IMPRV

IMPRV updated their website address.

⚡️Usually marketers on Instagram monitor likes, comments, video views, link clicks, and profile views. But there's one metric they hardly pay attention to: post saves.

Instagram saves are extremely important for several reasons.

First, they are a significant indicator of value to your target audience. Tracking saves can help you identify the best content that will engage your audience both immediately after publication and in the long run.

Shopping on Instagram is becoming more and more popular, so saves become even more important. If you have products that users like but aren't ready to buy yet, that little bookmark icon will be your lifesaver. It will help get people back to buying when they're ready.

Saves on Instagram also affect rankings in the algorithm, even if they are not visible to other users. More saved content is a better indicator of quality, so Instagram will prioritize content with more bookmarks.

🤔Is it hard to work with Influencers? No!

Working with Influencers is possible if you are a b2c or b2b company: it's important to choose the right Influencer with the right target audience for you. And it is also important to build your strategy properly. Here's a little checklist of what you need to know to work successfully with Influencers.

↖️ The rise of inclusion on Instagram

Diversity and inclusion is a long overdue trend in social media marketing, and there is a prediction that it will become a priority for many brands in 2021 (and beyond). The goal should be to incorporate inclusivity into every aspect of your business, from corporate culture to social media posts to engaging with populations in need of attention and support.

How to makes a high performing Ad on TikTok? 🤔

🔥 TikTok has published 4 best practice tips that have resulted in increased impressions for their video ads.

Influencer marketing is on the RISEEEE 🔥

It is quickly becoming one of the most important online marketing channels and here we have some interesting statistics for 2021!

Instagram explained how the algorithm for ranking Reels works 👇

In order to determine which Reels to show users, Instagram’s algorithm considers how likely an individual is to:
▪️ Watch a Reel the whole way through
▪️ Like it
▪️ Say it was entertaining or funny
▪️ Go to the audio page to make their own Reel

Check out the carousel to see what the ranking algorithm takes into account

"Reels" is definitely changing the way we think about Instagram and giving more opportunities to create content for influencers.

In this post we want to talk about the advantages of Reels over similar services and the prospects of the platform for business development.

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📹 "Reels" is definitely changing the way we think about Instagram and giving more opportunities to create content for influencers.

In this post we want to talk about the advantages of Reels over similar services and the prospects of the platform for business development.

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🔎How Instagram evaluates Search results

When you click on the search bar, the first thing you see is what you searched for recently. After you press the space bar, you're shown accounts, hashtags, and places that match the text of your query. In addition to the text you enter into the search, the platform uses information from the accounts, hashtags and places to rank search results.

How Instagram can help you show up in Search. Recommendations:

🔹 Use the right username and profile name. Search results are matched by text. If your friends or fans know you by a certain nickname, include that name in your username.
🔹 Include relevant keywords and locations in your bio. The same principle applies here. Make sure your bio includes keywords about who you are and what your profile is about.
🔹 Use relevant keywords and hashtags in your captions. To get your post found in Search, include keywords and hashtags in your caption, not in the comments.

🔎How Instagram evaluates Search results

When you click on the search bar, the first thing you see is what you searched for recently. After you press the space bar, you're shown accounts, hashtags, and places that match the text of your query. In addition to the text you enter into the search, the platform uses information from the accounts, hashtags and places to rank search results.

How Instagram can help you show up in Search. Recommendations:

🔹 Use the right username and profile name. Search results are matched by text. If your friends or fans know you by a certain nickname, include that name in your username.
🔹 Include relevant keywords and locations in your bio. The same principle applies here. Make sure your bio includes keywords about who you are and what your profile is about.
🔹 Use relevant keywords and hashtags in your captions. To get your post found in Search, include keywords and hashtags in your caption, not in the comments.

Content marketing stats to know 2021 🔝

TikTok today confirmed it’s piloting a new feature

Stories has reached TikTok. The social network is testing a new section with stories. As with Instagram and other social networks, The Stories appear to work the same way in that they disappear after 24 hours

The developers of TikTok called this feature "a new way to interact with the audience"

Content is king, but engagement is queen
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Engagement rate is one of the most important metric when it comes to social media analytics and insights - it measures the success of your content which in turn, allows you to understand your audience better and help create contents that are relatable and enjoyable.
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Good rate of social media engagement turns into a better marketing reach and ROI, leading to a greater brand awareness and attract new customers.

Influencer’s ER in Instagram WorldWide
1k-5k - 5,04%
5k-25k - 2,71%
25k-100k - 1,93%
100k-1m - 1,46%
>1m - 1,61%