Roar AdX

How do you create compelling ad creatives that capture attention and drive results? 🤔

Here are 3 best practices you can follow to create visuals that deliver results.

01. Use vertical videos
Vertical videos provide a more immersive experience, increasing engagement with your audience.

02. Use shorter text-on-screen
Research shows that concise, easy-to-understand text is more effective at capturing viewers' attention. Adopting shorter text makes your message more likely to be seen and understood by users who only spend a brief moment engaging with content.

03. Use a clear CTA
Having a clear CTA encourages your audience to take the action you want. Be it completing a purchase, signing up for updates or visiting a website, a simple but strong CTA will make your ad more effective.

This week, Roar AdX was pleased to conduct three workshops for leading digital agencies — Kites Global, Mideation Integrated, ADA Asia, and Digibrush

The workshop was tailored to provide these agencies with the knowledge and expertise to navigate the ever-evolving advertising landscape on Meta.

Follow us on Facebook, Instagram, and LinkedIn to learn more about our efforts to empower businesses and brands in Sri Lanka to leverage Facebook advertising effectively.

We are excited to kick off 2024 with Education Marketing on Meta! 🎓

Our interactive workshop empowered educators across Sri Lanka, from established names to rising stars, to unlock the full potential of Facebook advertising. This workshop discussed an array of points going beyond visibility, delving into strategies for attracting and converting leads.

Follow us on Facebook, Instagram, and LinkedIn to be notified of our upcoming workshops and webinars.

We are thrilled to announce our first exclusive workshop for 2024, tailored for the education sector.

This workshop will dive into the intricacies of advertising on Meta, especially when devising strategic direction to generate leads and reach a wider audience effectively.

Visit the link below to request an invitation.

https://bit.ly/EduMRoar

[Limited Seats Available]

Cheers to a New Year filled with happiness and exciting opportunities! 🎊🌟

Wishes for a joyful Christmas from Roar AdX! 🎄✨

Wrapping up our series of 2023 agency meet ups with the brilliant bunch at Ogilvy Digital and Ogilvy Media Group We are gearing up to host many more sessions for our agency partners in 2024 🚀

Roar AdX proudly collaborated with the Effie Awards Sri Lanka, celebrating and recognizing marketing effectiveness and excellence of agencies and brands in Sri Lanka.

It was an exciting event for us to be in attendance and witness the celebration of our clients and partners for their outstanding achievements.

This collaboration highlights our dedication to joining forces with all industry stakeholders as we collectively strive to redefine the limits of marketing.

Thrilled to kick off our line up of agency meet ups with the amazing team at GroupM Sri Lanka Look forward to an epic 2024 of achieving new heights together in partnership 🚀

Roar AdX was a proud partner of the recently held SLIM Digis 2023, which awarded the innovative and highly creative digital advertising efforts of both agencies and companies in Sri Lanka.

We were also pleased to give away two vouchers for Meta Blueprint courses and certifications to Digibrush and , which will help them enhance their marketing skills on Meta platforms.

This partnership solidifies our commitment to working together with all stakeholders in the industry to push the boundaries of what's possible in the ever-evolving digital marketing landscape.

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The Meta Advantage+ catalogue ads leverage Meta's machine-learning techniques to scale your advertising efforts. Instead of creating individual ads for each item, advertisers can simply compile all the products and services into a catalogue.

With just one campaign, you can drive sales on your website or app, utilizing personalized recommendations tailored to each user.

Whether on mobile, tablet, or desktop, Advantage+ catalogue ads automatically deliver relevant content based on people's interests, intent, and actions.

Available across Facebook, Instagram, and Audience Network, these ads come in various formats like single-image, carousel, stories, or collection ads.

To know more about the latest updates and techniques on Meta advertising, visit https://www.roaradx.com/

In our mission to provide the best support to our valued clients, we are excited to announce our new customer support centre, designed to ensure a smooth ex*****on of your Meta Advertising campaigns.

Contact us via 📞 077 763 3666 or 📧 [email protected] from Monday to Friday from 9AM to 5PM.

Learn how LinkedIn Ads can help you with student enrollments for Master's, MBA and Postgraduate programs for your latest intake.

Join us for a 30-minute webinar on 15 November 2023, at 3 PM via Zoom.

If you are unable to join the webinar, be sure to register to receive the webinar recording for on-demand viewing.

Register Now: https://zoom.us/webinar/register/9216992678641/WN_aOZfIbunSKCwESfaM_wO6g

For Brand advertisers, reach is the first step in a successful advertising campaign. However, it is frequency that drives curiosity, recognition, and purchase decisions.

With the Reservation Buying Type, advertisers can;
🔹 Set reach and frequency to distribute ads to the right audience at a suitable no. of times.
🔹Have more control over ad placements across Facebook and Instagram, including in-feed, Stories, and Audience Networks.
🔹Be flexible with campaign planning by booking them up to 6 months in advance.

To know more about the latest updates and techniques on Meta advertising, visit https://www.roaradx.com/

We are hosting a 𝗙𝗥𝗘𝗘 webinar on LinkedIn Ads for the Travel and Leisure sectors in 𝗠𝗮𝗹𝗱𝗶𝘃𝗲𝘀 🇲🇻 and 𝗦𝗿𝗶 𝗟𝗮𝗻𝗸𝗮 🇱🇰 , 𝗧𝗼𝗱𝗮𝘆 𝗮𝘁 𝟯 𝗣𝗠 via Zoom.

