Pixel CAPI

The new thing is coming! We are launching an online-course on CAPI setup - opening date = 1st Feb!

Don't miss the date and register now, so that you don't miss the start when we are going live.

Register right now: https://course.capi-pixel.com

One of the lesson covers topics: What is Google Tag Manager, its functionality

It will be useful for everyone who wants to strengthen their skills in targeted advertising.
How are target and GTM related?
Everything is simple!
One way to implement the Conversions API Pixel (CAPI) is through GTM. And, as you already understood, using a server pixel improves results in targeting.

Waiting the launch? Like the post🔥

Want to learn how to track 100% of events from FB ads? So that it even shows up in your Pixel?

Simply comment on this post and we'll get in touch with detials on how to make it happen!

Today we will analyze which services support the Сonversions API setup⬇️

Let me remind you that CAPI allows you to collect all data from your website, becuse it is transferred directly from your site's server-side, and not through an intermediary in the form of a browser.

▫️ Facebook
The first advertising platform to implement this unique tool. The CAPI setup is very advanced and multifunctional. Use it if you want to insert it directly into the server (hosting) of the site, if you want to do it through Google Tag Manger, if you want to do it through ZAPIER... In short, there are a lot of possibilities. You can learn more in pixel settings (Event Manager).

▫️Google ADS
It is possible to get it setup for Google Ads too. Their setup is not as large-scale as that of FB, but it also works great. They give 3 options to choose from. We've only used it through Google Tag Manager (server-side container) for now. There is information on the Internet as a whole, but out set it up is performed using our unique methodology and everything works just fine.

▫️TikTok
These guys thought for a long time, but still made this opportunity. Works great, setup methods are very similar to Facebook, but not as great features.

Fortunately, it works through Google Tag Manager and clearly shows everything.

Which platoforms do you advertise on? Write in the comments.
Curious to know what your results and conversions are?

A post from our founder, Victor:

"Today I set up CAPI for a client.
Their site was built on a CMS (visual site-builder)

Once I opened their website I immediately saw obvious mistakes on it.
Their CTA button was redirecting to a "thank you" page, where the user was offered to start a chat.
When I asked why it was made this way, I received the following answer: “For us to track the lead on the “thank you” page"
(this is what 90% of advertisers do).

What were the mistakes:
1️⃣ A lot of clicks to enter the chat, a long interaction funnel❌
(it was possible to do everything from the first button: clicked, went straight to the chat, and we track the button press as Lead)

2️⃣ If we set up without making the user to fill the form first, then every click will be considered as a lead = incorrect analytics.

3️⃣ 🔥And personally, an important piece of advice from me is pixel optimization, it will not understand who your target audience is if you just click on the button.

What has been changed⬇️
✅ We have removed the "thank you" page
(I really want to convince all of you to stop using the "thank you" page as this is "old piece of tech" for data tracking)

✅ We made a form collecting user's name and phone number to send more data about your target audience to the pixel. Thus, the system will be searching for similar audience and show them ads for better performance.

✅ After the successful submission of the form, you are redirected to the chat straightaway.

✅ Removed all unnecessary codes and garbage, and, of course, performed a full CAPI setup."

We hope you find it useful🔥🔥🔥

Write to in the comments if you have similar problems or questions😉

One of our students made it! Truly proud of her!

We helped her to create a landing page for JAVA testers and setup CAPI for it.

✅The lead cost is $0.48

Want to know how she made it and what the steps were? Write in the comments!

One more case study - student got the results.

Before CAPI - 1,08$
After CAPI - 0,67$ ✅

Niche: Online-education on marketplace sales.

Want to learn more details and see screenshots? Write in the comments!

Our founder's new video and new solution! 🔥

Track events and registrations from the GetCourse form widget via Google Tag Manager

If there are any questions, something is not clear, ask ⬇️

And be sure to write how you like this opportunity.
Your feedback is very important to us 👍🏻

https://www.youtube.com/watch?v=3G5PAAKrfcU

Only one in four companies integrate all available sales channels – online, social, mobile and in-store – into their customer relationship – and only 17% of businesses are ready to support customer interaction via mobile devices, a study by SAP.

In the digital age, when consumers are always on the move, it is necessary for businesses to be able to have a single, overall picture of customers and potential customers, providing them with consistent and relevant information about their purchasing behavior through all marketing channels.

However, only a quarter of companies have real-time access to contextual data about customers and visitors to help them build a dynamic 360ￂ profile of consumers, which they can continuously update to personalize shopping experiences, the SAP study shows .
According to the research, 61% of business leaders are convinced that the sales departments and IT systems dedicated to customer relationship management (CRM) that they currently have do not provide all the necessary information about current consumers.

"Today's consumers are always connected and well informed, but businesses are lagging behind them, both from the point of view of understanding the customer profile, and from the perspective of connecting with them at the "omnichannel" level. Therefore, companies must, more than ever, look beyond simple CRM systems and choose solutions aimed at digitally transforming the customer experience, allowing them to interact with brands in a simpler, faster way and more efficient," said Brian Walker, chief strategy officer, SAP Hybris.

SAP is a global company that develops business software solutions and superior technology that deserve to be implemented.