠습니다. 감사합니다!

Bonjour from Paris!

We’ve just arrived at the 2023 design awards, where we’re thrilled to be not only attending, but also accepting multiple awards.

Our metaverse brand creation project, DUPLANET picked up awards for both its UX Design and Artificial Intelligence. We credit this achievement to our incredible designers, and hope to add more trophies to our roster in the future!

The 2023 Paris Design Awards also present us with a great opportunity to meet and collaborate with other outstanding designers from all over the world. We send our congratulations to all our fellow winners!

더브레드앤버터가 메타버스 브랜딩 프로젝트로 #파리디자인어워드 winner 시상식에 참가했습니다! 전세계에서온 많은 디자이너들, 건축가들과의 만남도 뜻깊은 시간이었습니다. 파리에서 소식 전합니다

Today, we had the absolute pleasure to meet representatives from all manner of businesses and government projects at the Greater New York Chamber of Commerce’s annual business fair.

As we continue to expand our branding services to companies in the US, these sorts of opportunities to pitch ourselves to the cream of the crop of New York companies and organizations are truly invaluable.

오늘 맨하탄 힐튼에서의 뉴욕상공회의소 비즈니스 컨퍼런스에 더브레드앤버터가 기업회원으로 참여하여, 미국정부 관계자들, 기관들 및 미국기업들과의 미팅을 진행했습니다! 마침 뉴욕한인회에서도 많이 오셔서 뉴욕에서 비즈니스하고계신 한국기업들도 만날수 있어 더 의미있었습니다

Our August Bread & Book Club book was ‘Guns, Germs and Steel,’ by . One of ’s best non-fiction books of all time, it’s essential for comprehending both present and future society.

This book is particularly relevant to us, as we’re creating a Peruvian coffee brand in a region impacted by the spread of guns, germs and steel that characterize European colonization.

Our approach to branding has definitely been informed by this timely exploration into the impact of environmental factors on history.

더브레드앤버터 이번달 북클럽 BBC는 세계적인 제레드다이아몬드의 [총,균,쇠]를 진행했는데, 인류문명에 대한 예리한 통찰로 미래에 대한 인사이트도 얻을수 있는 시간이었습니다! 특히 현재 우리가 잉카문명지인 #페루 에서 커피브랜드개발을 진행하고 있는데, 페루가 스페인군대가 #잉카문명을 #총균쇠로 장악한 본거지라서 더더욱 의미가 있었습니다.

The bread and butter takes action against fossil fuel use

This summer’srecord-breaking heatwaves and toxic wildfires have made it clear that pollutionfrom oil, gas and coal is deadly. As a certified US B-Corp, thebread and butter was proud to participate in the , withour employees volunteering to distribute placards and signs throughout. The daywas both educational and impactful; it was a true privilege to march alongsideboth our fellow B-Corps and US citizens to voice our need for urgent climateaction. As a brand consultingagency, we’re eager to continue using both our resources and expertise tosupport the climate movement, and look forward to further opportunities tocollaborate with other B-Corps to innovate and make positive change.

올여름에도 전세계에서 벌어진 극한의 이상기후들은 석유,석탄과 같은 화석연료사용으로 인한 오염에서 비롯되었음을 알 수 있었습니다.

미국 비콥이기도한 더브레드앤버터는 오늘 뉴욕 맨하탄에서 러쉬, 밴앤제리, 세븐스 제너레이션, 록시땅, 파타고니아와 같은 미국비콥들과 미국전역에서 비행기/배/버스로 한걸음에 달려온 미국 시민들과 함께 화석연료중단촉구를 위한 거리행진에 동참했습니다. 수천명에 달하는 시민들이 지구를 살리기위한 기후변화 대응에 이렇게 진심인 현장에, 브랜드컨설팅회사로써 이러한 social movement에 동참한 것만으로도 굉장히 의미있는 하루였습니다!

Thank you to everyone who attended the bread and butter's retail brand strategy session by Sooyoung Cho at COEX, Seoul last week. We at the bread and butter are so happy to have had the opportunity to work alongside some big clients such as Samsung Electronics, Baskin Robbins, Shinsegae Department Store and Lotte Department Store on several successful projects focusing on increasing customers' footfall and dwell time in the store. And this seminar and her interview were featured in the article of Joongang Newsletter today. We are looking forward to sharing more retail branding projects in the future.

더브레드앤버터가 8월초 COEX에서의 리테일브랜드전략 강연을 성황리에 잘 마무리한 가운데, 이 내용과
대표 인터뷰가 중앙일보 폴인기사로도 오늘 게재되었습니다. 국내외 수년간 진행해온 삼성전자, 배스킨라빈스, 신세계백화점, 롯데백화점 등의 리테일 컨설팅 프로젝트 내용을 많은 분들과 함께 공유할 수 있어 의미있는 시간이었습니다. ; )

We are excited to announce that the bread and butter's project to renew the branding of Child Fund Korea has been partially completed, and we are now launching their new symbol logotype design, as part of our ongoing work. We identified a number of problems with the old identity design. To rectify this, we have refined the identity to a contemporary style flat design.

