Best Buy Malawi Business Directory

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4 Key Benefits of Best Buy Malawi Online Business Directory.

1. INCREASE YOUR DISCOVERABILITY

Prospective buyers consult online business directories for suggested suppliers, partners, and providers.

Give them every chance to discover — and pursue — your organization by maximizing your visibility in these directories.

Even in its early development Best Buy Malawi directory is being flooded with users seeking information on businesses everyday.

2. IMPROVE YOUR SEO (SEACRCH ENGINE OPTIMISATION)

Business directory lists typically provide backlinks to your site (with some being better than others).

However, their biggest SEO benefit is generating new Google listings. These listings appear on search engine results pages (SERPs) for your company name, and point interested parties to your website.

These also serve as authoritative backlinks from your profile to your website.

Best Buy Malawi Business Directory can assist in improving your SEO.

3. STRENGTHEN YOUR REPUTATION

The internet has ramped up the discoverability of businesses big and small. With all of the available options, today’s buyers are exceedingly cautious about which vendors they trust online.

This is where online directories can be extremely helpful. They’re often seen as a reliable source for finding high-quality, trustworthy businesses.

Appearing in these directories verifies that your organization is a serious and proven provider, not some shell company.

Best Buy Malawi Business Directory has customer review features which can help strengthen your reputation.

4. IMPROVE YOUR LOCAL VISIBILITY

Best Buy Malawi Business Directory, a localized directory, is obviously a conduit to local customers.

This allow you to leverage local SEO — increasing reach to a specific geographic area, which may be important if your business is only licensed/suitable for projects in certain regions, for example.

International customers/suppliers can also benefit.

Four reasons why you should carry Printed Business Cards in the modern times.

Technology has transformed business communication from email to internet. While written communication is often paperless, one piece of correspondence remains printed: The Business Card.

And while it seems that it would be more advantageous to ping information between colleagues, it remains important to always carry a business card.

Here are some reasons why business cards are effective business tools:

1. BRAND IDENTITY MARKETING

The business card represents your company’s brand. Not only does it convey important personal contact information such as name, title, email, website, address and phone number, but oftentimes it is also the first exposure to the overall image of the business.

The company logo is prominently displayed for brand identity. The fonts used, color, texture and paper stock used also conveys a message about the type of industry represented.

2. CONVEYS PROFESSIONALISM AND PREPAREDNESS

Image is everything.

Having a business card on hand gives the appearance of professionalism and shows proper planning.

Being caught off-guard without a business card imparts an ill-prepared impression.

3. QUICKER THAN PASSING DIGITAL INFORMATION

Numerous apps exist for smartphones to transfer contact information wirelessly; however the quickest and easiest way to exchange data remains the paper business card.

Multiple business cards can be handed out in seconds at a networking event versus entering data.

4. SOME CLIENTS DO NOT OWN DEVICES

Do not rely on smartphones for transferring of contact information, because some people do not own digital devices or are not tech savvy.

While the majority of our population does have a personal electronic device, some prefer not to rely on theirs. And even if digital devices are used by both parties, the applications may not be compatible.

“I don’t have time for it.”
“It would be too hard to learn and I don’t want to pay anyone to do it.”
“My business will keep doing just fine without it.”

What do these statements have in common? They’re all reasons small business owners avoid online marketing. Perhaps you’ve even used these same reasons to justify your own resistance to it.

Yet, when you consider the benefits of digital marketing, the reality is that there are few things more worthwhile. After all, we are in the digital age. What better way to promote and sell your offerings to consumers? You’d be hard-pressed to find one. So without further ado, consider some of the greatest benefits that result from investing in digital marketing.

THE MOST IMPORTANT BENEFITS OF MARKETING ONLINE

What’s there to gain by implementing a well-rounded online marketing strategy?

1. MORE CUSTOMERS
The chances of a consumer learning that your business exists and becoming a customer, without some kind of online medium—whether that’s a website, review site, social media platform, or search engine—are slim to none. In other words, online platforms are now inextricable from the customer journey, no matter the business.

That being said, you can rest assured that marketing your business online will allow you to reach and acquire more customers.

2. BETTER VISIBILITY
Online marketing tactics like search engine optimization (SEO) enable your business to be more easily found on the channels your customers are using most. People are more likely to investigate the options that appear first in search results. So as you gain visibility online, it’s more likely that they will check out, interact with, and purchase from you.