To share an exclusive preview of this webinar, we met with Aitken Spence, Cinnamon Hotels & Resorts and Jetwing Hotels, and we were glad to hear their feedback.

If you're from these two sectors, join our webinar today and learn how LinkedIn Ads can help your brand.

𝗥𝗲𝗴𝗶𝘀𝘁𝗲𝗿 𝗻𝗼𝘄: https://lnkd.in/gzzg7VpB

FREE exclusively for marketers and advertisers in the Bangladesh 🇧🇩 region.

Learn the secrets of LinkedIn's dynamic targeting tools to connect with high-net-worth individuals and industry leaders, drive premium sales and elevate your brand image.

Join us in mastering the art of targeting with LinkedIn Ads!

Date: 26 October 2023
Time: 3 - 4 PM BDT (GMT+6:00)

To register, https://lnkd.in/gkc7RUvw

Today, we had the pleasure of conducting an exclusive workshop for the Communications teams at Holdings and its subsidiaries. The session mainly focused on the best practices and strategies for content, advertising and thought-leadership on LinkedIn.

Armed with this knowledge, we are certain that the MAS teams will continue to grow their presence on LinkedIn.

If you are a marketer from the travel and tourism sector in Sri Lanka 🇱🇰 or Maldives 🇲🇻, this webinar is for you.

Join us on 31 October, from 3 to 4 p.m. to learn effective strategies for using LinkedIn Ads.

To register, visit https://bit.ly/46APkxT

At Roar AdX, we aim to educate and empower brands and businesses with the knowledge of Meta technologies, enabling them to leverage these platforms for effective advertising.

Through engaging webinars and workshops, our goal is to extend this education far and wide, equipping as many businesses and brands as possible with the skills and insights they need to master the art of effective advertising on Meta.

Join us on 12 October 2023, from 10AM to 11AM and learn how your brand or business can use Meta technologies to elevate your advertising strategies and drive sales!

Click here to register now: https://zoom.us/webinar/register/WN_kT-YFkeaRxOFKdFjNVuCpw

Are you ready to discover the ultimate sales-boosting strategies perfect for Mega Sales Days? 🚀

Join us on 12 October from 10 AM to 11 AM to learn how you can supercharge your e-commerce sales during Mega Sales Days!

Click here to register now: https://zoom.us/webinar/register/WN_kT-YFkeaRxOFKdFjNVuCpw

Last week, we hosted an exclusive workshop where we delved into effective advertising on the Meta platform. Over 130 individuals from a diverse cohort of industries, including SMEs, education and e-commerce, participated in this event.

Conducted by our experts at Roar AdX, this workshop served as an insightful experience, allowing them to learn more on common mistakes when advertising on Meta, best practices to create compelling ad creatives, and the latest updates on Meta and its platforms.

The workshop ended with a Q&A and networking session.

Follow us on Facebook, Instagram and LinkedIn to join our upcoming webinars and workshops.

Roar Global

📣 Exciting news! You can now run campaigns to drive Instagram profile visits through Meta Ads Manager.

To do this, simply:
1. Create a new campaign with the Traffic objective.
2. Select Instagram Profile as the conversion location at the ad set level.

That's it! Meta will now show your ads to people who are most likely to visit your Instagram profile.

Reach out to your client partner at Roar AdX Meta ASP team if you need any further guidance on this.

We are thrilled to witness the phenomenal response received for our Mastering Meta Ads workshop happening this week. Kindly note that registrations for the event were closed on the 22nd of September and we will not be able to accommodate any requests for participation made thereafter.

We have more exciting events in the pipeline and invite you to stay tuned to our social media channels for updates on upcoming events!

🟥 Registrations are closed! 🟥

📣 An Exclusive Workshop on Mastering Meta Ads!

Join us at the Union Ballroom, Hilton on September 27th, from 9am-12pm.
Stay ahead with the latest trends and insights of Meta platforms, and craft your business strategy. 🏆

[Limited Seats Available]

Advantage+ audience is the new and simplified audience creation experience that helps increase campaign performance while still delivering ads to the people that advertisers want to reach most. We combine the power of automation with business’ customer knowledge, enabling advertisers who want both performance and control to achieve better results.

As an example, if an advertiser selects in Controls: ‘Age: 21+’, ‘Location: USA’ and in Suggestions: ‘Age: 21-39’, 'Gender: Female', and include a custom audience, our systems will not deliver ads to people younger than 21 and outside the United States, but may deliver ads to Males and outside the custom audience provided if it’s likely to increase campaign performance.

August 22, 2023: Meta will begin the gradual rollout of Advantage+ audience. It will become available to all advertisers from eligible verticals and for all eligible objectives on Ads Manager by the beginning of October.

During the DMASL Digital Marketing Summit that took place on the 4th of July 2023, Roar AdX - Meta ASP gave away Meta Blueprint vouchers for three lucky winners namely; Vathsan Sharma, Dinesh Yogaratnam and Shehani Perera.

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