To maintain Child Fund Korea's nationwide brand awareness, we kept their umbrella symbol, but refreshed the colors and the shape, opting for a different green color with a 2-D flat design. This can be effectively applied to all digital media forms to achieve good visibility. Additionally, we removed the 'child fund' part, as they wanted to be referred to solely as 'Green Umbrella'. We are thrilled to see these changes be put into action soon!

더브레드앤버터가 진행하고 있는 초록우산 어린이재단 브랜드리뉴얼 컨설팅은 현재 이렇게 새로운 모습으로 pre론칭되었습니다. 타NGO와 차별화되는 브랜드전략, 포트폴리오, 초록우산 이미지를 베이직모듈로 하는 슈퍼그래픽, 인포그래픽 및 심볼로고타입 디자인을 리뉴얼했고, 현재 캐릭터 디자인, 어플리케이션 디자인을 진행중에 있어요. 특히 기존 심볼로고타입의 너무많은 컬러사용과 적용성이 떨어지는 레이아웃 등의 문제를 모두 해결하고자, 우산심볼이미지의 단순화(flat design)로 모든 미디어 플랫폼에서의 가독성과 가시성을 확보하고, 재단 네임에서 main part인 초록우산만 남기고 어린이재단은 과감히 떼어 새로운 Brand Identity를 완성했습니다.

We've been reflecting on what a great 14 years we have had here at the bread and butter as we celebrate our birthday.

From our humble beginnings back in 2003 in London, we have since had the opportunity to enjoy remarkable success on some incredible branding projects.

Now, as we turn 14, we continue to stay busy with projects in New York and Seoul that use our proprietary two-stage approach. We fuel each project with our expertise in strategic branding that will lead to lasting branding impact. And we always challenge ourselves to stay true to our core values and commitment to excellence more than mark every milestone.

Alongside our recent ‘The Betterment Project’ that created a sustainable branding kit, we wanted to special communicate for our anniversary showing how we, as a company, are planting sustainable practices through an artistic and unique angle. We were able to bring this vision to life in collaboration with a famous plant photographer Jeonghyun Lee. The photograph features Agave Attenuata and Grafted Cactus famous for taking over ten years to bloom, to embody the time the bread and butter became the trailblazer and innovate in the branding area.

Looking at the picture, do you feel our passion for more impactful and meaningful branding?

더브레드앤버터가 2023년 7월23일부로 14주년을 맞았습니다. 2003년 런던 첼시에서 시작된 그 작은 비전이 14년이라는 시간과 브랜딩프로젝트들로 가득가득 채워져왔네요. 최근에 진행한 더브레드앤버터의 캠페인 “The Betterment Project”과 연계하여, 우리의 14주년을 “식물사진관” 책도 펴낸 유명 포토그래퍼 이정현님의 포토로 기념합니다. 꽃을 피우는데 10년이상이 걸린다는 #아가베아테누아타 #접목선인장 을 아티스틱하게 촬영해서 더브레드앤버터를 표현해보고자했는데 어떠신가요? 항상 응원과 격려해주시는 모든 분들께 감사드립니다!

As a Certified B-Corporation brand consulting agency, we have continuously contemplated ‘Betterment’ in branding. To celebrate our 14th anniversary more meaningfully, we have made a sustainable kit called ‘The Betterment Project,’ a little box to deliver a positive influence. The kit includes a plastic-free & biodegradable clay pot, two compressed pellets, two kidney beans, and the bread and butter notebook.

We hope this small but impactful action inspires companies and consumers to look beyond the label and minimize their ecological footprint. Practicing to improve or “better” oneself might sound daunting, but it only requires us to be conscious. Creating a better future for the planet and a company is a “symbiotic process”.

브랜드의 지속가능성을 위해 지금보다 더 나은방향으로 나아가고자 하는 것은 어쩌면 브랜딩의 기본이자 목표일 것입니다. 지금보다 (향상)된 브랜딩을 위해 우리는 어떤 노력이 가능할까요?

#더브레드앤버터 브랜드컨설팅은 Certified B-Corporation으로 유익목적의 비즈니스라는 비전에 맞게 브랜딩에 있어서 Betterment를 고민해왔습니다. 2021년 LAMY콜라보레이션의 첫 에디션을 론칭후, 올해 창립 14주년을 맞이하여 두번째 The Betterment Projet를 론칭, 같은 비전을 가진 한국의 #비콥 들과 나누었습니다. 클레이팟, 클레이 펠렛, 강남콩, 24주가 되면 사라지는 100%자연분해 비닐 1개를 더브레드앤버터 노트와 함께 담았습니다.