3. IMPROVED LOCAL PRESENCE
When consumers perform a Google search for a product or service, Google uses their IP address to detect their location so it can provide local results. Proper online marketing tactics will signal to Google where you are and Google can then expose your business to more people in your area—the people most able and most likely to become customers. The easiest of these tactics is fully completing your Google My Business profile.

4. INCREASED AUTHORITY
Online marketing is important not just because it helps you to get found online, but also because it can change the way your business is perceived by potential customers. For example, ranking high in search engine results pages, along with respected industry authorities, instantly boosts your business’ credibility. In other words, this is one of the first steps toward becoming a respected local or industry authority and a go-to provider.

5. HIGHER QUALITY WEBSITE TRAFFIC
Various marketing practices including local SEO, social media marketing, and paid advertising involve what’s called targeting. Targeting refers to narrowing the focus of your efforts to attract only the people who’ll be most interested in what your company does or offers.

If you have a website, such targeted efforts will draw high-quality traffic to that site. There you’ll likely see more engagement and more sales than you would if your efforts were broad and not tailored to any particular audience.

6. IN-PERSON VISITORS
The same goes for in-store visits. When you zero in on those most likely to become your customers and speak directly to them, you’ll also notice an increase in visits to your physical location and, ultimately, sales.

7. LONG-LASTING RELATIONSHIPS
Marketing boosts sales, which keeps your small business afloat. However, online marketing also does something more, which has a greater long-term impact. It enables you to build relationships.
Building relationships with customers earns you repeat business. Your customers will be loyal to your brand. As a result, they will be happy to refer your business to others, which, as you probably guessed, leads to more sales and loyal customers. It’s a never-ending cycle of goodness, which many businesses are now seeing for themselves!

In reality, you’re probably a customer of several of those businesses. They’ve probably been marketing to you online without you even realizing it!

ONLINE MARKETING STRATEGIES
Another approach to understanding the importance of online marketing is to take a step back and see just how prevalent it is in our own daily lives. You may be surprised to see just how frequently you’re being marketed to every day. Consider some common practices that you’ve seen in action, whether you noticed it at the time or not.

SEARCH ENGINE OPTIMIZATION
Think of the last time you typed something into your favorite search engine. Were you on the hunt for information or looking for a specific type of business, product or service? Regardless, if you found what you were looking for, you owe it to SEO, or search engine optimization. This powerful online marketing practice is what helps search engines like Google show you the most relevant information. In the past, this may have even led to your making a purchase!

SOCIAL MEDIA MARKETING
If you’re on social media, you probably follow some of your favorite brands there. And even if not, it’s likely that you’ve at least engaged with them in some way after stumbling across their accounts. This engagement, whether it happens often or not, exposes you to the marketing efforts of those brands. No doubt you can recall seeing a social ad or a post about an upcoming sale or popular product. In other words, social media marketing.

CONTENT MARKETING
Without content, the internet would be empty. But it’s most certainly not empty today. It’s filled with billions of pieces of content, both written and otherwise. Each piece is a part of someone’s content marketing strategy, even when that content is purely informational. In such cases, it’s easy to think that you’re simply being provided with useful information. However, you’re also being marketed to by the businesses that produce that content.

Are you beginning to understand how widespread online marketing really is…and how well it works, even on you?

DON’T RESIST ONLINE MARKETING ANY LONGER
Trying to avoid digital marketing is not accomplishing anything positive for your business. Why not give it a good try and see the benefits? It wouldn’t be that far of a stretch as you’re probably already using some digital marketing methods unknowingly! For example, that’s the case if you have a website set up for your small business. Take this opportunity to build upon what you may already be doing. Your small business will fare better if you do!

Adapted from: https://www-qa.thrivehive.com/does-digital-marketing-work/

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80% of customers use directories while researching a product or company. (Study by Burke)

Directory Searches usually leads to a successful purchase.

It's time to promote your Business, Service and/or Product!

Get registered today in Malawi's prime and local business directory.

Features (for your listing) include:

- Media (Photos/Videos) Upload
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- Customer Feedback Form
- Social Media Integration

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https://bestbuymalawi.website/places/office-and-paper-world-ltd/

Office and Paper World Ltd – Best Buy Malawi Business Directory Products and Services include: Promo Materials/Corporate Gifts - Branded Golf Shirts, T-Shirts, Hats, Neckties, Pens, Key Holders, Calendars, Diaries, Journals, Wall Clocks Full Colour Printing - Large format sizes available Logo & Graphic Design - Custom designs Business Stationery Design Business....