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Content marketing is more than a buzzword. It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce
Good content isn’t about good storytelling. It’s about telling a true story well.
One of the best ways to sabotage your content is to not tie it to your goals. Know why you’re creating content.
There are three objectives for content marketing: reach, engagement, conversion. Define key metrics for each.
Content marketing is the gap between what brands produce and what consumers actually want.
Content builds relationships. Relationships are built on trust. Trust drives revenue.
Content marketing is really like a first date. If all you do is talk about yourself, there won’t be a second date.
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