We had an enlightening B-CORP community meeting in the Patagonia office with a fantastic group of like-minded individuals. We are grateful to Patagonia for sharing with us their vision-driven business initiatives and industry leading environmental approach.

As a fellow B-Corporation we are excited to announce we have donated The Betterment Project Kits to highlight our sustainable branding vision. It includes one small plastic free and biodegradable pot, two kidney beans, one compostable bag, a leaflet explaining our company's sustainable branding action and vision, along with a branded notebook.

We hope this is the beginning of making real change and the first of many more meetings!

어제 비콥(Certified B Corporation)커뮤니티 모임이 파타고니아 코리아에서 있었습니다. 비가 엄청나게 오는 날에 비콥들을 초대해주신 비콥계의 리더인 파타고니아에 감사드리며, 소셜임팩트를 창출하는데 앞장서는 다른 비콥들과의 만남들도 뜻깊은 시간이었습니다. 더브레드앤버터는 록시땅, 네스프레소, 멜릭서와 함께 더브레드앤버터의 The Betterment Project -2nd edition을 참가하신 분들께 증정했어요. 더브레드앤버터 노트, 리플렛, 압축화분(지피펠렛), 강남콩씨앗들, 생분해 지퍼백이 모두 오밀조밀 들어간!

앞으로 한국에서 비콥이 더 많아지길 기대합니다.

ETONNE, the new plastic surgery hospital by the world-renowned Dr. Kim Hak Young, launched to a wonderfully positive public response!

We have had the great pleasure of branding this new venture from the ground up, and have seen first-hand how ETONNE represents not only the culmination of Kim's years of experience, but also serves as a space for him to platform his own novel model of client care. This unique approach is both highly tailored to each individual and designed to provide holistic, world-class care before, during and after procedures.

We leveraged global research, case studies, and our own internal expertise to develop a new brand strategy, slogan, story and design for this thoroughly exciting new venture, based around the core values of 'Medical Experience,' 'Aesthetic Excellence' and 'Holistic Experience' that underpin the brand.

We’re so excited to see ETONNE’s well-deserved success and wish Dr. Kim all the best with this very worthwhile new hospital!

ETONNE is based in the center of Gangnam-gu, Seoul. Its new website will be launching next month, so watch this space!

더브레드앤버터가 수개월에 걸쳐 진행한 우리나라 대표 성형외과 브랜드 ETONNE 에톤이 신사역사거리에 오픈되었습니다. 글로벌마켓에서 더 유명하신 김학영원장님만의 검증의학기반 진료철학과 최고의 수술, 그리고 환자 각각의 맞춤 케어 프로세스까지 경험할 수 있는 공간입니다. 더브레드앤버터는 글로벌 마켓분석, 브랜드전략, 브랜드 네이밍, 브랜드 메시지 및 스토리콘텐츠, 브랜드 디자인까지 진행하여, ETONNE이 글로벌 브랜드로 나아가는데 필요한 모든 커뮤니케이션 시스템을 마련하였습니다

We are extremely thrilled to be awarded the Winner at the DNA Paris Design Awards 2023 for our outstanding work on the metaverse brand creation project DUPLANET. The award spanned 2 categories : UX Design and Artificial Intelligence Design, which we are buzzing about!

Following our 2022 award we've kept up and excelled further on our amazing work to reach that stage once again and win it for a second time in 2023.

It is an absolute pleasure to be invited to the award ceremony which will be held in Paris on the 1st week of October, where we'll come together with fellow winners all over the world. Make sure to stay up to date and watch our team lift the trophy!

(But it doesn’t end there! Stay tuned )

더브레드앤버터가 2022년에 이어 2023년에도 DNA Paris Design Award -WINNER를 수상했습니다! 메타버스 브랜드 듀플래닛 개발 프로젝트는 2개부문에서 수상했는데요, 10월초 파리에서의 어워드 시상식에 참가해서 다시 소식전하겠습니다 ; )

As of today the bread and butter became a member of the Greater New York Chamber of Commerce, which is home to over 30,000 influential businesses. We hope to extend our branding expertise throughout the US thanks to our partnership with Chamber NYC. We are truly humbled to be a part of such a great business community.

You can see our company activities in the monthly member highlights category at https://chamber.nyc.

Stay tuned for more exciting news from New York!

더브레드앤버터 미국법인이 30,000여개의 기업들이 모인 뉴욕상공회의소 멤버가 되었습니다. 앞으로 뉴욕상공회의소와의 파트너십으로 미국내 브랜딩 임팩트를 더 창출해나가고자 합니다. 더브레드앤버터 미국법인활동내용은 다음달부터 뉴욕상공회의소 웹사이트에서 확인가능합니다.